"Love The Brand, Love The Packaging, Love The Product" | Dragons’ Den

A clever play on words, the Chimella is shaped like an umbrella and is inserted into a chimney to block off the flue. This then blocks off any drafts, making the home more energy-efficient as well as preventing any debris or animals from entering the fireplace. Touker excitedly claims he loves everything about the brand, but what exactly is a brand?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Chimella #Chimney

[@simonwild7417]

A great big thank you to all the great comments about my day in the Den and just to let you know that we have been crazy busy ever since. The show was a great experience and although we did not get investment all the dragons were impressed by chimella.. We actually showed on air the day the government announced lock down and the global pandemic was definitely not in the business plan. All our exhibitions came to an abrupt stop and manufacturing came to a holt. We were however very lucky to have been involved with the government over the last few years and Chimella was awarded a large contract from OFGEM and sponsored by Eon as part of the ECO3 innovation trial to help people in fuel poverty with warmer homes and save on their energy bills. The fantastic chimella is growing from strength to strength and by sticking to my ethics that sustainability is about manufacturing a quality product that last for years rather than go cheap and keep replacing is standing us in good shape for the future. Never Give Up people and let the nay sayers fuel your passions.

[@chrismathews3629]

Great story Mr.Wild, I’m happy to hear you carried on!

[@rojishivabhakti2601]

Congratulations! Wish you all the best

[@10ksubsnovideos14]

Congratulations well done great product but it is pricey tho

[@ChimellaTheChimneyUmbrella]

@@10ksubsnovideos14 many thanks for your comment. My vision of sustainability is manufacturing a product that is strong durable and last for years. Cheap products designed for lasting just outside of the warranty to give more resells for the retailers give no customer satisfaction and cost more in the long run. This is also the biggest factor in our climate issues with over manufacturing and our throw away society. Chimella is not like an ordinary umbrella and can operate over 12000 applications and estimated life span of decades not years. Its built to last. Over its life time it will also save thousands of pounds in wasted heat loss so against its life time savings it is one of the greatest pound per saving product on the market. All the best

[@FlatMetal22]

If I ever have an open fireplace I'm buying one 👌🏻

[@texyrexy]

Touker worried that other people with 7 fire places won't be able to afford the product is peak disconnect.

[@hungryrefrigerator5784]

How can you live life without 7 fireplaces?

[@Sam-qh1sh]

You plebs!! I have 9 fire places, don’t you know, wot, wot

[@hungryrefrigerator5784]

@@Sam-qh1sh How dare you out alpha me with 9 fireplaces.

[@meganpare8998]

I believe he was referring to old apartment buildings in Britain that have sometimes 10 fire place’s through out the building

[@hungryrefrigerator5784]

@@meganpare8998 Now how many fireplaces do you have?

[@marknalliah9053]

Bought this from the gent 5 years ago at the ideal home show and it is stll fantastic! But wasent that expensive then.

[@batman1169]

😎 cool, the lady in red is a stick in the mud.

[@vivaansethi]

I love how he plays the dragon’s game against Deborah and tells her that there are no actual figures to what she’s saying when she says empty chimneys are blocked off by people who don’t use them😂

[@helpfulron]

Where are they now? The company is still (barely) around and selling on their website. They filed taxes this year too for year ending 2020 which showed £35,036 in liabilities and £25,206 in assets, making the net worth of the company -£7,666 with £8,234 cash in the bank. Their social media isn't too active and has very low following so it seems Mr. Wild is doing his best to keep it afloat but it doesn't seem to be working out.

[@Alan-lb8ef]

Thanks Ron, that's depressing.

[@RockyDave]

@@Alan-lb8ef ...but helpful.

[@SoSo-li6dn]

the competition is called a chimney balloon. £18.99

[@oliverwan1520]

Ahh damn 😔

[@oliverwan1520]

@@SoSo-li6dn a balloon sounds like a better idea. Minimal parts

[@sailorman8668]

Isn't it ironic, that whenever Deborah wants specific figures and percentages from someone, she gets rather uppity when those figures aren't forthcoming, but when questioned by Simon about how many people actually block off their unused open fires, she completely failed to back herself up with any figures, ending up with egg on her face at 5:40 in the video.

[@Ratherniche]

It was a complete red herring, they both know they'd have been making it up from small sample survey even if it existed.

