What Happened To Samsung?

[@jinetix]

Samsung electronics may suffer in the short term, but the company as a whole has their hand in nearly every single industry outside of electronics. They don't have all of their eggs in a single basket.

[@mrr4717]

I think One good exynos chip can fuck entire Taiwanese semiconductor market

[@JC-tg5xx]

Apple on the other hand really need to work on its software, they been quite buggy for a while and their software is getting more complicated too

[@syarifairlangga4608]

​@@mrr4717Samsung Fab is not even close to catch TSMC

[@AK-ny5bz]

That was Sony too

[@randomdreamer1619]

@@syarifairlangga4608 for now but when 3nm war is finally comes in 2025, there's a chance its better than tsmc but lets watch

[@mr_ice117]

Imagine making SD cards and removing the SD card slot on their phones... great business plan

[@ChainLinkowo]

I miss flagship SD card slots

[@faythang2513]

Yeah, thanks apple

[@gasparmxm]

They make SD but also nand chips, so they are using their own nand chip inside their phones, where do you think those 256gb-512gb-1tb comes from? they also make their own ram memory

[@keonxd8918]

Can't blame a company for something they didn't even have in the first place. Meanwhile Samsung has it but did the "wise" decision to remove it

[@wds3222]

@@faythang2513 LOL of course we blame apple for this

[@raychii7361]

Samsung is a memory maker but doesn't allow micro SD on their phones.

[@LogicallyAnswered]

😂

[@Pearloryx]

The decision was completely inexcusable.

[@GalaxyZeakwon]

Gotta remove things to copy Apple, unfortunately

[@DubYuhGChoppa]

When did they stop allowing the memory cards? I remember I had an s22 for a bit before I lost it while drunk so now I'm back to the s20.

[@CosmicCitiZenOfficial]

increase default storage space and quality fuck sd cards

[@falloutboy6017]

I want to mention that, in the smartphone business, Samsung has followed to the trends of Apple/ of the greater mobile industry. They have removed the features that made them different from their competitors, the headphone jack, sd card slot, the heart rate sensor, and the technology of Samsung pay that it usable with every chip/card reader. In my opinion, they are stagnating, trying to be something they are not.

[@233kosta]

They've become the same knobheads as Apple. At that point, you may as well buy the eyePhone. You have to deal with Apple-level arsef_cking, so why not get the penthouse and Lambo if that's going to be the case?

[@Draco-999]

Bc they had to. Most profit a smartphone company makes is from flagship phone sales and apple has pure dominance there. Any move apple makes to make more profit, they have to eventually follow as well

[@nagendraraman6410]

Removing chargers from budget and mid range is really bad move.

[@arbaz79]

​@@nagendraraman6410what? They have also started removing chargers from mid-range phones also?

[@fangservicex2964]

Because apply succeeded by removing those things as well. If a company sees people are still buying iPhones even after Apple's questionable choices of making more profits (chargers, ports, adapters), then why would they still offer those things? Think about it. If the consumers aren't appreciating what you are offering to them, there's no point in keeping them in. You'll remove them and follow in with same choices to get more profit like apple is doing.

[@Darkmetamorphosis1]

$1,699 phones, $500 watch, $1299 tablets... They have a pricing problem in an era where economy is strapped everywhere

[@zdsensei7536]

$1600- Yea if you get the 1TB Ultra which rarely people buys yet they have the A54 which is a budget phone apple doesn't have and the S23 is $700 $500 watch- yea again, the Watch 6 is $400 which is the same as apple $1299 tablet- apple has the same with the ipad pro for $1199 but at least you get a nice 14" screen with samsung What you said means that Apple also has a pricing problem, only other android tablets have better budget options.

[@realhuman4396]

@@zdsensei7536 well if it's so good I'm sure their sales are doing incredibly

[@obviouslyme1293]

And you seems to have a lifestyle problem dude. You can just buy any Samsung mid-range or low-range phones with much lower price 💀. They are great too.

[@heroninja1125]

​@@zdsensei7536but unlike apple (yes they have a budget phone it's called the SE). Apple makes their own operating systems and has extreme vertical integration, at this price point to use a Samsung device you are basically having all the downsides of apple devices without the upsides. Other companies sell phones, laptops and devices virtually identical to the Samsung ones, for less then half the price, that's kind of a bad deal, and that's coming from someone who doesn't care about either company

[@hhhhergc224]

​@@zdsensei7536samsung flip and fold phones are over 1000$ what are you talking about

[@davide4725]

They tried to compete with iPhones. Normally this is fine, but the consumers of their products were typically more informed and conscious of what they buy, at least compared to Apple's consumers. First of all, no smartphone is realistically truly worth $1,000+. But Samsung's main mistakes were removing features that people loved (sd card slot, headphone jack, IR blaster, etc.) and still pricing them above $1,000 just because Apple was.

[@nons823]

Unlike Apple, smartphones are not their breadwinner.

[@WorldThruMyCameraLens]

Samsung makes parts for apple so If samsung Cancels the contract apple is gonna die like blackberry or nokia

[@Fourtune1]

Since 2019, phones haven’t been that different. Goes for android and Apple. Only thing that improves slightly is the camera.

[@alejandromorazan3420]

except on the fold phones,

[@excalibro8365]

Not the camera, but the camera AI. Phone camera' tiny censor and lens can't be any much better anymore because physics.

[@Hhhh22222-w]

Chips are improved significantly, cameras have not

[@wds3222]

becuz ppl dont change phone every year. Ask someone who got a new phone after 4-5 years if they feel a diff.

[@morganangel340]

@@wds3222 yeah but you can't FLEX with a 5yo phone. 💪

[@GalaxyZeakwon]

Samsung used to do their own thing, allow people to do things past their limits with amazing features with expandable storage while mocking Apple for it. Now instead, they just mock and copy Apple by removing said features, and try to force cloud storage. They make SD cards, but no support for smartphones except for tablets, and PCs. Which are steps backwards considering that the majority of people have a smartphone. And having 4K / 8K recording takes more storage quicker. There's no innovation in there smartphone as it used to. Samsung has went from "Do What You Can't" to "Do What Apple Does". What makes it funny is that they make SD card commercials still. Right on their channel. One of them even said *"compatible with mobile devices"* _with a Samsung Galaxy phone shown._ Where? I don't see any SD card support 😂

[@Mitchy_Witchy]

Micro SD cards are used for more than just smartphones. I was upset with the removal of micro SD card slots from flagship smartphones but cloud storage has huge benefits too, which I soon realised once I embraced the technology.

