Loverfest: The Taylor Swift Tour That Never Happened

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Before the smash success of the Eras tour, Taylor had planned another tour which remains of the most mysterious aspects of her career. There was very little information given about it, but the details we were given were extremely confusing and raised a lot of questions, most of which are still unanswered.
Taylor was planning something big, but it seemed like it might not even be a tour at all. Today, I’m gonna tell you all about Loverfest, the Taylor Swift “tour” that never happened. Loverfest was initially announced on September 17th 2019, almost a month after Taylor’s album Lover, and it was obviously implied to be the supporting tour, the same way the reputation tour promoted reputation, the 1989 tour promoted 1989, and so on. But what was so odd about Loverfest is that it didn’t really seem like a normal tour at all. If you wanna know more, keep watching and please subscribe if you enjoy. Thanks for watching :)

[@elsiebo.]

CORRECTION: Hi everyone! I'm really sorry. but the pie chart for 1989 at 06:24 is wrong. I didn't spot it until I was uploading and it was too late to change it. What I said is correct. 82% of songs on the 1989 tour were tracks from 1989. The average setlist for the tour was 17 songs, and 14 were from 1989 (14/17 = 82%). But the pie chart is incorrect. I don't know what happened there. Again, I'm sorry for any confusion. PS: I might have a pretty big sponsorship lined up soon, so let me know what videos you'd be interested in seeing from me (I don't wanna put their sponsorship on a video no one watches lmao)

[@cherryeditss]

just noticed that then saw this comment lol

[@NickChaosLeaks]

You should do a video on the 3rd folklore-evermore album “woodvale”

[@patax144]

Correction No 2 I guess, Brazil is not in Europe, you probably overlooked it while making the video, but it felt weird you generalizing on european dates and just ignoring Brazil is in South America, which is pretty significant. I am not Brazilian but I am South American and Taylor had never toured in this part of the world before, those Brazil dates were important and the part of the world they are in. The Latin American dates of the Eras Tour meant a lot to me even if I couldn't go.

[@elsiebo.]

@@patax144 Sorry about that. I totally understand that her touring Brazil for the first time is really important. The reason I focused on Europe was because she played a mini-concert in Brazil before (Taylor Swift's Showcase in 2012), whereas she hasn't done that in countries like Portugal or Poland. Sorry if you felt like I was ignoring Brazil. That really wasn't my intention at all. 🩷

[@patax144]

@@elsiebo. its ok, is just the way you said it made it seem like she was just going to the US and Europe, and she had gone there before, but this was her first tour going to this part of the world, still miss the bilingual version of long live she didn't play

[@peppermint23]

This festival getting cancelled was ironically the best thing to happen to her career. She released two of her best albums and reached new career peaks.

[@HoehoeSiwa]

Karma rly is her bf because every bad thing that’s happened to her career has ended up being the best thing for her career, masters being stolen = re-records = eras tour = height of fame. Snake gate = she got vindicated = she’s the underdog = she gets a new narrative = more popularity (reputation brought in a huge new audience), she stays winning

[@jaydenleckpa8381]

God closes a door for another to open

[@heyimerv]

Lover fest or not, she Will release folklore and evermore fore sure

[@seraphitella2466]

@@heyimervdon’t think so. The whole reason she went into that genre is because of her disconnect from her label during the pandemic, which lead her to literally releasing 2 albums with no promo (something her label wasn’t very happy about). I think she would’ve created a “lover 2.0” if the tour had happened

[@lamikiminach9503]

And then followed up with 2 of her worst albums

[@littleboyviserys7725]

lover era really felt like a dying popstar era, its crazy how she bounced back, it needs to be studied

[@jackjones5920]

?!?! that's her best album

[@David.124]

@@jackjones5920 not about the songs themselves/the album, but the era. She wasn’t very popular during Lover, which I feel is another reason why it had so few shows.

[@crits2524]

@@David.124I thought that her mom was in chemo at the time and she wanted to stay close to home.

[@David.124]

@@crits2524 yes I feel like that was one reason, but another may be due to lover under preforming, she didn’t believe she could do a full stadium tour like before in reputation, even some reputation shows had 25% empty shows. So maybe amongst her and her team it didn’t make sense to spend all the time and money reserving stadiums that won’t be full

[@burntvitch1889]

@@jackjones5920 have u listened to her other albums?