[@wardosravin]

Its not her product and shes nit spent years doing market research. How on earth do you expect the dragons to have market data on every product coming into the den?

[@JP_C3]

no tie - no investment when will they ever learn

[@Garycarlyle]

I dont agree. Ties reminds me of putting people in bondage. Ive invested in and hired people.

[@Cat-cj6bk]

Levi roots didnt wear a tie

[@E.Cantona]

Snob

[@CitarNosis317]

Never seen Debrah act like that before, she was pretty hostile off the bat. Interesting...

[@zejz31]

👉 👌 🤭

[@aarizmushtaq4301]

Deborah is a B3423

[@madams989]

🩸

[@caunteya]

She never invests, her views are worthless. why is she on the show?

[@aarizmushtaq4301]

@@caunteya IKR I can't stand deborah

[@carms7758]

With the fuel hikes and costs of power, this winter people will be doing all they can to save. So all the best Simon, you a super chap!

[@coldestbeer]

Russia turn down your power? 🥺😭

[@goldenmagnolia333]

It’s not only practical for a chimney, but anything else like pipes and vents in buildings etc. that suck up warm air.

[@mycroftsanchez901]

Deborah: How did you invent this product. Simon starts to explain. Deborah: I don't want to know! HOW RUDE!

[@generallegath974]

In fairness, she asked how long he *had* the product, not how he invented it or where the idea came from, which is what he proceeded to explain. She cut him off because it wasn't part of the question she asked and she wanted to ask different follow-up questions. The entrepreneur just got a bit too ahead of himself.

[@wardosravin]

She didnt ask that, silly!

[@sherry356]

"I've got about 7 chimneys"... Offices don't have chimneys, Touker. Stop flexing.

[@walte153]

It's alway possible that Touker lives in an actual house...

[@Brown270TTV]

Walt. He needs to sell his home and live in one of those office buildings.

[@mikeross488]

London offices do 🤣

[@hamill06]

Did anyone else just instantly like this guy?

[@TheManInBlueFlames]

That was SO rude of Deborah. If someone interrupted her, she'd be OUT! Also, who has more than ONE chimney?!

[@paulteasdale7112]

There's two in most small terraced houses....

[@TheManInBlueFlames]

The house i'm in is probably worth around 500,000 now but it only appears to have one chimney/one big chimney.

[@ryanseager123456789]

It was rude, actually I used to live in a old house that was around 150k, our living room had 2 chimneys, one we had blocked off at the back of the room. Older homes used to have quite a few as it was the only heat source so you'd have one in the bedroom and everything

[@animal_cookie]

It could also be a cheeky way of saying you have multiple homes

[@korana6308]

It must be a UK thing or something. Most houses in NZ only have 1 chimney if any...

[@beancheese3148]

I feel like if he had a plan on how he could get the cost down and a slight marketing strategy, it would have totally won them over. The dragons shut him down the moment he said how much it retails for. And with an upside down umbrella, getting the price down so people impulsively buy 4 of them would be such a good pitch. I felt for this guy. He has such a good product. He needed to pitch a different plan instead of just saying there’s a market. Glad he’s doing well now.

[@hellaSwankkyToo]

nah. that wouldn't have been enough to win them over. to stand a chance at getting an offer he would've had to have shown a bigger market, several markets in fact + get creative about how + where they could be used.

[@dabin88]

Yeah that makes sense, he should have had a plan to get the cost down and get more data

[@pr8ikLFC]

No one considered the market opportunity outside UK. Everyone has their head in the sand - the dragons as well as the inventor.

[@darcos7535]

Open fireplaces are not common on the continent, where stoves are more common. Not sure about Eastern Europe though. In NA, many fireplaces have a way of closing them, as temps are much colder.

[@nicolasdupont2838]

@@darcos7535 Yeah, the chimney I know in France all come with a trap steel door that pivot when you want to make a fire. I don't know why would chimney in UK would not have this feature built-in right from the start.

[@simonwild7417]

Hi Pratik. Thanks for your interest but don't forget that the 2 hour grilling in the Den is edited. I have world wide patents in 7 countries and had a contract with OFGEM and eon at the time of going into the Den. All about timing and I feel that if I was in the Den now with the huge rises in energy prices now taking effect the out come may have been different. All good though and We fight on with our war on draughts!!

