BLU ATLAS ATLANTIS Review | Does Atlantis Deserve The #1 Spot In So Many Fragrance Lists?

[@ThePerfumeGuy]

💥💥💥Watch my Fragrances That Leave The Sexiest Trail video here: kzbin.info/www/bejne/r5akeYudYpisb9k 💥💥💥

[@pwrat2775]

Thank you for the honest review. I don't generally trust any product reviews in newpapers/magazines anymore due to marketing bias. Same goes for fragrances which are suddenly promoted by multiple influencers at the same time. Your honesty and expertise is why I follow you.

[@tracymcarlson]

This is why I trust you, Sebastian! Thank you for being an honest voice for us. I got a shipping notification for my Scent Club 6 box today and I can’t waaaaaaait! 😄😄😄

[@Miss_Dita]

Its because they are sponsored articles, around 16:11 you can see it says" Sponsored Content Provide by Machines Agency" It isnt really hype but PR and they pay for it to be featured. Same thing at 17:26 "This article was published in partnership with Blu Atlas. Okay last edit I promise. at 19:46 it says sponsored and "by our partners at Verma Media"

[@paris.enigma]

Never heard of this brand.

[@michaeldebree4870]

I also never heard of this !

[@Nyy_fan7]

I fell for all the hype and was severely disappointed. Super synthetic and on my skin it did not last long at all. Thank you for the honest review.

[@equalityfragrances1854]

Great video. Throw that basic Sboy fragrance in the mix and every Michael Malul fragrance.

[@oc222]

You see it…my dude

[@lukegonzalez160]

They def pushing that sboy hard smh

[@jarridsteel6229]

I think Ash at Gents Scents did a review of this fragrance last year sometime and he wasn't very impressed either. Doesn't sound like something I would enjoy as powdery and musky fragrances aren't my favorite. I bet the articles that are putting it at #1 everywhere are paid deals with the publications.

[@raulsaavedra709]

When Ash talked about it in his video it was in fact the very first time I ever heard about that fragrance. Now with Sebastian's it's the very second time. In a way this makes me glad, because it tells me I'm effectively filtering out quite a Niagara Falls of BS about fragrances going on out there

[@oc222]

I appreciate your honesty. The community is in dire need of it. Buyer beware…sample…sample….and sample. You’re the only reviewer (not influenced) I trust.

[@joshuarock4631]

unfortunately much of modern journalism is for sale, accuracy is not of much importance anymore

[@baysidedlove3427]

Happy that you brought this up!!! I've been seeing this bullshit for years!!! I have never been compelled to buy it. Now we have other fragrance reviewers pushing it and they all seem to love it?

[@mvr2579]

Paid sponsorship. Almost all magazine(and their websites) are promoting this because of money. There are a lot of youtube reviewers as well. This doesn't just go for Atlas, but most websites are just phony promotions that get advertising money. It's almost impossible to get real reviews of any type of product.... I mean, you can't even get straight news anymore because they all are sponsored by conflicting interests. I think Blu Atlas is bad, not horrible, but way overpriced, and yes, feminine leaning. I respect your take on this cause so many reviewers are just promoting this for sponsorship. So far, just you and Gentscent have criticized this brand.

[@MarkPollard]

You are the only true frag reviewer out there Seb. I am so sick of all these shills that make these insane grabby titles for frags that don't deserve the hype.

[@danlovepeaceunity]

Gentscents told the truth unlike curly sellout fragrence

[@kevinking5079]

Look for the phrase under the picture at 17:28 "this article was published in partnership with Blu Atlas". One may think that this is in fact some sort of advertisement rather than an objective review.

[@ericbryner7306]

Foundry. A digital platform company just bought blu atlas......might explain the digital hype....

[@502fragrances8]

This is for sure 100% paid marketing and connections getting it pushed a lot to get the marketing it has.

[@andrebell8076]

Awesome video Sabastian!! Thanks so much for sharing this, I purchased blu atlas Atlantis because of a recommendation from a reviewer who I appreciate and identify with his “taste” in fragrances. After purchasing and wearing Atlantis I was totally disappointed with the longevity of this fragrance, it smells Amazing, but for only 2-3hrs on my skin, after over spraying on top of preparing my skin with nourishing body oil and body butter from Kiehl’s….. I wear Atlantis sparingly simply because I don’t get to experience it for long! Appreciate you Perfume Guy!!