[@SG-tx1fz]

cloud storage is shit if you live in a place with bad internet also having all that personal data in someone else computer is a mayor security risk @@Mitchy_Witchy

[@Dominus_Potatus]

This... I agree with you. "There is no space" is a literal BS. All chinese brands can stack SIM and MicroSD. I have Samsung Tab S9, they literally put SIM and MicroSD as a stack, and my tablet is thinner than my phone. So There is literally no excuse for it. "It will degrade performance", tbh... I can see it might be user fault. User usually buys cheap MicroSD that has low speed rating, not suitable for high performance access. But really? They have big RAM, they can use the RAM to store the photo and then move it to MicroSD later, so it will be act as tiered storage which is a common practice even in the consumer PC. Plus they can give warning or suggest MicroSD product that's validated to have the best performance which is their own MicroSD product.

[@alice_agogo]

what are you talking about? samsung got popular by mocking apple 12 years ago

[@Sailed_away]

@@Mitchy_Witchy nigga you don't need to remove physical storage to appreciate the benifit of cloud. Cloud storage is still worse than physics , I would like my data to be somewhere secure in my hands , than a server in india lmfao

[@jdbb3gotskills]

I bet if they put SD card slots and a headphone jack with a great DAC in their flagship it would be the most successful Samsung phone ever released.

[@newstages95ay87]

​@Dr.Kay_R I am currently going to get an A54 128gb and 8gb ram with sd card slot because I need to desperately move on from my A11 from 2020 because it's gotten to a point where I can't enjoy basic games like minecraft and clash of clans or plants vs zombies 2 without constant jitters or watching a video on KZbin and getting a call freezing up to the point that the call by the time it shows me who or if I want to respond or decline ends, I am only making this purchase because it's $150 bucks on sale on the Samsung website but sacrificing the aux port is killing me. Plan is to save up and purchase a Sony Xperia cause it's a flagship with aux and SD card but am wondering if you know any phones that have come out this year with an sd card and aux port in the mid range phones area around 300-500 dollars what do you currently use?

[@pangienjj]

I did this same for long when it wasn't standard any more but I bought beats flex 🎧 for not that much actually and no cable between them is just worth this price. It is different level of user experience. Could have jack of course as well but I have change my mind about this exact feature. Lack of SD cards in phones is a joke , absolutely agree.

[@rishi0299]

An average person doesn't care about headphone jack these days let alone a quality DAC.

[@Slav4o911]

I have a Xiaomi phone because it has a normal headphone jack, they've also tried that in some models, but I stay away from these. Why would I pay exorbitant money for wireless headphones, when I already have normal ones and can buy new for cheap. Also I don't change my phone every 2 years, I change it if it's broken or after 5 or 6 years.

[@OM-bs7of]

Samsung should stop this whole AI thing and put actual hardware components back in their devices, not the other way around

[@ericneo2]

What Happened To Samsung? - They decided to become too expensive for the people who used to buy their products. $800 for a new flagship phone was a tough ask, but Samsung now want people to pay $3,149 for a new flagship. As a result they've been bleeding customers to alternatives like iPhone and Xiaomi. Samsung haven't even tried to compete in the last SSD generation. Reminds me a lot of Sony's decline from electronic giant.

[@ericneo2]

@@N_N23296 The most expensive Apple iPhone 15 Pro Max 1TB is only $2899 the Samsung Fold 5 is $3,149

[@halocraze9839]

Lol you don't have to buy a folding phone

[@ericneo2]

@@halocraze9839 Their entry level phones are now $500-800. What rock have you been living under?

[@halocraze9839]

@@ericneo2 Soo you went from crying about 3000 dollars to now 500 dollars. Lol what do you want? Free phones?

[@ericneo2]

@@halocraze9839 Oh sorry I didn't know you were a 🤡. Nobody is buying $3000 phones that's why Samsung profits are down.

[@DubYuhGChoppa]

Me commenting from a Samsung phone, thinking my existence will somehow help them LMAO

[@LogicallyAnswered]

We’re all important :)

[@MegasXLR]

Love my 512GB Galaxy Note9 but won't be changing it anytime soon. I hate how newer phones have better specs yet lack basic features that should never have been removed or changed in the first place.

[@faythang2513]

Yeah, thanks apple

[@Youtubewat6h3rg]

​@@faythang2513they copied apple

[@tekkenmaster123]

Absolutely. Just even 12-13 years ago you didn’t need a data plan. But major companies were pushing it to increase profit margins. I remember one sales guy telling me that the future of phones will be solely based on internet based apps. Yet I didn’t give in and stayed with flip phones until the battery life died. I eventually bought a smartphone but even then data was optional. Phone companies are creating confusing norms and transient standards.

[@genzeuronymous7787]

took thr words right out of my mouth. my note 9 is 128 gbs tho. I don't know what to switch to after this, might switch to an s10+ but that might be my last samsung phone

[@genzeuronymous7787]

also dude you watch megas XLR? were literally the same person !

[@fikrinoh1135]

One of the biggest reason they are losing their sales is that they are putting their "slower, inefficient" Exynos processor instead of sticking with Mediatek (which is cheap, but performance wise is very close to Qualcomm Snapdragon). Of course people will reject inferior ones and opt for the better performance that is worth the money they spent.

[@champasama6839]

You are wrong. Samsung flagship comes with snapdragon. Only F54,A54 comes with exynos with less price which are now highest selling phones

[@Slowp0w]

S23 came with Snapdragons, even in Europe.

[@Mob3tta_01]

They need to just merge with Qualcomm

[@Jaxv3r]

​@@Mob3tta_01that's just recipe disaster, besides having regulator is chime in.

[@confused.cat.]

​@@champasama6839and how many flagships samsung sells and how many midrangers and budget ones they sell? It not even close, just look at samsung a14, it's the third most sold phone worldwide, and it's a lower end budget device not some 1000$+ ultra flagship

[@americanfreedomworldpeace]

I think you failed up mentioned the fact that Samsung has been making greedy moves such as removing the 3.5mm headphone jack, even on their latest mid-range phones like the A53 and A54. Also, they removed the micro SD card slot on their S21 and newer. Also, they stopped including chargers in the box. And some of their phones have been downgraded (using Exynos instead of Snapdragon). They are trying to make money from Bluetooth headphones and upselling higher capacity phones and/or cloud storage sign ups (partnering with Microsoft OneDrive). This was a recent change and sales have gone down, people are choosing to keep their phones longer and just changing the battery, the new phones have less features. So Samsung is greedy and it's starting to backfire. I am not buying any Samsung phone due to the fact they removed those basic features I've mentioned.

