Lululemon's Founder Triggers Large Women

Lululemon's founder, Chip Wilson, has attracted negative attention over the years for his unapologetic honesty when explaining his goals for the brand. These goals include wanting athletic individuals to wear Lululemon's athletic clothing. Is that so bad?
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[@heathersmeather]

It’s like a 5’4” person going to a big and tall store and demanding petite clothing. 🤦‍♀️

[@PMTcommenter]

Bigots!!! We must boycott big and tall until they start making baby clothes 😂😂😂

[@Nightmare-wo2gd]

The difference though is height isn't controlled, but weight definitely is. So for short people that case can actually be made because they didn't choose to get those genes, whereas obese women are claiming people HAVE to bend their knee to their weight when they chose to mistreat their bodies for decades. They made choices and expect everything to just agree with their choices, and compensate them for being unhealthy.

[@sayhello5377]

It really. You can’t help how tall you are. But if you’re 200 lbs and trying to get in shape, wouldn’t you want to wear leggings that fit while you’re working out? 🤔

[@Nightmare-wo2gd]

@@sayhello5377 You can get exactly that at like, any local Walmart though. Like any local target will have that. Exactly what you need. There's no reason it needs to be specifically Lululemon. Plus size women have plenty of other options.

[@nathanfreeman8250]

@@sayhello5377 Honestly? at 200 you aren't gonna have to much trouble finding clothes I am 230 (mostly muscle) and I find fitting clothes only complaint I ever have is them being tight in the shoulders and even that goes away after wearing for a couple weeks

[@lilsheep4643]

I've seen companies that specialize in plus size clothing say that they refuse to offer smaller sizes and they've been applauded for that. I don't see why the opposite shouldn't be allowed.

[@shikonseshu]

But they specifically market themselves as plus size brands. If they're a small brand, they could always offer MTO options for smaller sizes, instead of outright refusing, at a slightly higher price to cover their costs. But that's besides the point. Multinational and mass produced brands like Lululemon are athleisure brands--for people engaging in related activities. Those people aren't always, necessarily, on the smaller side.

[@bevw611]

@@shikonseshuyou just made me think about the last time I went to sign up at a gym and promptly left because I was the largest person there by a trillion pounds. They need to even make gyms for big people! It all sucks! It sucks to be heavy and the way our society treats large people even though we are the majority. Designers are too lazy to design for someone who’s not size 6! It’s actually true- they don’t understand you can’t just make the garment larger. There are too many problems not being addressed adequately!!

[@Ewoooo8]

@bevw611, wait are you saying people should make gyms more inclusive for larger people?

[@shikonseshu]

@@bevw611 I know what that feels like, but I don't think we need separate gyms for larger people. Parts of the equipment, like the seating for instance, could do with a bit of modification so that larger people can use them comfortably, but as for the space itself, I think it's up to each person to simply acknowledge the shame and embarrassment they feel upon entering such gyms, deal with their emotions in a healthy manner, and learn to make use of those spaces alongside everybody else. That's what I do every day because at the end of the day, it's not about them or how they perceive us but what we're there to achieve. We just need to get our priorities in order.

[@A.cozy.ghosty]

This is an outright lie, the biggest plus size brands in the country offer petite, Torrid for example. At least do the bare minimum before you make a claim.

[@marthapoole9150]

My only issue is this… What about the plus sized ladies who are actually wanting to work out and get healthier, but want/need quality workout clothing? Personally, I’ve never liked the whole “leisure-wear” trend, so I only wear workout clothes when I’m actually working out, but I do like to look cute & feel comfortable while doing so.

[@monicataylor7871]

THIS, Same, I am a mum of 3, just turned 30, have PCOS and weighed 105kg (230lbs) when I started going to the gym in October, I literally have bought some pretty cool fabrics to have custom made into activewear leggings as a reward for a few months time when I have hopefully dropped 10kg. But I appreciate the activewear brands who are size inclusive, I mean I feel like they are inclusive for the wrong reasons, but for ladies like us, it's nice to look good at the gym to boost our confidence, I know I am more motivated when I feel like I look good.

[@cheesyllama]

I have never personally felt comfortable in the skintight workout wear, and as a (I think I'm midsize?) Fluffier young lady, I greatly prefer baggy comfortable sweatpants and t shirts to workout in.

[@stajia4694]

That’s what I was thinking, if you’re overweight and wanna get fit you’re gonna need something to wear

[@Eipnva]

@@monicataylor7871 rich corps dont care they mock your problems and calling you fat at the same time taking your money and funding the body positivity activists who alongside this particular youtuber polarize the society and make you even more miserable

[@jane_horselover4845]

Fr or what about certain athletes like have they seen the discuss throwers in track or shop-put what about wrestlers.

[@joshuafarlow-wolgast8082]

i have a Facebook friend that pretty much has said that she would drop anyone who posts anything about their exercise journey, because the act of doing so is "fat-shaming" plus size people, and done in a malicious attack. I don't get that mentality.

[@davoizchanger]

Misery loves company.

[@nancyyy940]

🤦🏻‍♀️ it’s getting ridiculous!!!

[@hespeaksinourdreams3060]

Damn sounds very insecure and immature as well. I hope they come the their senses

[@mtngrl5859]

That's a warning sign to her mentality. Since she's only a FB friend, I likely would distance myself from her, she sounds problematic.

[@agentverona]

As a sadly overweight person who is working on it, the way I see it is: workout clothes should be for people who want to/need to work out, so yeah have some bigger sizes because having a nice outfit can do a lot for getting someone out to the gym to work out while looking nice. But as for models? I wanna see fit, good-looking people. We wanna see people that show us what we can achieve if we keep at working out. I honestly get really grossed out when fitness clothing sites are forcing me to look at 500+ lb models. That's not gunna make me want your items, because they're obviously not for actually working out if that's how your customer base looks.

[@megan8795]

Totally agree with this!!

[@wondergolderneyes]

How do I boost this comment 👍

[@BrianStephenAquinoDomingo]

Yassss!!!

[@eileen8787]

This is my thought too. I didn’t start out fit but if I could never find clothes to exercise in, I wouldn’t have ever gotten to be fit. Also lululemon is so expensive, yet they can’t have leggings that hold up to thighs touching each other? That’s sus, and sounds like an excuse for cheaply made leggings being charged at crazy prices. Especially since I’ve found very well made leggings for cheaper prices. Like, to me it sounds like he only wants women who do very light workouts, who have thigh gaps, to be wearing his products, which by all means, go for it, but don’t say you’re marketing toward fit women. Fit women actually do come in many shapes and sizes, like having thick muscular thighs and being able to rigorous workouts that need leggings to hold up to that challenge.

[@stop7556]

I'd argue models to an extent should also reflect those who are working on themselves but with the caveat that If the body fat %/bmi of the person isnt reflective if the actual % of those in those weight class working on themselves then it is just virtue signaling. So they can have 1 plus size model and it would be realistic while being inclusive. Regardless point is too nuanced for most ideologues.

[@kcchristian]

As someone who is 6’4 with really long legs who finds it hard to find pants/clothes in my size, I thought I wanted brands to make more options for tall people, but I’ve found that brands that make clothes exclusively for tall people are actually much better at making clothes that fit tall people. I don’t want every brand to increase their product line for me because it’ll just make their product more expensive, and the quality won’t be as good as something by a brand which focuses it’s resources entirely on perfecting a product that suits their specific customers. Thank you American Tall for making good clothes for tall people.

[@austin.hook-em]

My mother used to work at Long Tall Sally and Tall Girl (being 6’ 1”), before they eventually closed the locations she had worked at. It was unbelievable the amount of times she would come home from work and talk about a short woman coming to the store, asking “if they carried - - in a smaller size”. When she or another coworker would inevitably say no, the person would throw a fit and leave, proclaiming “I’ll never come back here…” or some variation of that. After the person had left and the door was shut they’d just laugh hysterically among themselves at how stupid that person was; followed by lamenting that in due time another such clown would walk through the doors, repeating the process.

[@kcchristian]

@@austin.hook-em that’s actually funny, like what could they not find clothes that fit in literally any other store?

