TikTok Fashion Trends Are Taking Over

[@entropy5590]

Being in Gen Z, it has always bugged me how people follow trends online like literal sheep. But whenever I try bringing it up with other people my age, they never seem to think it's as big of a problem as I do. Thanks for pointing that out.

[@belleblackmedia1865]

SAME!! I never understood why people don’t form their own style and stick with it. I understand following a fun trend here or there but changing your whole wardrobe is excessive.

[@EvelynIngram-c2d]

Ikr like chill on the trends

[@Alex-gn6ii]

​@@belleblackmedia1865 form your own opinion?!?! What?!?! Create your own style and aesthetics?!? You must be crazy 🤣

[@darthseagraves]

😢

[@Bacchante]

They did the same thing in grade skool with fads

[@k4r1zm4]

I’m Italian (NOT) Italian-american), and i feel like mafia shouldn’t be glamourised too much. My parents know people whose lives were ruined by mafia. Where i live, everyone knows somebody who knows somebody, if you get what i mean. It’s very close to some people’s lives, and it’s ruined my country and rotten not only it’s politics but also it’s soil to the core. There’s a place in italy, “la terra dei fuochi”, that is not safe to cultivate due to how much illegal waste-dumping was done by the mafia there. I feel like it should not be glamourised, as it kills men, women, kids, countries.

[@cerrbverrx7617]

I live in Rockford, IL, which has a large Italian presence. It's amazing (and pathetic), on how many people still cling to that persona. It's like cool, way to glorify your criminal behavior and then simultaneously complain that the world is going to shit. People need to look in the mirror and see what they caused

[@Samantharichie1986]

I wholeheartedly agree with you. ❤ I don't really understand people's interest in the mafia or the mafia lifestyle.

[@water6006]

⁠​⁠@@Samantharichie1986I think it might have been / had something to do with “the godfather”

[@valentinogal781]

I am half Sicilian and find this offensive too.

[@sbrown8937]

Or the Sopranos​@@water6006

[@kyledriscollmusic]

as someone who basically dresses the same year after year it's so entertaining watching the trends pass by

[@Hi.-.art1233]

Same 😂

[@MrViggie37]

fr

[@mommamck]

Same😂😂 I’ve had the same style + clothes since high school. Comfort is my style, and I find no interest in trying to follow some kind of trend just.. because??

[@nninabrown]

ugh same I just wear the same clothes in different colours💅🏽@@mommamck

[@mommamck]

@@nninabrown I wear a lot of grey😂 and it’s not even on purpose. My husband brought it up to me back when we first started dating. He asked me why I wore so much grey, I said I didn’t, then I thought about it and said “…well. I guess I do. I don’t know!”😂

[@katyiscrazy1999]

i started to adopt some characteristics of the clean girl era bc it appeared at a time where i finally wanted to get my life together, i've started taking more care of myself and getting more organised for college, being careful with what i eat and looking more presentable since image is important in the business world. i don't really care what type of products they use, it's the overall meaning of getting ur act together that drew me into it. in a way i'm thankful bc at the beginning it really gave me inspiration to keep going.

[@mary_katie_9199]

There's too many people following trends. What we lack right now is style. Trends come and go. Style is eternal.

[@michellelarnard8661]

People now a days are always saying "do what makes you feel happy and unique", yet they indorse products and styles that you "need". Love that your covering this topic Brett!

[@josephesquivel4066]

They're forgetting the most important Mob Wife ascetics too: 38 Special J-frame Revolver, 22 Caliber Semi-Auto Chrome Pistol, and a Switchblade

[@GreasyCheetos]

They might be anti-2A though

[@varblased]

damn European mob wives are gonna struggle w that aspect :D

[@TheElegantPelican]

Don't forget the cigarette

[@Rick_Cleland]

*_BRETT COOPER 2038!!!_*

[@gwc_garage]

Youd be suprised ​@varblased there isn't as many in Europe but you can still find illegal sellers, it's even easier to get if you use the deep web but there's the risk of scams and fishing operations

[@stuartist]

The "Old Money Aesthetic" became popular when Succession was the big HBO show, and now mob wife is popular while HBO is promoting the Sopranos. Totally organic, I'm sure.

[@R.S_Howell]

'Quiet luxury' is the buzz term for it now, apparently. As if people with money have only just started avoiding garish clothing and logos.