[@lisasperandio]

at the end this was a great opportunity for her

[@jaydenleckpa8381]

Well said

[@CruelestSwiftie]

I guarantee you that if loverfest happened many of the underated songs on the album like I think he know, afterglow, etc. would’ve gotten the right recognition they still deserve to this day

[@kenneth6571]

That didn't apply to End Game, DWOHT, and TIWWCHNT tho. They're still quite underrated

[@CruelestSwiftie]

@kenneth6571 their still a bit underated, but im mostly talking about just gaining some recognition

[@burntvitch1889]

@@kenneth6571 yes but it did happen to king of my heart, dress, new years day, etc.

[@Steelerebecca92]

I've said a million times, had covid not happened, lover would have ended up being a massive fan favorite.

[@Sacto1654]

I agree that the _Lover_ section of the Eras Tour was essentially a highly-repurposed version of the original plans for Loverfest. The very opening sequence of "Miss Americana and the Heartbreak Prince" plus "Cruel Summer" was essentially the opening for Loverfest, but reconfigured for the much larger Eras Tour stage.

[@joshuademke6277]

Tbh, I don’t think that MAATHB would have been the opener for LoverFest. Although it has become so an iconic opener for the eras tour with all of the album titles and such, imo it only works because it truly had been a long time coming. (Pun intended)

[@David.124]

Yes I’ve always said this and it was my first thought when I saw opening night with the wing like things in the opener. My mind went immediately to “festival”

[@David.124]

I think she only opened with Miss Americana because she liked the “it’s been a long time coming” because she hadn’t toured in a long time. That being, I don’t thing it would have been the original lover fest opener. Also because she’s nicknamed “Miss Americana” for being a very popular American pop star. So it was like her introduction to her tour by announcing her title

[@violetsnow99]

if loverfest had happened people wouldn’t hate the album as much and it wouldn’t be so underrated. there’s SO many songs on there that are gems but just didn’t get the recognition they deserved

[@you.look.like.lunaLovegood.13]

yeah like soon youll get better, daylight, i think he knows, etc

[@imawakemymindisalive13]

my opinions on songs aren’t shaped by their tour performances as i can’t afford to go 💀

[@megurquhart3685]

Cruel summer didn’t really become popular until she was performing it live for the Eras tour. That’s when it topped the charts. If she had performed it live at Lover fest it would have become popular at that time. IMO

[@Itismedom]

Even though I’m kind of thankful she didn’t do it for how her career is now, it would still be SO COOL to see Lover Fest

[@hanzskie5811]

I believe that the reason why the Lover set was the first part of The Eras Tour is because that was the real concept she thought of for the cancelled Lover Fest.... and maybe MAATHP/Cruel Summer was also her opening song if there was a Lover Fest that happened. Anyway, The Eras Tour is just so amazing, we're reliving all of the eras one moment at a time.

[@sigyn27]

I had tickets to see her in Gdynia at the Open'er Festival. More than four years later, I will finally see her concert in August ❤

[@phoebeel]

That opener festival must be amazing, I've heard so much about it and yet it's still quite small, isn't it? Poland is hiding that gem well

[@sigyn27]

@@phoebeel It is one of the largest festivals in Poland, but we don't have very big festivals (apart from Pol'and'Rock, but that one is more rock and metal oriented). The line-up is usually good but it's infamous for bad weather. It rains almost every year, and last time I attended it in 2022 (with my 2020 ticket), Dua Lipa's concert was cancelled due to the storm. So, I stopped going because I got tired of getting soaked in the rain 🙃 But overall it is an interesting festival with different music genres.

[@Adoptmeplayy]

Not fair lol

[@angelamarie7614]

Glad she did Eras tour so more of us could attend!

[@margaretbumgarner699]

*chuckle* as I loverfest ticket holder, trust me, Ticketmaster did NOT give us priority and hawkers-dressed-in-swifties-empath-clothing flocked.