[@LogicallyAnswered]

Ah yes, you’re completely right

[@zkol3287]

Yeah I agree going from the s10 to other phones, besides the display feels like a downgrade

[@icetrip2417]

​@@LostSoulchild89so after that what are you buying

[@tamwilfred]

Another thing they did was to cut costs by lower the RAM or storage. The Note 10 had 256GB storage and 12 GB RAM, then the note 20 ultra downgraded the storage back to128GB but kept the 12GB of RAM on the base model. The s22 ultra had only 8GB of Ram and 128GB base storage.

[@hitmusicworldwide]

Ha ha that's really funny, a huge national corporation goes down for removing a dated piece of acessory tech and getting a few customers angry? I'm betting Samsung could care less.

[@syeenzo7935]

I think another factor is the fickering green/yellow screen from s10 series up to s20 and the black screen of death from s21 series. They poorly handled it and their customer service blamed it on the customers. Having 3 faulty flagship units without resolution from them made me stay away from their products. I was buying their phones for about a decade and imagine all their other customers with the same situation as mine.

[@Dominus_Potatus]

I think it is country specific problem, I usually read this problem from internet and high chance you are living in USA. In Indonesia, Samsung has the best service. if you have flagship phone, they will literally come to your house within hours and you will have your phone delivered to you tomorrow, assuming you send your device before 12:00 If you come to the service center by yourself and they have parts ready, it will be fixed within 2 hours. If they found that it is a faulty device, you will get brand new phone.

[@matheushenrique5963]

⁠​⁠@@Dominus_PotatusThat’s definitely Indonesia only lol. In Brazil they act the same as OP said specially when it comes to flip phones.

[@syeenzo7935]

@@Dominus_Potatus Good to hear that in your country that is the case. I was one of the first batch of people that had this issue back in 2021. I immediately called customer service and they called me. When I explained the situation she immediately declared it as "physical damage" and lead me through the process of repairing it and I will be the one to shoulder the cost of the screen which was around $320. I explained to her how would that be since I never dropped the phone. I even use a UAG Civilian case with a uv tempered glass. I spent half a year looking for solution until I gave up. The ironic thing is that I have an old S4 and it still works now even if the frame is already degrading. Currently the price of 3rd party screens have already dropped and I succesfully repaired one of the S20+ unit.

[@syeenzo7935]

Scouring from the forums and the internet, I found out that the most likely cause of these screen issues is that the display flex degrading faster. Samsung used a much more ecofriendly glue or something like that. That is why the previous models held out much better than the current ones.

[@soniofficial6017]

Luckily my s10+ is not the victim from that era of a fall. Im still using my s10+ to this day. I think phone nowadays already fast enough and you can use it for 7 years as long as it fulfills your requirement.

[@Pearloryx]

When they spent too much budget on roasting Apple instead of improving their products

[@LogicallyAnswered]

😂

[@icetrip2417]

​@@armandaneshjootrue

[@MrCrows]

Not really their phones are great it's just Apple is doing a hell of a job in making a closed ecosystem for their users

[@ovrxpsd]

​@@armandaneshjoothat's what people like about apple. everything just works together. I'm the opposite tho. I'd rather be able to use different products together instead of being tied down to the same company.

[@kokop1107]

@@armandaneshjoonobody cares about chips

[@jamesshen401]

It's not just Samsung, all Korean semi fabs are losing money because their China sales are plummeting due to Chinese fabs having caught up technolgically on NAND/mature node chips. At the same time, Samsung has not caught up with TSMC at the leading edge. You need to be either the cheapest or most performant. Samsung is neither.

[@jobslolo7387]

chinese fab still only manage to do 7nm (and poorly) and only really they got the blueprints for amd Ryzen first gen from AMD. they can fab other shit in 14nm or more but nothing reliable under.

[@MrREAPERsz]

Bingo. The Chinese have caught up, especially with cell phones. Samsung has yet to include fast charging for their phones.

[@jobslolo7387]

@@MrREAPERsz it really depends on models. Xiaomi has up to 240W on some models, ViVo has put at least 65W on almost everuthing, Honor/huawei dont have super fast charge (25/40w?) samsung had some models with faster charge rates, but god knows why they reverted back to 25W. Honestly with recent phones especially when paying north of 1000$ your phone it should be stock at this point, when some cheap ass Redmi/one plus/vivo from ... 5 years ago already had and still have 100W+ charge. and by cheap i mean it's on some 200-300$ phones even my old Xiaomi mix2 from like 7 years ago has 45W charge for god sake. at 200w those phones literally do a 1-100% under 10min and after i had one, it's HARD not to have that tech on newer phones, literally makes me not want to upgrade, cause i hate having to waits ungodly hours for my phone to charge.

[@jordz1018]

​@@MrREAPERszthey technically do compared to the iTrash Samsung charges fast but if you're talking what Xiaomi is doing then yeah Samsung is far behind in charging speeds. I personally have a X3 Pro and the charging is really convenient so I could see it being a good feature for Samsung to experiment

[@BoredInTheComments]

​@MrREAPERsz huh? My s22 ultra charges in like 50 mins..

[@FaHad-xx2ik]

Samsung needs to bring back the innovative hype or heartrate sensors, remote on phone, and many more

[@nons823]

Unlike Apple, smartphones are not their breadwinner.

[@techvoyagers]

Samsung made South Korea rich. Samsung has insurance things, navy industry (producing cargo ships and navy) , military airplanes (yes, that's true), more military equipment and others. Samsung has approximately 20-30 different business departments. They make 20% of South Korea GDP. In comparison, Walmart makes 5% of US GDP. Just imagine how important they are.

[@mistermood4164]

problem is non of the business make money for Samsung as semiconductors gives Samsung 60% of total profits across the whole company

[@obviouslyme1293]

​@@mistermood4164No capitalist is dumb enough to continue selling things that don't make profit. I believe that Samsung's other business departments are making profits but semiconductor just happened to dominate their entire profit.

