Louie Lopez, Luan Olivera, Tom Knox, Kader Sylla (new sponzr)

[@itsnicetoseeyou]

I love joa because he challenges what being skate even means

[@Hoodinator17]

You mean trannys footplanting 2 foot gaps wasn’t challenging!? REEEEE

[@ashleybrown4754]

That's very skate of you to say

[@smeegain3657]

such core skate comments, legends

[@ashleybrown4754]

@@smeegain3657 You're so skate Avril wrote a song about you

[@donnieka696]

He's such a ripping skate.

[@fr0gs]

can always count on you to make sure i don’t do my job

[@Sagemode23-]

😂😂😂

[@Sagemode23-]

My lunch breaks are usually 30 minutes so it usually works for me but this is mad relatable

[@martingarza2298]

@@Sagemode23- nah save the video til you clock back in it’s much more enjoyable

[@frozennorth3426]

you challenge what being job even means!

[@worldwideconspiracyagaintme]

lol i was thinking the same

[@marshalllundberg5607]

“Berrics shoes” is what I will be calling cariuma from here on. Thanks for that.

[@sbshoemaker5768]

The brand is from 2 brazilian dudes bro. Just google it

[@skat3yapp3r]

Why not Beriumas 😂

[@versnellingspookie]

Avatar Goon Boots is what u call them

[@WinedandDined27]

They’ve been called that for years

[@joshkatz]

Great analysis on all this. Was hoping you'd touch on Nike's disposable sponsorship strategy, too. They've been one of the first brands to aggressively drop skaters as soon as they're not hot commodities. I understand the business model, but it's harsh compared to how most companies let riders stick around in perpetuity, eventually being quietly shifted to the "legends" roster. It's always sad seeing a skater slightly past their prime losing their Nike contract, and it might even accelerate the end of their professional skate careers compared to riding for a more forgiving brand. Maybe with these harsher strategies from the big shoe corps, skate careers are gonna burn brighter and faster.

[@BurntWifi]

good to see you around josh o7

[@erutne]

made me think w this one, id love if hed expand on that

[@Hoodinator17]

Go away josh

[@biggiecheese2851]

sup josh i was just rewatching some of your OG day in the life’s for some nostalgia you’re the goat

[@Hoodinator17]

Josh why are you surprised that Nike isn’t acting “core”. You just expect Nike to follow some unwritten cowboy code of conduct that would eventually lead to a loss of money. Why would you expect them to follow that when “core” companies don’t even follow. You are NIAVE

[@manks5491]

Nice to see Joa take a break from being what skate really means to bring us this juicy content

[@nowhereweareagain]

Louie is like an anti-Berle. Berle completely transforms every time he changes companies, but Louie essentially always looks like he dresses using target clothes.

[@oopsydaizi3s824]

Those target fits are decent. It doesn’t draw focus away from the tricks too much.

[@nowhereweareagain]

@@oopsydaizi3s824 I mean, I dress using target clothes so I ain’t dissing him that much.

[@oopsydaizi3s824]

@@nowhereweareagain yeah i got what you meant , he’s just not a flashy dresser it all gets ripped up anyway

[@eeeyooohoh]

LOL. so true

[@erutne]

this brendon guy is the type of dude to ask you if your tattoos have meaning and lecture you when the answer is no

[@backsidefifty]

he looks like he's really into natural healing and essential oils and has a diffuser in his house

[@erutne]

@@backsidefifty probably an expensive ass one as well, with a subscription service

[@GG-wj9in]

He looks like he could suck a golf ball through a water hose

[@amp4105]

nice edits

[@erutne]

@@amp4105 ty

[@mattd1659]

‘Next thing you know you’ve got 17 tabs open and you’re watching a video of 7 dudes pissing on somebody’ - can’t breath dude, that was hilarious

[@harry0800]

that still of John Hill holding up the two cariuma shoes was full on jump scare vibes

[@BuzzTx902]

A true snapshot of Hell

[@robertbarnhart7791]

The real life joker lmao

[@harry0800]

@@robertbarnhart7791 talking to himself on the park filming his next youtube short

[@frozennorth3426]

i’m sure he’s a nice guy but there is something unplaceably wrong about that photo

[@thepancakemann]

​@@frozennorth3426 There's something wrong about John Hill on a deep level. Man gives me baaaaaad false-positive vibes.

