Setting up Google Ads Remarketing with Google Analytics (including GA4 and Universal Analytics)

Learn how to setup remarketing in Google Ads, including how to create audience lists and apply a list to a new remarketing campaign. In this video, you will walk-through how to create audience lists using Google Analytics (including in GA4 and Universal Analytics), creating a custom combination list, and using the dedicated Google Ads remarking tag.
YOUR EXTRA RESOURCES:
○ Getting started with GA4 - • Google Analytics 4 Tut...
○ Link GA4 (previously 'App + Web') to Google Ads - • How to link a GA4 to G...
○ Link Universal Analytics to Google Ads - • How to Link Google Ana...
○ Getting started with Google Tag Manager - • Google Tag Manager Tut...
JUMP TO A SECTION OF THIS VIDEO:
0:33 Introduction
1:00 Check Google Ads is linked to Google Analytics
2:10 Create audience lists in GA4 (Google Analytics 4)
5:35 Create audience lists in Universal Analytics
8:14 Find audience lists in Google Ads
8:38 Creating a 'Custom Combination' list
9:38 Create audience lists in Google Ads
11:46 Setting up a new remarketing campaign
13:27 Conclusion
#googleads #remarketing #googleanalytics
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[@samsensei7212]

Your voice makes tutorial videos so much more enjoyable!

[@AlenoOliveira]

Best tutorial guy on KZbin. Come back here again and again to learn more. Thank you!

[@sudarsanm2010]

This is too good for anyone. Amazing work, keep going.

[@scottrooney3638]

Incredibly useful and clear video. Great explanation!

[@user-bf9fb5is6n]

love your videos ! only few people knows how to deliver knowledge and you are one of a kind. thank you very much

[@dmarketingacademy619]

I love how you explain GA4

[@LovesData]

Thank you!

[@superwoman7397]

This was so so so easy , simple and well explained. Great Job!

[@LovesData]

My pleasure. Thank you!

[@ChristopherHarmon-pu9ze]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@LovesData]

Thanks!

[@stephenbarrett7028]

As always, excellent video!

[@BlinkyB23]

Exactly what I was looking for and so simple! Thank you!!

[@LovesData]

Awesome! Glad you found it helpful!

[@TracyBryant-wh5wv]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@davejames8872]

Hi - Love your videos. Can you please do one covering Dynamic remarketing using the ecomm custom dimensions and how to populate them in GTM (Universal Analytics please)? Please show the latest Tag assistant preview too as most videos use the old version.

[@bookymommy9988]

Thanks so much for such wonderful video! May I ask what is the difference between audience list created by Google Analytics "Audience" and audience list created by "audience manager" in Google Ads? Thanks in advanced.

[@PabloLopez-hl3xl]

Love the vid! (: Thanks! Do you recommend to create lists in GA4 or GAds? Thank you! (:

[@meetsoni1938]

Very Elegantly Explained bro 👍👍🔥🔥💯💯

[@snowin5797]

Thanks mate, it was really helpful.

[@arsenispaschopoulos6005]

This was so helpful. Thank you

[@airwaybill2000]

Cheers from Brazil!! Thanks my friend, very well done!!! Easy and Easy....All the best to Loves Data!!! with love we will reach further

[@tiiaojanaho3220]

Hi Loves Data! Does it make any difference if I build the audience instead using: Recently active users with (AND) Page path contains /product/? Is there a reason not to use GA4's listed parameters?

[@HiralPlays]

Thank you. I have a question - should you follow googles ads recommendations to optimise your campaign or ignore them? Every day they show ways to improve by 2-3%, should we implement the changes or continue manually even if optimisation is lower

[@mostafakatongo9602]

I wanna express my gratitude for your efforts, absolutely Superb!

[@LovesData]

Thank you so much!

[@olealbrecht745]

Awesome, thank you!