[@ironbatman9689]

When they start promoting the next Joker, new clown trend

[@alwaysrootingfortheantihero123]

I love the “old money aesthetic” on Pinterest but Pinterest has less fleeting trends because you can manipulate the algorithm to give you what you want 😈

[@dr.philmcbill3931]

@@R.S_Howell It has always annoyed me that Gen-Z thinks they have the right to tell the rest of is how “old money” dresses. Teenagers who have only ever known middle class have no comprehension of what true “old money” is, but they sure act like the authority on the subject.

[@i.b.640]

That Show is 20 years years old, why do they Promoter it? 🤔 also: in goodfellas and Sopranos the wives are shown to be basically trash with a golden veneer (except for Angie after she starts working and being useful.

[@SG_BarrelRacing]

I love watching other people my age go crazy for new fashion trends, while I’m sitting here with 4 pairs of the exact same jeans, and only 7 shirts that I wear regularly 😂

[@StayArtsy]

Same. I literally wear the same sets of clothing over and over until they drop dead XD Then I go to the thrift stores to get some more

[@Mirage0318]

SAME! I have four or so outfits that I wear over and over again lol.

[@haneefahusain1]

It’s giving pre-great depression aka the roaring 20s. Everyone was trying to seem richer and more impressive than they were / spending outside of their needs

[@clicheguevara5282]

I can’t WAIT until people stop with the “iT’s GiViNg” crap. 😂

[@JohnGramer06]

@@clicheguevara5282agreed. Most Gen Z slang is really annoying. Because it all started in 2019-2022 with no meaning behind the change.

[@Maximus5775]

Interesting I’m starting to see that 😂it’s giving great gatsby vibes

[@DominantBtch]

@@clicheguevara5282 It's Givingggg pressed.

[@clicheguevara5282]

@@DominantBtch TFW your entire vocabulary consists of trendy buzzwords 😎

[@melodyexploring9753]

I’m a millennial so I can’t begin to understand the pressure or desire to share every part of my life on social media. I was entering high school when the whole MySpace “scene kid” style was trendy, but it was just that a passing trend, something you wore and eventually phased out of. It never completely consumed people’s whole lives. With these “aesthetics” it’s a complete shift in wardrobe, home decor, even personality. It just feels so fake and curated. How can you ever become your own individual when you buy into every shallow aesthetic trend?

[@roisingrant]

Um... most of the women featured in this video are 25+ which makes them young millennials. Gen Z are far worse and Gen Alpha is worse still, trust me

[@MikeTheD]

Yeah it seems pretty tragic for women at-large; the social media influence and women who are far more dependent on the “village” sentiment, which has always been a thing for women more than men. All the time, you see girls pretty much get swept off their feet with social media trends. It’s such a ridiculous and childish look at the least, but it can also be very tragic in a number of ways. We just need to be honest about female pitfalls just like we do with men. That’s literally almost illegal now.

[@jackiedoesntcare]

It wasn't a trend for me 😂 🖤

[@ThePhysicalReaction]

millenials grew up with infant internet, and remember the days of ICQ and msn messenger shit talk, and are technologically "vaccinated" in that way. We seen the shit and do not want.

[@Eyesight2]

I seem to remember Scene kids being SUPER consumers by being seen as scene. Good times.

[@HopeRush]

Idk why but I’m SICK of these “trends” and everyone trying to force themselves to be labeled by an “aesthetic”, can we not just be individuals ?😭

[@tobiasgriffin2289]

It’s the individuals who gain the respect of most normal people! They may be afraid to admit it but trust me I’m older and you see people come clean over the years about how they wished they just “kept it real”

[@steevs7912]

I'm glad I don't use tik tok but yeah idk. I'm glad to always be myself for the most part. I just can't afford the clothes I want. I'd be dressing in suits and ties every day I go out if I could afford it and to replace it when it's needed

[@MA-yc7pz]

Coquette is coming 😅

[@mothydududu]

My aesthetic ranges from preppy pink to hoodies and sweats , with goth, classic corporate and soccer mom in between. And i'm in my mid 20s. I put outfits together based on things I have and i've been wearing the same stuff since 2014 💀 I don't understand people basing their entire personality around outfits. Shows how shallow they are.

[@herbie_the_hillbillie_goat]

Turn off social media. Problem solved.

[@thatoneperson401]

We should start an aesthetic rivalry between Little House and English Regency. Maybe everyone will stay dressed in public.

[@thatoneperson401]

@@BloodSweatandFears just gotta make teams! Everybody wants to be on a team!

[@Jolene03]

Hahaha 😂😂 that is the BEST idea!!