[@kylealmorabi4273]

Man, I feel for Luan. When I was younger I was a sucker for certain skate brands like Flip, Es', Emerica, Girl, i still am to a degree. So naturally I was a huge supporter of the riders of those brands. I couldn't count on both hands how many of Luans Flip boards I've bought.

[@feral5404]

Flip ruled the world in the early 00's

[@kylealmorabi4273]

@@feral5404 ya they did. I'm 34 and the 1st 2 skate videos I ever saw was Es' Menikmati, and Flips Sorry. I still regularly buy Flip decks. Just got a Matt Berger deck last week actually

[@rew-vmDOTcom]

Luan's skating IRL is unreal. He's very impressive to watch. I feel like this is the first time I've ever heard someone say something bad about him.

[@Labergemusic]

Kind of refreshing lol

[@aidancrowley6166]

she is back with content. our favorite influencer 🥰🥰🥰

[@flee6769]

Nah the Luan hate is absurd. Luan is a legend and he stopped getting paid from Nike so he looked for another check. That's being an adult lol

[@apisDei]

Also he is Brazilian same as Cariuma? Can't believe this obvious connection is overlooked

[@Aminormaze]

How long before this one gets deleted

[@mostbuster]

The length of ricky glasers shorts give or take

[@smeegain3657]

thank the universe it is not the length of Jahs shorts give or take or your comment would not even exist

[@Aminormaze]

@@smeegain3657 jah literally has the shortest shorts in the game haha

[@smeegain3657]

@@Aminormaze they are so short they are no longer shorts. they are just sho. I did not bring Ginwoo up, cause that would be an unfair comparison. On a height adjusted scale they are about tied for shortest shorts I think :)

[@paunchcoorlightly4000]

"sci fi only has one pro on the roster" *Ryan and Jerry are the same person confirmed

[@akiko3688]

Ryan is Jerry’s white side

[@smeegain3657]

Joa is the only pro youtuber on sci fi

[@English_Harry]

​@@smeegain3657 he isn't pro

[@2drpeppersplz]

@@English_Harry hes a pro gamer

[@smeegain3657]

@@English_Harry He is a professional youtuber, get it now? :)

[@legitrooster]

That Noah paragraph was written by ChatGPT 100%%

[@hassan4773]

"He's 50. That explains it." As a 51 year old who still skates I totally agree with this comment. Love what you're doing, Gifted Hater!

[@amp4105]

yeah but ur tapped in

[@danskate12]

I thought Tom Knox was like a construction company or something

[@galvanizedgnome]

You were right. Nice job.

[@joelglanton6531]

That's Tom of Finland, you should Google them their logo is cool

[@PaulHintz914]

Omg thank you for bringing this to my attention 😭

[@gangstersavage12]

This one is hornier than what we usually get

[@bengreenhalgh3847]

I don't know if you have already commented on this. But the fact that the Berrics logo is the exact same as the UN logo because it does not have a trademark perfectly summarises their lack of creativity.

[@seb9093]

My toilet break just got extended! #praisejoa

[@gupmali]

You can’t even lie Troy and seven and them are sick..violet is gnarly

[@LoganSMO]

As much as I do enjoy watching what is relevant in skating now, watching luan do a perfect, high hard flip is still entertaining to me. Maybe that’s the smooth side of my brain talking.

[@Heathcliff_hensel]

He is still a legend in my mind.

[@LoganSMO]

@@Heathcliff_hensel I don’t think what GH was saying was wrong when talking about skating in general but my main thing that got me was hearing Nike dropped him. He’s a great fit for one of the more athletic shoe brands not Cariuma. It would have been more sick if he went to Footprint even

[@non_brewed_condiment]

the only thing I really have to say about Violet is that it almost seems like it's 3 years too late

[@rhkev2147]

😂 Luan’s outdoor robotic BANGIN’ part

[@kharyan2]

Idk if you read the comments but Kader said in a thrasher interview that those times he was skating an antihero board with the supreme stickers, he was just in between boxes and even though it looked like he just switched from baker to violet out of nowhere he and Reynolds had a conversation about it behind the scenes

[@dwightyawg7781]

Dang he actually confirmed the move to Violet?