[@austin.hook-em]

@@kcchristian yup, let’s go to the specialty store to look for clothes, despite being the “standard size” that every store already carries. I believe that Small started at 5’8, the clothes only scaled up from there. That’s like me going to the big and tall stores, then being utterly shocked that the clothes there don’t fit me, at 5’11 and below 180 lbs.

[@loganmanderle8572]

6’5” here, what are some of your favorite tall brands?

[@GoldenGod69]

Any suggestions for pants? I am 6'3 with like a 35-36inch inseam so I have pretty long legs, all my pants turn to floods

[@emanr7502]

I never was a Lululemon girl, but this is definitely making me want to be one now lol. This inclusiveness nonsense is so annoying. Not every company under the sun should be the same, it makes the world so bland and boring. Every brand should cater to its own individual niche. If they're not catering to you, then find someone who does, and if no one does, then you're lucky because it means you found a gap in the market you can capitalize on. Long rant short, I'm drfinitely vibing with Lululemon now lol

[@coreyh8589]

girl SAME TO EVERYTHING! I need a new pair of leggings anyway LOL!

[@pog8744]

Is he back with Lululemon? I thought he retired from his position as chair. IDK if he owns it still or what.

[@Malignantt1]

Thats not how capitalism works dummy

[@icantthinkofascreenname3064]

They booted him from the company because he didn’t fit in with their ideology, so if you want a conservative brand look at 1stPhorm clothing & supplements. I listen to the founder/owner’s podcast RealAF and he is hardcore conservative, America first, do hard sh*t mental toughness.

[@emma_luce_0623]

It's awesome they are saying this but don't buy them. Their leggings are toxic. They have endocrine disruptors in them

[@memeyers1962]

I am 5’2” and weighed 248 lbs three years ago. I started my weight loss journey in leggings from Walmart, and still use them. They are inexpensive and comfortable. I didn’t need cute workout clothes just functional clothes that didn’t hinder movement. I have lost 100 lbs and can wear name brands now if I wanted to but don’t because I won’t pay the prices just to workout.

[@TheBaumcm]

Wow! That is a journey. I did the same when I started. Bought men’s stuff because it was more comfortable for the movements I was doing. Only wear leggings when it’s cold or I’m doing leg days and I don’t get this whole push.

[@samuelromeo6937]

@@TheBaumcm most women wear it for attention. and they wear it 2 sizes smaller so men will look at them.

[@MattJess0421]

I’m all about Walmart leggings

[@memeyers1962]

@@samuelromeo6937 then post online about being sexualized working out when men notice them, or even other women.

[@tiffanymoore6763]

That’s rights keep wearing Walmart. They be around longer than Lululemon. One day walmart will sell Lululemon. Their stock prices are plummeting because their overall sales are dropping. That’s exactly what they get trying to be all exclusionary.

[@TheAliKoca]

Loving the new setup Brett!

[@c-rabbit08]

Hey Ali

[@Assassin6687]

I never knew you watched Brett.

[@CalebChapman]

I want a Ali and Brett collab

[@memesquad3717]

Ooh didn’t know you watched Brett too!

[@Imakestoriestolongtocomprend]

ALI AND BREET COLLAB IS NEEDED

[@uikmnhj4me]

I work in branding and 100% agree with the statement that a brand can’t be everything to everyone. If it doesn’t have a particular audience, the message and focus gets so watered down that it’s no longer clear what the brand is about and it’s not going to resonate with the right people (those who will actually buy). HOWEVER, I do think a lot of overweight girls use buying cute gym clothes as a motivation to actually go to the gym. Case in point: I saw quite a few overweight women at the gym when I went yesterday. They were all wearing leggings. Yes, it’s the beginning of a new year and many current gymgoers won’t last, but plenty of naturally skinny women buy leggings and don’t even go to the gym. It’s just a fashion statement. If society wasn’t so sensitive, I would say he should offer plus sizes that are extra durable but ALSO extra expensive. Making them an investment will help him focus his brand on leggings made to be USED, and a greater financial buy-in is statistically more likely to increase the likelihood of women implicitly committing to that at purchase. They’ll feel they’re in too deep to back out now. Makes quitting bigger deal. He could raise the price for skinny leggings too and have the same affect. Basic pricing psychology.

[@solaris2886]

I completely agree, I would just say, raising the price for leggings can cause price shock and decrease in sales at this point because Lulu is already expensive to begin with. I think it would be better to changing to a similarly priced durable yet breathable material, then change the knitting technique and style. That way they can be priced similarly to the prices now while offering a wider solution but again thats a big research investment for a minor set of his customer base. Personally I work out and lounge in my lulu leggings without an issue, I've had them for a few years now and they've been pretty durable for me. Although I've noticed that they have this really nice compression feature, I think maybe its the stretch and recovery of the compression thats wearing out for some people. That being said, the stretch/recovery is definitely something that would wear out quickly for those in the plus size range no matter the material, so I dont think there's a quick solution to combat physics.

[@ericchism4855]

I'm an expert because I have watched Shark Tank a lot. I just wanted to lay out my credentials. Adding more skus is a big investment for a clothing company. They have to be sure that the upside is there before making that decision. Would women understand the extra cost or be triggered by it?

[@kcchristian]

Or he could just stick to his target audience and leave an availability in the market for a specific plus-sized legging brand to fill. Wouldn’t that be better for everyone to have more affordable Lululemon for those who are athletic and more specifically tailored plus-sized options by another brand whose attention is truly focused on providing a good product for that market? I think it seems like a good idea to companies to just keep broadening their customer base to increase profits, but this just increases costs for the consumer to pay for when sticking to a defined brand and audience builds trust and loyalty with your dollars. Just my two cents

[@smooth_pursuit]

I was with this comment till you said raise the price on skinny leggings too… have you ever bought them lol? They’re expensive enough without a price hike to cover new sizing using like 3x the fabric…. Don’t think that’d go down too well.

[@andywalex]

I get your point, but perhaps Chip Wilson is most concerned with healthy looking people wearing his product and fine with the money Lululemon generates. I go to the gym 3-4 times a week; the over-weight women who were just at the gym for the first time ever the last time you went won't be there two weeks from now and it will have nothing to do with Lululemon, especially since Lululemon isn't the only brand of leggings on the market. I've been using the same gym for over three years and we do have some members who are there regularly and may have had some extra pounds when they started, but they don't seem to be having trouble finding leggings; of course I don't know what brand they are, but if they're not Lululemon, these women still have the ability to workout. Based on these people's "logic" we should be in the streets demanding that Lamborghini start making cars that cost way less money so they'll quit discriminating against people with an average income...

[@hannahhames4412]

Lululemon is doing what I wish so many other brands would have done in the past. Like Holister and Victoria Secret.. Lululemon probably sees how those brands have tanked since conforming to inclusivity

[@emilym1790]

The flaw is that people who aren’t just athletic, but need to work out and are trying to get healthy need clothes too. Say what you want about “overweight in athleisure” but don’t neglect the overweight striving to be healthy and athletic.

[@TheBaumcm]

The problem is expecting every brand to cater to this demographic on the strength of an emotional plea when their data is obviously saying it wouldn’t be profitable for them long term. I’m short with long legs. I don’t expect every style or brand to cater to me but instead choose brands which make me feel my best and require minimal tailoring. Instead of lamenting that you cannot have their brand (their marketing clearly works), much like those who seek to bully people into dating them, find somewhere your business, and body, are appreciated.

[@grashi]

Ok….there are plenty of other athleisure brands who have plus size clothes…people are welcome to buy those. Your argument makes no sense. No one is “neglecting” them. It’s capitalism.

[@Em_t_]

100%. I am very overweight, and working to lose weight. If a company is not willing to make clothes for me now while I am trying to get in shape, I am not going to support them when I am in shape either.

[@macoyupadoodle]

There are other brands for that . When you hit your goal and you really want lulus, then buy them at that time . I wore loose clothes when i was out of shape and switched when i hit my goal (which took years). Lulus are overpriced imho but they do last long, and the material used is super comfortable.

[@Em_t_]

@@macoyupadoodle I actually prefer looser work out clothes but even that is difficult to find at my size. A company can do what they want at the end of the day, but I will support those that support my entire fitness journey, and not just support me when the goal is met

[@JulesM434]

I took a class on marketing a few years back. Part of it is choosing your demographic because if you're catering to "everyone" then you're catering to no one. You have to find your target market/demo in the basic sense of it and it is literally one of the most crucial aspects of it.

