£5M Valuation With The Numbers To Support It | SEASON 18 | Dragons' Den

Husband and wife team Jonny and Antonia Philp are pitching their hand cream business, Nursam. They're seeking an investment of £75,000 for 1.5% of their company, which puts their valuation at five million.
Season 18, Episode 1
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #Nursam

[@andrewithnowsite1557]

Someone finally beat Peter at his own game.

[@stu0500]

Peter’s face was like you just bait me. What a result

[@dogsbestfriend9096]

About time😂

[@teddyb4957]

Peter...'Played like a Kipper!' :-)))

[@bobbyharrop8817]

What a power play, focusing on Peter, who gave the worst starting offer, using him to pull the other dragon's terms down to what the entrepreneurs wanted and then pulling the rug from underneath them and opting with Tej. He definitely felt like the right partner for this business. This whole pitch and negotiation was fascinating

[@JuliuszCovers]

- Peter, would you go down? - Okay. - And would you go even lower? - Okay. - Cool. We prefer Tej, though. - What? - Byeeeee!

[@jinkazama2555]

lol

[@syedfaizanshah4814]

Ouch 😅

[@jimmorrison8203]

Great hustling to get Tej to lower his percentage without even realising that he was the target of the hustle.

[@doctorpanigrahi9975]

The couple should play poker .

[@CraigMcLelln]

😅

[@r1ckySV]

You reckon they had tej in mind from the start?

[@jimmorrison8203]

@@r1ckySV Yep

[@MickV13243]

What would they have done if Touker hadn't spoken up about feeling left out and wanting to match the offers? Tej would've only had his initial offer.

[@coolbeans8900]

the “YES!” from Tej sent me that was so good

[@phillipecook3227]

Rare to see Tej express emotion and boy did he make up for it here!

[@mycroftsanchez901]

I think Tej was the best Dragon for this company and thought the look one Peter's face was brilliant!

[@brandonbishop8262]

Already in the medicine field he was the top choice no doubt

[@phillipecook3227]

Not only did Peter realise he'd lost out but he understood instantly he'd been " hustled".

[@redseayouth9119]

🤣

[@hugoschkiglitz]

Damn, theses guys outsmarted the dragons. That was like the game theory of economics how they went for Peter and managed to talk his highest bid down only to get Tej to match it and accept his offer 😂

[@scienceevolves4417]

Nah

[@thealien_ali3382]

They ain't that clever

[@hasan_z]

​@@thealien_ali3382maybe not but they are millionaires now and most people are not, so they are above average

[@dominich2263]

How is this game theory economics I am intrigued

[@xmatterdaily]

Oh boy. Not just Peter all the dragons fell for the little trickery to go down to 3 %. Brilliant

[@getin3949]

They weren't tricked at all. These people are too smart and experienced to be tricked.

[@xmatterdaily]

@@getin3949 Right, but that man fed on their ego and the whole plot was such a sweet scene that the dragons missed the trick. Peters expression says it all.

[@gideonMorrison]

@@getin3949 Greed clouds the mind

[@davidjames579]

3%'s rubbish. They should have gone for the 10%

[@BenjaminGoose]

Why's it always assumed that wealthy people are smart?@@getin3949

[@nickybamra7854]

Peters reaction 😂 how dare they choose someone else 😂😂😂

[@AnythingGasoline]

To be fair Peter is the most experienced and has the highest worth out of the lot.. I’d sure go with Peter

[@razin275]

@@AnythingGasoline For most business sure, but these guys clearly did their homework.

[@AnythingGasoline]

@@ThatLadyInDallas2024 nah he ain’t. If you watch him behind the scenes and in interviews he’s a completely different person, super nice and jolly. Business is business my friend.

[@Noelhall88]

​@@razin275 Tej was the right dragon for this one

[@wanderingalba5077]

​@@AnythingGasoline To be fair 🙄😬! Oh, wait, "To be honest" is your next power sychophantic phrase frim your mushy childish thought process. God forbid thats how you choose to go forward in in any other lufe choice. Unbelievable🐢 trashy🤨 opportunistic reaction on your part 🤔

[@RamnathDixit]

So often we think that its the Dragons who call the shots at the Den, but every now and then you have a wake up call like this. This is a fine example of a business that travelled the entire journey from hustle to whistle... Well done you champs👍

[@Hockey_G]

It depends. If the entrepreneurs are really good and they've already built a business, the Dragons don't call the shots. if there isn't much yet, the Dragons do call the shots.