[@kendiejace4131]

In America not all homes have a chimney and the ones that do are built with a mechanism to close the fireplace off with a lever

[@jf1341]

@@simonwild7417 True, the timing would have definitely helped. But also suggest that you play with the pricing a bit. Although it's well made, £75 does feel bit steep. Could be more popular at say a £65.

[@ivorscrotumic3556]

What a lovely bloke. It's made me want to buy one of them & I don't even have a chimney.

[@matthewbell4273]

As if Santa hasn’t got enough to contend with.

[@llVIU]

for debra listening = agreeing with her despite her lack of experience. Now she is a chimney expert. She's not convinced = you need to agree with her, can't pursuade her. Instead of them just saying "I don't know" they can't drop their ego.

[@mickeygallo6586]

Chimneys normally - or should - have dampers inside them (which are essentially like rough valves) to control the draft acting on the fire. This is what that mysterious chain or lever hidden somewhere around the hearth is for. These should normally be kept closed during warmer weather of when the fireplace not used. Dampers go from fully opened (maximum draft) to "almost" closed (minimum draft) I think this is just one of those things that are not used properly or that people generally are not aware of. Even something as simple as making a fire can have subtleties hidden and can almost be an art depending on the fireplace system and all the variables involved...

[@rolandsallstrom]

Agree, I don't get this product. Chimneys usually has a metal part that you can close

[@Salted_Potato]

I would love this product because my basement room has two open chimneys and it gets cold during the winter even with the furnace on. But i can see why it would not scale since most people would have a chimney closer

[@DynV]

That product really need a heat detector that will make a loud alert if it get too hot, in case someone forget it's in there.

[@laurenhorsfall8330]

You English very bad

[@hamill06]

Why would it get hot? You dont put it in with a lit fire

[@richardevans8908]

@@laurenhorsfall8330 yours isn’t perfect either, people in glass houses shouldn’t throw stones

[@loweyyo]

@@laurenhorsfall8330 the irony in what you said🤡

[@Sarah_Redfox]

@@hamill06 its in case someone forgets its there and lights the fire

[@CeeTee469]

He said put it over the neighbor's fence 😂

[@PaulEcosse]

The uk market is tiny, he has to get this into Scandinavia, Canada and the US.

[@muhammadfathudzikriaulia8260]

Us has built in already tho

[@darcos7535]

Scandinavians use wood stoves, which are much more efficient

[@Arcane162]

They didnt spare him 1 bit :D! Good job my guy! Hope you are doing well!

[@joshpilkington6794]

I grew up in an old terrace with two chimneys and 4 fireplaces. When we weren't using the fire, we stuffed the chimney with a bin bag full of old crunched-up newspaper. Not the most elegant, but it did the job, fit any shape of chimney and cost virtually nothing. True, it was messy to remove but then fireplaces are full of ash and soot so there was no extra cleaning overall. I like the product, but the price just doesn't work

[@Garycarlyle]

He should have done his own survey or something to gauge the market size himself. That's his job. Also, it's a hard one to form a marketing targeting strategy for. Not impossible though. I would start with a cheaper basic version and sell it to housing associations to help them meet their legal targets. Then build upon that with the premium version.

[@joelsmall8471]

put a reflective interior in the umbrella and a diffused LED in the middle and its a portable light stand for small filming situations, useless for chimneys though, maybe 100 years ago it mightve been good

[@ahmadsalmanmustafa5518]

Peter was on point. Product is neat and great but demand doesn't exist

[@jaynebutler3342]

I believe that was Tej...

[@ahmadsalmanmustafa5518]

My bad!

[@TheManInBlueFlames]

It does now...

[@ahmadsalmanmustafa5518]

@@TheManInBlueFlames Maybe then the product is doing well now!

[@olukunleakinola7133]

Demand exist actually, but the demand is too small and it’s capped, so no long term growth prospects.

[@RobiiShadowRunnerBuckland]

I swear at 7:37 he didnt even take a sip of that drink, just wet his lips lol

[@LiamBarnwell]

Sarah always finds the best & nicest way to deliver bad news

[@pimpozza]

I couldn't agree more, Liam.. love Sara 👏

[@sachinkainth9508]

She's the nicest dragon ever.

