What Happened To Panasonic?

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Panasonic is one of the most iconic Japanese electronic companies of all time. Against all odds, Pansonic rose from the ashes following WW2 and grew to dominate the global electronics market in a wide variety of industries from appliances to TVs. But, more recently, the state of Panasonic isn’t nearly as healthy or strong. In fact, Panasonic has been on a decline for the past 30 years during which time the company has laid off over 150,000 employees. But what’s even more concerning is that based on their balance sheet and financial statements, MacroAxis has given Panasonic a bankruptcy probability of over 100%. This massive fall from grace may seem surprising at first glance but when you take a look at how Panasonic has strayed away from their roots, it all starts to make sense. The 3 principles that allowed Panasonic to dominate the world were their willingness to always keep experimenting, pairing great products with even better marketing, and leveraging downturns to the max. However, the modern Panasonic doesn’t do any of this resulting in their current bleak state. This video explains the story of Panasonic and its visionary founder Konosuke Matsushita and what happened to Panasonic.
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Timestamps:
0:00 - Dire State
2:22 - Always Keep Experimenting
7:22 - Great Products Don’t Sell Themselves
10:44 - Downturns Are A Blessing
13:46 - The Brutal Fall
Thumbnail Credit:
Reuters - Toru Hanai
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[@erbol0011]

Toshiba and Panasonic are clear examples of what happens when executives care more about power and money instead of company. They lost technological competition

[@BloodRider1914]

Lol, they don't even care about that. Money and power are great things to care about if they lead to results.

[@neloxcampo8140]

No, this is what happens when executives and shareholders treat their work as day jobs. work is something you build over a lifetime or your legacy job is your mundane 9-5 day job complacency is what killed Panasonic

[@kopashamsu9913]

Toshiba T1100 was the world's first mass marketed laptop. Lol. Even in 2010 they had a decent market, but now they are completely gone from the consumer electronics scene. It's so strange how such an old, strong company can fall.

[@theuncalled_64]

​@@kopashamsu9913and its even worse when you remember that toshiba doesnt exist in the comouter scene now they belong to the chinese

[@kopashamsu9913]

@@theuncalled_64 lol didn't know that

[@ulquiorraschiffer1956]

Sad to see this happening to a great quality company. Their products never let me down.

[@LogicallyAnswered]

Same

[@tangbesitangbesi7009]

I couldn't agree more

[@lunascomments3024]

my parent's would not dare to buy kitchen appliances unless it is from panasonic.

[@HelipOfficial]

Same mate. Now were flooded with cheap chinese garbage

[@user-jl8wg2eh3f]

@@HelipOfficial Does no one force you to buy it. And there are plenty of top-notch Chinese products out there.

[@theminicooper]

My mother purchased a Panasonic Microwave brand new in 1989 and I still use it!! Works perfectly!

[@avg_joe117]

very reliable product

[@Warmeister-zr2tg]

thats the problem, it still works. lol

[@midhunsmenonINDIAN]

​@@Warmeister-zr2tg If that was the case many people would have bought it.

[@manichaean1888]

Microwaves don't break that often. Mine, from Daewoo is well over 15 years in everyday use.

[@ykthang]

For your information, Panasonic was once called NATIONAL before they changed the brand label to Panasonic.

[@MithunOnTheNet]

Yeah, he left out so many crucial pieces of information. Panasonic was created much later, as an audio sub-brand. National is what made Matsushita the largest electronics company.

[@neloxcampo8140]

was browsing through the comments for this; almost all Tech / Business videos who covered Panasonic seem to miss this bigtime!

[@senankamalakanan5128]

National was number 1 in Malaysia 70s and 80s and slowly changed to Panasonic in 90s

[@lucasrem]

ykthang Matsushita is the company, NATIONAL was just a brand they bought, they did make household electronics in 1932. Technics you know, theirs too ! WEIRDO GUY, FRAUD BITCOINS FREAKS ! need indie here ?

[@johnabrahamabraham3644]

In Asia National /Panasonic brand in 70,80 In US it was Panasonic ' But I give big salute to their Hi Fi brand Technics

[@MrBendybruce]

I still own One of their final generation plasma TV's. They have always made quality products, but sadly that alone is not enough to ensure a successful business model.

[@LogicallyAnswered]

Yep, a good product requires even better marketing!

[@MrBendybruce]

@@LogicallyAnswered I was always confused by so many people buying lower quality Samsung lcds, instead of the demonstrably better Panasonic plasmas but the reality is most people are not home theater enthusiasts, they just want the best price, and Panasonic has never been competitive with its pricing.

[@manny1013]

​@@MrBendybruceneither have apple and they still do well. Marketing may not be the only factor but its a major factor in their downfall.

[@MrBendybruce]

@@manny1013 Yes but pricing is intrinsically connected to the perception of your product as a result of how it is marketed. That was really my point. Panasonic never really differentiated their product line in the minds of their potential customers enough to justify the higher prices, Even though the higher cost of manufacture for plasma tv's pretty much demanded it.