[@leticiaguelere1222]

here in Brasil it worked just fine, two of my friends had Lover Fest tickets and they were able to get Eras tickets first, of course it was hard but mostly cause the websites aren't projected to uphold so many people at once

[@elsiebo.]

When I was researching for this, it said that Loverfest ticket holders had increased chances of getting presale access, but not guaranteed. I found quite a few sources saying this, but I guess it's hard to verify.

[@cierascire597]

Held Loverfest tickets, never got into the presale

[@shelbyduff736]

Yes. Ticketmaster’s “glitch” didn’t give us any priority. It looked like most that didn’t get tickets during presale had loverfest and merch boost… but those without it got put near through the queue for priority codes. I had both, didn’t get a code. My mom made a Ticketmaster account just to attempt to help get me tickets, she got the priority code. 😅

[@palomathereptilian]

​@@leticiaguelere1222same here, I was a Loverfest ticket holder and was able to get an Eras Tour ticket in the exclusive presale they had in Brazil... I was so happy bc I was able to buy it, the way the other presales and general presales went I would absolutely not be able to buy it if it wasn't for the Loverfest presale It was magical 💖

[@TanishaWrites]

I think the lover tour was her farewell tour since she said that she felt that she wasn’t “relevant” and she wanted to go with a “bang”

[@survivorbest4589]

No way she loves music too much

[@lkcullen1918]

@@survivorbest4589 Well she'd always work in music, she said she would probably write for other artists if she had to "retire". But like she said in the Miss Americana doc "This is probably one of my last opportunities to grasp onto that kind of success, I want to work really hard while society is still tolerating me being successful."

[@wowpoopstaylorsversion3267]

at least we had "Lover: Live from Paris"

[@networkerfan]

I think its so sad that a tour got cancelled while the eras tour is something worth seeing its so sad, she spread the hype for a tour for her lover album which I think is a good album and then it got cancelled and its sad that afterglow was meant to be performed on the lover fest but isn't on the eras tour setlist as that is such a good song

[@neeliknowsnothing]

I'm fairly certain lover fest had so few dates because of Andrea's cancer, not Joe

[@David.124]

It was 3 reasons, and I feel like in this order: 1. Her moms cancer 2. Her decline of fame, feeling that she shouldn’t do too many dates in worry it won’t be filled (what happened to some reputation dates) 3. Joe

[@marigolden_mariposa]

i would've loved Lover Fest 💔 it's my favorite era aesthetically. 😭 i want Death by a Thousand Cuts live!

[@joetwitter1741]

I think this tour could have led to many controversies and fan disappointments if It ever happened. Everything happens for a reason.

[@ATWTMVTVFTVSGAVRALPS]

Sad that it never happened but glad that her two best albums were made because of its disruption

[@Wefoundwonderland1989]

I feel like she wouldn’t tell us loverfests og plans because people would start begging for loverfest 2.0 to happen but I would love to know what the plan would’ve been

[@JamesLawner]

Prior to the announcement of the Eras Tour, I thought about how Taylor could’ve repurposed Loverfest and turn it into “TaylorFest”, basically The Eras Tour but with a music festival vibe and plenty of guests.

[@LuizHenrique730]

it's clear that she has reached even higher peaks after the cancellation of this tour but I really wanted to see her perform in festivals! hopefully she will do it in the future

[@Desiree-Laine]

TY so much for talking about this !!! The Loverfest would have been a dream!I believe it happened in another deminson!🧡

[@im_up_to_sometHIng_hi]

I think if she would have considered a folklore and evermore tour it would have been, start with a little bit of lover (daylight, inthaf, other songs that would somewhat fit into folklore or evermore) and then go into a forest and preform some folklore, go deeper into the forest and preform evermore. 😊 Edit: Watched when this vid had 200 ish views

[@sigyn27]

Oh, I can see that. I am biased as Folklore and Evermore are my favourite albums but I think it would have been amazing!