[@hungryrefrigerator5784]

unlike Peter

[@pauldenino6350]

the opposite actually... she wanted to test his emotional strength so built him up then crushed him

[@manwhotookatit5666]

The umbrella fails to wet sara davies...... I was like "Hol up wait a minute somethin aint right"🤣

[@pimpozza]

*I love Sara!* She is always polite and diplomatic. Dragons Den is lucky to have found such a gem! 💎

[@melissamcclain34]

Totally agree!!

[@FivePastMidnight]

Yep! At 10:30 just as he walks in the elevator and puts his hands on his head - she puts her hand on her chest in empathy towards him.

[@pimpozza]

@@FivePastMidnight Yes, she does! Well spotted, Kristophor! 👍

[@zacheray]

Ick. Just tell me straight if it’s flying. Don’t need the butter up.

[@AB-bc3vi]

Yh I agree. She’s very graceful at times

[@marlindapeacock2130]

this product needs to be able to attach a chimney brush too, then it would give it more purposes. it could catch all the creosote

[@shannoncarlson6960]

I'm from Canada and I think this is a great idea.

[@eelcoyle3373]

Did he mention a patent?🤔 Could take up the market in rural Ireland and make bank

[@welshieallovertheplace]

Yes he did

[@GodotOfficial]

This product would have been successful if it was pitched to the Dragons during the Victorian era

[@peterd788]

Not even sure it would work then.45 years ago I lived in a Victorian house and there was a handle above the fire to open and close the chimney.

[@victorfinne1493]

Kek

[@David_Polak]

You mean this era? kzbin.info/www/bejne/mHm6h3ewi756a7M :)

[@SoSo-li6dn]

its called a chimney balloon, and its £14.99 at bnq ....they never even mentioned it ... totally uninvertible

[@peterd788]

@@SoSo-li6dn So basically there are loads of products that perform the same role more cheaply and some chimneys have built-in mechanisms to solve this problem. This man seems to be completely unaware of his target market.

[@DreTheChronic]

"The umbrella gadget fails to wet Sara Davies"

[@Jamie_Winsh]

I love the product. Its fantastically designed. I like how he's trying to solve this problem for the people who have it. I don't think there's a big enough market for it to be a huge business only enough of a market for a little business

[@SuperTerminator50]

Sara is a BRILLIANT Dragon , one of the very Best ....

[@ekowanin8935]

Very true

[@pimpozza]

I agree, Craig.. Sara is brilliant 👏

[@Locutus]

Jenny was better.

[@pimpozza]

@@Locutus No! She had zero charm.. that's why she had to go, Locu

[@gtabro1337]

Love her too after seeing she’s her own woman willing to take risks in other episodes while perfectly justifying why

[@stevieclee3309]

Well done Si!…..brilliant product and presentation. Great to see you too ✌️

[@Yobbie72]

Well, that presentation really went up in smoke!

[@nightowl7459]

C R: No, it was just hot air. haha

[@pinenetentertainment]

You always need to think outside the box...so if he manage to create a fantastic campaign ad and posted on big 5 tech giants all over the world...the product will sell with success. I think the product is great but it needs some extra upgrades. Never give up

[@Yamezzzz]

Was this comment written by a stoned 12 year old?

[@ssingh8166]

HAHAHA nice joke

[@M00DS87]

Great pitch

[@angry_moose94]

Wait a second. I dont know about old chimneys but I'm pretty sure the one we have has a lever you can pull to close it when you're not using it.

[@chantalgoedhart8630]

Was thinking the same!

[@Yobbie72]

it doesn't stop the air being sucked up though; it doesn't seal it off.

[@helenbaker1117]

We just stuff a pillow up our chimney lol

[@loganswalk8621]

I agree with the dragons on this product even I can see a problem I do know that England has a lot of older houses with open chimneys but I know modern chimneys have a sealable vent or the like to prevent heat escaping and I don't know a lot of modern houses being built having chimneys making it a product with a static client base while it is useful I can't imagine it being a popular product or able to make long gains.

[@Josh-tk3oq]

Had no idea about the chimney facts you presented. If it was 20 bucks and in the us market I think you’d sell a ton of them. Definitely need an infomercial though. You could always try your hand on shark tank us

[@kevin084life]

Would love to know how well the product did after this

[@peterstockhausen8806]

I have never seen a chimney without a means to close off the draft.

