Luis Mora | The Nine Club - Episode 291

Luis Mora discusses moving to California from Nevada, filming skaters for companies and not getting paid, struggling in LA to make ends meat, meeting & working for Lamont Holt, taking the leap to build his own KZbin channel, helping to shine light on unknown skaters, his friends turning on him for doing KZbin videos, going to Japan for the first time, starting his brand Erased, his recent Lakai x Erased collaboration and much more!
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Timestamps
00:00:00 Luis Mora
00:01:14 How did Luis get to this point from KZbin
00:03:39 Erased in NYC
00:04:09 Copyright rules on KZbin and his 3 year old skater video
00:11:06 Helping shine light on unknown rippers
00:13:21 Our Sponsor: Athletic Greens
00:14:56 Moving to California from Nevada and starting the KZbin journey
00:23:56 Why didn't Luis go the traditional route of filming skating
00:26:01 Filming skaters for companies and not getting paid
00:30:11 Breaking the news to his mom about leaving for California
00:33:59 Struggling in LA to make ends meat
00:38:13 Filming Jeff Dechesare
00:41:49 Popularity and cliques
00:48:30 Meeting Lamont Holt
00:52:59 His friends turning on him for doing KZbin videos
00:59:21 Taking the leap to build his own KZbin channel
01:06:26 Going to Japan for the first time
01:08:41 Starting his brand Erased
01:13:53 Why Japan was such a life changing experience
01:19:45 How KZbin analytics mess with Luis' head
01:24:07 What is Luis' demographic
01:34:47 The "hack" to getting views
01:46:05 Brand deals
01:47:24 What's the most Luis spent to make a KZbin video
01:48:41 KZbin and the rules about using music
01:58:24 Is there too much skate content being created and posted
02:07:53 Outdated business models
02:14:57 Kyonosuke Yamashita
02:24:10 Lakai x Erased collaboration
Edited By: Tim Olson & Roger Bagley

[@BryanArnett]

Such a great episode! Luis is the man, so sick to see how far he's come

[@therestingmitchface6241]

I’ve been a fan of Luis for so long, back during when Lamont Holt was popping off on KZbin. In fact, him featuring Yuto when he visited Japan was how I started watching Yuto

[@supremeitachi1943]

Dude same here since 2015 gang 🙌🏽

[@mushman5635]

Yeaah

[@FakieGhettoBird]

Wish Lamont hadn’t fallen off so hard so fast Fr

[@saeleeacho]

Yeeeeeee bro . Same here, crazyyy Luis has definitely come a long way. Props to him 💜🙏

[@mrblaze6982]

Same here! Luis’s progress is amazing! I’m so happy for this dude! 🤙🏼

[@jeffwonsong]

Proud of how far you’ve come Luis! Great times filming back in the day! Thanks for the positive words 🙏

[@AdrianLignos3D]

I love you HAAAN

[@jeffwonsong]

@@AdrianLignos3D love you too brotha! 🙏❤️

[@ghostingalong]

dude, his authenticity is power. the stuff about acne is the worst. he's right on. even blew off my girlfriend and she probably thought I was just being a jerk but I didn't want to be seen. That stuff can be really hard on a kid.

[@jaetoven1243]

The first Japan trip with Marcos is still one of my favorite videos

[@flippinbeastIG]

Wish those videos still existed

[@ilychrisfranco]

from lamont's couch to flying out to japan to live out a dream to being the head honcho of erased and having his own skate team, this guy has BEEN the perfect example of keeping it pushing and making shit happen. so proud of luis frfr, need to see erased in the new skate game FR 😭

[@zaidgallegos121]

Luis’s journey is so underrated he found his own way and took one of the most unique routes with skateboarding, creating his own brand and team from the ground up.

[@livibam]

This guy is literally the definition of a skateboarder. Hustling the streets to make it. ✌️

[@5arabi]

Luis is the person who made me fall in love with skating. Watching him was the little push I needed to begin my journey. I’m 3 years in and have enjoyed the process of learning everything. Met so many great people throughout the years. I’m thankful for Luis and his videos ❤️

[@fauxdauteur]

Luis Mora is a freaking legend. His "Road to 1 Million Subscribers" video is one of the most inspiring videos I've seen on KZbin. I think any young person who aspires to be a skater, filmmaker, photographer, or an artist can benefit from learning about Luis' journey.

[@phil80ch]

43 year old skateboarder who still loves the sport. Luis More is so likeable and down to earth. Thanks what he and you from The nine Club do for the sport! The whole Erased team is great. Keep up the good work everyone! Wish you all the best.

[@AdventuresInSkateboarding]

This is really good. The emotional rollercoaster is something we can all relate too. He definitely earned everything. Respect.

[@julienbaut5784]

So glad that you invited Luis Mora. He is a good dude, really passionate by skateboarding and still humble. I’ve been following him on KZbin for years now. He really deserves more recognition !