[@TheExploringSalamander]

I feel like loyalty is key if you’re flip flopping between brands eventually no one will want you.

[@Curburglar]

Marks art will always be the most hardcore pron

[@ais4ashlie]

Noah’s collab with Lavenham is the most skate thing I’ve ever seen. A Lavenham 200 quid countryside chic gilet will have all the homies jealous of your horse girl drip.

[@dingus2k]

it’s wild because extremely sorry was my first real skatevid, like a hard copy dvd i bought and watches on repeat. luan and louie on completely different sides of their careers now

[@dev3rror]

brandon’s memoir sounds like he can’t believe that out of all brands louie chose to ride for was his company lmao

[@frozennorth3426]

that’s certainly the image he wants to create

[@bryanflo4500]

not the most skilled writer, it seems

[@frozennorth3426]

@@bryanflo4500 he challenges what being not the most skilled writer even means

[@bryanflo4500]

@@frozennorth3426 lmaoooo

[@SavouryLobster]

Any company that calls their employees "family" is a major red flag... Hopefully Louie knows what he's doing but I'm sure he's getting the bag.

[@infinidominion]

I can confirm that first statement there. Redassflag for sure, stay vigilant

[@bobgirkley2829]

As soon as he said "he challenged what being skate even means" I went straight to the comments to see if it had already become the new saying

[@deskgum2]

luan blocked me for commenting "damn bruh" on his cariuma post

[@smeegain3657]

damn bruh

[@deskgum2]

@@smeegain3657 😒

[@smeegain3657]

@@deskgum2 It was Berra who is in charge of his account now. Should‘ve read the whole long contract - especially the small sized text

[@TheBiirdhouse]

Babe wake up Joa uploaded clips

[@Utahchusetts]

Kader for Foundation Skateboards 2029

[@mitchellgardelll9612]

Noah is skate vineyard vines

[@itsnicetoseeyou]

Oh God ur right

[@oopsydaizi3s824]

Violet are like the “Rawr xD” of board companies

[@jacobprout1078]

I think since we lost Jake phelps and Jeff Grosso the level of wack shit that has happened in skateboarding has completely taken off.

[@DanMalin-bh3qe]

Bang on point. As if that's idiot gov perspectives where surrounding skating. We all lost alot of great people to it, and for what to kurb the direction of something that supposedly made a more contributing part of society 'uncomfortable'. Watch what they do with it.... Quit whilst we all remember, they can't take memories or history.

[@JAWS_164]

Noah Clothing? Violet skateboards? Never heard of it this is the first time hearing this

[@smeegain3657]

that is because both are so damn core. it is part of the deal.

[@JAWS_164]

@@smeegain3657I agree on that part we need more core Brands

[@smeegain3657]

@@JAWS_164 Agreed. And what you are rocking as a picture in your profile is much appreciated by me as a kind of big brand, that still has a pretty core vibe/identity to me to this day. I don‘t care where their boards are available etc. - this is not the core of what core means to me.

[@poppaholiday1064]

Lucky you

[@chrisdunn3241]

Aw man not the war against Jim Beam 😂😂😂

[@JoseCelisss]

Idk, i feel kinda sad for luan, but then you see the other "old dudes" and they kinda reinvented themselves to still be relevant, I'll like to mention Spanky, he managed to get three really good video parts these last 2 years

[@tiarnan2628]

Louie should have gone to stussy

[@hufass]

he does seem like the type of dude to be sponsored by them tbh

[@bulelanibotman]

just as i was about to view that violet video then it was down but awesome analysis!

[@thepancakemann]

13:32 prophetic take because the only person I've ever seen who wears Cariumas, doesn't skate and bought two more pairs for his parents who also don't skate. They like the "eco friendly" materials and that they had a coupon deal for them. I find it equally sad and hilarious.

[@markstaud]

I have never seen a pair of Cariumas in real life, I live in Canada, but still…

[@thepancakemann]

@@markstaud Same here bro! The dude I know is from NYC and I literally couldn't believe when I saw him wearing a pair. I had to hold back being the guy that harshes someone's vibe more than ever before.