[@bobbarrett2631]

What a guy. What a product. The packaging is great, simple and would not take up much shelf space when retailing. A bit expensive, maybe but 80 cubic meters per hour, whoa! What a pity he cant sell it; but what do the Dragons want, sales of millions enabling them to take it to multi .......... ?

[@batman1169]

This will now be knocked off in China for 5💷, these shows act like a commercial as well as Intellectual property theft. I swear people just watch the show to create a similar product to just to bring it fast to market

[@Cimlite]

@@batman1169 Yes, but it's also something you buy once. So getting a quality product makes sense. And if regular umbrellas is anything to go by, the cheap ones are awful and break instantly.

[@boorhaave5880]

Chimney balloons have been available for decades and are more effective heat insulators too

[@simonwild7417]

Hi Boor thanks for your comments. Unfortunately chimney balloons have many problems like causing damp in chimneys..deflating and falling out and they do not last. Chimella is designed to be used every day and takes only a second to install and remove. It also collects the dirt. It also is a huge insulater because it uses air physics to turn the air around in the canopy and sends down draughts back up the chimney. The balloon actually causes damp because it stops cold air and warm air movement.

[@pauldoyle2708]

Love the product.

[@lovejetfuel4071]

Im not sure what the price is now for this product but I can imagine that alot of people if they wanted to block off their fireplace would just use a piece of plywood or something?

[@simonwild7417]

unfortunately a piece of plywood will cause damp in the chimney which will cause a big problem down the road

[@i.canalista7718]

He spent so much thinking of a problem that doesn't really exist and only is relevant for a tiny fraction of the population

[@TheManInBlueFlames]

It clearly DID exist otherwise he wouldnt be there. He's been in the market and done his research.

[@i.canalista7718]

@@TheManInBlueFlames the dragons completely trashed his business model

[@JamilKhan-hk1wl]

@@i.canalista7718 the dragons are not always right. What he wants to solve is the heat lost through the open chimney

[@i.canalista7718]

@@JamilKhan-hk1wl for a non existing market who generally block off their chimneys

[@gordonramsdale]

@@i.canalista7718 The issue is the umbrella and price, why not just make this is as any standard sort of piece of hardware why make it an umbrella cost

[@earl_chauncey7885]

I love how tej always takes the SMALLEST (most likely nonexistent) sip of water after his two cents

[@pimpozza]

Lol 😆 I notice that too, Earl! 🤭

[@FRANCESCA01234]

Lol, true

[@earl_chauncey7885]

@@FRANCESCA01234 love your kitty! 🐈 I'm a cat daddy mahselffff. Rescued the little stink 8 months ago from the alley. Now he's all filled out and smooth as silk.

[@hungryrefrigerator5784]

Because tej is addicted to vitamins and that is all his body needs.

[@omgitsskie3165]

Lmao okay was very noticeable hahaha 🤣

[@michaelmulvania6060]

He should take it to a company that produces infomercials. Give them a % of the business and produce an infomercial and test the market.

[@BonnieBeats]

I need one of these 😅!!

[@Astro_War]

Dunno whats wrong with Debra, but she seems to be a bit snippy lately. Other day it was Touker, today its the entrepreneur. Sara Davies has become my new favourite #Dragon

[@oneheadlight8000]

Tax season coming up.. they bleed her for 60% 😂

[@worldcitizen2030]

I can't believe The minutes ago I blocked my chimney before I see this. I picked up a shopping bag and filled up with recycling rubbish and blocked the chimney. So there is no way I would pay more than a fifer .

[@SiriusMined]

Why ask someone what led them to the invention, then cut them off when they tell you the story? They've listened to much longer stories than that. I thought that was rather rude.

[@TheAvira123]

Remember that Deborah doesn't have kids so the guy's opening line may have put her off a lil or was completely irrelevant.

[@bobstirling6885]

She didn't ask what led to the invention, she asked how long he had been in business and he tried to tell her how the idea started so she cut him off.

[@pauldenino6350]

he was too much personality and not enough business

[@SiriusMined]

@@TheAvira123 But it's not irrelevant

[@kellingtonlink956]

If its just about stopping drafts... I would recommend using an air filled balloon. They are ridiculously cheap and can conform to ANY shape and should ever accidentally start a fire... it would merely... pop.

[@venusleoz826]

That's a great idea!