[@mistermood4164]

@@obviouslyme1293 you would be surprised, LG mobile phone business last money for over 7 years before they finally killed it. Also the profit margins on Samsung's other businesses is razor thin, 1-8%. yes they making money but just barely in those other departments.

[@7heMech]

Everything has been going downwards recently.

[@LogicallyAnswered]

True, but a lot of big tech is actually recovering

[@showkatlon2267]

The chosen name for this channel (logically answered) is what we are getting in your videos. Thanks for great content ❤

[@LogicallyAnswered]

🙏

[@nixvet]

I wouldn't worry about it, they have way too much of a play in almost everything, so if one area is performing less than expected, they don't really notice alot of the time and they usually rebound later on

[@kimpenado931]

That depends though. Although their earnings are diverse there is a sector that constitutes the majority of it. So if they lose that area then the other sectors may not be able to compensate.

[@sunglee3935]

Their earnings wer less than a billion for 2 quarters and only like 2 billion this time. It used be 10 billion. Also micron’s technology is surpassing them in memory chips. Micron will take their market share.

[@GwG-aka-TheGoatee]

As an average consumer, my experience is a bit limited with Samsung. My first smartphone was Samsung Galaxy S3, and it was the best smartphone in its day, to be honest. I am allergic to Apple ecosystem, I do not buy or consume any Apple products. One thing about S3 was, it slowed down within a year dramatically. So, when it comes to smartphones, I avoid Samsung and I have no brand royalty. My top need in a smartphone is the ability to play 4k videos, and this is the top. Other than that, 1080p is OK and acceptable for me, personally. I do not play games or use any high-end apps. Smartphone cameras across the market is more than enough for me. So, the cheaper the better. And I buy a new phone only if/when it stops working or slows down to a point to create a serious inconvenience for me. Since 2012 (Galaxy S3), I have used two other phones, and I have just bought my current phone some three months ago, which I hope to use for at least 3 years. It is not a recently released phone, either. It is from 2021. The Samsung products I currently use are SATA and NVME SSDs. The stability and reliability in their SSDs are good so far for average consumers like myself. I have to admit, even though my experience with S3 got worse in time, I have had no problems with their SSDs yet since 2018. My memory cards (except for two Samsung MicroSDs), for example, are all Kingston because they are reliable when it comes to USB sticks, SD and MicroSD cards. When it comes to home appliances, I do not buy from Samsung, LG, or any other international brands, by the way, I prefer local ones. Much more durable and reliable.

[@ContendCreators]

Get a 2gb ram fon if you aint gaming

[@jobslolo7387]

my issue with most android brand is they really made it annoying to flash other roms, one of the HUGE perk (for me and any tech savvy people) is that you can flash whatever the F you want on your phone and some Open source Project are really miles ahead in features. they basically pick every feature of every interesting phone manufacturer in a single package, ROOT access with some battery manager literally can double/triple your battery life over a stock rom while doing the same things you were doing before. like my Mix2 on stock rom i had maybe 8h of battery a day, with a custom rom and L speed in root, i literally get 24h (in use) and i can get up to 4-5 days when not using it much.

[@genzeuronymous7787]

whats your current phone?

[@Bob.martens]

Their entry level smartphones have really dropped in quality over the last two years. If I needed a new smartphone today, I would not replace my Samsung with another one...

[@Generationalwealth94]

Their entry level smartphones have always sucked, what are you talking about lol

[@RomnysGonzalez]

If a phone company wants to make money all they need to do is drop the "High end premium" market and focus on selling and dominate the Mid Range market. That's where much of the people are about budget to get phones. What's the point of producing 1000 phones that 2% people buy when you can produce phones for 500 than 35% people

[@JessterKing]

Margins

[@mistermood4164]

there's no margins in the mid range of the smartphone market, that's why apple has 15% market share but 91% of all smartphone profits

[@tamwilfred]

The high-end flagships bring technology that later trickles down to their mid-range and budget ranges. The higher end model subsidizes the cost of R&D for their other phones.

[@link_0069]

Me watching this on my Samsung Phone

[@Lestarchick2]

Me too. A galaxy A53 😂.

[@DubYuhGChoppa]

​@@Lestarchick2wtf is an a53

[@pascal5566]

​@@DubYuhGChoppaGalaxy A Series (A03 - A73) are their midrange phones

[@DubYuhGChoppa]

@@pascal5566 ohh it's like when my cousin had the J7 instead of an S7

[@icetrip2417]

Same as me on my s21+

[@WingingItCrypto]

As a consumer, and a loyal Samsung customer, I see this as an absolute win. As long as they stay in business and continue making the products I want, lower prices would be great.

[@flower_k8713]

I bought samsung S9, after a year of usage it has green screen issues. The warranty expired, and I take it to the service center, the customer service said the screen cost 1/3 of the phone price. It was the last time I buy Samsung smartphone

[@adithya_g]

Another great video! I wonder if the $228 billion investment in fabs is also a way to profit from a monopoly if something were to happen to TSMC.

[@MChiribogaD]

@@N_N23296 Yes, but Samsung would be ahead in that case scenario.

[@doomtomb3]

Samsung is a MASSIVE company with many different businesses but their massive spending relies on tech growth. I don’t think they can handle extended downturns

[@danielvasquez3758]

They’re still here!! Galaxies still have a fan following!!

[@LogicallyAnswered]

Yeah, they sure do but Apple is also growing their dominance quite well

[@RustyWells2]

Keep riding Apple's nuts see were that gets you lol.@@LogicallyAnswered

[@crispyslicker1038]

😴

[@kokop1107]

The problem is that Samsung stopped improving their products and raised their prices without having the prestige Apple has. Why would anyone not buy an iPhone when they are just as overpriced but has the brand value Samsung doesnr

[@Dominus_Potatus]

Well... in US, iOS's iMessage might be the main reason why people do not want to use Samsung or any Android phone plus USA is Apple Nation, Apple has tight grip in US from payment to other stuffs. In other country, I don't have any problem with Samsung, if any I prefer not to use Apple since their ecosystem is closed which limiting my choice of device that I can use. If you want to try foldables, it is only available with Android. For argument sake, if Samsung somehow imploded, I can move to other Android device easily. If you are worrying about security, Android and iOS have good security, as long as you update the device regularly. The big difference is in Android, you have choice to bypass the security which is deep inside the settings with layered warnings. So, in Android user have choice and we know that user usually makes bad choice. While in iOS, you don't have any choice at all. As I say to other people, "People don't really want freedom, they want sense of freedom."