[@Swollen_Goat]

I started watching him when I got back skating some years ago. It was the group of Luis, Garret, Vinnie, and a few others when they would skate SoCal. That was well before he split off to move to Japan and do his own thing. Been following him ever since.

[@yourztrulyandy]

Yup! When he first started erased that was the team till the Japan move, so happy to see where he’s at and he just continues to grow

[@vitorferreira2661]

In my honestly perception, Luis started a whole new world of filming and editing style that influence a whole generation on Instagram skate content!

[@flippinbeastIG]

Use me as a “Luis should bring back his old KZbin videos” button. • I understand why he deleted them but I miss the way his old video helped get thru a lot of bad time. Makes me feel nostalgic watching his old vids.

[@nerdalosity]

one of the best episodes ever and Luis deserve this recognition. Thanks nine club for bringing him in

[@elincognito2135]

Luis Mora aka the Japan-US pipeline🔥🔥🔥

[@filmedbylee3894]

Dude I’ve been watching this guy since I was 13 years old and I’ve been watching the nine club since I was 16 years old, I’m 20 now, the intersection of these two worlds, from when luis was sleeping on lamont’s floor, to him moving to tokyo, getting married, and starting erased I’ve been following his story for so long and this makes the happiest to ever see as someone pursuing being a filmer in this industry, this makes me so inspired to keep going and pursue my dreams seeing Luis on the number 1 podcast for all skaters, core and youtuber and influencer, we all respect the nine club and to see Luis on here makes me feel so inspired and happy.

[@ZachDoelling]

Filmed some instagram clips with Luis randomly at Sheldon a bunch of years back, checks out. Dude can do Bigspin inward heels too, so sick.

[@leastselfawarepotassium]

Love Luis. Discovered so many skaters through Luis. And he’s no scrub himself, best hard flips in the game.

[@mikeyverano]

I’m so stoked you guys brought him on here! I’ve known Luis since 8th grade and even after all these years he is still such a kind and genuine person. He really has been putting in the work for so long! Truly inspiring.

[@sixheadedboy]

Carson Valley represent!!

[@MadmicadXP2]

from skate youtube to skater on youtube, luis mora being on the nine club and getting his flowers is well fucking deserved

[@snoo7563]

I remember watching luis' street edits w Jeff and Vinnie, every video, Lamont, Candi, so wild.. So glad to have watched that journey and for Luis to be rewarded for his work. Feels like even watching him for that long has impacted and influenced me, feels like I've been apart of that journey and still such a big fan. From 14 to 22 ❤

[@tacoss_sb5248]

i got so hyped seeing luis mora here, dude is so passionate on what he does and he never disappoints with each video drop that he does

[@sloandawgy]

I haven’t watched one of Luis Mora’s videos (that I know of), but I will check one out tonight. Thank you Luis for all the insight into your life. Super interesting stuff. Also, Crob reminding everyone that stevie Cab cried on his podcast made my day. Also, Jeron with the heavy fact that skate companies have been firing employees well before COVID or whichever economic bubble you want to look at was gold too.

[@its_the_fudge]

Thanks for the episode! Looking forward to learning about him! Always great to hear about people killing it in their avenue of skating!

[@olexeschandra6922]

truly inspiring story thanks for having him on here :) I hope this inspires more people to follow their dreams and not give up 🥰

[@falcoplayer7502]

This was tight! Awesome that you guys got Luis as a guest, his content is fire. Hope to see him on here again.

[@kitsunejannyo]

Amazing episode! Been a fan of the dude for the last 3 years and his one of the reasons I fell in love with skateboarding again & picked up a board after 8 years without skating.

[@gmo2803]

Been watching luis since i was 14/15 lol im 24 now and its crazy to see where he’s made it! Definitely deserves it

[@m1ichi]

Probably one of my favorite parts was hearing Luis talk about why he removes videos, because I've been watching him for almost 10 years, lots of those og videos that brang me to love him and his channel are gone. I wasn't aware he was removing more recent uploads such as the "SKATE in real life" as I watch most of his content on release, I specifically remember that video and how crazy the production value was around it, so to only learn through this podcast it's been removed is a shock. I get what Luis is saying around his reasoning, but he's gotta realize he's being harder on himself than need be, those videos are fire, the ones from 10 years ago are his foundations and it's a shame that newcomers to his brand/youtube will only get a "pick and choose" version of his rise to fame, I recall a video he did with someone that was living out of a shed in a backyard, the videos gone now but that was such an eye-opening video that people can no longer experience. I hope he eventually reuploads them, because they are all better videos that 99% of the slop on this platform, they deserve to be viewed by all. I love the idea you guys brung up about him reuploading the "SKATE in real life" to take advantage of the new SKATE game, that'd be a great move to capitalize on the analytics.