[@asdisskagen6487]

Oh, man ... I ❤❤❤ this SO MUCH! 😂😂😂

[@mandarue5104]

LET'S GOOOOO!!!!

[@Xx.bygracethrufaith]

oooo im so in

[@asana_awakening]

As an “old” 33 year old 😂 my unsolicited advice to the “younger generation” is stop following trends, figure out who you are, & find your own style! You’ll be much happier and save some money lol

[@kral3046]

I'm a 21 year old z'er and would've thought you were a peer let alone "old" 😂

[@TheOpy83]

You are totally right. KIds are scared they will be bullied and made fun of if they "dare" to dress differently and show their uniqueness. And unfortunately they are not wrong.

[@priscillacastillo5619]

Right I’m just seeing ur comment but I just commented something so similar it’s so true they need to work on finding themselves

[@jtpcwife1486]

I agree

[@water6006]

As a “younger” gen z (15yo), I find all this so annoying, It’s just kind of like “oh neat Stacy, you can follow people’s style at a second’s notice”. Also because it’s bad for the environment, your wallet, and you don’t express your own style

[@ellesecox7870]

Thank you for this Brett! I have noticed how many people, girls & women especially, seem to all be dressing very similarly these days. I swear a lot more people used to have their own style. Now it seems like so many people all want to look the same and I will never understand it. Of course I like some of the trends that come around but I have and always will have my own style and I like that I have my own mind & don’t just follow the crowd all the time. Seems like too many people are still acting like sheeple these days lol. We need more independent thinkers!

[@godzillaboi0967]

Mob wife… I’m so thankful I got rid of all social media last April. These people are nuts.

[@AverageJoe483]

Technically KZbin is considered social media 😊

[@forsociopoliticalstuff2629]

@@AverageJoe483when people say social media, they typically mean sites like Facebook, Twitter, instagram, etc. KZbin in terms of perception is typically seen more as an entertainment platform, rather than social media.

[@ClaudeMarinGermainSavarydeJesu]

​@@forsociopoliticalstuff2629 No. Here, you don't have to base your statements on what people think, but only on facts. KZbin is indeed a social media.

[@ClaudeMarinGermainSavarydeJesu]

​@@forsociopoliticalstuff2629 And Instagram can also be regarded as an entertainment platform.

[@christinaguidry8250]

Since I was 12. My style has always been “what’s comfortable for me.” And being a mom in my own bubble of motherhood trends hadn’t phased any part of my life and I’m happy with that.

[@Charl_es19]

remember last year there was a trend about men thinking about the Roman Empire? Many on the social network were following this trend, today we don't even ask anymore, trends come and go, from now on in December several will appear that will then be forgotten and/or replaced by new ones

[@bradleyharris774]

That was a trend? I thought that whole Roman Empire thing was a meme or something.

[@cosas_de_gatos]

The Roman Empire thing is still everywhere tho

[@00wolf82]

I literally thought about the Roman empires yesterday, am i the problem

[@davidjarvie9546]

Arrrrgh now I'm thinking about the Roman empire.....help!!! Lol...😅😂😊

[@whasian1487]

Men still think about the roman empire. Women just stopped asking us about it.

[@francisp1]

I appreciate the minimalist outfit and minimal makeup in this video

[@divinusnobilite]

As a young single guy, I prefer this clean girl era look over most other things I have seen. Definitely much more attractive than hot mess summer. Guys are simple. We are attracted to girls who look clean, healthy, and approachable. All those signals tell us a woman can help us build a family and a degree of peace.

[@mortemtool1783]

Them wont even look at you if you aint aesthetic, js

[@petscraftsandwonderfulthin1279]

Yeah, the clean girl at least created good habits. But finding someone who is genuine, and not just playing the role for a while is the tricky part. Lol. I'm glad you have good standards. Stay that way!

[@cw6795]

But these women are easily influenced and are still just following a trend. RUN AWAY from these women.

[@CJOMTL]

True

[@cerrbverrx7617]

@@mortemtool1783 Probably don't want women like that anyway, js.

[@novaedwards7740]

What's really fun is when you live in a little back hills town and you've never heard of any of this/ seen any of this and your aesthetic is literally whatever has less hay on it from feeding the animals.

[@MeteoricMist]

Your absolute must haves for the season: 1.) Heavy coat 2.) Long sleeved shirts 3.) Overalls 4.) Insulated gloves 5.) Thermal underwear 6.) Winter boots 7.) Tube socks Now you’re ready to not die from hypothermia.