[@kelly_browning]

Sooooo great! Really appreciate this video. And also the very thorough and easy to understand explanation. Subbed! Quick question about exclusions, but using your example. If we want to set it up so that we are tracking people who have viewed a certain product page in the last 30 days, but we want to exclude them for 60 days if they have purchased THAT particular product, can we set it up like this: 1. Page View > page_location contains "Product XYZ's product URL" AND 2. Permanently exclude Users when: Purchase > Event count > 0 in any 60-day period AND Product ID > contains "Product XYZ's product ID"

[@yoavhanuka8099]

Do you know why in the "Event" bar on the audience creation on GA4 I don't have "page_view", "purchase" or even "page_location"? Thanks

[@cmfauzi]

Detail explanation. Thanks.

[@LovesData]

Thank you for watching!

[@oescobardo]

Great video. Thanks!

[@LovesData]

Glad you liked it!

[@andrescabrera5877]

Hello Benjamin!! great video! If I have the UA and GA4 installed it in the web ( I can create remarketing audience in google ads) Do I need to install also the Google Ads Remarketing Tag??

[@MegaPooshok]

Thank you a lot ❤️ it's super video

[@ALiRAdiEGY]

I love your explaning , realy it's Amazing , Best wishes from Egypt.

[@LovesData]

Thank you ALi!

[@MichaelDean-rd4ug]

Good time of day, is contextual advertising enough? Or is it better to add a cms?

[@user-yv5kl1eh4x]

And can you answer, is it possible to somehow set the bid adjustment so that the conversion keys receive a large bid?

[@himalayasshop3376]

for 3:52 is that suppose to be /products/ instead of /product/ because my shopify page has the/products/ in the URL. or it does not matter any?

[@michaelwerner3376]

thank you so much for this video... i just added it to my accounts...

[@TheMaxZakh]

Great video, too bad the most recent update no longer looks anything like the steps. Who are the damn updates for? It just makes it harder to use their service...

[@dimitarivanov7249]

I am trying to set up a dynamic remarketing campaign for Opencart, how to create a product feed? There's no info on that on the web at all

[@learnedonaccident6693]

ty, we appreciate ya

[@user-lh4fj6ui1t]

Can you help me figure out where to study the sales funnel for an online store in more detail?

[@PhaniNirola]

Great Content, Kepp it up! :)

[@SheilaPhillips-pz8dy]

Hello, how to calculate profitable advertising correctly? or is it possible to judge only by the CTR indicator?

[@UlyssesBlomfield-by7zd]

how to calculate profitable advertising correctly? or is it possible to judge only by the CTR indicator?

[@JacquesJackson-ln2rs]

can you tell me where to study the sales funnel for an online store in more detail?

[@TillerDean]

is there any way to set a bid adjustment so that conversion keys receive a higher bid?

[@user-rj1ss9ph3d]

Good afternoon, is it worth using a broad keyword match at all?

[@KimberlyAbramson]

is it worth using broad keyword matching at all?

[@user-lg3wi6ie4x]

Can you help me figure out what the forecast of the advertising budget and the result is based on?

[@user-xu4mi5pz2u]

Hello, what is the relationship between my advertising budget and the cost per click?

[@PatrickCalhoun-sr2jt]

for those who are just starting out, which platform would you recommend to start learning from? Google, Yandex seem so complicated ((

[@ClarissaGilbert]

can you suggest free services based on advertising analytics? indicators of efficiency, costs and other things ... or do you just count yourself?

[@IgorSokolovsky-vj4tb]

I'm just starting to study, can you tell me if the site traffic affects the place of my ad?

[@aethelred101]

Hi Benjamin, purchases do not appear in the events to exclude - should I select in_app_purchase ?

[@user-pp1di4cz8c]

Faced with such a question, is it possible to somehow highlight the text so that it is not blocked?

[@TillerFerguson]

is contextual advertising enough? Or is it better to add a cms?

[@tierrastallings5611]

Great video thank you! Just subscribed! If we create our target list in GA4, we still need to create a campaign for it I’m Google Ads correct?