[@im_up_to_sometHIng_hi]

Thank for saying that

[@jlo2715]

"Which Lover Fest ticketholders got priority access to the presale for".... HA! no we didn't

[@rizzardthewise]

My boyfriend at the time bought us tickets to go to California on my birthday for Loverfest, and he made this adorable gift box with a chain of paper rings in it and it was so sweet. It would've been so perfect. And then COVID had to ruin everything, and I haven't been able to see The Eras Tour in consolation which is upsetting lol. I don't think he ever got his money back for the Loverfest tickets, either. So thanks Ticketmaster ya scummy bastards

[@koala9374]

If paid using a credit card, you can ask for a chargeback 💯

[@WutSylveon]

Loverfest died so Taylor didn’t go into Las Vegas residency and folklore and evermore could be born

[@simplymatt13]

og lover stans we will ALWAYS WIN.

[@lifeiscruisey1912]

Im still ssd we didnt get the lover fest. Her few live performances were so vibrant and the sets were beautiful

[@darceycole]

I had no idea about any of this, thank you so much!

[@elsiebo.]

glad you enjoyed 🩷

[@ljnona]

Great info! Plus, I am super impressed at how you make the subscribe button have a rainbow glow around it when you ask for people to hit the subscribe button. Don't think I have seen that before.

[@timothy_17]

I lowkey miss when Taylor is not too much popular, I mean she's still popular in Lover era but I know she could've toured in our country cause there were more fans than casuals

[@sswwaagg18]

you're amazing 💓💓

[@b.o4788]

I was never going to be able to make it to Loverfest but I was able to attend the Eras tour by some miracle so it worked out for me. I'll always sympathize with Taylor for having to cancel the Loverfest and all her work. I'm always curious about it. I can't imagine things Not working out like they did

[@raniaselim4016]

I know that if this tour had happened it would've been my favorite tour she's ever done

[@lorihunt50]

How she added more songs? It’s all of her ‘eras’…I’m not a die hard swifter but doesn’t this include more blockbuster Taylor hits? So in hindsight it would be more inclusive therefore better.

[@raniaselim4016]

@@lorihunt50 Lover is my favorite album that's why. It's not always "bigger is better". At least for me. You're right about the eras tour though. It's definitely my favorite right now

[@BookiesCookies93]

Parts of the LoverFest stage were used by Garth Brooks for his 2023 tour!

[@colosheepclassysongs3484]

very interesting

[@jessicasmith3476]

I was in that crowd at Radio’s Big Weekend in Norwich. Taylor was so good!

[@raihan652]

lover the album has been the most streamed Taylor album sitting high on the Billboard hot 200

[@elsiebo.]

It's had more longevity than most of her other albums, but initially it performed weaker than expected (imo because of the choice of singles)

[@raihan652]

@@elsiebo. it was Cruel Summer indeed (pun intended)

[@lorihunt50]

Never heard of it.

[@raihan652]

@@lorihunt50 bruh

[@Denilsonortiz1989]

The lover haters better stay mad

[@xXmlgamingXx355]

I even bought tickets for it back when they were being sold, then covid took that away from me… :( At least I got to attend the eras tour, though! It was amazing.

[@mrslundy1535]

Imagine if she makes a mini Lover Fest for about a few months, after the Eras Tour, it would be so cool to see. It is delusional to think but it could bring Lover back like rerecordings did to her older albums, and all the song would go hit just as Cruel Summer. I knoww not possible but fun to fantasize.

[@fearlessdj533]

Or like a Taylor’s Version fest celebrating her gaining back her masters for debut. Since there are no Debut songs on the Eras Tour setlist.

[@ANDEZ]

I had gold circle tickets for Bts Hyde park for Taylor and little mix and it ruined my whole mood for a year I couldn’t believe i never have seen her till this day all because of covid

[@Reylandson]

I still think that she should do something special for a Lover anniversary, like an special LoverFest edition on a US desert or something.

[@elisabethmariegaard6414]

I would attend Roskilde Festival in 2020 to listen to Taylor Swift but I would imagine that the Lover Fest was more anti-climactic wrt. the previous tours. Now, four years later, I will finally listen to her in Hamburg in July, taking revenge on the covid 19 pandemic.