[@jackburton4484]

If you put unscented body lotion daily try spraying your fragrance after you apply body lotion

[@ColbyNye]

I always appreciate your honesty. Thanks for sharing ❤❤❤

[@alex_pearl]

Thank 👏🏻you👏🏻for this👏🏻review.👏🏻 Uniform praise is NOT thoughtful art critique, and the community has to get over the "positive commentary only" mindset. This video is one part fragrance review, and one part investigative journalism. We can't shy away from that. If anyone gives you guff over this, they're misguided at best. This was solid work. 👍🏻

[@robertnmatthews]

It sounds to me like they have showered the publications with free products. This is an example of how good marketing can propel a mediocre product to fame. The general public aren't very discerning and they will believe whatever crap a magazine dishes up.

[@debrajane7622]

Based on my research (thanks Google!), because I was curious about this brand I’ve never heard of that claims to be #1 in so many lists, Blu Atlas was sold about a week ago for “an undisclosed eight-figure sum” to Foundry, a Dallas-based brand platform “specializing in acquiring, nurturing and growing online brands.” It was Foundry’s third acquisition in the men’s personal care industry.

[@2coryman]

For me is an English bathroom lavender simple but noteworthy on the masculine side, time tested , most other fragrances are trends

[@AN_unAVERAGEJOE]

Great review and glad that even after a decade you’re still making great /reputable content I agree and see why you didn’t enjoy & I kinda felt the same way(although I enjoyed more than you) but the constant push of it killed the thrill for me Anyways great video!!

[@confessedrock7358]

Thank you for this, I see this advertised everywhere except from actual reviewers

[@DoubleAltair]

Thanks for a really honest review. Heard about it but was hesitant to get it since in fragworld, it is barely ever mentioned. Didn't make sense. Also as you mentioned the lists barely made sense in terms of seasons and fragrance types.

[@boogiedaddy3434]

I remember it getting a lot of hype from a few other KZbinrs last fall. I don't typically look at any fragrance articles aside from Cafleurebon reviews or pieces shared on Basenotes or Parfumo, so I, thankfully, missed all this BS marketing hype. Stuff like that makes me not want to even try a brand. Thanks for sharing your experience and highlighting what you discovered.

[@globalactivity2412]

This my most complemented perfume in my perfume journey ever

[@darkdakota6251]

Sebastian, thank you so much for the review of this fragrance. Also, thank you so much for calling out the dozens and dozens articles I have seen the Blu Atlas Atlantis fragrance. I thought i was the only one seeing article after article, with glowing reviews and ranked #1. The brand is a phenomenon. Blu Atlas has been exiisted January 2022 and has received millions of dollars in editorial placement in magazines, vlogs, online magazines, in just about any kind of publication you can think of. The brand was recently acquired by Foundry, a brand platform specializing in acquiring, nurturing, and growing online brands, has acquired Blu Atlas for an undisclosed eight-figure sum. Thanks for validating what I was thinking seeing article after article on Blu Atlas. The fragrance might be nice, but something smells funny about the company's practices.

[@Cornelle6319]

So glad I watched your review. Some of my favorite reviewers have fallen into this hype trap unfortunately. Make ALOT of heavily promoted fragrances suspect to be honest. I actually almost purchased this fragrance and I get the feeling that I would have been Heavily disappointed.

[@viggenone]

I've heard about it but I never was really interested to sample it, it's good to know your opinion on it, another meh fragrance, nice presentation though. Thanks for the review Sebastian!!!

[@funeka691]

Interesting video. Never heard of this brand or fragrance. It certainly does make one wonder as to why a new fragrance would feature so regularly at the top of many lists.

[@Rtichoque126]

Thanks, Sebastian. I bought this a year ago, looking for a new signature scent for summer. Why not get the #1 rated in all the feeds, right? I was more disappointed in the fragrance than the marketing scheme, although it's deceptive. You'll find one ad syndicate mostly writing the bulk of the articles, then the publication filling in #2 thru #10 to give each "article" variation and part authorship. I've tried wearing it this summer and just put it in a drawer. There are too many better frags for daily use. And cost? $25 for a two-ounce jar of shaving cream? No thanks . . .