[@LovesData]

If you want to use the list with your ads, then you can look for it under ‘Audience’ in Google Ads.

[@tierrastallings5611]

@@LovesData thank you. I want to make a retargeting campaign. Is it best to use GA4 for that moving forward?

[@CindyKing-sk3ze]

can you suggest free services for advertising analytics? indicators of efficiency, costs and other things ... or just count them yourself?

[@cdropbox]

excellent video

[@karenruff4768]

The search engine finds the site at two addresses: a regular url and a url with the end/index.html - what to do?

[@user-ti2qv3cy2u]

A question of this kind, the interface has changed, I can't find where to see effective advertising?

[@brunovincent5573]

Absolutely, insanely good content, but this is from 2020, my dashboard looks different, do you have any recent videos?

[@347ar]

Thanks for creating these videos. They're really excellent. I just tried to create a custom audience in GA. I tried targeting users who have viewed a certain URL, and then excluding those who've visited a post-purchase URL. However, I then see the error message: 'Incomplete or invalid audience definition'. Having researched it, I don't think this combination would do what I intended anyway as the exclude option doesn't remove users from the list, it only determines whether they're added. Is there another way to exclude users once they make a purchase? Note, we don't yet have e-commerce tracking or transactions set up so we need to do it by URL.

[@347ar]

Update: it worked when I started from scratch. I think it's because I saved the audience before adding the exclude filter. From Google: 'If you save an audience without an Exclude filter, you cannot subsequently edit the definition to add an Exclude filter.' So my question is, will users be removed once they hit the post-purchase URL or will the exclude filter only determine whether they're added?

[@LovesData]

In GA4 users will be reevaluated, while in Universal Analytics they won’t. This means that in GA4 people can be included on a list and then later excluded. Here are some more details - support.google.com/analytics/answer/9267572

[@347ar]

@@LovesData Thanks for the info. In that case my audience set up should work as intended. If only Google was as clear as you are!

[@347ar]

@@LovesData one other thing. It's tricky finding advice articles on GA4 - most are for UA. I'm trying to convert advice from these articles for configuring GA tags. Would you say parameter name is basically equivalent to label, and Parameter value is equivalent to action?

[@user-pi5cr2rv1g]

thanks for the video. But I have a question about GA4 and Google ads. I created a remarketing list in GA4 and it successfully collected data about the number of page views. I also can see the same remarketing list in Google ads audience manager but the weird thing is all data showing 0. On the contrary, GA4 show there are over 1,000 visitors already. In GA4 admin setting, it shows google ads is connected. Thus, I have no idea why google ads audience manager can show the remarketing list that created in GA4 but with no data / 0. hope you can understand my poor writing and look forward to your help.

[@MaconBrooks]

Interesting stuff, but I have such a question, is it possible to see where the preferences of buyers are? What are they buying now?

[@hillolpaul1996]

Thank You sooooooooooooooooooo much!

[@LovesData]

My pleasure! 😆

[@Guy3008]

Thank you but does this apply to someone who hasn't created any campaign yet?

[@AmosEdwards-wh4up]

Can you help me figure out how to choose the right keyword extension?

[@BrianArchibald-zc9xh]

Hello, do you provide ip telephony services? or can you help set it up?

[@StephenColeman-iz6po]

Good afternoon, what are "external networks", an example of these networks?

[@sadeghmoghbeli3220]

You are the Fastest upgrated

[@pauljordano5409]

Did you advertise B2C? What are the features?

[@DianeGate]

I would like to know from you what negative words are, are they needed at all?

[@MichaelForster-ed3xi]

what is the relationship between my advertising budget and the cost per click?

[@user-rl9on8if9k]

Faced with such a question, how to correctly calculate how effective my advertising is in relation to expenses?

[@TuanNguyen-hd4dj]

Hi, I don't see the option "event_count" event. But I saw "Event count" (without slash), I try it but got an error "One or more of your fields contain invalid characters". I can't save this audience. Please help.