[@s.c.1740]

I was going to see her FOR THE FIRST TIME ever in Belgium and Berlin. Still so upset this never took place :'(

[@llifewmyla]

i wish this would have happened! i love lover sm

[@cherryrosestar6050]

😮I can't understand how any of you can think that lover fest being cancelled was a good thing... I wish I had seen a lover concert it would be amazing

[@the1taylorswift2fan]

I kept my Lover Fest ticket & never asked for refund coz it is a highly prize souvenir for ME! coz she NEVER cancelled a show in her entire career (except for Red Tour in Thailand for safety reasons for her travelling fans becoz of political unrest..) Perhaps it is her farewell tour or it also can be her biggest show she's ever done (up until then) coz like we all know she ALWAYS gave 113% over everything she does..& she did gave us 1300% for the Eras..😊😊

[@StielOcampo]

still sad over my cancelled tickets😭

[@wowpoopstaylorsversion3267]

did you see The Eras Tour? I'm sure it would be great

[@StielOcampo]

@@wowpoopstaylorsversion3267 yes i went twice haha

[@chlspnn1635]

@@StielOcamposo lucky

[@rajaknoah]

What's the performance at 12:21 with the green?

[@XOAinsleyLux]

I had tickets but wasn’t lucky enough to get tickets to the eras tour boo lol

[@ForeveraSwiftieee13]

Love you❤❤

[@elsiebo.]

🩷🩷

[@user-uw9nz5xh9l]

😢🎉❤ I would've definitely went.

[@Jen18lol]

Oh yes the over 500 I never got back thanks to Ticket master. Man it was for up close too, crazy how its change so much for the worse now concerts are back.

[@phoebeel]

I had tickets for berlin and i remember she said that it was supposed to be a small venue/summer festival like tour which was supposed ro be a bit more intimate. I was SO HYPED because i love open air concerts and that venue in Berlin is AMAZING... My biggest problem with covid is the cancellation of Loverfest

[@Loveya226]

lol not the global pandemic? The festival is your biggest problem with Covid? 😂

[@phoebeel]

@@Loveya226 None of my family or friends had it, or if they did, they just had a cold. I was still working as I was an "essential" worker so COVID didn't really touch me at all. Even did my post-grad during that time. So no, the pandemic didn't touch me. Sure, it was madness but apart from a cancelled concert, I didn't see any consequences in my personal life.

[@khqxyz]

are you going to any of the shows in germany for the eras tour?

[@phoebeel]

@@khqxyz yup :)

[@grantflynn9729]

When she was going to do the nba final four game in atl

[@makoscorner]

I had tickets for Berlin!

[@veronicavids]

I wish she did tiny desk after folklore and evermore

[@erijahc]

What performance was at 3:58? I don't recognise it 😮

[@pastelchxrm5703]

Bbc... 2015??

[@elsiebo.]

BBC Radio 1's Big Weekend (2015)

[@fosminclorin]

It would've been great if we got one show before the pandemic

[@clansome]

Looking at the leaked stage plan, the Eras Tour stage up to the end of the diamond look very similar, and almost none of the songs from the Lover Era went past the end of the diamond. The Archer was the only song. Nice little documentary. We'll hear about it in due course I expect, you also have to consider that Taylor doesn't do all this organisation herself she might put out the idea and her team will then run with it. I would suggest that she didin't want to stray very far from her mother tbh. She was promoting the album more by appearances at iHeart Radio Wango Tango, Prime Day Concert and City of Lover in Paris, also the BBC Live Lounge was unusually held in the USA rather than in UK. She really didn't want to go far.

[@elsiebo.]

That's a good point. I didn't really mention it in the video, but I was thinking about how she might have incorporated the elevated platforms in the Lover section of the Eras Tour at Loverfest. Obviously, this only would've been possible at Loverfest East and West because of the custom stage, and the rest of the tour probably would've had to be more simple in terms of the staging since they would've been at existing festivals. I really wonder how different those stadium shows would have been from the rest of the tour. It just seems like a completely different setup, in comparison to a normal tour where it's the same stage everywhere.

[@clansome]

@@elsiebo. I don't think she would have had any of the risers or LED panels just for 4 shows. The Eras staging has been estimated at $100m +. Lover Fest would I believe have been an expansive but simple staging to retain that Festival "feel". It was a shame she didn't get to play Glasto because of COVID and I now wonder whether she ever will, especially as the "British connection" in Joe is no longer there.