[@143jcm]

they will replace nike

[@oopsydaizi3s824]

@@143jcm lol dream on mate.

[@SolracFS]

thanks for the explanation regarding the violet video, totally understand Joa!

[@Purpmaster]

19:08 I can’t even tell you how much this cracked me up 😭

[@princequestly2218]

When somebody says “ I don’t mean to be disrespectful”, you’re about to be disrespected 😂

[@AmIGoneMusic]

Bruh these John hill stills got me cracking up for no fucking reason 😭

[@bryanflo4500]

he would become a cariuma shoe if they paid him enough

[@Hollywood_breen]

A skate park? Naa g them spots rough af in Brazil

[@dukeofhijinx9393]

He never had the makings to be a varsity athlete...

[@nabeelnelson8318]

Lmaooooooooooo

[@groovefretboard]

soft- more status ha

[@crazycarlsadventures5983]

Gabbagol ?

[@oopsydaizi3s824]

Small hands 🙌

[@caseyaylward8853]

I think Kader will eventually get back on Baker. Might not be for another 10 years but he'll be back

[@MrIanEntertainment]

Damn that's facts, if Violet somehow doesn't work out that could happen but Violet could turn out to be a better move

[@infinidominion]

Maybe sooner if he realizes how stupid violet is

[@Utahchusetts]

TK did it with element in the early 2000s it’s possible

[@vhs0828]

@@Utahchusetts fuck tk

[@sheepgangordie]

Hey with inflation these days all of our fits have quadrupled

[@akiko3688]

Lmao true

[@drketr6232]

id be so hyped if louie ran for al-qaeda, my country would finally be on the skateboarding map

[@praktiz7490]

15:20 no push line was so rad

[@skramzrave]

Yeah it's a great spot

[@mariomeza2759]

This may be wrong but what if kader is just skating violet boards? Like that one video of him in the nhs video he called up Andrew and said if he can skate a Santa Cruz board and he said yes so like what if that’s happening but I feel like if kader wants to start his own brand he might or probably will hit up Andrew to help him out

[@JackizTrash]

ya know i didnt think the Knox sex jokes were funny at first, but after the 4th time I loled. so epic thank you

[@sonnya3004]

he took the violet video down because it challenges what being skate even means

[@gmallln]

Is skate in the room with us right now?

[@smeegain3657]

So won‘t the real slim skaty, please stand up? Please stand up, please stand up.

[@hotstudiosyoutube1805]

Brendon is a supreme og designer and current jcrew designer

[@Fobiarmy1987]

Later Kader, it’s been in the works since the beginning. Tinfoil hat. Lol

[@marty.warner]

i just want kader to fulfill his dream of becoming an actor after skating

[@HepCdaKilla]

Just got a cariuma ad on this video 😂 and seeing bastien now on the team i feel they are hatching a plan to attempt some kind of infiltration of the core scene... luan and then bastien...whos next we have to have some kind of guessing game Joa

[@shmooveyea]

Reality truly only exists in GH's head.

[@sheepzzztrickzzz]

"We'll call it 'Zucking'"

[@itsonlyjeff]

feel like chatgpt wrote that video description

[@GREGORonetwo]

I want to hear joa’s opinion on jack black

[@Norrie1]

25:55 on Kader’s private page he actually posted a few times about having quit smoking weed in the beginning of 2023 but idk if that’s still the case

[@truthnpaws3866]

He ain’t quit nothing 😂 especially smoking 😭

[@GVLLIC]

“I don’t smoke anymore, but I don’t smoke any less” type beat.

[@650AFTERHOURSOC]

Andrew Reynolds helped him out and he betrayed him

[@jjime9536]

“We’ll call it ‘zucking’” 💀

[@shmooveyea]

At least he's a company admitting sustainability is bullshit. Thats the one positive thing about that dude

[@danielblackburn8312]

I guess I’m a stan but Luan’a style is top tier, yah it’s just flat and ledge stuff but he’s got mad swag

[@marshalllundberg5607]

Got to skate with kader at NHS. Dude is a legend he will land on his feet no matter what. Defo gotta put the bong down tho.