[@B_Bodziak]

Entrepreneurs like this couple could have easily have found outside investors before appearing on the show. That's why we don't see many appearances where the company has a fairly accurate valuation and even a short history of success.

[@StephenCarrIsBald]

They’ve gone bust now 😂

[@feonor26]

@@StephenCarrIsBald Really? That's strange cause their website is still up and a google search tells me its current 2023 net worth is 2.5 million GBP.

[@davidjames579]

​@@StephenCarrIsBaldshort game, so not surprising.

[@tyson2964]

That was master salesmanship by reflecting away from the target dragon, getting Peter to agree on the terms and then cherry picking the correct dragon for the business. There was a lot of thought put into this pitch and seriously enjoyable watching the roles being reversed.

[@chrisvillan88]

This was one of the best pitches I've seen. I loved everything about it from the product itself, the offers from all five dragons and the sheer brilliance of the negotiations

[@B_Bodziak]

It always helps when they don't have crazy evaluations and already have substantial product sales. The people who go on the show asking for 6 figures for 2-10% and don't even have a working prototype always make me wonder if they're always so delusional. Do they not have any friends or family members willing to enlighten them? More importantly, do they not bother to watch a few episodes before their appearance??

[@davidjames579]

Limited market though.

[@bluceree7312]

Peter: "What?!" Priceless 😄😁😆

[@ericng7656]

He is the most shrewed businessman there but he got played😂

[@lennydicko]

Think this is one of the best pitches and negotiations ever to get peter to come down 😂😂😂

[@kaliou6645]

It was destined to be Tej's investment all along👏 I still wish he stayed for more series in the Den

[@user-wv2xc7jr4t]

These guys are clever. They hustled the hustlers. Great work

[@Erickhetfield]

Peter nearly cried 😢

[@whoever_81]

Haha amazing! Peter was totally hustled.

[@jg6022]

Peter's fuming ...love it!

[@danielnichols5632]

Peter Bones

[@gardensoflondonmwgs7836]

These two entrepreneurs absolutely spun those dragons into a 360 deathtrap 🎉

[@scienceevolves4417]

360, are you sure about that? So they ended up exactly where they left off then? 😂😂😂 Not the most f--ing exciting journey then was it!!😂😂😂

[@shsh-he5qg]

14:04 the look that Peter and Deborah gave each other 😂 says it all! So we are not so untouchable 😂

[@matt5802]

I was a nurse for nearly 20 years.....I have never washed my hands 50-60 times a day that's just a ridiculous exaggeration

[@steven320]

You were a nurse but maybe you weren't a good nurse...

[@scienceevolves4417]

Cheers mate, nice to see there are people with some common sense in healthcare system. Of course, the obsessive washing of hands is unhealthy for the body, every numpty should know that

[@romystumpy1197]

Latex gloves is what I use

[@PharmacyAve]

Never seen Peter this confused what an episode

[@Henry-cf4oo]

"I don't get out of bed for 1.5% but I like you guys... listen guys, I'm going to make you an offer. I will give you all of the money for 40% of the business" - Touker

[@asimbaterara4619]

I learned something amazing today. Love it! Well done guys, pure "Yes Minister" style.

[@JM-tj5qm]

The dragons are SOO much nicer when they know they will definitely make money. Usually they would all say they are out if they asked Peter to match someone else offer in front of them and not even asking anyone else.

[@SuperJohnkimani]

Touker is always brought down to the basement every time he’s pitching an offer 🤣🤣

[@MrBrad777c]

Beast negotiator. He literally side played Tej into lowering his price.

[@scienceevolves4417]

He had to to match others and remain with a competitive (and best) offer overall, hardly any credit on the part of the pitching guy.

[@jw6968]

One of the best Dragon’s Den videos I’ve seen! Great business, impressive oriole, a social enterprise - well done. I am off to google in the hope that everything is going well. My favourite part was Peter’s ‘WHAT?’ Utterly stunned haha. Amazing stuff.

