Consent Mode v2: What you need to know and setup with Cookiebot

What is Consent Mode v2? Do you need to use Consent Mode v2? What happens if you don't implement it? Learn all about Google Consent Mode and how to setup a consent banner using Cookiebot that integrates with Consent Mode v2. Let's get started!
YOUR EXTRA RESOURCES:
○ Learn more about Cookiebot - lovesdata.co/cookiebot
○ Google Tag Manager tutorial - • Google Tag Manager Tut...
○ Google's EU user consent policy - lovesdata.co/SylEgo
○ Google Analytics consent settings - • New Consent Settings i...
JUMP TO A TOPIC:
00:00 Introduction to Consent Mode v2
00:47 What is Consent Mode
02:24 Consent Mode v2 vs Consent Mode v1
04:22 Do you need to implement Consent Mode?
05:14 What happens if Consent Mode isn't implemented?
06:10 Is Consent Mode required for tracking conversions in Google Ads?
07:10 If consent isn't provided, will data be collected in Google Analytics?
08:17 What's the difference between 'Advanced' and 'Basic' Consent Mode?
09:26 Setting up Cookiebot
12:35 Implementing Cookiebot with Google Tag Manager
24:31 Next steps
Join our courses: www.lovesdata.com/courses
Subscribe to our KZbin channel: kzbin.info_c...

[@conversiontracking]

Bro killed it with the best cookie banner tutorial of 2024. Plus I love the accent, it's so soothing and relaxing.

[@MarcusVolsted]

Finally a video explaining everything plain and clear

[@BrucePatrick-tj9fn]

Everything is clear. Brief and clear. No water. Thank you)

[@growlocalmarketing]

Thank you. I really needed this. I had set one up and lost data. As with all your videos, you explain very clearly. I couldn't get Cookie Bot working. The banner didn't show up on my site but because of this video, I was able to apply what you said to Cookie Yes.

[@LovesData]

Awesome! Not sure if it was the issue you were encountering or not, but I have found with Cookiebot you need to enter the URL exactly as where it will be installed. For example, entering lovesdata.com into Cookiebot won’t let you add the consent banner to secure.lovesdata.com

[@pawaskaradam]

Hi Benjamin, Thanks for detailed video on getting the Consent Mode V2 implementation. However, I have a question on setting consent based triggers for custom actions like CSS clicks, etc. Do we need to add multiple triggers for tags which need to be triggered on a custom action like clicks, or video plays, etc.? Do we need to add custom action trigger + cookie update trigger both in the tag that doesn't have built in consent setting?

[@tudordaniel7918]

What happens to the original source when a user opens a page with G100 and accepts cookies then he goes to a second page with G111? Will the original source be kept from G100 to G111?

[@geekaydutta]

Hats off! Its complected but you define so smoothly. I will apply right now and send you feed back. Thank you friend.

[@tusharkhan300]

It's amazing to see this type of trendy videos.

[@LovesData]

I’m glad you like it!

[@nayabsiddiqueshaik2686]

We should only add consent settings to the configuration tags no? Do we still need to change consent settings for the GA4 event tags? I don't think it's needed. Please tell me.

[@yanivgoldstein]

Great guide. thanks!

[@fonseca_ygor]

Awesome tutorial, helped a lot. How would be to also use Cookiebot to manage the Google Adsense message? Can't find this information anywhere. Everybody just talk about GA4 and Google Ads

[@faizsheikh9442]

Great tutorial, clear cut easy to understand. How can I enable the consent banner to show only the EU visitors (on cookiebot website where you select EU region is that enough)? for all other regions/visitors the tracking and data collection will be sent as usual?

[@peopleloveai]

Why do i need to navigate to another page?! As soon as the user presses Allow i need to fire the event! I run a onepage-site. There is no reloading.

[@avssrs]

Great video, thanks Benjamin! Question: You changed the GTM trigger for the non-Google tag from 'All Pages' to 'Cookie Consent Update'. How will this work for non-EU users, who won't see the consent banner? Thanks for clarifying!

[@LovesData]

It will depend on the default consent state. If it is set to granted for regions that don’t require consent you should be good to go. I suggest checking with Cookiebot or your Consent Management Platform for specific setup steps.