[@ashleyshim2078]

true....

[@Cybfreak99]

Logically answered is just an apple fan boy😂

[@Mob3tta_01]

Not everyone wants an iPhone bud

[@damienriot]

What sorts of prestige again? People with literally no decent earnings source can be seen using iPhones whereas people with decent job have androids in my country. Also iPhone gangs end up buying lower end/3-4 years old iPhones whereas you can get much superior Samsung, pixel, huawei etc phones. Giving prestige to low end phones just because it's from apple is lame

[@novantha1]

So, as someone more into tech than economics I do actually see a way forward for Samsung, though I can't really guarantee the level of success they might achieve economically. From where I'm sitting, the Von Neumann architecture we use for computers isn't really ideal for the problems we're solving at the moment. That is to say, current computers basically have distinct "registers" and "buses" that manage data, and from which the data is dispatched to the areas of the silicon that process it, and then return that processed data to the registers. The issue with this architecture is that there's a lot of steps and a lot of movement of data. An ideal architecture for performing AI calculations would be simple steps, where the data starts in one region, gets processed, moves to the next region, gets processed, and so on. Think of an assembly line, as opposed to moving a product all around a city to various bespoke artisans. Now, Samsung is in an interesting position because one of the ways to achieve what I outlined above is to do compute-in-memory, of which there are several types, and the most obvious one that Samsung can achieve is 3D stacked memory / compute (something which AMD has made inroads to), wherein Samsung would continue much as they have been, but would sell more tightly integrated memory chips that intercommunicate with the products they're embedded into much more closely. This approach has an advantage in that many players in the industry would use technology like this, from the server, to the edge, and you could see compute-in-memory being performed on your phone, in your laptop, on a workstation, or on a server, because it's so much more efficient and/or performant depending on exactly where you draw your tradeoffs. If they wanted to bet the farm they could potentially look into literally doing computations in their memory chips as the data is loaded into them, but I'm no silicon engineer, so I'm not sure of the feasibility of that, and it sounds to me like it would be less performant per watt than traditional GPUs because memory chip nodes are less efficient for computation. Another way out is being on the leading edge of a new industry. I figure one obvious market that's going to get very big very quickly, is potentially dedicated analogue computing hardware for Spiking Neural Networks, though Samsung would be quite far behind in this area, and they would have to completely redefine their entire chip production process to even look into doing this in a big enough way to make it work, and even if they did, we're still not sure how big a deal SNNs are going to be because they don't currently have the accuracy you see in highly optimized Transformer based networks, but if they do take off with Samsung in the lead, it would be a massive deal. SNNs are the sort of thing that make true personal assistants, or dynamic AI applications that you can use in the real world (from your phone!) much more possible for the average person.

[@icetrip2417]

Thanks for the information 🎉

[@AG-en5y]

Can you please dumb that down for someone who doesn’t know how to wipe my hard drive clean and put a refresh ver of windows 10 on my shit

[@WetPig]

I think there are fundamental reason why this doesn't work and why no one does what you described - a completely monolithic high performance architecture -> a whole system on a chip (system-on-chip). And the reason is speed, complexity and cost. Speed: Memory chips already have Integrated Circuits (IC's) inside of them that do all kinds of different tasks, like reading/writing data. So doing some computing on a memory chips is no problem. In fact your very own CPU has memory on the chip. But your chip has SRAM memory cells. Which are similar to DRAM (the RAM sticks in your PC) memory cells. SRAM is much faster in terms of bandwidth, compared to DRAM, not to mention more power efficient. And if you compare FLASH memory, to (S/D)RAM it is a magnitude slower. It is not build for speed, but for data retention (volatility). You cannot pick any single one for a given task, and this is even more apparent when looking at their respective memory densities. Complexity: If you also notice, DRAM memory comes in sizes between 1-64GB per chip. Most are 4-8GB. While FLASH chips can be >1TB. SRAM is even worse in terms of memory density compared to DRAM -> this is result of the physical structure of the memory cells. The memory in a CPU is SRAM and you can see that even the big 3D-stacked AMD CPU's have at most a few hundred megabytes of memory. So in order to get a decent amount of memory, for high-performance tasks, you would need to produce a huge chip. This is even if you are using all of these different memory types - which is also impossible as there is no tooling to do this in a large scale. That huge chip needs to be simulated, tested and validated - the bigger the chip, the longer and harder it is to do this. The possibility for an error is bigger, as chip making is an excruciatingly difficult task. Cost: The added complexity will also add a non-linear amount of cost to the final product in terms of R&D. A device as you described would have huge memory chips, while silicone wafers are of a limited size, usually 300mm in diameter. And any defective die will cost a lot of wasted wafer space, remember, a single spec of dust, and the chip is useless. Generally in engineering, the idea is to distribute a complex system in to many, bit-sized chunks, that are manageable-. This reduces the complexity and makes it easier for people to re-use previous work and add new features. There are also other, more hidden benefits, one of which is, that you don't need to hire the best of the best to complete a project, as the overall system is complex, but individual blocks are simple enough for someone with some knowledge to tackle. In the semiconductor industry this is done through the many different components, with special functions - like memory chips. Even Nvidia does not use a system-on-chip architecture. System-on-chips are usually used in low-performance categories like different ARM microcontrollers. I guess the Apple M1 is the only desktop system on chip I can think of. And you can see the results -> it is much faster than conventional x86 architecture systems of the same class.

[@Prince_Sidon]

tldr please

[@spralwers]

Von Neumann architecture will never go away because that’s the optimal configuration for a stored-program programmable computer. And yes, von neumann architecture isn’t optimal for solving some problems, hence why we have things like ASICs (which is basically what you’re suggesting for AI, which many companies are already working on) and FPGAs.

[@ChristianS_445]

I hope u reach a million subscribers one day man!

[@PottedInvis]

Most Ppl Watching This Vid Are Probably Using A Samsung Phone 😅

[@lexa7250]

How did he know 😨

[@LogicallyAnswered]

😂

[@GalaxyZeakwon]

Galaxy Note10+ (2019) phone here 😂

[@kacperkonieczny7333]

Motorola

[@icetrip2417]

Fact😂😂 me for instance

[@No_One1231]

They're simply following Apple's steps.

[@nons823]

They're not lol 😂 it's a totally different company, business and interest.