[@Itslauraokay]

Well that’s proven to be untrue. Take skims for example. They make apparel for plus sized women as well as clothing to make it easier on ppl who are disabled and it’s a 4 billion dollar company. I think Brett picked this brand as an example because the founder shared her values and is showing that this guy isn’t trying to bend over or cater to a market that promotes toxic behavior.

[@brentottoson6974]

@@Itslauraokay I don't see Skims marketing athletic wear so looks like they're overlooking a demographic. Point is, play to your strengths.

[@mariohumberto3397]

​@@brentottoson6974Boom roasted!

[@Thatgradgirl]

⁠​⁠@@ItslauraokayI think it’s a bit different though because their marketing strategy is built upon promoting diversity and inclusion. That’s the foundation of the company so it makes sense that they have a very large demographic. They do have a target population though: people who feel excluded by other shape wear companies

[@rons3634]

Lululemon is a privilege, not a right.

[@Antaeus_Drakos]

It is, but Brett made a horrible argument choosing to stand on the wrong hill

[@DannyDevitoOffical-TrustMeBro]

@@Antaeus_Drakosand you’re not even going to say how? All she said is that brands have customer bases that don’t include everyone, so cater to your customer base. Sure seems as if you’re just sensitive if you have a problem with that.

[@NyssaOwens]

​@@Antaeus_Drakoslol nah, she's right. Victim mentality is exhausting.

[@Antaeus_Drakos]

@@DannyDevitoOffical-TrustMeBro I don't care if lululemon makes large people sized clothing or not. I'm stingy with money and personally don't use it a lot, I didn't even know lululemon existed until now. One of the wrong points Brett made was business being just business. If Chip was actually a good business person, instead of alienating an entire group of people who are asking for his products he could've made plus size products and include them. Instead he often basically just try to say he's discriminating against people who are plus size. Another wrong hill is trying to defend Chip from 2013 with the see through products incident. Chip was saying it was the fat people this was happening to when some of the people complaining literally gave their weight at like 115 as a woman. That doesn't seem fat to me but who knows what Chip considers fat. I made a full comment as I was watching the entire video. If you want to see the full comment you can look for it or go to my community tab and see it there for easier access.

[@Antaeus_Drakos]

@@NyssaOwens It is but some of us are actually victims to important social justice problems like racism. I can never understand how people think in America racism was defeated or barely a problem. My grandmother on New Year's Eve was rejected an appointment she was making for a later day because the staff was racist against her. If you have any other solutions apart from protests then I'm all ears and lets see if your solutions don't have a flaw.

[@BoinkrNanis]

When i was a teen i went to the mall and applied for jobs. At both Hollister and hot topic, i was told i "didnt fit the look/vibe" because i didnt. I was told to apply at every store but i knew i didnt and probably couldnt sell their goods because i was and felt out of place, as you should.

[@Weep_TTV]

Thinking back to this, isint this illegal?

[@mtngrl5859]

@@Weep_TTV In today's world they wouldn't put in those words, they would give you a word salad but it would mean the same thing. If you look like you are from the projects, you aren't going to get a position working at a winery as a host, since they cater to a demographic.

[@ellieh3369]

As a corn fed woman, I have been trying to lose weight. With my bad back and injured knee, I can’t be extreme with my exercises. I would like nice, comfortable workout clothes, but it is hard to find anything in my size. I work out in my home in my Walmart yoga pants and I’m ok with that. I’m also ok with this man speaking his mind about his company. It’s not fun to be overweight and I wish we could understand we are all in different levels of fitness. Mine is slow and steady, others are fast furious. To each their own.

[@briantjpark4075]

I love your story. While it may not fit with Lululemon's target audience, I really appreciate athletic brands taking initiatives to not only make clothes for those actively pursuing fitness, but also for those who want to start their journey. I think now society has gotten it wrong with athletic/athleisure wear for fashion/looks instead of fitness. I hope you keep going with your fitness journey!

[@BreMue]

Agreed. "They can't be everything to everyone" is 100% true but being athletic is not 1 body type and I have seen incredible athleticism from people severely obese WORKING to get the weight down, what about those people?!? Not to mention having something that makes you feel good to work out in can be such a motivator

[@kaelynraulerson12]

@@BreMuethank you!! sometimes people forget just because you aren’t skinny, doesn’t mean you aren’t active, or want to become active. on another note, i think companies are free to do what they choose with their products, within reason.

[@centuryfreud]

I didn’t know corn makes people fat. I guess corn tortillas?

[@tiffanymoore6763]

I would worry took much about these companies who try to exclude people. This Brand will eventually be sold in Walmart or Target. They it stock prices are dropping, sales are going down. I wonder why! The plus size market on America is huge. When they intentionally choose to not tap into a huge market, by default they will put themselves out business.

[@nataliesue2485]

I'm 90 lbs over the weight I was in my early 20s before motherhood. I agree with that man... and Brett. I'm extremely thankful to the Walmart sold Brand Athletic Works. They make loose fit clothes in soft material. So I can have work out clothes as I start another weight loss journey. But I don't expect all athletic wear companies to do that.

[@My3gifts]

Cheering you on momma! I am working on getting healthy, too. Working out and eating healthier. I am not wearing Lululemon and it's because I just am too cheap lol. 😂

[@NikkiJ-gv2gl]

Good luck to you on your journey. I am in the same boat trying to loose the baby weight this year as I get my body ready for another pregnancy. You can do it!

[@nataliesue2485]

@@NikkiJ-gv2gl Yes... We CAN do this! 😊💪

[@joyfulhomemaker8053]

What’s this? A thread of comments of people encouraging each other 😱 1 Thessalonians 5 10 Christ died for us so that, whether we are dead or alive when he returns, we can live with him forever. 11 So encourage each other and build each other up, just as you are already doing.

[@liannemarie2504]

Try intermittent fasting. Or at least look up some videos on it and look into it. I was very large after I had my second son and keto was not my friend and exercising killed me so I started intermittent fasting. And I started walking and I am over a hundred pounds lighter than I was. I have been this way for almost 5 years. It has changed my life

[@martinthevarious6190]

It’s terrible how easily people can be triggered these days.

[@emmanuelwil-jeff]

good on the guy bcs he had some sense it's never too late to pull back the insanity and truth be told i had no idea so this is also a shocker but i understand in today's world being PC it's sad tbh

[@Fighting_Fatigue_117]

Never give an SJW a gun, they get triggered easily.

[@bayanon7532]

@martinthevarious6190 They are people who are constantly looking for something to trigger them. Then they can act as if they are superior that they know something so important and you don't. Just smile nicely, shake your head slowly and walk away.

[@thecrimsonbubbles]

YOU TAKE THAT BACK, THAT HURT MY FEELINGS! 😏

[@pete5405]

Strange, huh? Especially when they are so tolerant.

[@rl3810]

I'm old enough to remember when Lulu Lemon first came out and all the leggings were see-through on accident. 😂 It was a huge story back then. I've never been well off enough to afford this brand, but it is a brand for people who take health seriously. If you want to wear it, start taking better care of yourself.

[@mtngrl5859]

It's more of a status thing, its not a hardcore fitness aesthetic, let's be real. It's a suburban mom attire that they wear in their landrover as they cruise to the gym. They spend half their time at the gym hanging out & not working out. They do pilates or whatever specialty class there. Then they and their GF go to Starbucks & talk shit about all the other people at the gym. I've seen this over & over.

[@rl3810]

@@mtngrl5859 true

[@RockyThe3rd]

“Then make your own” is the proper response to people clamoring for Lulu to be DEI compliant.

[@coleeto2]

Companies DEI compliance should be considered around hiring practices and promoting based on merit, supply chain ethics. Not who they market to. Ford announced they wouldn’t make cars in NA anymore, so people who want a car will go to another brand.

[@sarahbradbury3060]

Its just so awesome to watch a woman from my generation who is spreading conservative values while also making the videos entertaining and enjoyable!! Love ya Brett!❤ So glad you're back!!