[@vids2002]

@@venusleoz826 No it isn't lol. Safety-wise it is good but practically is isn't. Ballons lose air and ballo s aren't as strong as you think. And the ones that are would give you a different type of fire that you wouldn't want to smell in your home lol

[@venusleoz826]

@@vids2002 eh...If it has lost air that is not a big issue, just replace it with a new one and you do not light a fire WITH the balloon inside the chimney, you just have it there when you are NOT using the fireplace and when you are going to use it, you take the balloon OUT.

[@vids2002]

@@venusleoz826 I only mentioned it IN there because the OP said about how it was no big deal if you accidentally used it WITH IT IN THERE. Obviously with anything IN the chimney you would take it OUT before using. Also, using multiple Ballon is an obvious remedy to the lost air problem but that is like using fiction a flat instead of buying a new tire lol. Yeah, it may be the cheaper solution but the easier one would be buying the item that stops all the issues. If this item was like 25 instead of 75, the better option is this over multiple balloons, that would form right, and would keep popping/deflating. And if this product stayed at 75, the cheapest option is pay a few more bucks and get a permanent fixture that opens and closes

[@octowuss1118]

Cold balloons shrink, so I’m not sure it’d stay very long.

[@NoName-mr8ie]

I live Finland and Im like is true in england fireplaces not have build in plate what you use close chimney when you not have fire in fireplace? 100x more easy and clean use than this and is over 200 years old invention

[@RhylMotionNew]

Debra got up on wrong side of bed 🤣

[@WiseEyes313]

Loved his energy especially what he said about chucking the dirt over your neighbour’s fence 😂

[@hungryrefrigerator5784]

great lad

[@gordonmitchell729]

A great idea that the ‘government’ might adopt to help against over use of energy, thus helping to fight global warming, if what we the people are causing, against volcanoes, forest fires, industrial pollution, air pollution from aircraft, weather interference from countries using such methods, rather than blaming wood burning stoves over natural pollution as mentioned above. Worth a punt as a small but positive addition to our toolbox.

[@NUFC_1]

I used to date a female chimney sweep, I could fiddler on the roof

[@Skip_Stakey]

I like the old ones

[@scarletoharabia3801]

😂😂😂

[@sadikmeah4057]

He should gone in there singing YOU CAN STAND UNDER MY UMBRELLA!

[@ewenmacpherson6253]

There’s not enough buyers for that product

[@TwitchXk90]

Early/Late winter and Aurtum in the Scandinavian countries. That's all im saying.

[@jamesstead7851]

The chimneys that i have seen have a lever where is closes it off

[@operator6471]

We had a chimney hardly used and just stuffed some paper up it.

[@TheJjt725]

market research should be the first consideration when deciding to run a business.

[@Locutus]

He would be best licensing to JML. This is the kind of product that would be able to sell globally.

[@alexgram3720]

My dad took some wall insulation and stuffed it in the flue. Blocked the air flow. Problem solved for about $5.00

[@austincole7099]

This is what a register plate is for

[@JosephDeLucaJDL]

How about making it also to cleaning the chimney

[@leytonorient241]

Fantastic product. Chimney umbrella is a very good idea 👍 How many people have Cole fires 🔥

[@HZEditsYT]

Me reading the title: "What could possibly go wrong?"

[@barnbersonol]

You could use an inflatable device to seal the chimney for a couple of quid.

[@Boshek2019]

He should have mentioned going international to the US or Europe

[@chasekruse7047]

Wouldnt work in America, most fireplaces I've ever seen here have a blocker built into the fireplace already

[@knightstemplars5111]

What an absolute geezer. You can just tell this guy loves to get on the packet from those opening lines, "Wild by name, wild by nature" Great product, great invention however he is only catering to a very minor market, the middle and upper class homeowners with large detached homes, 5/6 bedrooms with an actual fireplace. For instance, the majority of homes in London, per say, will not have fireplaces. But either way, I'd love to sesh it with this guy. All the best, Mr Wild!

[@darrenbudgen966]

He's worth 100 mil now dude, so he's smashed it out!

[@SiriusMined]

If a chimney is permanently blocked, is it still called an open chimney? I would wager not. Also what Peter did was dishonest. Escape the 9 million chimneys, cut it down to 10% and says that's the market, then ask how many of those would actually do this. Well he's discounting the market. Twice. That's not honest.