[@edwinkm2016]

Had a pana plasma and burnin of subtitles. That and Impossible to support 4K (physical impossible afaik) killed plasma

[@heron6462]

Some time ago I worked for Panasonic in Japan for more than a decade. I noted a lack of imagination and a feeling of complacency. It was also quite bureaucratic and top-down in spite of its claim to be led from the bottom. Non-Japanese like me were automatically placed at the bottom of the pyramid, but our ideas (including for corrections to glaring grammatical errors on their main website) were not welcomed. While I was there, the popular nickname for Matsushita, as it was then called, was Manéshita - 'copied.' Even then, in the eighties, supposedly at their peak, they struggled to come up with new ideas and told their researchers to produce a certain number of patents every year. I had a Panasonic bicycle, honeycomb disk stereo speakers, washing machine, and air conditioner. All extremely good.

[@ondrejsedlak4935]

A former student of mine from my time in Japan was (and could still be) an engineer at Panasonic. I got an interesting insight into the company from our many conversations. To put it simply, they tried to play everything too safe, taking way too long in terms of releasing something to market (engaging in meeting after meeting after meeting for to finalise the most mundane of unimportant things) and failing to realise when they should change direction as opposed to stubbornly pressing on. One example was a multi-billion dollar plasma display factory, which started construction during the decline of plasma displays. The entire place was completed, ready for production and then immediately closed without producing even a single panel. They are still quite popular in Japan but their overseas market is definitely a foregone conclusion.

[@exosproudmamabear558]

Overbloated bureuacracy kills tech companies. Philips was same too and it sold every tech company it had and switched to the just appliances since turnover rate is slower in those pnes.

[@TuNnL]

Panasonic hung on too long to plasma. Sony made a tiny 22" OLED (Organic Light Emitting Diode) display model during the final plasma years, which you could buy for a ridiculous price. No one bought it, of course, but the OLED quality was so good, people would swear it equaled or exceeded that of the plasma. If only it could be bigger, customers said, they would pay extra for it. And that's exactly what Sony and LG spent millions in research, development and engineering on for a solid decade. Today, both companies have the honor of offering the best picture quality in world. An honor that once belonged to Panasonic, the last time they were relevant. I'm glad I bought one of the last 42" 1080p Panasonic plasmas for my Dad at Best Buy employee discount pricing, though. By the time I was ready for one of my own, they were unavailable in any retail store or even, an online reseller. I had to actually scroll through eBay for several months before I finally sourced one - from Canada. So worth it. 🇨🇦✈️📺

[@ondrejsedlak4935]

@@TuNnL You bring up a good point about Sony. They are indeed innovators and the polar opposite to Panasonic. Sony will take risks on the wildest of ideas, get them to market and sometimes become a hit. If it fails, they are not afraid to can it. Having said that, I'm still dark towards them for shutting down the PSP. I always wondered how a Japanese company can be so un-Japanese in their behaviour.

[@bthemedia]

Can’t stay ahead of the competition if constantly lagging with wait-and-see approach… they missed the boat.

[@OldMarius-gn5kk]

@@ondrejsedlak4935 classic greed and corruption

[@tellmemoreplease9231]

The company is now run by bean counters (people with MBAs). Konosuke Matsushita was more of an engineer.

[@pokeoak]

Just in August, I went to Japan, I saw all sorts of Panasonic factories and the Sony cameras were the best I ever saw. Over 100% chance of Bankruptcy is just astounding, how?! Stay great Panasonic!

[@LogicallyAnswered]

Really quite a shame 😔

[@donjulioanejo]

Sony makes extremely legit cameras (IMO top of the market now, beating out Canon through sheer variety of models). Panasonic, on the other hand.. Best you can say about them is "hey, they're cameras and they take pictures). They jumped on the mirrorless trend quite early. But where Sony just dumped billions into R&D to make amazing cameras and lenses.. Panasonic just sat there. Now, they're hopelessly behind. Meanwhile, Nikon, who had to scramble from even more behind (they were the last major maker to release mirorrles in 2018 and focused only on DSLRs up to that point), they came out swinging with amazing glass and massive hits like Z8 and likely hit in the Zf.

[@pokeoak]

@@donjulioanejo Yes, but Sony is only popular in Japan now after the US put a %100 tax on anything with microchips from Japan. Yet, if you go to Japan, you'll see their cameras are mind-blowing. Too bad they can't come to the US 😥

[@donjulioanejo]

@@pokeoakHm? US/Canada/EU get the same cameras they do in Japan. Nikon, Canon, Sony, etc have the same models, and they aren't really cheaper in Japan either at MSRP. For example, Nikon Z8 is about 600k yen in Japan, $3999 USD in US, and $5400 CAD in Canada. Let's be realistic. US is a humongous market. No company can afford to ignore it entirely.