[@alexiatrott2714]

Yep. There’s my survival list for living in North Dakota😅 to be fair, I have some gorgeous hand-me-down fur coats/shawls that I would love to wear, but where tf would I dress that nicely to? I wish I had occasions to dress nicer

[@e.c.5994]

Yep. I dress for the weather, not for style. I do try to get good quality clothes, but that's so they'll last longer. I like it when clothes fit properly, but for me, form follows function.

[@Caden-fe9qr]

@@alexiatrott2714fellow north dakotian here, it is way too cold this winter.🥶

[@ВладимирКруглов-к9о]

Hey what are you talking about? Isn't it the global warming on our doorstep? Isn't it?!

[@herbie_the_hillbillie_goat]

You have to put "cute" and "really cute" before everything. 😁

[@nickilubra3981]

The way you described wearing your Mom’s fur coat is EXACTLY how I view and others SHOULD view trends. They are meant for more options, fun and inspiration…add on’s, to try new stuff and so on. They are not and never were meant to create a WHOLE lifestyle around and or put yourself in a box. The obsession with building your entire life into one aesthetic is mind boggling to me….With that being said there are people who are genuinely geared towards one style which is fine if it’s a genuine interest but even than it’s a collection of different stuff throughout the years and it’s because they truly like it and are naturally drawn to it. They don’t throw away all their stuff because social media told them to and then buy all new belongings to fit into the new style. It’s the follow the leader mentality and not being able to think for yourself, not even knowing who you are or what you truly like is what scares me the most about all of this. YIKES 😬

[@alwaysrootingfortheantihero123]

Trends as inspiration > trends as rules

[@kr0wn.aSSaSSin]

When I was a teen in the 90s-00s, u picked a certain type of style u identified with & u stuck it’s it. But because it was who u are. Music, lifestyle & firend groups obviously played a huge part. If u dared stray, be prepared to be shunned by ur friends. For my group of friends it was Alternative/Grunge. But young people these days have NO IDEA who they are!! They’re this one week, that the next. They have no clue about music, only what’s playing or trending on Tik Tok. It’s sad & strange.

[@nickilubra3981]

@@kr0wn.aSSaSSin yes and there was so much more meaning to everything. Nowadays there doesn’t seem to be any meaning or value. People are blindly watching commercials, because that’s what they really are, on youtube and tik tok and buying everything being sold to them without thinking anything about it. It’s sad and scary. It also sucks that KZbin turned into one big advertisement because it truly wasn’t like that when it first came out.

[@saramcclernan]

Love what you had to say about self care and consumerism. We buy too much and support too many big businesses rather than small local businesses. I'm glad to see that thrifting is becoming trendy.

[@vanessaboilmusumeci7760]

I haven’t seen the full video but all I’m gonna say is I’ve been a clean girl at my core since 2019 and really found my style in 2020. I still do love simple pops of colour paired with neutral items. But I’ve never been a fan of overly done make up and sleek back hair suits me and it’s practical. My wardrobe is full of more classic pieces that I can mix and match and won’t have to update very often unless I find an item I’m missing. I loved seeing the trend on socials because I was finding outfit, hair and makeup inspo I could do using items I have. I kinda hate how it became mainstream and a trend when it’s just about being more natural and classical as opposed to using consumerism to say you need these items to be cool. Idc what trend comes next I’ll always be a clean girl because it’s what makes me feel like well me.

[@CharlanaJo]

I've worn "VSCO girl,coastal cowgirl, Coquette,old money,preppy,mob wife,shabby chic aesthetics" since I was 10 & was absolutely ridiculed for it. NOW it's this huge trend 😂 I assumed I was just dressing normally. I can't pick one thing,never have been able to do so & never will. As for Mob wife trend....mob wives don't tell you their mob wives 😂

[@BloodSweatandFears]

Yup I’ve been into the librarian chic thing for over a decade but now it’s “dark academia” 😂😂

[@Jane-ow7sr]

They always go for mob wife or assassin or whatever when in reality those types of people will dress as shabby and plainer than you not to mention they don't fucking talk about it.

[@MagpieMalone]

They're ❤

[@lumindina699]

I was waiting for this style to come back. I knew it was getting hard for the loosey goosey girls to keep looking fresh and clean when they sleep around and get all messed up!