[@JHextall61]

they dont even ask what job he did before this (unless i missed it) 100% hes something to do with energy/fireplaces before this

[@korana6308]

tbh I think that's the realistic number. How many of chimney owners would actually buy this... for 75 pounds... let's be realistic... the market is there but it's not a large one... p.s. I would definitely not buy one... may be give it as a present for Christmas for someone I don't really care... a few thousand of those per season at best, that's about as well as I can see it going.

[@ifwecouldvote]

Peter is correct. Marketing generally only reaches about 10% of the market, and then you'll get about 10% of those who actually purchase. And that's if you're lucky. These are pretty standard figures in business.

[@pabbaditya]

@@korana6308 Lets be honest, with a dragon and with a chinese manufacturer, they could bring the price down substantially.

[@rooneye]

Why does it only have to be UK? There are LOADS of open fire chimney's in Europe and America CANADA! Why do they act like he can sell these ONLY in the UK? I don't get that part.

[@pimpozza]

We love our open fires here in Italy 🇮🇹 👍

[@ifwecouldvote]

they want to prove the concept in their home country first. It's good business sense, as breaking into overseas markets and countries with far bigger populations requires much more investment.

[@truefaith.27]

I can't help but feel that the den was uncharacteristically hostile towards Simon, despite one of the most solid pitches and cross-examinations. I hope his product is doing well.

[@samarnold2808]

The thumbnail of this video looks wrong lol😂😂finger blast business lol

[@underscoreellipsesdothyphe1563]

I wonder if people ever think why am I doing this when trying to create a new product. I know everyone wants to be an "entrepreneur" but the best way to do that is just run chain businesses like most of the dragons den people do

[@Jammy._.]

oof 70+ for an upside down umbrella? seriously why not just turn a regular umbrella upsidedown or just open opne up upsidedown in the chiminey you can get a nice one for 5 bucks or even free if you see one on laying around someplace i am sure this is easier

[@olliep8117]

Great product but price point of 80 quid way off for me - who's gonna spend that kind of money on it, except for very high end wealthy individuals. For mass market I think you'd need to bring the price down to 20-25 quid to have any chance.

[@Rockysbeats]

this would constantly makes a huge mess everytime you use it just put a guard up, no mess

[@TomNook.]

Proper Terry Tibbs we have here!

[@dancutd]

Basically an upside down umbrella

[@sararichardson737]

I love DD!

[@ST-rm3bz]

Good for the lady to stop him right before he brought up the “my children…” same old BS. I cant stand ppl who bring the tearful and annoying “my children…” factor to get some leverage, even when they want to rent a house!

[@NiallC980]

Jaysus the presenter was on fire with those puns

[@ablewilling2778]

Yep one of his stronger games. I come here for the puns… and I never go away disappointed

[@gerhardvaneeden5615]

And you managed to slip one in as well. Good work!

[@rogergarnham3202]

wonder why no one mentioned where the patent applied.if it covered europe for example, many people in europe use fireplaces, commonly burning wood, potentially a huge market？！

[@JosephAsamoah]

The United States even, I mentioned in earlier post , it seems the dragons forgot that a market can exist outside of the UK

[@CyberBeep_kenshi]

Isn't there a lid in every fireplace that shuts it? Seen a few and they ALL were closable...... i don't get it, seems like a solution for a nonexistent problem...

[@ruffsnap]

Bingo lol. There might be some older weird fireplaces that don't have that closable lever. But just like you, in my experience, most have that lever, making this product completely pointless.

[@CyberBeep_kenshi]

@@ruffsnap hah, thought so. Fireplaces have been around for like 10.000 years, you'd think we figured them out by now 🤣

[@mikesutton381]

Should have called it the Poppins! They would have all gone for it

[@Yobbie72]

copywrited no doubt

[@rachmadsuhartono]

Can't you use a regular umbrella?

[@RockSolidRecords]

That tiny little umbrella is gonna keep the heat in? Loool

[@videogalore]

It's not stopping heat escaping as such, it's stopping draughts. That said, if you've ever seen the inside of a chimney stack, it's not nearly as neat/smooth as a perspex box. You would be better off with something that molds to the shape - www.chimneysheep.co.uk/product-category/chimney-draught-excluders/