[@jimlittle5769]

How does a person know for sure they paid these reviewers? Because it's impossible for that many people to go through a ton of fragrances and have that many agree on a top 10, much less a top five. So we are supposed to believe so many chose the same fragrance as the best? If you asked 30 people truly into fragrances what the best fragrance is, almost assuredly, you'd get 30 different answers. It's too subjective.

[@hungrybowl625]

Loved the video, Sebastian. I totally get your frustration. It's either network or the money. I believe it's the latter. Fragrance industry has a lot of money. People make a lot of money from fragrances esp. these creators on KZbin. A fragrance that can last for 4-5 hrs you can EASILY make it happen for under $20-30 in Dubai and we never know if they mass order/produce these products there. Not even Dubai, CA Perfumes in Los Angeles sells perfume for just $34.99 (100ml),I like few of their original creations (not just clones). If you get into fragrance, Sebastian, I guarantee you're gonna make a lot of momey and get sold out pretty quuck. 😊

[@nealo814]

As people are saying looks like they have pushed a lot with reviewers to get this product to the top. Trust your nose and established houses with history and respected perfumers.

[@gladitsnotme]

Same marketing dior did with sauvage, and mfk did with br540. Standard issue to get bottles sold. Makeup palettes do the same thing, skincare brands do the same, it's just marketing in the 21st century. Commercials on TV don't sell perfume anymore.

[@kwaaddo]

Almost bought it when I saw a bunch of reviewers give rave reviews about it but decided to read written reviews from ordinary folks before purchasing. Almost all the written reviews said it was meh. Not terrible but definitely not the great reviews the KZbin reviewers were giving

[@rb-ds1tv]

Thank you for the honest review, I've got my noise on it threw a sample and as you said not a bad smell but within an hour I had to really put my noise to my skin to get the smell. I think the company is paying great money to get it at the top of every list if you look at sales Sauvage is number 1 by about 60 million dollars of the number 2 and Blu Atlas is nowhere on that list of the top 20. As I've said before I've not seen it in any store and if it was that good it would be on shelves everywhere or sold out on Atlantis website which it is not.

[@rano2613]

Good that you showed who put it on the first place. American consumer will know who not to trust in those kind of lists.

[@curtchaffee]

I don't think the people writing these articles are people. If we thought it was "buyer beware" before AI generated articles, we are entering a new realm of snake oil sales & marketing.

[@salehbijou3741]

This must be the biggest paid campaign in the history of fragrances!

[@priqq1]

I keep having to explain media literacy to people. The company, this brand, paid for their spot in these articles with these digital listicle sites. Corporate media entities that predate the internet, like your washington posts and your new york times, since the dawn of free information in the internet age have been struggling to bring in the revenue they used to. So they sell their writing to brands to create these silly listicles where they disguise marketing. That's simply the reality of marketing and media outlets these days. I'm so surprised people fall for the artificial hype. Haven't people ever heard the saying "you can't always trust what you see/read on the internet?"

[@hungrybowl625]

3rd comment of the day, lol. Beyonce is rumored to be releasing a fragrance for $160. After a while, that's gonna be the ranked 1st on top 17 best unisex/feminine fragrances, top 17 best designer perfumes, top 17 fragrances for black women/men etc😂

[@wahzoo]

I’ve seen other KZbinrs have this on their list. Especially one with curly hair who is Dutch . She seemed to promote it a lot at a time that ever reviewer was getting free bottles. She might have liked it but it seemed to me she was being a bit of a shill for the company.

[@nickbrackett9023]

I used to want this one but after seeing multiple reviews and reaction videos, it seems like my money will be better spent elsewhere 🙏

[@kensears5099]

Speaking of number 1 fragrances, I just viewed your review from 2020 of Sisley Eau de Campagne and ordered myself a large "sample" of it. Another of your viewers recommended it to me and then I read about it on Fragrantica, then watched your view with Dahlia. Sounds totally entrancing, like just the tomato-leaf experience I'm looking for.

[@kensears5099]

"Speaking of number 1 fragrances," i.e., because you referred to Eau de Campagne as the best tomato-leaf fragrance you'd encountered. 🙂

[@ThePerfumeGuy]

Been planning on a tomato leaf video if I can find a good amount of fragrances featuring it though! :)

[@kensears5099]

@@ThePerfumeGuy I went ahead and got a large sample of Eau de Campagne. Really looking forward to it!