[@RHTQ1]

Same!

[@corneliusantonius3108]

Taylor Swif makes money, A good Bussiness Woman Billionare. Selfmade at that

[@douglaskaye1395]

Your common sense approach is extremely uncommon, keep the sanity coming!!!

[@kindlyignore]

It's crazy that common sense nowadays are labeled "Conservative"

[@giggle1971]

Chip Wilson is one of the founders of Lululemon and actually wanted to build a brand of clothing for women that took them from the studio to running errands and socializing. He has never wanted large or even old women (interpretation mine) wearing the clothes. It was directly for the young, professional woman, with YES, extra money (and not time) to spend on clothes that go from gym to other pursuits without going home to change. He has never changed his original vision.

[@gabriellecartwright-dh1kq]

and to make women's butts look better.... don't forget the butts

[@TinasCrazyLife]

So......

[@filipevieira6052]

🐐

[@Gal.pal.]

I don’t see why older fit women can’t wear leggings tho lol

[@mtngrl5859]

It's a VERY overpriced line of clothes, so its target market is for people who don't have a budget, as one gets a bit older, one is more careful on how you spend money.

[@pearlbellomo1176]

My only rebuttal to this argument, not necessarily with Lululemon, but workout gear brands, is that many plus-size individuals do want to lose weight/move more/be healthier. Not necessarily the case for all, but there is a way to provide clothes for plus-size people without promoting obesity.

[@Blue-cq2hl]

He phrased it pretty abrasively with the last bit but it's still true. All about knowing who you're aiming for and you really can't be everything to everyone. As a large person I just want clothes that fit me. Not spandex crevice crawlers. Half the time things like shorts are just too short or too narrow and stuff like that. And a company that specializes in spandex doesn't need to cater to me.

[@cc_films]

Just recently started beige watching your channel, glad someone with a platform is using it to shed light on toxic things growing in our culture and nation

[@penniegreen4652]

She really is the best. I found her about eight months ago, and I binged everything I could of hers! Hope you enjoy it as much as I do ❤️🙂

[@achmehd844]

i feel the same, i just dont like her supporting trump.. good videos tho

[@CaribooMalt]

Beige watching 😂😂😂😂

[@Crunchy166]

@@achmehd844 What's wrong with Trump? Better than Biden at least right?

[@sbffsbrarbrr]

@@Crunchy166 For certain, but that person may be supporting a different republican candidate.

[@user-sg6nd2kh9t]

i honestly just think this is controversial because those who are overweight and actually want to lose weight would probably want to wear cute athletic wear. that’s the only reason i disagree with the founders statement. otherwise, i believe sticking to your brand statement is important

[@seeya205]

Regardless of what people think, it just doesn't make sense, business wise to limit your customer base.

[@jamescrawley3034]

Sometimes Fatty's don't get to wear "cute" stuff, cuz they are fat, and not cute. The truth hurts.... It's still the truth though.

[@PhoenixsArt]

there is no reason for overweight people to wear skin tight clothing to gym. they can work towards a goal being fit enough to wear cute tight stuff but 120 kg in a leggings..... well, no one needs to see that.

[@seeya205]

@@PhoenixsArt The is no reason for you to tell people what they can and can't wear.

[@starcorder]

I mean there are other brands that have bigger sizes, they just use cheaper fabric. People don't have to buy lulu.

[@rabbitfester]

I was a lululemon fan 10 years ago, I used lululemon as motivation to loose the weight and get healthy! I fell in love with their amazing quality for the gym, and I tried everything. Now after having a baby, I find my self plus sized ans back to loosing the weight again, and I have mixed feelings. I’m thankful that the brand still fits me, but the allure and motivation to get into the clothes is gone. They’ve exploded, and as a 37 year woman, I kinda hate that 11 years are wanting their clothes, they are missing the point, and the brand isn’t what it used to be. I so do agree with Chip, even it excludes me for this season.

[@rosah64124]

I just checked and they sell some leggings up to a size 20 so I really don't think he isn't even being "fatphobic". Good for him for sticking up to his own beliefs.

[@eLokiEah]

size 20, like American size 20 :O that's plus size for sure!

[@TreeTrinity]

So I understand that athletic wear is for athletic people, but as someone who has been on the heavier side of things, I appreciate that I could easily find leggings that fit me well when I first started going to the gym. Going to the gym for the first time was already scary enough, I would have felt so much less motivated to go if I wasn’t able to wear normal workout clothes and thus made to stand out even more. It makes sense that the brand/marketing of an athletic wear company would feature healthy athletic bodies, but having leggings and sports bras that fit bigger people is necessary if we actually want them to get healthy.

[@TreeTrinity]

Also, there is a minority of overweight people who do work out quite a lot. Still not a healthy life style, but better than sitting around all day. Shouldn’t we encourage them to be more active? Why is athletic clothing something we should hate keep?

[@luv2hmschl]

I agree. Brett was saying large people need to start working out just a few weeks ago. Now she’s criticizing them for wearing workout clothes? Be consistent.

[@monomosuke]

Agree, I was going to comment on this because although I understand that in the advertisements having more fit bodies, it is important to understand that there are a lot of overweight people who are trying to change their situation and not being accessible to them (who are trying to change) goes against the objective of a workout company that is working out.

[@GuhnomeArt]

The point I’d make is that if you are an overweight person who wants to work out, start with other brands that do have your size, then make it a goal to be able to fit lululemon 🙂

[@My3gifts]

As an overweight woman, I agree with him for advertising. But, finding good quality workout clothes is often a struggle.

[@Zoebeeboey]

As someone who has lost 20 lbs recently and is continuing to lose weight. I do NOT want to be spending big money on brand name work out wear when I plan on losing more weight. I plan on NEVER wearing those clothes again, why would I spend big money on clothes I’m not going to wear again and can’t get my money back on. Walmart will do for now, look forward to buying lululemon when I’m at my goal weight 💪🏼

[@TheBaumcm]

Same. Dropped 45 pounds and changed sizes about every or every other month. I didn’t want to have workout wear that didn’t fit me, impeding my workout, just because I had spent so much money.

[@elizabetharaujo1323]

Good work both of you ladies 👏

[@eileen8787]

I get this to an extent. However the rubbing thighs thing sounds like just an excuse for cheaply made material being sold at extremely expensive prices. Even the skinniest women don’t have thigh gaps all the time. But also what I’m really getting from that is that he isn’t marketing towards FIT women, he is marketing towards thin women with thigh gaps. I do CrossFit, so I see women of all shapes and sizes doing rigorous workouts that are much more than just yoga stretches walking on a treadmill. And they still need workout clothes. (And by shapes and sizes, I mean like like bulky, muscular thighs). But I guess that isn’t the type of customer he wants to buy his product? Which I guess is fine, but don’t say you want “fit women.” You want thin women with thigh gaps to be your customer

[@TheBaumcm]

They want women with expendable income, status, and not athletes. It’s athleisure at best, not really workout gear.

[@eileen8787]

@@TheBaumcm yeah that’s what I gathered. I get not falling into the trap of the fat positive community but after actually hearing what this guy has said, and being someone who rigorously exercises, I don’t think this guy is right either and he’s just making excuses for poorly made clothes to be sold at high prices

[@psychedelish2311]

My week wasnt the same without your videos! Glad you're back anz love the new set!

[@Personinspace]

Some big women are fitness oriented. Its how they get from big to small. It doesn’t happen overnight. I still think its ok for people on the beginning of their fitness journey to be able to find clothes they feel comfortable and cute working out in.

[@Jessibestie-tb9kw]

Lol that is so passive aggressive

[@froggymuds]

@@axm2044companies are allowed to do that, but there's hardly any stores that offer any good quality activewear that fit plus sized ppl, it's rlly not that crazy for ppl to ask for them to produce clothes in bigger sizes, bc they're known to have good quality clothes

[@seeya205]

@@axm2044 Regardless of what people think, it just doesn't make sense, business wise to limit your customer base. Isn't the point of a business to make as much money as possible?

[@seeya205]

@@axm2044 It probably does! People are fools and will waste money to feel that they are above others. Narcissists will fall for this!

[@TheBaumcm]

@@seeya205under why you cannot serve all people and demographics, see Bud Light.