[@stormrider01]

Yeah thats the problem. Therefore people are switching to Apple because in this case Apple is bringing more to the table

[@alg003]

Profits falling doesnt always mean a company is going under. Corporations just think that as a way to keep costs cheap to feed the greedy at the top.

[@jobslolo7387]

just means they are investing a lot ... as simple as that. and usually in case of tech, it's literally how you can afford to stay ahead of the competition. the capacity to build 3nm and under for chip process defintitely will let them keep an edge for a while, because simply put, everything needs a chip and memory nowadays and with AI coming up it's only going to increase demand. as i see it, it's only a short term situation.

[@MysticMylesZ]

As a Samsung user, via availability, this is an eye catching video

[@AndreMeier-m6i]

Hey Logically Answered, can you make a video about the Opera browser?

[@LogicallyAnswered]

Thanks for the suggestion man

[@chicken29843]

It's actually fucking insane how they managed to bungle such an incredible position that they managed to put themselves in the phone market. People used to talk about do you have a Samsung or an iPhone.

[@JohnSmith-el4ez]

don't they still do?

[@ykd0011]

Samsung has transformed itself from food company and real estate company to an electronic company, and they've done it successfully so i think they can navigate through future problems as well.

[@Unknown-sf6cs]

It is ironic how the most selling android smartphone is the galaxy a14 but still they are losing profit

[@icetrip2417]

They are making moneu but some sectors they are not

[@onelyone6976]

Also phones in the a14's price range barely even have any profit margin

[@turion2157]

I was an LG loyalist, until they ditched the smartphones. Man, the V60 ThinQ was a remarkable phone- the photo quality was phenomenal, and that led me to take magnificent pictures of Seoul's landmarks. I had a couple of Samsung phones, and the current one, Galaxy A54 is a very excellent. The photo quality might be a little shoddy, but the performance is pretty feisty. I'm going to stick with Samsung until LG brings back their phones (which is unlikely).

[@OnlyOneGedeon]

How do you manage to upload so many videos? I’m do love it and please keep it up

[@LogicallyAnswered]

Just grinding in the background hahaha

[@systemBuilder]

11:20 Error - HTC didnt leave the smartphone market they were bought by Google and Pixel phones are HTC phones ...

[@juliankohler5086]

I don't think Samsung is aiming at the consumer market. Remember right now, when ChatGPT is just the beginning? How do you think the demand for high quality semiconductors for data centers will look like in the next years? Also, 5G and the internet of things combined with AI will make the entire world run on chips.

[@theairaccumulator7144]

Maybe in a few cities in Silicon Valley, the rest of the world barely has a couple of streets with real full speed 5G.

[@juliankohler5086]

@@theairaccumulator7144 That's what they’re making a 228 billion dollars chip manufacturing plant for. It is an investment for profit on the long term. The author said it himself, times are changing. This is how a giant like Samsung Eletronics adapts.

[@雅君墨客-i9z]

​@@theairaccumulator7144Are you here to be funny? Americans, do you want to come to China to see the real 5G and the real 5.5G, you are forgetting that 5G is Huawei made most of the patent technology room Huawei? When the United States has 5G technology, it will only use Huawei equipment technology and patents.😂

[@williamthatsmyname]

Their low end phones should be a crime against humanity.

[@MysticMylesZ]

I sometime forget home much stuff they make, then I wash my clothes and remember 😂

[@jaselee117]

Your point about the Samsung Austin facility is wrong and misleading. That facility was the result of the US giving generous incentives to semi conductor fabs to build factories in the US. TSMC and Intel are also building similar facilities taking advantage of the incentives. And these fab are meant to build cutting edge nodes not memory modules

[@jmtradbr]

Samsung makes 50 different smartphones every year. And people only need 1 to last 3-5 years

[@rockyabrera5192]

I’m now your new subscriber 😊

[@cryohellinc]

Moved from iphone 14 pro max to s23 ultra: - battery is 1/3 worse than iphone - a lot of features are there just to tick " apple has it too " boxes: example - face unlock. Utter trash compared to iphone, basically it doesn't work. - pen. Like wtf who actually uses it. Rather add extra battery size. - and that's about it Android has so many features compared to iOS - but most importantly customization abd ability to tweak. I can debloat my phone. I can i stall adblocker that actually blocks everything across the board. Install enahnced youtube app, even though i have youtube premium, and all to further customize and fine tune. Ability to install custom OS And indefinitely prolong its life. And so much more.

[@icetrip2417]

Android is good

[@orange_tweleve]

Watching this video on my lovely 3rd samsung a54 under warranty which also has screen issues now, Nice.

[@syedreza8722]

I knew you were Indian from your voice 😂

[@v.prestorpnrcrtlcrt2096]

You have one of the best voices on yt. & i really enjoy your content.

[@LogicallyAnswered]

🙏

[@udayudaymohan724]

I think a big hit was 1)they stopped producing their low cost phones 2)because if the chip shortage and thaiwan conflict they r gona make money in future 3)as for the AI they have implemented lots of tools in their current s24 ultra. So its gona flatten many photographic AI tools

[@mariok-t3198]

Im so glad Ive discovered your channel..greetings from Poland

[@91hrs]

10y ago one in 10 people had an iphone, Nowadays u gotta ask whos got a samsung because they rather a minority atm

[@jonathanLToronto]

I thought something like 6 out of 10 had Iphone 10 years ago at least here where I am(Canada). Now I feel like that number is 7 or 8.

[@icetrip2417]

​@jonathan9280 mostly older people have samsung ,most young people have apple to fit in

[@carpediem7654]

About 10 years ago I discovered Chinese phones and haven't purchased a $1000 Samsung since. Same great performance and quality, a fraction of the price.

[@mind-of-neo]

Apple is like a giant sea serpent in the tech ocean, and at first glance you think Samsung is a similar sea serpent, but then it turns out that was just one tentacle of a much more massive giant squid.

[@RodahMuoki-o5i]

Trust me, samsung will never go out of business no matter what, doesn't matter if there profit margins are going down. Samsung will always be samsung and if that ever happens, they'll definitely find a way to bounce back.

[@GLoK-OG]

I just got a s23 a few months ago and it's the best phone I've ever had and I've had iphones

[@LogicallyAnswered]

Glad to hear that man!

[@icetrip2417]

I'm buying that next yr

[@rhy8336]

I’m sorry you need to find a new ‘dramatic music’ sound bite. I hear it in every one of your videos it’s good in one or two but in all of them?