[@pokeoak]

@@donjulioanejo Not really, the cameras are the same but the lenses are so much better in Japan. But you are right, who really can afford the U.S?

[@DanG-xl5op]

I immediately loved this video with his 2nd rule,"Good products don't sell themselves."

[@LogicallyAnswered]

Words of wisdom

[@robertlindsay9826]

I thought toyota owned Panasonic?

[@jimparr01Utube]

I disagree with this mantra. It is B.S. Go take a look at a vibrant company like Tesla for example.

[@tamwilfred]

It depends on what market you wish to address, the size of your business, and what your product or service is. Most small businesses are based on their product and service which spreads by word of mouth.

[@IceBlueLugia]

@@jimparr01UtubeWdym? Tesla is a good product and has plenty of marketing backing it. It proves the mantra lol

[@Lego_Collector_1932]

Panasonic was a great company, it is sad its gone!

[@LogicallyAnswered]

😔

[@Lego_Collector_1932]

@@LogicallyAnswered I know right!

[@devontektsellers]

It's not gone they're just slow to change since they're a lithium battery company for Tesla at this point

[@jaseaquino]

They're now like Philips, where they disappear on AV equipment and focus most on kitchen and personal care appliances.

[@Lego_Collector_1932]

@@devontektsellers They are still around but they are basically forgotten!

[@eskay2012]

Panasonic is smart to go ‘right sized’ in adjusting to change of time. I still uses their refrigerators, air conditions & fans. I will buy their products without hesitation.

[@yudogcome5901]

In fact, many of their products are no longer produced by themselves, but are only OEM products.

[@Tential1]

Sadly, Panasonic actually makes amazing products, with amazing looks. I always use Panasonic when available. They just don't advertise. I specifically use their head units for cars because it integrates the best, looks wise.

[@tamwilfred]

Do people still use head units now? I haven't kept up but its seems like modern cars have displays now and it's much harder to wire things up compared to cars I remember in the 90s and 2000s.

[@tamwilfred]

@@BB-xx3dv It's hard to say. What makes you believe it could be done? Once a company loses its reputation it would be hard to claw back market share. In the modern age, it seems like a winner-take-all. Giants in their prime don't seem to be as relevant as before: IBM, HP, Xerox, Kodac, ect

[@user-vx3ut1fg7n]

Honestly, despite the fact that Panasonic had lost its major stakes in the communications sector, it still remains a great brand in terms of producing batteries for different industries and smart home innovations. We used to have a Panasonic TV set many years ago, and the TV still worked after all these years. 😊

[@benjaminfranklin329]

And they produce probably the best batteries for power tools that out last their competitors by several years.

[@barebarekun161]

They quickly losing grounds in my country where it used to have almost a monopoly. Their dry batteries suddenly became way overpriced for what it is compared to new competing brands from China.

[@lzh4950]

Panasonic also has a duopoly with Thales for aircraft in-flight entertainment systems

[@MajorDrama1]

I miss Panasonic - One of the great defining Japanese manufacturing giants that built very solid, very reliable and queitly prestigious products that gave my generation enormous respect for the Japanese, their values and especially their engineering

[@johniii8147]

All the major Japanese companies fell. It's largely due to Japanese culture they couldn't keep up with innovation in as the real thing was software. Too rigid of a culture as things evolved. Japan became to expensive for their manufactuating.

[@gnzllr]

It is sad to see that quality is not always the key to success. I associate Panasonic with quality and will continue to buy their products.

[@erwinmanla2363]

I'm already 32 years working in a marketing firm that sold appliances and motorcycles and we are still selling Panasonic products until now.

[@bob456fk6]

This is very interesting. For many years I've relied on Panasonic for what, I consider, good quality. I hope they don't go out of business.

[@OurLordandSaviorSigmar]

I was surrounded by Panasonic products whilst growing up in the 90s and 2000s. From speakers, tv, radios, they lasted a long time. Sad they're about to go bust now.

[@miaya3898]

we had a national stereo component from the early 80s (record/tape combo with 2 very large wooden speakers). I don't remember if it was just national or national panasonic. but we never had anything else panasonic since we were a sony household. our vhs player was philips. my first phone from 2001 was a panasonic though but it didn't work well. but we still have an electric fan from kdk bought in 1993 or early 94 that still works well! 3 decades on!

[@tamwilfred]

Like a lot of big companies or businesses, they end up dying if they don't adapt.

[@michaelquinones-lx6ks]

So much for "Too Big to Fail"

[@tamwilfred]

@@michaelquinones-lx6ks Panasonic is not included in the rule. "Too big to fail" is a phrase used to describe a company that's so entwined in the global economy that its failure would be catastrophic. If Panasonic went bankrupt then some other electronic company could pick up the slack; Sony, Samsung, ect.