[@Ishyona]

You know what actually triggered me when I've been fat before? When I'd get heckled for buying a salad, or people would yell out insults if they saw me out walking on the street. Makes you want to just stay at home and give up. There are clothes that are made to fit fat people, and clothes that don't. Don't know why they'd single out lululemon specifically. Most shops in my country only go up to a size 16 (Size 12 US), and if you want something bigger, you've got to shop in specialty stores.

[@Antaeus_Drakos]

I think people are targeting lululemon because the founder Chip is just openly discriminating against large people and the incident about the see through products didn't give him a good reputation. Instead of being a good business man and just apologizing for the flaw they let through, he instead targeted the complainers as fat people and ignored the skinny people.

[@kp4911]

@@Antaeus_Drakos I'm surprised that no one in the comment section has mentioned the racist reason Chip said how he came up with the Lululemon name. I can't remember the exact words, but it was something to the effect that it was a difficult word for Asians to say and he thought that was hilarious.

[@Antaeus_Drakos]

@@kp4911 Just did a quick research and it seems it's true. He specifically mentioned that he though Japanese people couldn't pronounce the L and found it funny when they tried. He's not only racist but now also a sadist. I didn't know much about Chip but I now know he's racist, somewhat sadistic, and discriminates against large people despite the fact they aren't hurting someone else's life. Just a horrible person on this Earth.

[@DianaMayeDesigns]

@@kp4911 I was going to say that I heard a lot of bad things about the owner and this is just the last in the list. His asian racism is worse.

[@HFFCANADA]

​​@@Antaeus_Drakos"discriminating against large people" involves actions and plans, also you dnt get to have that word just because youre "uncomfortable" with someone's words. Gay people were discriminated against, so were black people but trying to equate youre lack of self control and inhibitions to experiencing the very real discrimination they faced is the most disingenuous thing ive heard in a long time. Writing a statement doesn't do that. Also so with you're logic does Victoria secret discriminate men because it's not something men can wear? Of course not, what you're saying is equally as ridiculous. You think the pelaton ceo is discriminating against obese people for selling bikes to fit people? Equally as dumb. Companies are Companies not some sort of pseudo political entitie that should be representing every aspect of our culture and struggles at every level. Grow the fu*k up

[@djsusiequ2422]

There’s a KZbinr called Hopescope who used to do leggings reviews and squat testing- she was a size S/M in most of her outfits and some lululemons leggings were see through- and she wasn’t overweight

[@BlueDauntless]

That answer seemed weak. Because it’s assuming the only issue were women not wearing the right size. If it was more widespread, it’s a quality issue.

[@ixlom]

@@BlueDauntlessbut wouldnt having larger sizes with clothes MADE for working out encourage those who are larger to excersize and become healthier?

[@djsusiequ2422]

@@ixlom exactly- however there’s 2 types of fat people; the ones that want to wear hoodies and sweatpants and hide and the ones that want to look cute -

[@djsusiequ2422]

@@BlueDauntless Hopescope was very very small back then and was working out insanely and she was obsessed with Lulus and gymshark, so she would often review them - I would dig up her old videos

[@ixlom]

@@djsusiequ2422 true, but i think it would be a good marketing and advertising strategy

[@marshall5799]

The only comment I have on this is I’ve struggled with weight for a long time, I’m now in the process of losing weight however it’s hard to find any active wear in my size, not every brand needs to have inclusivity but I think some should for the people who are trying to better themselves and get healthy

[@TheBaumcm]

There is a lot out there, depending on what your size actually is. While I understand if you don’t like the way you look, it can be a barrier to getting it done, at the end of the day, the obstacle is in your mind.

[@nicholasprappas2935]

Not sure if you’ve done this before, but you should do an episode introducing your team. Specifically the people who do your cut scenes, because they are amazing and make me happy. 😂

[@pharmcat8484]

Episode from September 11 2022. Also the episode when Scheller left.

[@beedlejuice2324]

I was laughing when they cut to Andy on the office having a meltdown. That scene always cracks me up!

[@penniegreen4652]

This makes total sense. I am a quadriplegic. Therefore, I do not wear Lululemon. Lol. I would never throw a fit because a brand didn’t accommodate me specifically, mostly because I am a rational person, and not a narcissist. Some people just want a reason to bitch 🤷🏻‍♀️

[@wolfinthewheatfields3224]

right? im a woman and farily fit, but i wear mens fitness clothes because i don't like tight fitting spandex stuff xD don't see me demanding that women be put into men's sports wear ads. I know what im purchasing xD???

[@Shadowsnhd]

Same. Woke people just want everything catered to them and it just isn’t realistic. It’s why even their media/tv shows suck because they try to cater to literally everything but the majority

[@seeya205]

Regardless of what people think, it just doesn't make sense business wise to limit your customer base.

[@TheBaumcm]

@@seeya205it’s not what people think, it is what all of the marketing and psychological research points to, and thinking that everyone will take your word as fact is on par with anyone thinking that it makes financial sense to market to every demographic under the sun.

[@TheBaumcm]

@@wolfinthewheatfields3224same. I wear leggings so I can check form (bum knees) but don’t like to have my butt hanging out so I wear looser tops. My shorts are Walmart men’s active (long enough they don’t ride up when doing leg press) and I can’t see spending $100 for leggings. My SIL bought me a pair of Vuori for Christmas and I hate wearing them because I don’t want to mess them up, so I never wear them.

[@laurenosborne301]

This reminds me of why I enjoy Brandy Melville the company. They never apologize, never change & continue to sell to their target audience, it’s unheard of today and I love it 😂

[@rosCoe222]

Welcome back! Congrats on the new set! It looks good.

[@CoZmicBluez12]

This new set is freaking AWESOME!!! I was missing the old set but this definitely makes me feel a lot better💜💜 PS cool new icon too

[@sarawelch8570]

I always thought old set was just a temp set. Seeing how they moved to Tennessee and they had to build new sets (Michael and Matt were literally stuck in a corner until their new sets were finished ... so I figured how in a tight spot that Brett was ... so was still stuck in her corner waiting for her set to be finish being built). She looks more open and has way more room now.

[@EmmaRoseNethery]

As a “large woman”, I couldn't care less if certain brands carry my size or not. That is up to them. My only thing is is that I think its perfectly fine to not like fat people, but I also believe you should solely judge a person because of their size. Dont be rude about their weight. It's just childish. I hate it just as much when fat people hate others for being skinny. You never know ifmthwy are or are not working on themselves. They always could be. But just don't be a bitch to someone because of that one thing. It's shallow, basic, and just immature.

[@thinkbeforeitsillegal]

Exactly. I’m blessed with genetics that make me “fit”. I didn’t work for it at all. And I doubt neither did most of these judgmental people in the comments. I’m all for free speech and stopping the victim mentality, but damn. No need to act like a 13 yr old ass bully

[@heathachic]

Same. I too am a big girl. Who cares if I can wear Lululemon, there are plenty of other brands that sell plus size work out clothes. I’d love to squeeze into to a pair of Aligns but I’m not losing sleep over it. Plus, Amazon has dupes for less than half the price 🤣 There are so many options for plus size women these days, not being able to wear Lululemon doesn’t affect my day in the slightest.

[@coleeto2]

Ma’am, I think you meant “shouldn’t “ 😂

[@jong3404]

Brett happy new year! The New Set is AMAZING!! 🔥

[@NeaLopezProductions]

Im a junior in Finance, currently in a marketing. The fact something we learn in the first few weeks of my first marketing class is an offense concept just blows my mind - example, Five Guys makes sure you know in their advertisments not to come to their locations if you dont have time to wait for more quality food

[@MamaSamanthaS]

As a mom who is trying to lose the baby weight from having 4 kids in 5 years I will wear my brand new lululemon diaper bag and leggings with pride (even tho I don’t fit the standard) and I am not offended by his opinion. It gives me motivation to be healthy and get fit for me and my kids sake. Being overweight and seeing overweight models doesn’t give me motivation to get fit and healthy, seeing my goal does!

[@Jessibestie-tb9kw]

Good luck on your fitness journey!!