[@martinramos.tattoo]

love this episode, i watched luis when he was skating japan. hearing about his life and what hes achieved is so awesome. mad respect!

[@Jaayfilms]

very interesting topics i loved to hear about these types of come ups and i’m happy luis pushed himself to be this guy learned a lot from this episode and i’m looking forward to seeing what he does in the future! Great episode ❤

[@mylobaker]

luis is the best youtuber on the platform tbh, he got me into skating too

[@dman5326]

Amazing episode!! Thank you for having him on Nine Club!

[@purpisa_dlamini]

Been seeing Mora push since Lamont Holt days but what he's doing right now is just out of this world. I just pray Jonny and Andrew Arnold have fruitful conversations with Chocolate.

[@stusux]

What a great interview and insight into what it takes to become a great yt skate videographer. I'm glad Luis has found his niche and is becoming successful in his own right. His worked his ass off no doubt and deserves respect in the industry for being a pioneer in pushing skateboarding to the new generation. Chris nailed it so hard at 1:37:35 , these yt guys are the introduction to the new generation. If they stay and go deeper they'll move onto buying the more core products that we skate.

[@hassan4773]

Fascinating episode. Had no idea about this guy until very recently and hearing his whole story is cool. At 51 the world of KZbin is still kinda weird and peripheral to my life so it's fun to learn something new. Thanks, fellas!

[@slowradio1]

So stoked! I love his videos and his personality is so great! Skateboarding need more people like him!!

[@fiore_adriano]

Skaters supporting skaters. Love what Luis is doing. Big ups.

[@In-free]

finally, been waiting way tooo long for them to bring on luis mora

[@_ze_zodiac_]

That’s some quality talk and input right there ! Kudos to everyone at the podcast ! One day I’ll definitely film with Luis 📌✨

[@RickQuemado]

great watch! Luis deserves all the good things that are happening to him and his companies

[@lazerflipz]

Wow this is one of the best episode. I haven’t watched Luis Mora’s vids a while and felt like I was catching up on what he’s been up to.

[@Itscharley_]

Gotta show the luis love out here 100% inspired me from the beginning. Im at the point in my life where luis was when the channel started, and seeing him now gives me hella hope.

[@christianoulrich]

Great episode. Love the convo about keeping things positive. That’s one of my favorite things about TNC, y’all always focus on the good.

[@unfunnyjo]

been watching luis since 2016. so hyped to see just how far he’s come!!!

[@diabolical1976]

Wow, what a great episode. Mad props to this guy for carving out his own niche in the sk8 world. It's cool to see how successful someone can be in this industry with all the corporate companies sucking the life out of it. Also much respect for choosing core skateboarding vs. BIG BUCKS....The industry needs more people like Luis .....bravo !

[@RithyHansen]

Well deserved interview! Good shit @luis mora !

[@aserman16]

So dope seeing Luis and where he is now, I remember subbing to him back in 2015/2016, saving up money to grab a t-shirt in the second Erased Drop when I was like a freshman/sophomore, and enjoying every video and drop since then.

[@d.istortionaladdict]

woww shouts out majer crew! my homies and i always loved watching their majer mondays series. also shouts out to luis man. i had the pleasure of meeting him in santa cruz before he left for his second trip to japan and he’s such a down to earth dude

[@xGhosty24]

Man this was so sick. Being a long time Nine Club fan and also following Luis and his crew for so long, I'm stoked to see Luis on the same show that literally so many legends have been on. Must have been a wild experience for him.

[@wildoafi3]

Seeing bro getting choked up. Shows how real this dude is. All respect

[@OnTheSet274]

That was so refreshing! Great episode, Luis deserves his 💐 He put so many on.

[@DinoMaita]

Wow this guy's story is mad inspiring. All in, hunger games and everything. Props Luis!!

[@Vyxls]

love all the vids and this was so motovating to watch from not having money and not telling ur parents that u were broke and yet here u r with alomst 2 mill much love and congrats to ur success and cant wait for the new vid ps from tt

[@tlp-uz1il]

Started watching Luis at the same time as I started watching the nine club back in late 2016 early 2017, this is gonna be good 😎

[@tinamcswain4758]

Luis is a guy that is able to make skating not only fun and passionate but creative and looking after up and coming people that are awesome ❤❤ Thankyou Luis 🙏

[@Juddkameron93]

this guy is on a whole other level i give him so much respect

[@shrizza]

Been a fan for a good while, and by chance met him briefly while checking in at the airport in Tokyo. Down to earth guy.

[@jo-annbrits2122]

Amazing interview, such an inspiration.

[@valentine3a]

Seriously amazing channel and brand that Luis and his team has created 🙌🏼

[@Antioptic.]

i cannot wait to start filming/vlogging. luis you and your group really inspire me to want to start youtube and finding a group that I can really connect with. thank you.