[@michaelquinones-lx6ks]

@@tamwilfred Yes, possibly Samsung might even take over Panasonic if that should happen. And, Thank You for answering my reply.

[@psikeyhackr6914]

Panasonic was my first full time job after I dropped out of college. I repaired consumer electronics and hi-fi when someone brought it in. I remember their starting the Technics brand. Electronics has changed VASTLY since the 70s. People who don't know a capacitor from a voltage regulator don't have a clue. To them it's just a box with switches, knobs and lights. And a Brand Name!

[@7o7-zoz97]

I bought a Technics direct-connect mini compo in the 80s. When the amp made a loud humming sound, i brought it to their tech support branch. They told me they can't fix that. It was under warranty. I got so mad i threw it in the bin outisde their office. So i never boought another Technics product do da.

[@psikeyhackr6914]

@@7o7-zoz97 That does not make any sense. They should have at least given you another one.

[@7o7-zoz97]

@@psikeyhackr6914 I remember now why i got so mad. The first problem was months or weeks earlier and was the cassette deck; it had clicking noises that affected the amp and speaker output. I sent it in and after collecting it still had the problem. Hence when the amp had a problem, i figured either they are really incompetent or just didn't want to help.

[@67daltonknox]

From a flashgun in the '60s to my nose clippers, vacuum cleaner and microwaves now, I've always associated Panasonic with good value, reliable products. I'd be sorry to lose them.

[@jschoonj]

What kind of b.s. is this. Panasonic is making over 2 billion dollars in profit each year. They’re not going bankrupt.

[@steventan2550]

Sad to see Panasonic going down. I only use Panasonic products; air conditioners, TV, video-recorder, refrigerator, water-heater, electric shaver, fans because they are good quality products that last a long time..

[@senankamalakanan5128]

Panasonic was National in many East Asian countries including Malaysia. 80s was their height and by Y2K they moved factories to Vietnam and now end cycle. My mom's rice cookers still working since 1982

[@engparinya]

My sister used to work in a Japanese company in Japan HQ. She thinks the problem with Japanese brands are 1. Everything in Japan is all about customary. The salarymen are there to nudge things around. Getting things through red tape. The product that came out of this process would be excellent product, but it takes forever to get anything done. 2. The mind set that everything Japanese still get good perception by the world. Sadly, nobody bit anything electronic from Japan anymore. I just changed my TV from Samsung to Sony, exceptional performance TV. But most of my friends would buy Korean brands because they saw it on Korean Netflix series. 3. Most Japanese brands are way more expensive, and since most of the things are made in China (or elsewhere soon). The Japanese brands loss its value of “Made in Japan”.

[@A.Froster]

No way people would buy something because they saw it on a netflix series. Its so dumb

[@Pertruabo]

​@@A.Frosterpink sauce would have a word with you 😂

[@miaya3898]

my sister bought a flat screen sony in 2010. their first non crt tv. it didn't last long. and despite being sony loyalists for decades they didn't bother with any sony after that. instead they bought those cheap chinese brands like stark or something. 😂

[@googlehomemini2059]

@@miaya3898have had so much trouble with Sony that I don’t blame them

[@donjulioanejo]

@@miaya3898 Sony went hardcore into enshittification mode with a lot of their consumer electronics. They decided to bank on their brand name and assumed people would buy it regardless. But it's no longer reliable, with built-in planned obsolescence. When it's not, it's super expensive compared to similar products from brands like LG or Samsung. About the only thing I'd recommend from them these days is cameras and audio stuff.

[@johnfritz8675]

Sad to see. I worked for Panasonic in 79-80 before moving on. It was a good company I learned a lot there. Their product quality was good and constantly improving. Good luck Panasonic.

[@92439375]

Panasonic is synonymous with quality, affordability, and durability. I feel skeptical about it failing since it doesn't frequently venture into new tech products. Despite this, it has performed well and established a reputable brand.

[@toto073081]

I ❤ panasonic :-) its vintage hifi audio component is amazing

[@ykd0011]

My first smartphone in early 2015 was Panasonic Eluga I. It was such a quality product, the design was just so beautiful, it used to get hot but ran smoothly, camera was also excellent. Used it for almost 4 years, and never had a complaint. They closed their smartphone business few years ago, sad to see them leave one industry after another, they made excellent quality products.

[@BoyKhongklai]

Panasonic might not be very active in the TV business but they're still making great electric tools and audio components

[@PrezidentHughes]

I bought a Panasonic TV just last year. Hope I don't lose support. 🤦🏾‍♂️ "Good products don't sell themselves". That's exactly what Panasonic is doing now. They hardly have really good sales packages for the TV's and other products.

[@zJericho101z]

I have been using the same panasonic wired earbuds for the last 7-8 years it boggles my mind that they are sill working perfectly after all that time. I allways try to grab panasonic products if they are available. Panasonic Allways have great design and build quality right next to Sony.