[@Ohhellyeahhyunjinforever]

Good luck ❤❤

[@ConservativeVeteran]

He is correct....and most companies have higher prices for the plus sizes. My one gripe is when I was petite (many decades ago) I didn't get a break from those same companies for requiring less fabric. Companies do not give breaks for petite sizes.

[@macairhead5137]

Petite sizes require less fabric, but are more expensive to make, because they aren’t made in large quantities..

[@YennyLovesMusic]

thanks for another insightful video, Brett! I love the new set!

[@theoneunderthebridge]

the use of memes is always spot on -chefs kiss- you always got all the best ones

[@meleebrawler6462]

Not everything needs to appeal to everyone.

[@alexandrovalladaresfalcon5783]

EXACTLY

[@TheSonoranSniper]

bUt tHaTs NoN iNcLuSiVe

[@smithusa321]

This. Not everything is for everyone and that’s _fine_. Just move on. Geez lol

[@GodOfDetailing]

So true! Fat people do not fit into Ferraris, and I can assure you that Ferrari does not care.

[@froggymuds]

I just don't understand the point of excluding overweight ppl from your activewear, like don't you want to encourage them to be active and get in shape? Take it from a former fat girl, it's rlly hard to find proper workout wear for when you want to actually get in shape

[@AnonymousProPublicaHakr]

The best part of this is, this guys knows he cannot nor will be ever cancelled. Lululemon, will never go out of business. He could say anything he wants and still be fine. He goes “out of business” so will gym social media clout seekers. People (some) need to realized not everyone can and will be cancelled. That’s not how business works -

[@Antaeus_Drakos]

If you've got money then chances are you won't be cancelled, especially when there are people like Brett making bad logical claims to try to defend Chip.

[@misaelhp1]

@@Antaeus_Drakos yep, but plus-size companies they end up pedaling out that market cuz if you sell is good if is a bit more expensive than you are harming that demography and the price has to be equal as skinny people, there is no way to win with obesity.

[@seeya205]

You may want to look at Lululemon profits after he said that in 2013. It tumbled!

[@Antaeus_Drakos]

@@misaelhp1 You can say that but lululemon is selling plus size products since 2020 and is still making more revenue than they did at 2020. Also, if you want to take this angle of higher prices I want to ask you a question. How can you say the prices of the products are just enough to cover the cost of making the products and still make a bit of profit, when the CEO currently is worth $36 million dollars and still growing?

[@Antaeus_Drakos]

@@seeya205 That was the year lululemon sold a bunch of leggings that became see through. Considering the companies lost millions in refunds I'm thinking all of those complainers weren't fat people like Chip said they were.

[@megabby2]

Ahhhhh the day I’ve been waiting for!! Love the new set!!!

[@Drthulhu]

Much respect for the founder. He’s standing for what he believes and stating facts instead of caving to the pressure.

[@IanTalksHotTakes]

Welcome back Ms. Cooper!! Loving the new set!!!

[@truthhurts9819]

Tbh there should be bigger clothing for bigger people that want to be athletic and be healthy again. Your brand doesn’t have to provide it, but I think it should be a thing

[@Antaeus_Drakos]

It should be and if lululemon's founder was smart he would be trying to get lululemon to invest into plus size products because that would entice a greater audience to spend money which is more profit. Brett's business argument made no sense today.

[@shucayb8068]

There are definitely plus size leggings. Just check online, these people just want the "popular" brand...

[@Starlight61]

This is what i wanted to say. People who are unhealthy need work out clothing to work out, so if a company wanted to sell that without promoting being unhealthy it would make sense.

[@kp4911]

@@shucayb8068 There is nothing wrong with wanting a "popular" brand. Fat people are bullied, ridiculed, criticized and ostracized so much why do they always have to be made second class citizens? Being obese doesn't make you unworthy. They are allowed nice things as well.

[@lauradehart1397]

I agree with this. I don’t think it’s fair to be so flippant about it.

[@Heygladys]

Love the new set!

[@5pctLowBattery]

Corporations, which for years existed mostly to generate profits to shareholders, are now required to have “values” that result in policing their employee’s thoughts and words to ensure compliance. Pandering to specific identity groups has become a near full time job for social media managers, and unnecessary apologizing is an incessant feature of puritan progressivism.

[@hellyeah_ellajane]

I personally do appreciate larger sizes in athletic wear. I am 5’7” and at the height of my fitness, I weighed 150 lbs at 15% body fat. My legs and butt were extremely muscular/thick and my waist was very small. There was absolutely no way for me to wear any normal pants and so I’d typically wear leggings to both train in and with daily outfits (paired with tunic length shirts and dresses). Then I got pregnant and realized my lululemon leggings were the only pants that still comfortably fit over my belly. I never bought maternity pants because my lululemon leggings did the trick. I have them ranging in sizes from 6-12 and I wear them all regularly regardless of whether I’m pregnant or not. I agree to an extent that we do not need to cater to an obese population but we do need to consider the life circumstances of people who are just trying to buy good quality clothes to fit their needs. I’m sure something that keeps fat chicks fat is feeling like there’s nothing comfy and cute to exercise in.

[@TheBaumcm]

That is the problem, the sense that unless you have this brand you have nothing comfy and cute to work out in. There is also this thing called tailoring, a foreign concept maybe to someone 5’7” but to all of us under 5’4”, essential. The extremes that extend to I must have x to lose weight, x being, this diet, this pill, this item of clothing, etc., indicate a person more focused on setting up their own obstacles through abdicating responsibility than someone who wants a change for themselves.

[@meandepiphany]

Fat girls are fat because they don't have workout clothes?

[@hellyeah_ellajane]

@@TheBaumcm it’s not about the brand, it’s about having something that helps boost your confidence and comfort enough to go to the gym without feeling self conscious. I am a few days away from having another baby and my gym attendance has taken a nose dive since I don’t have as many clothing options that fit properly in my third trimester. Again, people who are trying to make meaningful lifestyle changes still deserve access to high quality clothes that fit well and help facilitate confidence and comfort in doing things that might feel out of their comfort zone. Wouldn’t you want fat people to feel empowered to make these changes? Clothes are a big element of that.

[@shannonsenzig1676]

I'm fat and I actually do exercise. I am going to buy my exercise clothing from someone and I don't care who it is as long as it fits and its reasonably priced. It doesn't really offend me if some prick doesn't want my business because he doesn't think I fit his "image". Other companies get my money and will continue to get my money when I lose weight. Doesn't seem like this attitude is the best way to make money, but what do I know? Even if I was thin, I'd probably not be convinced to buy an overpriced brand because "only fit people get to wear it." That's just stupid and wasteful.

[@froggymuds]

The thing is, it's incredibly difficult to find high quality plus size workout clothes. Most ppl just end up buying on Amazon or smth, which is terrible quality. Lululemon has good quality activewear and is accessible. It makes sense why ppl would want to be able to buy it in a size that fits them

[@Rufio1975]

It's just more of inclusivity trend going on.. It gets old. Like girl scouts wanting to join the boyscouts.

[@seeya205]

Regardless of what people think, it just doesn't make sense, business wise to limit your customer base.

[@Rufio1975]

@@seeya205 It's their business but you missed be right today. There's more fat people than ever before.

[@Kwildcat13]

@@Rufio1975Girl Scouts are dumb the reason girls want to join Boy Scouts is they are actually taught skills duh

[@CandyWorld30]

You should talk about "Sephora Kids" and how they ruin makeup and skincare testers at the stores. Sephora is now popular among 10 year olds due to advertising targeting them and them being influenced on the internet. Sephora should have their target customers be adults.

[@CandyWorld30]

OMG what a coincidence I just checked while watching this video and you posted a video exactly about this 30 min ago

[@am1997artist]

It's what claires is for..

[@averygullach1795]

I completely see the other side but at the same time if all athletic brands only had sizes for fit people where are people who wanna start working out gonna get “athletic” clothes. Everyone should be able to buy nice athletic clothes they’re comfortable in, in their size to be able to move and workout comfortably.

[@ImARealHumanPerson]

Everything triggers large women. It turns out that you have a lot of free time to complain about everything when you don't waste time on personal health. Edit - Except the nice lady in the replies who is currently working on bettering herself.

[@dutchy213]

Everything is a trigger except eating too damn much.