[@roberthutchins4297]

This is a great programme! I´d be happy to be in business with any of the panelists. They´re so much more credible than any of their equivalents on other versions of this programme in other countries.

[@sunshine201063]

that was one of the finest, low-key 'line them up' negotiations with a surprise twist at the end that even tej could not help but express his surprise at with his YES!...brilliant lead up, masterful use of researched information of the dragons....

[@CPTZK11]

That bait and switch to Peter was honestly Manga super villain level genius my god made me feel like I just watched Shutter Island 🏝 with that plot twist😂😂😂😂

[@angieteevee]

This is one of the best yet humble pitch on dragon's den. Good job Nursem.

[@dees900]

wow..that's unheard of...Amazing...this couple is the real dragon!

[@zanasantos2338]

I’m impressed they didn’t try to get more than just one dragon

[@Orochi_001]

You’re impressed they didn’t try to make their business more valuable? 🤔

[@AB-sr3yv]

They dident want that. The bc is not fitt for peter bc they are only about money

[@arynrowland862]

@@Orochi_001You can’t have too many Chiefs, that doesn’t leave enough little Indians.

[@timb350]

This episode is absolutely brilliant! Two great people. A great product. Very well presented. Each dragon took the time to ask respectful questions...and they got respectful sensible answers. The numbers started flying...the game got underway...moves were made (sometimes in the shadows)...and the finale was a shocker to everyone!

[@zolfodor4835]

Superb,the best pitch I think I,ve seen on here,down to earth couple who deserve every bit of success.

[@ben_kaycee]

Wow this is too pleasurable to watch.. I love his negotiation tactic, fascinating

[@Geotubest]

The fact that the presenters were able to negotiate like that is a telling sign that the business has good prospects.

[@rizalukman7982]

I think one of the reason why the choose Tej is because of his business portfolio in vitamin.Their business are in healthcare product and they are connected in the same industry

[@OLIMWTY]

Peter Jones "What?" and the face when they went with Tej. Priceless.

[@stiofain4693]

I wouldn’t like to play poker with these two…. Amazing… good on you both 👏🏻

[@thealien_ali3382]

The nurse is hot ngl

[@crossxfuse]

Touker 2% - 🛌 Touker 3% - 🕴

[@AbhishekSanyalTGV]

😂

[@kayb2445]

😂😂😂

[@AdamBechtol]

Seen it already, but glad for Tej, he seems to get often overlooked.

[@danielnichols5632]

The ‘supplement supremo’

[@knuckalar]

I don’t think they did purposely get Tej down they were about to go to the back again before touker called them back

[@saintjimmy456]

"At the end of the day it's a hand cream. Without Covid, where will this business be?" - Touker furious their business is thriving while his office space sits empty lol

[@internet_userr]

Empty office space in London 😔

[@getin3949]

Well I should hope that the doctors and nurses STILL wash their hands a billion times a day and will always need hand cream. COVID 19 germs aren't the only germs out there.

[@jg6022]

😂😂😂😂😂😂

[@scienceevolves4417]

He is totally right though. Legend😊

[@thealien_ali3382]

​​​@@getin3949 there are so many hand creams there cream is not special. COVID just helped there sales

[@muhammadadnaan780]

One of the best pitches i've seen

[@fkez0510]

Peter got finessed 🤣

[@marktucker208]

Lol These two are SMART. Not only selecting the best dragon for their business but getting them ALL to agree to lower offers.

[@over50andfantabulous59]

Best one I've seen so far.

[@waxeye6488]

Great episode!

[@sunshinelavender1663]

This makes the US “shark tank” look so ridiculous. Everyone here is so calm and respectful of each other

[@Dodge-50-UK]

wasn't expecting that

[@Vix2066]

I was not expecting that!

[@cold485]

"yes" you could feel the relief in tej's voice 😂😂

[@LaiaBertran]

lol the music guy had fun when she raised her eyebrows 😂

[@Nathan_Coley]

Peter's reaction was great 🤣😂

[@alimonfared]

13:31 🤣😂 damn right what! Good negotiating Peter.