[@keno77]

The sad thing is that this has happened to almost every great electronic brands of the 70s and 80s Panasonic Sony Aiwa Akai Sanyo Sansui Sharp Kenwood Yamaha and many more, the competition keept them make better and better products. But as we all know, they all moved the production to China and nothing is made in Japan any longer and even when China is trying to keep some of the brands alive it's only a shadow of former glory.

[@traingp7]

I have a 50-inch 3D Panasonic from 2010 that is still going strong in my front room today. They also make one of the most expensive and best from reviews 4K blu ray players today, theDP- UB9000.

[@loseweightusingketo]

We still have a small Panasonic split AC in one of our bedrooms back in India, that was bought in 2013. Still going strong with regular maintenance. Our upstairs neighbors also have a similar AC that still works well. We'd been using a Panasonic LED TV since 2013 too, before giving it to a relative. Yes, still works perfectly fine. However, the same relative bough a Samsung AC that cost almost twice as much as ours, in 2015. It had major issues with the copper pipes and basically is scrap at this point as repair would be almost as expensive as a new AC. Such a shame because Panasonic made top quality products.

[@miaya3898]

I still have a kdk basic electric fan from 1993 or so. it's quiet and still works after 3 decades. we used to have a square panasonic fan from early 2000s until 2011 when I smashed it (long story)😂

[@senankamalakanan5128]

Panasonic was National back in 70s and 80s in Malaysia and Singapore also other East Asian countries. My mom still has her National year 1982 rice cooker working fine. Cheap and lasting home appliance for the poor.

[@ThinkTwice2222]

Watching this on a Panasonic plasma TV... better than any UHD out now... I've tested

[@Scuppun]

Agreed. I have a 42 inch 7th Gen plasma, 14 years old and better than most lcd and led tvs today.

[@Mr.Thursday]

Panasonic has been innovating in mirrorless camera systems, customers and KZbin creators know them as Lumix.

[@rightwingsafetysquad9872]

I wouldn't call it innovating, more like iterating. But yes, they're excellent cameras.

[@abps9947]

Same here The Panasonic TV which I have been using to watch my cartoon and shows is still working Bought in 2004 now in 2023

[@17ipmots]

Panasonic was my first employer in the 90s. Looking back I am so glad I left after 3 years. They worship their founder Matsushita, they over-respected their tradition and in my opinion, they failed to adapt their business models to modern day market. They still have good products beyond home electronics, they should be fine, but their future remains to be seen.

[@DungarooTV]

WTF!! This is so sad. I love Panasonic's TVs, Cameras and Appliances.

[@davidchristensen811]

My favorite "toy" of all time was a Technics portable CD player I bought in 1987. It was high-end for the time, and had fantastic audio quality. Kicking myself that I ever got rid of it. If I still had it, it might be a very valuable collector's item. And ironically? I still buy CD's, sometimes. So it would still be useful!

[@hitmusicworldwide]

Umm anyone heard of the Panasonic GH6 or Lumix cameras, Panasonic lenses, broadcast equipment, PTZ cameras etc? Go look up the prices for this equipment. Why do you want to sell a UHD TV when they are going for 200 plus bucks for 60-in screen when you can sell specialty lenses for over $16,000 or PTZ cameras at over $16,000 and other broadcast equipment in the tens of thousands of dollars? When you look at a company's patent profile or catalog of products, why not shift towards higher margin, higher technology products over now commoditized consumer products? TVs and washing machines as nice as they may look are not leading edge technology anymore. I'm reserving judgment until these variables are part of the equation.

[@adamknight5089]

It's a shame as their products are amazing, very high quality. They need to do something drastic though. Popularity is very important.

[@TobiasStarling]

Pretty sure a probability of over 100% means somethings going wrong with the calculation…?

[@LogicallyAnswered]

I think it means they’re certain about the prediction

[@Erowens98]

Yeah. Thats very fishy. Probability can not exceed 100%. It can only reach 100% and thats only if its basically already happened. Unless they mean something different and are just misusing the term probability.

[@fahinmohamed]

True…. Max probability is 1

[@howardgreenman2908]

They still make excellent digital cameras. I recently bought two of them.

[@karikaru]

I have the s5ii and their problems are evident most of all in that sector. They have the best hybrid full frame cameras for the money with the s5ii and s5iix and yet most consumers dismiss them because they lack brand recognition. They are remedying this fight now though with major investment in KZbin influencers which i thing is a very good move as KZbinrs are one of the main demographics for hybrid cameras.

[@j.6756]

Still have the last Panasonic 60 inch Plasma TV model that they ever made.... once calibrated (google search got the calibration settings... only one of the 60 settings was off by 4....BTW... digital image settings are the same on all TV's for that model... so paying someone $300 to calibrate your TV is a friggin rip off because it's just a matter of copying the settings from a sheet of paper to the TV) ... anyways... best TV image ever... not even an OLED can compare to its image quality... best TV ever for sports and movies... and after 10 years... absolutely... no friggin soap opera effect... or burn-ins... 😊😊😊 Their 50" Plasma TV had an even better picture... but I needed the larger size for a larger room...