[@lydia7174]

Thank you for clarifying this up, glad to know I've done this correctly. My only question to you is do you have thoughts on other people saying that the Google tags (GA4, remarketing etc.) should fire on the consent update trigger as well? They say this because if you change your consent on one page, it won't update until you click to another page and it won't pass through the referrer.

[@LovesData]

Using the 'Cookie Consent Update' trigger on Google tags that automatically integrate with Consent Mode is unnecessary. Whoever is sharing this information is wrong. And I'll be releasing a video that demonstrates why using the 'Initialization - All Pages' trigger works.

[@IztokGolob-Naklo]

Thank you

[@AliJan-ge2fd]

Thank you!! Great Video Love your accent.. I have a question it will work for those tags that will set up with the help of tag manager but what about the direct code integration tags are they work with that or no?

[@LovesData]

Consent Management Platforms like Cookiebot will let you configure consent mode for individual tags, but honestly, it's going to be way better to get everything into Google Tag Manager.

[@razajan7726]

@@LovesData Thanks for the info can you please create a video for e-commerce tracking with GTM so I can try that your way of instruction is outstanding.

[@andymcp16]

For non google tags such as the Microsoft Advertising tag should the trigger not be 'Cookie Consent Update' OR 'All Pages'. The tag will not fire on subsequent pages as the 'Cookie Consent Update' event will only fire once.

[@richardsondan]

I've been doing this stuff for a long time and am confused as I've ever been about CMv2. Esp as in UK which is 'in Europe' but isn't...

[@LovesData]

Requiring consent is still required in the UK. (And while the UK might not be part of the EU, it’s still in Europe last time I checked a map 😂)

[@harrikotikangas]

What if I have to add Google Ads conversion tracking for ecommerce purchases? Should I create a trigger group for cookie_consent_upadate and custom event purchase?

[@LovesData]

The Google Ads Conversion Tracking tag has built-in consent checks, so you can continue to use the purchase-based trigger. (You would only need to use the 'Cookie Consent Update' trigger if the tag doesn't have built-in consent checks.)

[@harrikotikangas]

@@LovesData Same goes with GA4 tags? For an example GA4 event tag which triggers when mailto click is occurred, I doNt need trigger group (with cookie_consent_upadate)?

[@gregorymarkin7453]

​@@LovesData Hi Benjamin, thanks for thew video, but what if purchase event happens before consent update event, at that moment consent can be set to denied, from my tests I still don;t understand if tag will be retriggered by API? I noticed that when you set "additional consent required" for Google Tags (Basic Mode Setup) then Google Ads Tag will NOT BE retriggered by consent mode. So you need to be carefull here in case your cliesnt asked to implement basic mode

[@LovesData]

I haven’t tested the scenario you’ve described, but I’ve now tested this one: kzbin.info/www/bejne/pqa5nKuOgt6gnZo

[@gregorymarkin7453]

@@LovesData Hey thanks, Just noticed your message. I allready commented there also :D Sry for flooding =) Have a nice day

[@bevamaphoo]

I don't know why North America hasn't enforced Website Consent yet. The framework is right there. As a Canadian, I think we should just follow suit, regardless (or in spite) of the regulations. Canadians should be able to opt-out of data collection. Every Canadian website or website serving a Canadian should be protected by privacy legislation. It's a human right to decline or opt-out, and if not, it should be. That being said, it's way more annoying to have ads that aren't targeted to you appear than the ones that know you better than your mother. Regardless, we should all have a choice.

[@LovesData]

I agree. It’s just a matter of time. Privacy and allowing people to opt-in and out is becoming more and more important. (Personally, my only annoyance is having to continually click consent banners on websites.)

[@WaqasAhmed-fx4ii]

Thank you, is this advanced consent mode implementation?

[@LovesData]

Yes, and I cover the difference between ‘basic’ and ‘advanced’ in the video.

[@Rama-nj8hq]

????I thought tags were not supporsed to fire until a decision is made???? Why your tags are firing without giving consent ?

[@OliverStromfeldt]

What if you dont use cookiebot?

[@LovesData]

Make sure your Cookie Consent Platform uses Consent Mode v2 and follow their instructions.