The Hyer Story - With CEO Zach Lawless

Uncover the rich history of HYER Boots, dating back to the roots of cowboy culture in Olathe Kansas. From the dusty trails of 1875 to the present day, witness the evolution of craftsmanship and tradition that has stood the test of time. Zach Lawless, the driving force behind HYER Boots' resurgence, shares his personal journey of reuniting the family with its heritage.
Go behind the scenes of the modern-day HYER Boots factory, dig through company archives, and meet some of the supporters along the way.
Share your thoughts and connect with fellow boot enthusiasts in the comments below. What's your HYER Boots story? Let's celebrate the revival of a true American legacy together.
Hit that subscribe button to stay updated on all things HYER Boots. Don't miss out on future interviews, reviews, back stage passes, and a front-row seat to the journey of a brand that's redefining the Western experience.
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[@grandimperialpoobah]

My father, Charles (Chuck) Brunk, was a traveling salesman and a model for Hyer back in late 1950s and 60s. The family home was on East Loula street just up from your grandparents house. When he was younger, in fact, he used to go swimming at your grandparents house! I used to have a Hyer catalog that included pictures of my dad modeling western wear and Hyer boots. I can still remember walking downtown from my grandparents house past the Hyer boot factory building. I wish you much success in continuing a great family heritage.

[@HyerBoots]

Thank you for sharing! Our family learned how to swim in that pool, along with many others. It is so cool that some of us got to share similar experiences in Olathe. Do you remember which catalog it was? I would love to find your dad for ya! Shoot me an email [e-mail]

[@mrshakey2533]

Great story, always good to see a family member bringing back the family tradition! Best of luck. I happen to notice Hyer boots while shopping at Big R near me. Yeah, I have a lot of cowboy boots, and really dont need another pair………..but. I really was impressed with the way they were made, the packaging, and picture of Hyer of old. Now, im saving for yet, another pair of cowboy boots!

[@HyerBoots]

Thank you for the kind words - and of course the support. We truly appreciate it!

[@william-kg3bi]

I love this story and I love my new Culvers. I dont mind spending more for good rope or boots, keep it going Zack, dont cut corners

[@HopeOnTheHorizonPodcast]

This is an awesome testimony of perseverance and American grit!!! Zach - I am praying God continues to bless what you are doing and that someday your grandchildren will share this story!

[@HyerBoots]

Thank you! We are very blessed to be bringing back our family's legacy. We appreciate the love and support!!

[@bendummitt888]

Great story, Zach. Kudos for what you did.

[@echohead2000]

This is a beautiful story and I grew up in Kansas City Northeast neighborhood. ❤️ Love boots and its wonderful that you are building a quality brand up again! Never give up hope on your dreams!!! You got this.

[@sw2240]

What an inspiring story! I'm sure Zach's great great grandfather would've been so proud of him. It's a bit of relief to see that American determination and grit are still alive in this younger generation. Definitely getting me a pair of Heyer boots!

[@HyerBoots]

We hope CH Hyer is looking down at us and smiling (maybe at some times laughing at us). Thank you for the kind words!

[@KideoTime]

Beautiful video and story. PS. Your positive spirit reminds me of your Grandpa Ford.

[@heidimittag8995]

This story never gets old! Wishing you a very fun and growing year in 2024! So glad we got to meet you in Vegas!

[@HyerBoots]

Thanks Heidi! It was great meeting you as well.

[@marriedwithguns3051]

Just bought my first pair of Hyer Boots. I was so tired of seeing cheap construction and non traditional work boot soles on every western boot in my area. The Hyer boots are awesome.

[@robleslie4931]

Great story, but even greater passion to make it happen. I have a pair and they are awesome boots. Best boot ever and I have had a few 🙂. Recommend them to anyone who is looking for a real and great boot. Best of luck to Hyer and the family in the future. I have no doubt the Hyer legend continues.

[@HyerBoots]

Thank you for the kind words! My family and I really do appreciate it.

[@Harmken1999]

I just ordered my first pair! I would LOVE to see a red top square toe in the womens ❤️🙏🏼

[@michaelakers4939]

I just bought me a pair. So far I love them!

[@Texasdamo]

Love it

[@IsaacMirandaTRO]

great video

[@melodyintime]

Where in Kansas? Olathe? But they are made in Mexico?

[@HyerBoots]

We are based in Kanas City, Our boots are made in Leon, MX!

[@davidmcnutt5390]

Hyer boots unfortunately an extremely low quality

[@HyerBoots]

Hey David, I am sorry to hear that...most people have nothing but great things to say about the quality of our boots - did you reach out to our customer support team to see what the issue was?