[@PhilipMurphy8Extra]

Is any company doing well, Logically Answered?

[@LogicallyAnswered]

Nvidia

[@captainkuijt]

@@LogicallyAnswered Really? That surprises me given how poorly the 40XX series cards are selling.

[@NeoThabo]

I love how you sneaked in that ad 😂. I hate ads.

[@jimster1111]

Always love your video essays bro! Very professional

[@LogicallyAnswered]

🙏

[@guitarmyheartsbeat]

Samsung just ruined their own trending phones with Exynos processor

[@uriel123195]

One solution would be to be a master of their operating systems. If they can make their software more efficient, I’m pretty sure it will rival Apple if not become better than Apple.

[@Dominus_Potatus]

Samsung is the closest one to Apple in features. If you are living in USA, I can see why you think otherwise since almost everyone is using iOS. If you live in other part of the world, thrre is practically no difference in phone market.

[@uriel123195]

@@Dominus_Potatus you right but I still believe they should focus on software and make it more efficient. If they manage to achieve this task they will surpass apple.

[@Dominus_Potatus]

​@@uriel123195 I mean... what's your concept of more efficient? I have Samsung and it is efficient. My phone can survive 1 day with no charging and at low usage can survive 1.5 days. I am using A53 though, I can imagine that my phone can survive longer if I have S23 which has LTPO, similar to iPhone Pro. Again... I am simply curious since at flagship level, Galaxy S23 and iPhone 15 Pro are similar. iPhone 15 Pro can process stuff faster since it simply has better hardware

[@uriel123195]

@@Dominus_Potatus for example apple unveiled it's m1 chip a couple of years ago, the chip has its own ram and cores, they named it a system on a chip. This is what I mean about efficiency. They then put them on their laptops and the latest iPad pro. Sooner or later the started realizing that a small SoC can pull on quite the processing power and they then ditched Intel architecture and then released the M2 which is on their pro lineup. If Samsung can do the same on phones, imaging the processing power on their products that can run triple A games and software that you would normally use on a laptop. Samsung released the fold which in my opinion needs more Research and development. Imagine now if they put their SoC on the fold.

[@Dominus_Potatus]

@@uriel123195 hence... my point, Apple has better hardware, it is not software issue. I believe for their phone, putting RAM is almost impossible. M1 chip is large and there is simply no physical place to put it in a small phone, hence iPhone use SoC similar how Snapdragom do. I am not familiar with the term but I believe M1 is called as System-on-Package, the RAM is technically not in the chip... But well... Snapdragon claimed they had made something that's more powerful than Apple M2, it is only time

[@kosmosXcannon]

Maybe their phones should bring back old features their phones used to have, like being able to install secondary storage.

[@JESROFFicial-MX]

I think Samsung should focus also on the software they made rather than just the hardware. And I also bet they lost too much profit when they decided to block Grey Market's phones in Mexico for a while.

[@ahriboy]

The Mexican law is so controversial

[@jjcoolaus]

Samsung is a company who tried to monetise the use of the phone and failed. Galaxy store, bixby, samsung pay, samsung internet browser, Cloud storage - all fails. Onedrive is now the default for backup of the gallery app for example. The company who makes microsd cards then removed the ability to use them on their phones, to then try and sell storage in the cloud only to hand it over to Microsoft is a massive fail

[@zkol3287]

Because they removed features thay customers like to seem more premium when it was the exact opposite reason why people chose android, more specifically samsung. Removing the sd card and the aux cord was one of their biggest mistake in my oppinion, going from the s10 to s20 was so bad, that a lot of samsung users hated it. Then from the s20 to s21 they again removed the micro SD card so more people left. Now the s20, s21 s22 and s23 feels like the same phones, and their is no reason to get the s24, because they removed too many features.

[@zkol3287]

*this is for samsung phones

[@pepperroni4016]

I use Bluetooth for everything. I didn't know headphone jacks still existed

[@jeffsan8057]

Their entry level products are too expensive for a meager specs.

[@sophiaisabelle027]

It seems as though Samsung has been rapidly improving. We all know for a fact that they're some of the leading technological brands out there.

[@Fresh20448]

they should create their own os like apple

[@NagronCZ]

@@Fresh20448 apparently they almost tried to, but google scared them by buying a phone brand. Now that google launched pixels some time ago I would believe that they might try to do it

[@icetrip2417]

True

[@icetrip2417]

​@@Fresh20448easier said than done but I hope they do

[@asunavk69]

​@@Fresh20448 Android is good enough, its open source to the core and a standard, why make an inferior dedicated OS?

[@mikeysgaming17]

Unable to charge my almost one year old Galaxy S22 because of a moisture detection error even though there's no moisture in the port. Went online to find out about the issue and found out that many Samsung Galaxy users have the same problem. Had to use a wireless charger as a result. Samsung still hasn't resolved to date. Definetely getting a pixel or an iPhone next time

[@Deriv44]

My first smartphone is a Samsung and I never switch so I hope this isn't the end for them😅😅😅

[@jeromeclunie1400]

Same

[@themuffinman25]

using that scene from Waiting for "people eating out" was awesome

[@anthony14363]

One of the main reasons is that, Apple and other manufacturers are now making their own chips and screens. they no longer rely on samsung which means a loss in profit to samsung

[@dineshp9902]

Brands are not producing products with quality like before. I used to believe Samsung means quality but with the recent purchases and overall decrease in build quality I have to choose others and I cannot suggets them to others

[@katherinemelendez1818]

[@sharigreenspan]

That is totally true, but how well does a financial advisor improve your profit? What is the experience like using an advisor?

[@inman586]

I've all the time to trade by myself but I have some friends who uses the aids of financial advisors

[@akunyoutube09]

After watching so many KZbin tutorial videos about trading I was still making losses untill Mr Jonathan started managing my investment now, I make $26,800 weekly. God bless Mr Jonathan he has been a blessing to my family.

[@triciakuns2288]

Love from florida, I and my colleagues are so appreciative of his work, I see Expert Jonathan as someone who takes the success of everyone under him serious with top priority.

[@sophie-ny3nj]

Thanks I messaged him, and I got a response thanks.

[@alexbivol754]

Also, about that 95% i am pretty sure those numbers refers to the chip manufacturer department

[@FootballWarld]

Very bad for SK. I heard somewhere Samsung makes up 20% of their GDP...