[@VishalYadavSays]

I hope Panasonic survives Has special place in my heart for this company

[@petermaz701]

Panasonic always had quality products. They were built to last and many of them are still in functioning condition now. I was so upset when Panasonic pulled their televisions from the US market, you couldn’t beat them. Their top-of-the-line plasma TV was outstanding. The VHS recorders, the DVD players, all of them strong performers.

[@barebarekun161]

Maybe only to the models made in Japan. I had mine Panasonic soundbar made in Malaysia broke in 4 years through normal uses.

[@martinqizeaq]

Here in Asia, they are still one of the major competitors. Because most homeowners know Panasonic is like Toyota. Their product lasts forever.

[@BillDobson]

I really liked their sound systems. They seemed to have dialed into my particular equalisation. And, I had one of their flat screens. Excellent unit. Really sad story

[@danielvasquez3758]

Yeah I remember their TVs!!! Those were the days!!! You always bring up nostalgia here!!

[@LogicallyAnswered]

Yes sir, the good old days

[@wyw201]

Has anyone involved in the production of this video ever read a Panasonic financial statement?

[@spinchange]

Logically asked...

[@abcnikhiltripathi]

If bankruptcy probability was 100%, then its stock would've already reflected that. But, its stock is up 29.45% over the last 5 years. Bankruptcy probability is 50-60% I think.

[@MithunOnTheNet]

Most of this video is rubbish. Panasonic is profitable and is still a major player in the EV battery business. The consumer electronics business is super-competitive so its expected not every product of Panasonic will be no. 1 in every product category. But having owned two Panasonic washing machines, I can definitely vouch for their appliances! Any day more reliable than Samsung in India.

[@shojun11]

@@MithunOnTheNet Just like it`s reporting about sony. The market cap of sony is $108 billion so how is it dying ? Panasonic just concentrated on EV batteries and they still make a lot of products for the asian market.

[@DD-ld1xq]

@@MithunOnTheNet Are you wilfully stupid? They are regularly making losses instead of profit. Just because they are still "doing things"doesn't make them a going concern far into the future if they can't turn regular profits and even if they do, it might not be enough to prevent massive downsizing. Panasonic has laid off tens of thousands of workers because their once profitable concerns aren't any longer and never will be due to the changing nature of the electronics industry - again, in the video if you'd bothered to notice.

[@spinchange]

On what basis or by what measure are these claims that the firm is "close to bankruptcy?" This is a baseless claim

[@kastaways1259]

Surprised to hear this . Still using the Panasonic plasma tv I bought in 2006 . Has never needed a thing . Ditto for our Panasonic microwave. Sad news .

[@RJARRRPCGP]

That was indeed an excellent era of plasma TVs! I did hear that they got better not very long before they were discontinued. (2012-2014?)

[@miketolhurst4637]

We still, many times a day, use a Panasonic Genius microwave bought for £300 in December 1985. Apart from replacing the internal light bulb twice in the last 38 years, the microwave has performed faultlessly. Not just for coffee, jacket potatoes, and reheating, it is used to cook all our vegetables, stews, currys, etc. It has accompanied us on a number of holidays and also when moving our home from the UK to the Republic of Ireland and back to the UK. I strongly believe that their products were made to such a high standard and did not fail, therefore not requiring the purchase of a replacement, possibly resulting in part to the decline of the company.

[@adonaros]

I was a large panasonic communications dealer in the US. towards the end they had this mentallity that 'we know everything and we can do it all by ourselves' - which is exaclty what you said, they lost sight of the actual market. yealink came and opensource and .. well. yeah the product was sub-par, but it was considerably cheaper, and no vendor-lock-in. so. sad but, oh well. and also - thank you for making this very accurate wholesome video.

[@lzh4950]

Read that Canon & Nikon also wanted to in-source everything when trying to develop EUV production machines, while their competitor ASML decided to outsource instead, & in the end it's the latter that succeeded

[@bpowick]

They still make some of the best TVs on the market. Their image processing is best in class.

[@hoppysport2872]

Like many here, my daily TV is a Panasonic from 2008. My Panasonic Arc 5 shaver is superlative. My Panasonic Lumix camera is incredible. My parents panasonic flip clock radio from the late 60s still works perfectly...and is even in the Museum of Modern Art. Crazy that their marketing is abysmal.

[@christopherkelly577]

The FZ-1 3DO is one of the coolest looking consoles ever. They nailed it. Was solid and reliable too. I had a Japanese one and it worked from launch until I sold it around 2021. Front loading CD mechanism laser all worked. Was a tank.

[@mpalin11]

Well, that's officially the first time I hear of a probability of over 100%.