[@Yancaa16]

But why buy tickets if you had these concerns about Sofi-stadium 👀

[@yuri2604]

1:08 Brazil isn’t on Europe

[@Tays.Butterflies.13]

I was supposed to go to Opener in Poland in 2019

[@dahircantuxo]

I think the most mysterious aspect in her career is probably her scraped album “Karma”

[@xumametcalf7538]

okay but does no one remember this was 2020???? literally everything was cancelled. also stadiums are huge. ive been to a festival in a stadium, why is that weird? im 4 min in and I cant watch the rest. this automated voice is awful.

[@Pookie..pookie_is_missing.]

0:08 it never happens due to covid I was going to go😭😭

[@jayraphaeljiaosallent]

I always thought that Lady Gaga is the unique Pop Artist.

[@deliriumnights]

I will alwyas be upset that she i got tix and it never happened

[@alicespunkcorner]

I was excited the I heard the ai voice...

[@TisTheDamnStickSeason]

Thank F for the pandemic because we got the masterpieces that are Folklore and Evermore

[@mellybean1718]

I had tickets to Loverfest West but was never confused. It was clearly marketed as her next tour but with a festival component. Festivals are indoors frequently here, and we were excited to see the other acts. I don't agree with the complaining either. Airfare was WAY DOWN due to the growing info out of China in late 2019. By the time we bought tickets to LA it was clear it was unlikely to happen to due the pandemic

[@stwnshjac]

the text to speech is so irritating just use your own voice

[@sa21de]

Wait, Joe is also to be blamed for her allegedly shorter tours?? Does someone have a list for all the things people blame him for?

[@jackiegerring2098]

He controlled the weather and wrote the screen play to Glitter!

[@leticiaguelere1222]

he also made Covid19 in a lab just to make her stay at home with him what a bitchboy

[@Mikeykneeled]

Hot take: she knew loverfest was never gonna happen

[@tadhgbutler4191]

U need to dive into the karma lost album theory

[@Isabella-ly6xk]

I think it was cancelled is bc the pandemic

[@MthIsOver]

it was

[@valarielopez1055]

Duh

[@eloise-charlie]

what if after the eras tour she will revisit the lover fest plan. probably highly unlikely

[@maggieculley6199]

I think when she releases the documentary of the rerecordings we will learn about the canceling of lover fest, some of the show details, and the pandemic affecting her as a whole. She started the rerecordings during this time in her life so its a reasonable assumption.

[@Thinking4myself-zt9vp]

Hmmm…I think it’s in the making now…just sayin

[@lorihunt50]

She just put out the biggest concert of her life. She’s a billionaire. You guys placed her in this financial position. Be happy. She always gives you what you want.

[@lorihunt50]

@RAIHAN stay cute bruh 😎 🫶🏼

[@sparkle6772]

completely uninterested in hearing an AI voice

[@valleyofthedawlz]

It was cancelled because ME! was a cursed song 😂

[@colosheepclassysongs3484]

LMAO

[@quinny-bn4jw]

I am commenting #BringBackDislikes on every unique KZbin video that I watch for the rest of 2024, regardless of if I actually dislike the video or not. This is video 1318.

[@Kitkattoee]

As a lover fest ticket holder I can tell you we certainly did not get priority access to eras tour tickets 🥲

[@garcezclara]

in Brazil the fans who bought tickets to Lover Fest never really got a refund. The platform that was used to sell the tickets just turned it into “credits” on their website so people could buy other tickets instead, which was not really fair. However The Eras Tour tickets wore sold on the same platform and the Lover Fest fans who were still interested had an exclusive presale date and could use said credit, the ones who didn’t buy it still haven’t got that money back. And just for curiosity, the show poorly postponed in Brazil (18/11) was the date that the Lover Fest fans had bought, and still weren’t given the chance to get a refund. They could either hold on to the ticket (and maybe sell it) or turn into credit again. Comical if not tragic, right? 🥲

[@juju_studio]

Same for the Poland tickets, I never got money back...

[@garcezclara]

@@juju_studio sorry about that :( hope you get to see her some other time

[@khqxyz]

@@juju_studioare you going to the eras tour in poland?