[@teresainprogress8470]

I am a large woman, but I'm working on that. I need workout clothes, but I just buy from someone else. 🤷‍♀️

[@seeya205]

You also seem to have lots of time to complain. Are you a large person too?

[@Moonlight-rave]

Says the one literally complaining- I’m assuming you’re a large women? Just going off your logic

[@thekingsig2153]

New set looks awesome Brett! Can’t wait for a huge 2024 from you and all at the daily wire

[@RayBekk]

I love the new studio set up so so so much! It's beautiful!

[@grogueQ]

A new studio and now you're not blowing out your microphone anymore. Kudos to your staff.

[@Elegeia1]

I'm slim and athletic and Lululemon leggings still don't work for my body shape. Solution: I just buy from other brands 🙃

[@rogerelzenga4465]

as you should, and their CEO probably agrees with you a 100% ^^

[@54BiZZuRKS]

I’m 6’1”, 185 pounds, straight legged and male. Especially during athletic activities my thighs rub together and cause irritation. Even when I was 145 lbs, before I joined the military and gained 30lbs in 3 months, it was an issue. I always have two bald spots on my inner thighs where I get inflamed follicles and sometimes dermatitis. I have hyper-sensitive skin and it’s super annoying if not mildly painful. So thigh rubbing is not just a “chubby chick” or thick thigh thing. Thank the maker for boxer briefs and Tweezerman.

[@rayf6126]

I know it's a female thing but self wicking bra bands are great. There are probably smaller bands somewhere for sale.

[@krazionelove]

Monistat chafing cream for the win babe!

[@AssyTheNator]

Ranger panties got me thru my time on Active Duty a game changer.

[@BlueDauntless]

Use body glide. It’ll change your life. Hopefully it won’t irritate your skin though. It just sits on your skin, so it doesn’t absorb it.

[@54BiZZuRKS]

​@BlueDauntless , @krazionelove, @rayf6126 Thanks for the advice ladies! Branding has never bothered me. I'll use whatever works regardless of whether the bottle is pink or not. Of course I smell like pretty flowers a lot of the time, but hey, small sacrifice. I am surprised by all the replies though. Turns out, Brett has twice as many female fans as I previously thought.😉 Thnx again!

[@frostbittenskater995]

Happy New Year Brett! Love the new studio! ❤️

[@BrooklynnAlexx]

This new setup is everything! 🙌🏻

[@ericheaton642]

This is why I believe in “Necessary Fashion”. You should find clothing that flatters your body and makes you look good, along with being a good price. If you aren’t very athletic or well toned, then maybe buying lulu lemon isn’t a good idea. Same thing as if you’re a slim person, maybe you don’t need to buy Husky Jeans, because they won’t fit you and they won’t make you look good.

[@Jessibestie-tb9kw]

Or women could j wear what they want? 😕

[@ericheaton642]

@@Jessibestie-tb9kw nice try bot

[@Moonlight-rave]

That’s your opinion though, people can wear what they want and like how it looks on them. I couldn’t imagine caring what others wear on their body

[@Jessibestie-tb9kw]

Bro ur j mad cuz I am right, looking good 24/7 isn't A top priority for 99% of women

[@ericheaton642]

@@Jessibestie-tb9kw yeah, I’m absolutely seething, because you don’t want to find or where clothes that would flatter you. 🤦‍♂️ You can’t generalize 99% of Women and say they don’t care how they look, when it’s just you and a few others, sweetheart.

[@kaylarose9012]

So my first thought was, well I do get overweight people being a bit upset about it because just cause they are overweight now, doesn't mean they aren't hitting the gym to reach their target thinner weight. But then I looked on the actual website to see what sizes they actually sell (I've never bought from them, too expensive for me) and they still go to size 20! That's a pretty large person! If you're larger than that, you have bigger problems than not being able to buy lululemon. I have gained weight after high school that I can't seem to shake off and so now fit into an 8-10 depending on brand sizing and am categorised as "obese"..... there's still 5 or 6 sizes BIGGER than me available!!

[@seeya205]

So if you are over the size of 20, you shouldn't go to the gym?

[@kaylarose9012]

​@seeya205 it's not that they shouldn't go to the gym, but they are going to have to work their way down to be able to fit into lululemon. There's other brands out there who cater to plus size people.

[@TheBaumcm]

@@seeya205who says Lulu caters to gym goers as their only niche. It is actually, young professionals, looking for athleisure that can work in the office, at the golf course or the gym, AND have expendable income and a desire for status. Just like not all sneaker brands cater to the same demo, Lulu has a very carved out niche.

[@Beccaheckawatches]

I don’t wear this brand bc of the price tag, but definitely work hard to maintain a healthy body that is also fit AND able to fit these sizes.

[@CrayolaCoffeeBean]

Beautiful office and I LOVE that keyboard lol

[@annaclaire2370]

I kinda disagree. I think plus size people who want to work out and get better should have options too. If anything it’s just discouraging activeness. The whole point of athletic wear is to workout is it not?

[@TheBaumcm]

The whole point of this brand is exclusivity and status, not encouraging people. Their entire niche is mean girls with expendable income, basically. Also, this brand is based on athleisure and clothing that goes from the boardroom to the golf course to the gym.

[@leila.7754]

Why exactly do you need overpriced workout clothes though. Lululemon isn’t a right. It’s a luxury

[@douglascraig4785]

Every time I venture into J. Crew and Calvin Klein, I'm already aware that the only things that will fit me are socks, neck ties, and hats. I'm not mad at that. There are big and tall stores I can visit if I want clothes that'll fit me.

[@tiffanymoore6763]

They absolutely carry larger sizes On line.

[@shelbybouwman3870]

Whoever edits your videos, needs a raise😂. The inserted clips are just amazing!😂

[@trixsomethingsomething2095]

*Facebook Mom*

[@heyitsgabriel6965]

I love the new set up ! More lighting

[@aprilmcpherson-vanraalte5590]

My daughter and I have been watching your channel since the beginning. It has been amazing to see how much you've grown ❤

[@Guineadragon]

Love the new background! My dad had made a deal with me that is I read certain books (I’m a total bookworm) that he picked out and thought had important lessons for me to learn, he would pay me depending on the size and difficulty of the book. It was a great way I think for him to do that. I learned some very important lessons he really wanted me to learn, and I got a little bit of money out of it. So far I have read 1984 (which got me really excited when I spotted it in your background ), Atlas Shrugged, and Animal Farm. I’m excited to see which new ones he has picked out for me! Side note: he expected me to finish Atlas Shrugged about the end of my senior year. (I started it as a freshman) and I finished it in under a year so I really surprised him 😂

[@Snow-Willow]

I have somewhat mixed feelings about this. On the one hand, yes using fat models in an athletic brand is dumb, but on the other hand I wish more people would make decent and/or stylish athletic clothes for fats. As a fat of moderate size who's been working out more regularly for the past several months, one of the unexpectedly big struggles I had when I got started was finding clothes that 1) fit me and 2) doesn't make me look repulsive (eg skin tight things that show off rolls). So there do need to be work out/athletic gear for fats, I don't agree with him on that, but definitely yeah don't use fats to advertise athletic wear or glorify unhealth in a health brand.

[@samfisher3856]

There are so many other brands that already produce for plus size people. Lululemon can choose not to.

[@tony4534]

You make it then.

[@Snow-Willow]

@@tony4534 "you make it then" Ah yes, because a homeschool mom and freelancer totally has time and funds to just learn to sew and then get the fabric and make one's own clothing. Fck off, dude. That argument is stupid when the Libertarians do it and it's just as stupid when you use it too.

[@plspriska]

Torrid makes great workout gear for fats. And they great thing is they arent clothes designed for skinny people just sized up. They are designed for how fat peoples bodies are shaped.

[@Snow-Willow]

@@plspriska Thanks for the tip. That's actually reassuring to hear they're designed for the heavy shape, I hate that so many clothes are just sized up skinny clothes, 9 times out of 10 that just looks horrible on a fat person and nobody wants to see that. :P

[@suetelemmon]

Brett I'm LOVING the new set!!

[@natale_]

As a woman, I never understood, and still can't fathom, why women want to squeeze into a too small a size pant. I'd rather go up in size and be comfortable then have camel toe and be so uncomfortable!