[@LWRC]

Back in the day when plasma TVs first came out, Panasonic had one of the best screens! Such a shame!!!

[@RJARRRPCGP]

Looked like the late-plasma-TV-era was excellent, too! (before they quit making plasma altogether)

[@JonathanWrightSA]

The last time I saw a Panasonic ad, was on a billboard in 2012 next to the Van der Stel train station in Somerset West, South Africa. I was reminded the other day, because the board hasn't had an ad on it since then and the old layers make out 30% of the word 'Panasonic'.

[@balpreetsingh6834]

Great video as always

[@LogicallyAnswered]

Thank you Balpreet!

[@errorsofmodernism7331]

I worked in Japan at several airports and the Japanese do not like to take risks. It can end your career if you lose face too many times. If you lose your career in JP it is a fate worse than death.

[@ej254]

It's very sad what is happening to Panasonic 😢 My home ac system is Panasonic and still going strong no trouble since I bought them 9 years ago. My best car battery is Panasonic they tend to last 4 years on average, other brands which I know friends are using for their cars last between 1.5 to 2 years only !!! My best travel camera is Panasonic LX100 and LX100ii ... small and sharp photos It's really sad what is happening with Japanese big companies

[@apststreet8489]

I bought a Panasonic washing machine almost 10 years ago and it’s still working fine. Did a maintenance once

[@tangbesitangbesi7009]

PANASONIC is the one and only company left still manufacturing quality and reliable electronics and others. There will be millions of loyal Panasonic customers like me praying it will never go the way SHARP, Toshiba and Philips had. We believe Panasonic's electrical and electronic sector is still going strong worldwide and can prop up the company indefinitely

[@Scuppun]

I still have a 42 inch Panasonic 7th gen plasma tv, running very well. Picture quality beats most lcd panels today. Good tv.

[@patpatterson9719]

The pinnacle of quality. I love their products!

[@nicholasellis7494]

Panasonic is one of my most treasured company, I'd hate to see them bankrupt, I have their last vcr and their latest dvd player

[@joerinaldi5]

I am very upset by the news that Panasonic is in such financial hardship, because I have always preferred Panasonic to most brands. I have trusted Panasonic from the early 60’s it has always been reliable and an excellent brand. Maybe that what happens to very good companies like Panasonic and Toshiba they are so reliable that last too long. That is if they are still made in Japan.

[@hinkhall5291]

I really loved their discmans and mini stereos in the ‘90s

[@legendarykeyboardwarrior8364]

Still using panasonic active 3D plasma tv bought in 2013, still goung strong.

[@craigdavidson5613]

I happen to own a Panasonic laserdisc player. Got it from a charity shop for $60AU. And yes they were manufacturing laserdisc players alongside Pioneer.

[@shubhaamgokko1361]

One thing I noticed about the Redmi smartphone brand was that they produced affordable top tier phones and never advertised their products and was a popular smartphone brand about 5 years ago. But I think they have been taken over by Oppo/Vivo brands and now I'm starting to see them doing ads more

[@Peterusz96]

What is the background music, you are using during the "Great Products Don't Sell Themselves" part? I feel, I know it from somewhere, but I cannot shazam it. Perhaps it is from a game?

[@premkumara8962]

Plasma Tvs and cordless phones from them are of very very good quality

[@MarlinWilliams-ts5ul]

My mother bought me a Panasonic transistor radio at K-Mart, had to be in the late 1960s. I still have it, and it still works!

[@niidaimehokage5731]

My Panasonic tv are bought around 2011 but it still works today and never had any problems, btw what are the site that you used to check the brand quality?

[@LogicallyAnswered]

All sources in description :)

[@paolochicco7200]

It’s an overall problem of all Japanese electronic companies, with the exception of Sony with their Playstation brand: underestimate the foreign competitors, fear to take risk, lack of innovation. The unofficial embargo on Korean products helped with the domestic market, otherwise they would have collapsed completely. Remembering these company in the 80’s to mid 00’s, it hurts😢

[@simonhodgetts6530]

I have owned many Panasonic products over the years - mainly personal stereos and CD players. Their products were superb - maybe a little conservative, but well made and great quality - with brilliant sound quality. Sad to see them in so much financial trouble now.

[@amadukamara9606]

Amazing video!

[@LogicallyAnswered]

Thank you amadu!

[@velzard1068]

Panasonic is still a huge company though? They are the primary battery makers for Tesla EVs and they are making like four gigafactory in the US as we speak

[@johnl.7754]

Yeah was surprised no mention of involvement in electric batteries with TESLA

[@tcbobb1613]

Also has Toughbook, which is in A lot of cop cars.