[@jackiejlw5493]

Which lists? Randos on tik tok? Never heard of this brand but glad to know to steer clear.

[@xxraverxxonxtacy]

Just like Philipp Plein No Limits, BA Atlantis is definitely Shilled hard by Influencers moved to sell but never tried it or heard of the brand.

[@paulpanayotacos5122]

Your reputation as an unbiased reviewer has just skyrocketed! And that of several publications has plummeted.

[@scentedbyjota]

Before i hear your thoughts on this reminds me so freaking much of pacific chill by loui vuitton

[@boerboelmummy5075]

Thank you Sebastian

[@chrisweglein8224]

Got it yesterday.... very pleasant smelling, but definitely not long lasting. it's 3pm, I put it on around 7am and it's extremely faint.

[@antoinestewart9956]

I bought a bottle based on the notes. It smells ok. I sold my bottle. I really didn’t have any use for it.

[@Mojo8]

FAKE NEWS in the fragrance game ... I never heard of it but have seen the bottle .. Peaches & Apricot ..YUCK !!!!!! Way over hyped. Thanks for the honest review Sebastian. Cheers Brutha 😎

[@ChairmanIlyaas]

I have it and it’s not bad for me, I mostly like that it’s smell different.

[@ma6aangelova]

To me, the regulatory status of this "enterprise" is problematic. I visited their website - the Terms of Service section is outrageous. There is no information about the company (no full name, business address, etc). The contact form offers no info about this entity either. There is no mention of the state laws that govern a possible dispute. The so called "Board of Medical Advisers" includes names from LinkedIn who have no mention of Blu Atlas in their CVs. I believe, Sebastian, you have offered us a piece of brilliant investigative journalism. However, you are overly polite. I would dare to be harsher - this whole Blu Atlas looks like a multi-level marketing scam. Thank you for the alert.

[@parishm]

smells very citrus and floral but has poor projection and doesn’t last very long

[@kiethuu7734]

Sebastian, great review! Please follow up w SF Gate author if they were paid. This will not be a blind buy😅

[@kentbarr972]

I really enjoyed the video. I have been curious about this fragrance. Your video was very informative. I wonder who or what is financing this powerful marketing campaign. If the price came down 50% I think curiosity would get me to try it. Do you think it's worth 50 bucks?

[@dustdirtandstone]

Geez, had never heard of this fragrance til now. What a hilarious marketing joke. Well played whomstever orchestrated all of this and fair warning to anyone reading these terrible websites.

[@levynakal]

Great content. Keep em coming. When are you gonna review Montale Infinity. The notes looks good.

[@cuttingedgevintage]

It’s laughable that anyone would believe that this actually could be in the #1 spot on so many lists 😂 With all the amazing houses, Dior, Xerjoff, PDM, MFK, Hermes, this is #1… In all honestly my unbiased objective opinion, if I had To pick a number one of all time…. It would have to be SBOY by Draco …… …. 😂

[@pacman1789]

Paid advertising. Word of mouth is still the best way to push products.

[@freedomXofXthought]

I also came across those articles in my google news feed and always reported as a misleading one.

[@jeffreybarnes9088]

Ive had it since the clear bottle, i blind bought it due 2 the articles over hyping it... its not in my top 30 fragrances.... smells weird to me.

[@thawkereynolds]

I know that Bow tie guy loved this scent

[@snortchgortch4253]

This is the fragrance that separates the real honest fragrance reviewers from the grifters and shills. If they hype it, steer clear!

[@ThePerfumeGuy]

I hype fragrances but I have to really love it to hype it! :)

[@ianokay]

Very strange that they didn't try to buy you, leaving you this confused about it all. I've never even heard of this fragrance and have purchased hundreds and hundreds of samples. Very odd that despite all my experience the #1 best fragrance ever has never entered my radar. I also have no interest in buying it, as the bottle looks incredibly uninspired (which is also odd, considering the lengths they went through in marketing). 🥇🤔

[@tspencer661]

Were these articles AI created? I watch a variety of men’s fragrance channels and I have never heard of this scent.

[@jeffee1933]

Is anyone here actually confused as to why this perfume ranks highly with these websites? Also, sports illustrated is still around? Crazy

[@statikeagle1076]

I bought a decant, and i didnt like it smells alot like apricot or peach but not in a good way

[@gr0276]

Never heard of this. Goes to show that most online reviews are just paid campaigns targeting the average Joe.