[@smeegain3657]

He will so not land on his feet. Have you ever seen him in action? He lands back on his board, almost always.

[@marshalllundberg5607]

@@smeegain3657 ✅✅✅

[@tomas746]

Dude his interview with the bunt was so funny.

[@littlespriggan]

@@tomas746 lmao he was so smacked

[@taylorhadley425]

hes been sober for a few months im pretty sure

[@HARDL3FT]

Its actually really unbelievable Louie left Volcom. He is probably leaving a lot of money on the table to help out a brand new company. I think Louie actually has a lot of heart for leaving what was probably a lucrative contract with Volcom. Sci-Fi Joa didn't think about that.

[@blister3000]

watching this video was the most skate thing i did today🎉🎉

[@augormasterson9312]

Ralph killed Pie-O-My

[@Liaam]

Noah is very self indulgent but I think their clothes are really cool

[@BR44-x1d]

Agreed. I’m a big fan of their clothes (although some things are questionably overpriced) but I hate how corny they can be

[@tango31313]

they're a niche menswear brand so of course they're gonna be pretentious but it helps them stand out. gh probably doesnt know much about them because for the most part he dresses like shit, and its cool that he dresses like shit but he was really talking out of his ass on this one. a little bit of research would have helped him understand brendon a little better, cheesy as the statement was. hating on noah is beyond cliche'd now and i cringed while listening to gh's comments, they couldnt be less original or tiresome.

[@yoyourstanker6669]

watching this shit before work lmao geeeenius already made my day with this!!!!!!!!!!

[@felipe8511]

this is one of the most low budget venture capitalist promotion ive seen in years

[@ConnorMcSkaten]

Gifted Hater continuing to let us know the hot goss going on in skating as well as letting us know what being a skate means

[@Narbical97]

Kader is like KB, great skater, kinda wack as a person, and hardly puts footage out

[@thedawnerparty]

I skate, therefore I am

[@the.real.ipatch]

isn’t limo just another deluxe brand?

[@namcox40]

Brendon is the english teacher in those "the curtain is blue" memes

[@UriahManning]

The phrase you are looking for Joa is called “stealth wealth” but I think “Zucking” may be better haha

[@ridlaridlidouzou]

Olson off Nike?

[@burneraccount9829]

yea tom said in an interview that jacob harris got long covid and couldn't work on the project as a full time thing

[@souldiarrhea]

This one had me rolling. Also...14.38 is the best wheelbase.

[@tomgillespie]

That Noah blurb is clearly ChatGPT generated!

[@aaronsejas6442]

7:34 ya know Quasimodo predicted all this

[@nicolasbaker9601]

Kader is really feeling himself. It's gonna be Evan Hernandez 2.0 ,sadly. He's bought into his own hype, smoking way too much weed and will start getting strung out eventually. We've seen it happen. The disloyalty to sponsors is nuts too, eventually nobody is gonna wanna touch him. I don't mean to be so negative but if history tells us anything....

[@michaelRG1000]

How do you get strung out on weed

[@nicolasbaker9601]

@@michaelRG1000 you dont.

[@filmbuff4]

@@michaelRG1000 you don't get strung out, but you become a burn out, or dope head.

[@majorLeagueComplaining]

Can't be a burn out of you're still putting out crazy clips.

[@josephpossanza5022]

Welp, I got the day off.... It's nice out. Can hardly skate anymore so I'll watch this.

[@a.l.e_perez]

Did he review genesis 3 yet?

[@DUMBOYCASTLE]

Where does he stream on

[@enjoithejunt1081]

I think violet is the new FA ngl their roster is reallly good 🔥🔥🔥

[@FlatbottomBomber]

"He's 50. That explains it." Some of the best hate...

[@non_brewed_condiment]

wtf that porn metaphor was literally the worst way to express that point

[@elfiyn1111]

"Put down the bong" says the alcoholic lololol

[@oopsydaizi3s824]

He’s right

[@Ejazzle]

Joa you are so skate because you challenge what being skate even means

[@imdurgesh9430]

Hola “nigga”

[@larmando7377]

What happened to Luan and Nike?