[@peterbiznar9678]

peters reaction at the end ahahahahahahah

[@carlwatson2388]

Amazing mind games. What a hustle 👏🏻

[@c2wak]

Wow good for them. Love seeing nice people with good hearts and intentions do well in life. They did the right thing with Taj and i loved seeing Peters face of amazement that he didnt get chosen. A bit of arogance there.

[@michaelxz1305]

I was my hands many, many times a day.. no problem. they don't get any drier. why? I use good soap. Most soap has the moisturizing part removed for sale in more expensive beauty products. Just buy good soap and your hands won't go dry. I forget what this moisturizing part of soap that is removed is called.

[@Noelhall88]

WELL DONE

[@nxesr]

They're all GUTTED GUTTED Tej you did it bro didn't see that coming. The look on their faces priceless. Peter saying WHAT 😱‼️

[@emran83]

Brilliant well played

[@orga7012]

Peter's reaction🤣🤣🤣

[@328am]

Best dragons den I’ve seen yet

[@nolickspittle4753]

So very very very clever! What a tactic! No one saw that coming!

[@ronnysharma6767]

Lmfao Peter was so shocked 🤣

[@JohnThomas-yo1no]

Outstanding play

[@nandanm3826]

All the very best!

[@housebrigade]

Dragons were playing checkers while these 2 we're playing chess

[@tearitloosetearitloose4670]

Great job.

[@shsh-he5qg]

Haha peter🤣🤣🤣🤣 he was really hurt, nearly fell off his chair 😂

[@antiahall6353]

When covid started I had actually the same problem with my hands and I had to have antibiotics, I would definitely buy their hand products..

[@pneron2032]

Haha Peter "what? 😮"

[@gothelvis3541]

That guy totally played Peter like a fiddle wow what a smart guy

[@andrewmorrice9139]

OK 'partner in cream' made me laugh out loud.

[@TonyHavenMusic]

It’s so interesting to see a Dragon get hustled and dragged through negotiations and then be that happy when he gets accepted anyway, Peter saw it straight away 😅

[@vishamdewan7454]

Mind blowing

[@shirazhabib2022]

Peter's "what? " 🤣.. Poker stuff..

[@mazetoeden9334]

I'm so happy for them

[@leprechaun7667]

Wow this exactly how you control the outcome once they playing ball. Quite confidence with butterflies of excitement. Fantastic job guys! ❤❤

[@ciscoworld322]

Cheeky guys, I never seen that smart negotiation in Dragons Den. Well done. It was quite a smart move!

[@GodotOfficial]

00:51 Touker: 😴 💤 🛌

[@anubusx]

Is there enough hand cream for Touker's offices?

[@rf159a]

Does anyone know how it turned out? Are they still in business?

[@peterd788]

They have around half a million in assets which have increased by over 25% year on year. It's a healthy business.

[@rf159a]

@@peterd788 Thank you. I love hearing that a small business has succeeded!!

[@rf159a]

@@getin3949 Thank you very much.

[@obgprasa]

@@peterd788 thanks. It's lovely to hear that.

[@scienceevolves4417]

​@@peterd788 in assets like what? Unsold stock? Toukers office space?

[@PotentiallyAndy]

Very well done :)

[@terryabassi1927]

Hustlers. Love it

[@mverma7845]

The look Peter gave Tej was like how dare you.

[@alanbell2156]

Did it work out?

[@arlenebonhoc2870]

Best pitched ever and guided picked investor

[@patobrien6364]

all I'll say is SUPERB 👏👏😎

[@hearmenow909]

Peter got played! 😂

[@TRADINGMAN1]

Peter got hustled 😂

[@getin3949]

They should have brought a UV light in with them to show any residual germs/bacteria left behind. That would have convinced me much more.

[@scienceevolves4417]

In order for that their cream would have to actually be proven dermatologically to do these things.

[@TheOnly1JLDN]

Congratulation

[@rageeth]

Ha ha Peter's face

[@jay.a3926]

Smart negotiators.

[@illuderebeliarh1260]

Brilliant idea to give away free products to healthcare professionals. Free advertising of the highest quality, it would take millions to have doctors promote this otherwise.

[@direnb3401]

wow..they are good..im impressed! They came in for Tej from the beginning! how are they doing now?