[@hitmusicworldwide]

That's exactly why I believe they are on the case. This is not Tesla this is like TSMC. It's a national priority super conglomerate

[@Nabee_H]

I haven't seen anyone mentioning their trade in deals going on recently. Everyone is getting a new fold/flip for less than half the MSRP as long as they trade their 3 year old phone in, surely they're running a loss on this. I got a z flip 5 and on top of a $300 dollar-off promotion I also got another $500 off for trading my phone in. Samsungs making some risky moves right now.

[@dakotaDklunsford]

All you apple folks are crazy, samsung is as good as it always has been. Apple is nothing more than a simple phone for elders as well as all the people who want to have "their" brand known. Glad I got away from Apple many years ago, never have I regretted a Samsung purchase. The only serious issue now is how freely peoples data are given out on nearly every platform of anything.

[@junyaiwase]

i mean i dont hate android, but thinking that iphone is just a simple phone for older people is crazy lol

[@Code7Unltd]

@@junyaiwase iPhones have gone the same way that grass had. Grass started by settlers importing it to feed cows (because the taste of other settlers was getting old), reduced to a luxury symbol after the United States developed, then used to lure baby-boomers into factory towns with a mandate to maintain it with the threat of a $50 charge for a hired lawn-mowing. Grass nowadays is mostly maintained out of habit or on the decree of a Homeowner's Association.

[@junyaiwase]

@@Code7Unltd uh ok

[@user-sw2wv1zx1t]

There's a cohesive, coherent ecosystem. Just like some like customizing android, other like its own theme and having easy access to things on other apple devices like photos or reminders. It's easy to move across devices and not worry about whether there's a third party app. There's a lot of power users on apple too and you can get windows on a mac through an emulator if necessary.

[@juancarlosrodriguezolaya2412]

Felicitaciones, hiciste un vídeo muy bueno 🎉

[@rayoflight62]

Samsung needs to: 1. Return the headphone jack to ALL of their phones; 2. Return the micro-SD card slot to ALL of their phones; 3. Extend software updates to 7 years to ALL of their phones. 4. Extend their phones hardware warranty, including the battery, to 3 years minimum; 5. Reinstate the charger and the wired headphone in the box; 6. Decrease the price of ALL of their phones by 20% ; 7. Avoid the slow&hot Exynos SoC in the Samsung flagship phones. People want the top Snapdragon processor in exchange for their top money. In addition to all of the above: 8. Whatever Apple does, Samsung should do the opposite. This is the only recipe for the guaranteed success of future Samsung smartphones...

[@MrJflomario]

None of that helps. They were building superior phones for years. They stopped doing all of that because they could not beat the iphone(in their eyes).

[@androidoneiu5206]

Exynos processor is fast and smooth, stop spreading misinformation and pathetic hate.

[@MrJflomario]

@@androidoneiu5206 Why do you say that? Everyone says the Exynos is bad….

[@androidoneiu5206]

@@MrJflomario Everyone? You mean the haters. Most know that Exynos is good.

[@stormrider01]

Thats because people have less money because of inflation, energy prices going up and salaries staying the same. People invest less now and save more. We are in a small crisis. Also removing features and going the way of Apple only makes people switch to Apple because at this point Apple brings more to the table.

[@_qub3]

I didn't expect an Indian behind this voice 😅

[@Justinian43]

Samsung if you’re reading this, I am a very loyal Samsung customer, I own a Note 10 plus to this day due to that phone having that Samsung identity, I would have the S22 Ultra or S23 Ultra in seconds if it had MicroSD support, don’t be like Apple, I love you because you’re not Apple, please go back fully to your Samsung identity or giving customers all the features! Thank you

[@theworldoffun8997]

Samsung is just like an Apple, but worse, lol. All of their products can be characterized like this except for memory and storage. Their chip making business is like a TSMC, but worse. Their camera sensors are like Sony's, but worse, their home tech is like many companies, but worse. They are everywhere and they are second to all. But thats what makes them strong

[@LogicallyAnswered]

Savage hahaha

[@kidnf8586]

well, Ryzen cpu user used to specifly buy samsung memory for overall more stable overclocking. so, some still care about the memory brands.

[@7heMech]

Because Apple is scamming iPhone users 😂 They make a phone with low production cost and sell it for a high price.

[@jonathanLToronto]

Buy low sell high is the business objective for all but i refuse to buy apple for the same reason

[@icetrip2417]

True

[@RyanA1297]

I have no idea how I just found you, this content is engaging and great to watch, I believe they will comeback from this because of how many categories they are in. Giving you a well-deserved Like and Follow.

[@kyrylosovailo1690]

I am writing this comment not because I agree with everything I hear. I bought a Samsung A54 and a week later it got a software update. They did not let me snooze it. They did not notify me that they are updating the whole Android, not only One UI. Their new UI removed customization (which I think is a UI sin #1). Their bug reports are not being answered. Their forums are full of absolute fanboys. I mean FANBOYS. The "What do you like about new UI the most? If people complaint then we are doing it right" type of fanboys. Truly worse then Apple. Fuck fanboys, fuck Samsung. I will prefer Nokia 3310 to buying from them ever again.

[@anywaytechreview]

i use s21+ avoid pressing the software update in case, it finish downloading, you do have a option of avoiding the installation but true that it kind of forces you to install the latest update

[@aurkom]

3:32 No brand loyalty when it comes to internal components? Is this really true?

[@UbermanNullist]

Samsung is not a company that pays stock dividends to its shareholders. They also rarely acquire other corporations, which is why they probably have more cash on hand than Apple. Samsung only invests heavily when there is a global depression. This is the basic principle of the rich getting richer. In the memory industry, brands don't matter at all, it's all about supply and price. This business is still a game of chicken. AI technology is the promising technology of the future and we need more memory. It's simple math.

[@massculini]

I think its about pricing

[@nathansharma87]

I recently bought a galaxy. It's nice. Works well. It's bland. I feel like they cut corners for the sake of not competing with other models in their line up. The new pixel 8 seems better. Ultimately they're all scumbag companies out for money. No headphone jack is still annoying to me. No charger in box especially after they made fun of apple initially. I was shocked when fairphone removed the headphone jack just as they announced Bluetooth buds. I always thought my next phone would be a flagship or high end model. I think my next phone will be the most powerful budget device I can get. You just get more.

[@LofiCity2000]

They should make new phone every 3 years as oppose to every year. I think that's a one of the main reason of economic slow down its too fast almost everything is on annual basis when demand isn't following.