[@DanielScott-sz3bm]

Can you help me figure it out, I would like more examples on the selection of keywords

[@CatherineParker-nh5ux]

I'm just starting to study, can you tell me if an account can be blocked for some settings or their absence? I don't know what to do with the account anymore

[@user-zl1pv3im1q]

And, can you suggest free services for advertising analytics? indicators of efficiency, costs and other things ... or do you just count yourself?

[@user-tq7ry2wu9h]

I have such a question, it is not entirely clear whether the CPC affects how many potential buyers will see my advertising or does it depend on the daily budget?

[@oddvaraas5470]

Can you tell us about the changes in Google's algorithms?

[@CurtisMiles-dm6qo]

Can you tell me more about competitive analysis?

[@darshanchetri3092]

I have a query regarding the same. How can I create an audience in Google analytics for retargeting who have visited x page and stayed for atleast 1 minute on the x page. Specially how can i set the parameters for time on page in audiance. What to choose, page on time or session duration in the format : 00:01:00..Please help me here

[@user-ft2my8qo4x]

Hello, is there any formula to calculate inefficient keywords?

[@pepijnlindenaar1090]

Het zou interessant zijn om te weten over het indexeren van passeren, heb je het al geïmplementeerd?

[@TarekRahmanBDT]

Great video bro

[@LovesData]

Thanks! Glad you liked it!

[@MeryemKocabayDesign]

I haven't watched yet but i am sure it is excellent 👏👏👏One like from me ☺️

[@LukeBradshaw-pv1fp]

is it possible to see where customers' preferences are? What are they buying now?

[@ShivamKumar-ku1md]

I created a remarketing audience (your data) in Google Ads (website visitor rule-based audience) to create a remarketing audience for a specific webpage. The audience list has populated in the segment, but the population size is too small compared to the summary size of the audience that Google Ads showed me while creating a segment. It has been a week & still, the audience size is too small for remarketing. The remarketing tag is available on all the web pages of my website, google signal data is enabled, and GA4 & google ads accounts are properly linked. So can anyone of you kindly guide me what’s the issue why my audience list is not growing even though I have a high traffic on the webpages for which I have created a remarketing audience? And how much time Google Ads take to populate the audience size it showed me while creating the audience segment?

[@MichelleDickinson-gr6nw]

can an account be blocked for some settings or their absence? I don't know what to do with the account anymore

[@taylorroberts2368]

And please tell me if there are such headers that it is better not to use?

[@MatthewHancock-hu9lt]

is it possible to somehow highlight the text so that it is not blocked?

[@haraldjoachi5535]

Can you tell us about AggregateRating and how to use it for promotion?

[@BlueHawk400]

Hi Loves Data! I need your help. I have created an audience list in GA4 as per your instructions some time ago. In GA4 this audience list shows 382 users. But when I see the same list in Google Ads, there is no user in the list. I don't know what the problem is. I have linked both google Ads account and GA4. Can you please help me with what to do?

[@serhiyhantsev4443]

I have the same problem, have you found the way to solve it? Thank you.

[@harryflynno1209]

Can you help me figure out how effective such advertising is?

[@leongallaghers9]

What pagespeed score should I aim for?

[@EnergiseCoNzWebDesign]

Great video! Would be great if you could add chapters into the video so we can easily find the information we need.

[@user-th4bs1rs9f]

are there any headers that are better not to use?

[@quintenmertens2346]

Can you tell about YATI and how to use it for promotion?

[@OrtakHesap]

Better than perfect

[@KevinDouglas-on1ez]

is there any formula to calculate inefficient keywords?

[@user-rm1qd1ld6v]

I'm just starting to study, tell me, can I order an advertising setup from you?

[@user-vl1mj2gv4k]

how to use negative keywords correctly? can you tell me?

[@user-zm8xt4fn5l]

it's not entirely clear whether the CPC affects how many potential buyers will see my ads or does it depend on the daily budget?