[@miaya3898]

and it's only a matter of time before byd or other chinese battery makers kill them

[@velzard1068]

@@miaya3898 it’s not a matter of time, they are doing pretty well, making deals with Mazda, Subaru, Toyota, Tesla, and building tons of factories for these companies. If anything the US would probably put sanctions on Chinese battery makers (not byd since they are basically owned by Berkshire Hathaway) and Panasonic would probably gain a ton from that. It’s really hard to predict a future when most of Panasonic’s biggest customers haven’t even really started mass production of EVs. I’m also not saying that sanctions are justified but knowing the US government it would probably happen

[@Tracker709]

Excellent video, I learned a lot about preserving

[@trk1973]

Disclaimer first. I am a fan of Panasonic. Last 3 TVs (current OLED, previous plasma and previous CRT) are and were Panasonic, HD Bluray player, Bluray recorder and even VHS VCR (now 30 years old) are Panasonic. Even the last personal cassette player I bought before the IPod landed was also Panasonic. Panasonic dropped the ball when they missed the start of the DVD / 5.1 amplifier revolution in the late 1990s. Their Technics brand of hifi was world renowned and I remember being shocked at the time that I’d have to look at a different brand. I’ve noticed they really only do TV recording units nowadays (which nobody else does). I know they still do premium hifi under the Technics name but nobody unless they’re a purist is going to buy these nowadays. Everything else they sell, doesn’t stand out in an already crowded market of cheap, Chinese made products. I’ll be sad to see the Brand disappear

[@franciskundukulangara7923]

Panasonic can revive their business by entering the cell phone manufacturing and marketing. Because, that is the future for now.

[@Erowens98]

I doubt that. The smartphone market is heavily over saturated and there isn't really much more room for innovation leading to a stagnant market. Brands that have massive marketing departments like apple or samsung are able to hold on, but everyone else is in a race to the bottom.

[@kamolhengkiatisak1527]

In Thailand, Panasonic is only known for its excellent aftermarket auto batteries right now and circuit breaker (MCB). Worldwide, I read that Panasonic is good in batt technology and one of its major customers is Tesla.

[@gentuxable]

Oh no, I'm a Panasonic fanboy since I'm a child and we had a Panasonic VCR with Jog dial where you could scrub your VHS back and forth frame by frame and use some barcodes to schedule recordings it was so amazing how advanced this was compared to other VCRs I've seen-

[@krizmatic717]

I ain't going to lie I used to listen to hip hop on my Panasonic speakers and that was the best sound that I heard ever since!

[@Jonathan900S]

I bought a 40 inch Panasonic tv 4k It was good price & quality lasted for years

[@LogicallyAnswered]

Not surprised haha, glad you had a good experience with Panasonic

[@BadBeardDude]

My current TV is a Panasonic OLED and I've a Panasonic 4K UHD player. Both are fantastic and I bought both on the name as I've never had a bad experience with anything with their name on it. While watching this video I thought I'd check where I bought my OLED to see if they were still selling the brand, they are not. This is very sad and I'd be rooting for them to make a comeback. Sony was another brand I used to rely on for technology but I'd choose Panasonic over Sony any day.

[@sergiofonseca2285]

I have a recent washing machine and microwave from panasonic. These are the best I've ever had.

[@abdelkaderelbachir3817]

I still have my Panasonic stereo system from 2004 and it still rocks

[@kitatit]

I still own and use Panasonic 18v cordless tools but they just lost interest in developing anything new about 10yrs ago. They strike me as having rigid, inflexible, hierarchical management which limits new innovations. I think it is a general blind spot in Japanese culture. I hope Japanese companies can adapt because it will be a shame to lose products and brands from a country known for its pride in quality workmanship.

[@robertlevy2420]

Sold TVs for Circuit City around 1990. Panasonic picture quality always stood out!! Images were so sharp and the colors so saturated - great tech! Yet, even then, companies with lesser quality tech were kicking their behind (see Sony).

[@pr0jectSkyneT]

Had ther 60" VT60 Plasma TV which was fantastic. We replaced it last year with a LG G2 OLED.

[@McbreakRsfanboy]

This is crazy, I was just reading the other week about how they're flourishing because they are an industry leader in batteries producing the majority of ev batteries which is obviously extremely lucrative. Guess that article was wrong.

[@filbao8113]

Yap they just shifted focus...

[@vanguard812-vf7hr]

That is crazy I thought there were doing good with battery technology. I always buy 18650 Panasonic batteries for my things and even projects that needed them.

[@guitarchitectural]

I'm sorry but this video's research feels a bit lazy - those big empty spaces from the 2000s onwards aren't from them not releasing any products - seems more like a website issue. They did a tonne of plasma TV production in the 2000s, kickstarted the micro 4/3 mirrorless camera system revolution with the Lumix brand in 2008, and they developed battery technology to the point that they are the main battery supplier for this car brand you might have heard of... Tesla?

[@LogicallyAnswered]

Worth mentioning for sure, but not quite the same as their progress pre 2000

[@simonthomas5113]

What an interesting back story. I'm still watching TV and gaming on my 2009 Panasonic Viera TV with no need to upgrade because it is working perfectly.