[@DragonLandouter]

It's because they want attention from men. Loose shorts or sweats are much better for working out. But that's not what most ladies have been trained to focus on through introduction of "trends" that are only legitimate after being pushed for long enough time. Are womens bodies not sacred? Ya know.

[@lexnight8345]

.... s3x appeal.

[@yourregulartexan1113]

it makes the ass look bigger

[@Moonlight-rave]

Because they want validation and attention lol. It’s actually really pitiful

[@TheBaumcm]

@@Moonlight-ravethat’s why they’re worried about having a specific brand, to be honest. It’s not for the use but for the status signaling.

[@cowwhisperer]

Good point, we sell grass fed grass finished beef in Utah. Some people get mad at us for not having grain finished beef or for not shipping across the country, but that's not our thing. It is all about branding and finding your niche.

[@melodysgroi2293]

love your new set ♥

[@simply_edits6544]

The Ginny and Georgia clip had me rolling on the floor once again Brett you have cured my depression❤😭💀😂

[@VueiyVisarelli]

I'm overweight, but I'm in the process of _losing_ that weight. I think it's a good idea to have plus sized workout wear, but I also don't care if _Lululemon_ has it; I can buy it elsewhere. Lululemon is overpriced anyway, clearly aimed at rich housewives with the cash to spare. I care more about losing weight than I do about the _brand_ I'm wearing. Let 'em do what they want. 🤷‍♀ I think it's a stupid move, though: heavy women are the ones who _should_ be working out, lol! He could've marketed it by showing a big woman slowly _losing weight_ while wearing his product...but hey, his company, his decision, I guess (or not anymore, I guess...?). No skin off my back.

[@Kwildcat13]

I would say it’s not overpriced per other brands . Lululemon clothing actually lasts. I would rather spend money on clothes that last through months of workouts then pile and look terrible after I sweat . It was a CrossFit / yoga brand to start with !

[@TheBaumcm]

@@Kwildcat13but that is why it shouldn’t be marketed to those losing weight because they aren’t going to want to replace it every month or two at that price.

[@SaltedBadly]

How long have you been overweight?

[@KytiaLamour]

Your new set is amazing! The lighting. The props. The furniture. The colors. 10/10 love it! 🤩

[@jaypo34]

I agree with this 100%. The only thing that ever bothers me is the sizing difference. I can be a 1X from one company and the other company a 4X and its tight. But at the same time I don't go throwing a fit. If clothes don't fit then I just don't buy them.

[@sbffsbrarbrr]

I used to shop pretty regularly at Ann Taylor Loft because they carry a large assortment of petite clothing. A few years ago they had a splashy introduction of their plus size line. That line no longer exists on their website. I don't know why but the point is you cannot be everything to everyone. There is nothing wrong with niche markets.

[@luv2hmschl]

Ok, but a couple weeks ago, people were saying that fat people complaining about airplane seats need to put down the fork and start exercising. So now we’re mad about large people wearing workout clothes??? Saying this as a size 6 who walks and/or swims daily and eats fresh, unprocessed foods. Also for the cost of lululemon (which I don’t buy because it’s overpriced), I absolutely understand being annoyed about leggings being damaged by thighs rubbing. Hip angle plays a big part in that. Make a better quality product. 🤷‍♀️

[@doofuscawt]

The thing I would say is that you should use other brands if u r an overweight person

[@zibix4562]

and im probably larger than most people complaining and dropping. i wear shorts and tshirts at the gym

[@DianaMayeDesigns]

@@doofuscawt Would a sack work for you?

[@luv2hmschl]

@@doofuscawt ok, but the point is that people complain that overweight need to exercise, and then get mad when they wear exercise clothes. That’s not really fair.

[@luv2hmschl]

@@zibix4562 same, because it’s more cost efficient. But I don’t shame people who want to look cute while working out. Fat people feel judged enough at the gym, let them have cute clothes if it makes them feel better. Doesn’t impact me.

[@foxthroat3410]

New set looks gorgeous!!!!

[@JoshuaEdward12]

Cool video, My relationship of 5 years ended a month ago. The love of my life decided to leave me, I really love her so much I can’t stop thinking about her, I’ve tried my very best to get her back in my life, but to no avail, I’m frustrated, I don’t see my life with anyone else. I’ve done my best to get rid of the thoughts of her, but I can’t, I don’t know why I’m saying this here, I really miss her and just can’t stop thinking about her.

[@MalcolmM.Stanton-hy4jb]

its difficult to let go of someone you love, i was in a similar situation, my relationship of 12 years ended, but i couldn't just let her go i did all i could to get her back, i had to seek the help of a spiritual counsellor who helped me bring her back.

[@JoshuaEdward12]

Amazing, how did you get a spiritual counsellor, and how do i reach her?

[@MalcolmM.Stanton-hy4jb]

Her name is *Shelly renee white* , and she is a great spiritual counsellor who can bring back your ex

[@JoshuaEdward12]

Thank you for this valuable information, i just looked her up now online. impressive.

[@BlazeBourne]

​​@@JoshuaEdward12 y'all bots are getting more advanced lmfaoo

[@ariannawiniarski5889]

He has a point, and it is his company. But if larger women try to get healthy by working out, they are going to need workout clothes. I'm over 50 and before my hip surgery lost 70 pounds. Thankfully, I found workout clothes at Target.

[@AJ-jb1fg]

You don’t actually “need” workout clothes! Especially expensive ones. Shorts and a loose T-shirt work just fine.

[@TheBaumcm]

@@AJ-jb1fgI would disagree only on the fact that workout specific clothing has properties, UPF, anti chafe, and moisture wicking, that nonathletic wear does not, even if it is shorts and a tee.

[@TheBaumcm]

Losing weight is a byproduct of getting healthy, usually, and that means they are less likely to invest in Lulu, a pricey brand, when they may be downsizing or are just getting in. I dropped 45 pounds over 2 years and didn’t want to spend that much BECAUSE I was changing sizes frequently.

[@AJ-jb1fg]

@@TheBaumcm maybe those things can be helpful but not a necessity! LuLu is more for fashion than working out. For a work out, you need some space, some motivation and some hydration.

[@becorations1]

I just said the same thing above. I have chronic pain and gained way too much as a result. I’m trying to find a way to get in shape that my pain will allow. So, I do need athletic ware. That being said, Lululemon is way overpriced IMO. I’m all about old navy. lol

[@jonathanmundy5778]

I worked in retail for the Seattle Seahawks from 2007-09. We carried clothes that ran all the way up to a 6X. When people asked for anything larger, I told them we had grill covers.

[@seeya205]

Grow up!

[@peteranon8455]

@@seeya205 6xl should fit people who are 350 lbs. I'm against the "grow up" mentality when I actually believe that we need to make being over 300 lbs a legitimate moment where our society gets together and puts you in fat camp or finds out what is medically wrong with you.

[@seeya205]

@@peteranon8455 So if people don't agree with your life choices, we should be able to lock you up until you change your mind? That is a slippery slope! Be careful what you wish for!

[@Ada_12376]

I love the new set up but her old set up was just so comfy it kinda felt like home 😂😅

[@jean_1893]

Love this...lets keep this good stuff going all 2024!!❤🎉

[@nicholasmccalister8109]

I like the new set!!! Love watching your videos! Here’s to a wonderful year! 🥂🍾🎉

[@pnwvibes_]

Welcome back Brett! Congratulations on the Awsome new set!

[@itskristiialy]

Love the set!

[@adararelgnel2695]

I LOOOOVE THIS NEW SET!!!!

[@toteeth]

We have reached a point in society where people believe that "whataboutism" should be the norm, where they believe that everything should be for everyone, they have so little personality and character of their own that they need to be targeted by all the brands that exist in the world, and the worst part is that it is never enough, if your brand does not have the size 158XL then it is not inclusive enough. Lululemon has become more of an aesthetic than a brand for sports clothing that looks cute and is comfortable, I'm glad to know that there is someone who for once is putting the target audience as a priority instead of trying to be accommodating enough for these kind of insatiable people.

[@seeya205]

Regardless of what people think, it just doesn't make sense, business wise to limit your customer base.