[@dreamscsgo]

Luis and the whole of Erased got me into skating, big up to them and keep up the amazing work

[@maripu808]

My first Luis Mora video I watched was SKATING AN ABANDONED JAPANESE SCHOOL. The song played in that video (What If by Ryan Librada) I had never heard it before and it went really well with the scenes. His content is truly great to watch.

[@simonmann8132]

Luis is the man, me and my 11 year old daughter always watch his videos together.

[@fantomfeelings702]

Honestly, this Luis dude deserve all the success!

[@scottieskatan4219]

Another legendary 9Club interview farking loved it the passion and love for sk8ing makes me smile Luis all the best yah rad farker....

[@shamankymoomoo6822]

Sick to see luis on the show , you guys be pickin the ill ones ! Mad props to the nine club 👍🏽👍🏽

[@THANKYOUJESUSCHRIST7]

I'm feeling some YE energy from Luis, so awesome! thank you!

[@AC-ni5fw]

Already watched this but saw Luis streaming on tik tok. Shoutout to the homie for persevering! You deserve everything!!!

[@vvvsmac8042]

Hey Luis. Keep up the good work been watching since 2017 and graduated hs Class of 23 thank you Luis for everything

[@cherrywaves9094]

Luis I love you Mann, thank you for your motivation! Going back to what I truly love, photography/filming, thank you for that again! Since 2015, letsGO!

[@Chriswbch]

Yeahhhhh finally❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥 Luis you the man , one of the best interviews for me👌🏼🫶🏽🫶🏽🫶🏽

[@hou5eheadjason]

man this was a GREAT episode

[@benwebbskates]

Love Luis's Videos always a good time watching Huge inspiration!

[@josh4350]

Best skateboard KZbinr out, very authentic and humble person in the world. 🔥🔥🔥🔥

[@tavwoods]

I’ve been waiting for this😭🙏🏽❤️

[@drake4838]

love luis and the erased crew

[@Idk_Panda-hw7sm]

Luis mora sent us. Gotta check the full vid go half way. Amazing so far

[@anthonystayset397]

Put the young Homies on living his dream good to see him not only pushing out here but also in Japan as well 🤙🤙

[@Yu.Studios]

I love luis mora specially the videos and the group is amazing keep it up homie

[@mmike5890]

That was one of his last video during COVID he passed to Nagoya it's where I live I kinda wanted to meet him but he started to get too much famous there wasn't any way to be able to reach him I remember he did a video saying he is leaving Japan I was bummed congratulations to him . My first years in Japan was a nightmare too. Just to find map and navigate. Now I can't believe I talk read Japanese and know well japan

[@jonnydmcairns]

I hope more skaters discover Luis' channel after this. Such a good filmer and skater and with an eye for talent, has built such a good crew over the years!

[@daviidhernandez]

Luis the reason I started skating again love this dude fr

[@manuelcamino4025]

I met Luis in Japan, and appeared in one of his videos, talking about how his videos helped me found places to skate in Tokyo. He asked me for tips to get the visa to stay in Japan and I sent him a long detailed email he didn’t reply.. I was so pissed off and so I told him in another email. I really didn’t want anything from him, just to help him. I am glad he replied to my second email and apologized. As I am glad he is doing great and even got married, 😊

[@wydnoob5974]

They finally got the goat on! Can’t wait to listen

[@eddyjimenez3970]

Yo I was just thinking if he was ever gonna be on the show. I’m happy he got to be on it. Thank you 9 club 🙏🏽

[@ocdvfx]

Been watching Luis since his first vx, top 5 favorite nine club episodes, EASILY

[@okisktr8728]

Came from your live feed!! About to watch!!

[@alxromani]

bought a cam and started filming/skating because of him, thank u Luis.

[@thomasrainbow]

Very inspiring episode! Didn't know about him or his story! Lesson to keep going no matter what!

[@Ernie_Creates]

Damn been waiting for this one! Gotta give it a couple watches 😂

[@Mr.MeetJay]

I still remeber when that finesse edit dropped for your 100k subs and I sat down that night and watched it. I replayed that shit for the next 3 weeks anytime I wanted to go skate. Me and my friend at the time would get hype anytime you would drop. And to now man its crazy. One of your day ones rii here. Moose part still gets me and X song when it first starts. Its goated.

[@StillSteezy]

I remember when I first got into skating It was dgk and Luis mora all the time. So dope to reminisce with him during this interview like I grew up with him and he def played a role into me getting into skate life.

[@q9soul]

Luis is such an inspiration with his story, hes come a long way!! 🙏

[@drthkdus2504]

Luis was dropping gems in this episode.

[@anouarjai9536]

major crew shoutout was very honorable.

[@MrMallardGames]

YAAAAAASSSS THIS IS THE EPISODE I WANTED