[@jamessoh8535]

You are objective. Subscribed.

[@aftekharkhan1094]

I've seen this on the Facebook groups being resold.

[@bradd7137]

I was very underwhelmed after purchasing this cologne. I only wear it to the gym or when I go jogging. 😞☹️

[@JohnBarda-v7e]

If you look. They are paid articles; it is advertisements.

[@phoenixfire83]

I bought it. It’s nice but the performance is subpar. I won’t repurchase honestly.

[@lanelukefahr1184]

What do you recommend on a good unscented deodorant so that it doesn’t get in the way of your nice fragrance that you want to wear. It seams like ever freakin deodorant available today has some kind of loud and annoying fragrance and in my opinion that would clash so I do buy a sure brand unscented deodorant but it’s getting harder and harder to find.

[@ThePerfumeGuy]

My favorite will always be this Mitchum: amzn.to/3DkEkrF to me it smells a bit like Molecule 01 with Molecule 04. Light minimalistic woody scent even though it's unscented. But I love it and goes perfect for me and doesn't stain my black undershirts.

[@summerforever6736]

they must have payed big$$$$ to get all this positive reviews...

[@Ajibolaa]

I spell mass marketing to push a subpar item.

[@JM-qx3ml]

Yes I have Atlantis and it has a good scent but the performance is underwhelming and projection is over like in an hour, not exaggerating...I would not purchase it

[@michaelbullock8011]

Great review and I enjoyed it and I'm going to try it and have a blessed day

[@dzingunyte]

Never heard of this 😅

[@elroyprepson]

Blu Atlas just sold too…

[@thejetsonslol]

That perfume does not sound like anything I'll be buying even though the notes sound interesting; powdery / fresh doesn't sound enticing. Looks like its own the way to becoming a forgotten fragrance.

[@moneyparhar]

Presentation is just as good as cdnim limited edition

[@qnunyuh8417]

All the fake adds is part of the reason I passed on this fragrance

[@gregorystanton6150]

No interest in Blu Atlas, Creed, Eight & Bob, Bond, or any other company that engages in dishonest or underhanded marketing practices.

[@Fred-ck1gh]

Have never heard of it! It's just up on fragrantica, something is fishy here!

[@Chinekeh]

Top with Black Men?? I am a black man. I need to get this fragrance. You lied to me, Perfume Guy! I just purchased Guerlain HABIT ROUGE ROUGE PRIVE due to your recommendations. I should have just purchased Blu Atlas 🤣🤣🤣

[@ThePerfumeGuy]

LOL

[@VegaChastain]

I'm in the wrong business. You're telling us you can write 3 articles, slap 37 different titles on it, and sell it too all the local magazines

[@moneyparhar]

Blu atlas people did use some good knee pads

[@justme19852]

Never heard of this 😮

[@Dominari66]

I've stopped watching certain reviewers, think they're just full of shite now and only watch and listen to you, Seb. At least you keeping it real ! Maybe you should do a top 10 pantie droppers bs 😂

[@ThePerfumeGuy]

OMG one of those videos? Really? LOL. Never did one is it time for me to start now? LOL.

[@Dominari66]

@@ThePerfumeGuy just don't forget to flirt and bite your lip haha 😆

[@sabrinatirabassi3529]

Never heard about it in Europe.

[@acevedobrooklyn]

Wow blu review from the great one...😂

[@brianspivey9254]

I do not see how this fragrance is getting all of the hype, I have a bottle and have not worn it since I got it on a blind buy. Not a big fan, I am not sure what other people see in it. It is OK but don't believe the hype.

[@michaeldevose8923]

I wear fragrances for me mostly, no disrespect, but influencers rarely persuade me to blind buy fragrances. I always sample (98% of the time) before I buy. You guys bring the fragrances to my attention. Pique my interet. But not blind buy. Fortunately, I found a decant of this and decided to buy a full bottle after sampling. I think it was worth $95 I paid for it. Very fresh, fruity (mango) and tea like. Reminds me of a few fragrances - ADG, God of Fire. Yes, the longevity has more to be desired. I overspray and get decent performance. I'm waiting for my Molecule 01 and see if layering will help. It is good but not worthy of the hype.

[@itrade4freedom]

Thank you

[@svengolly7150]

Payola