[@joannaholden943]

I know! I realized a few years ago that I had always dressed "cottagecore" and it finally came into trend...and now we're onto this...🤦

[@scoot5342]

To the "girlies" that are seriously following these "trends," pls get a life free of the internet. Thanks Brett. Keep shining

[@MrAwesome457]

Imagine thinking people are going to change their whole life and personality just the great all powerful Scoot told them to. Please get the fuck over yourself. It is not your place to dictate what others do with their lives.

[@smithusa321]

It is instantly apparent that they live on TikTok and Instagram. They all look the same.

[@shanemcgaley8322]

I got sick in my mouth when I seen "girlies" even though its used ironically.

[@lollipopsfordays3610]

I hate pretty much every single piece of slang from this generation.

[@moon_0207]

I accidentally follow a trend ig. I do the clean old money look and I didn’t even know it was a trend. I do have a slightly different style tho. I LOVE embroidery. These days the trend is simple, plain, clean look, but I love the art of complex embroidery and textures so I add that into my personal style. I just cherry pick what I like and put my own little twist on it.

[@MilahMoore]

Ngl I did kinda like the clean girl era. I don’t like all the spending it encouraged but I did like how it encouraged women to be clean and organized. I don’t agree with the majority of the trend such as the spending and material items that you “need” in order to achieve it but it did have some good aspects to it.

[@redwhiteandlu5839]

Brett this video is wonderful! Thank you for talking about how trends can be very expensive to keep up with one. Much less the changing times. As a side note I have always admired the way you dress and put yourself together for your videos. Which just makes hearing this particular topic talked about by you that much better.

[@S_bani]

A very big thank you to Cooper and her team! I'm turning 18 and literally, my TikTok is FLOODED with these trends! I was starting to feel left out and strange. But really, I am my own person with my own taste and I need to exercise that!❤

[@FlynnMorrow81]

I'm old (36). I have four kids. Facebook was the cool thing that influenced me (the other moms especially). When I quit Facebook three years ago, I became more of my own person. Maybe dropkick tiktok? All the best to you!

[@clicheguevara5282]

Delete social media (ESPECIALLY Tik Tok) and your mental health will increase by a lot.

[@S_bani]

@@FlynnMorrow81 thank you!❤️

[@S_bani]

@@clicheguevara5282 thank you!❤️

[@mica4977]

I enjoy this temp setting/studio & her energy. Gives it a "chatting with my friend" vibe

[@Linnea2264meetspenelopie]

I love how my normal dress up attire for the last 10 years is all of a sudden called mob wife, been doing the furs and heels and patterns forever and nobody batted an eye then here I am doing a pickup order takeout for my husband and I last night and I see a table of people audibly start telling each other I must be a celebrity because the way I’m dressed, I dress classic to myself. Mob wife, is just classic mom having a hangover and needing to still get out and be about. lol love the video!

[@drwombat]

And then spaghetti fell out of your pocket... Cool story bro.

[@lrzleeromanovski8714]

@@drwombathahaha this made me laugh too hard

[@drwombat]

@@lrzleeromanovski8714 "I dress classic to myself" what is wrong with women?

[@emom2]

I’m 40 and never followed a trend in my life. My trend is buying clothes on sale and wearing my makeup however I want. Changing your entire life to meet a trend is insane. I will say I’m not mad about the clean girl era being over….so boring for someone like me…more color more happiness. My style does lean boho/rocker.

[@thefloatingshoppinglist9994]

People make themselves go broke for these trends. It’s insane. Just be yourself fr.

[@Zalerinae0491]

It makes me feel good that ive always been the alternative dressed girl. I dont feel the stress of having to change my wardrobe every 6 months because something else came into style. I wear what makes me happy and i dont care whats in style.

[@TinaLee-s6r]

My aesthetic is just me lol vintage, cottage core , crazy plant lady and cozy all meshed together 🤣 and our home is adorable

[@myrasherrill777]

I’m pretty much the same way except I just call it “me-core”😅

[@K0HAKU_97]

Yup I’m still on the Cottagecore/Grandmacore train, except with a more tomboy lean since I like pixie cuts and pants ❤

[@avengingangel7929]

Brett always looks adorable and “in style” without being crazy “on trend”. Idk about you all but I don’t like looking back at myself and cringing because I was in my ___ era. My life is so peaceful since getting off social media. 100 percent recommend.

[@mountainfarmersa887]

Yep

[@TurkTigg]

I remember the first time Facebook reminded me of something I had said the previous year...😅

[@Katie-zh8cg]

Slightly off topic but I am loving Brett's minimal makeup. So beautiful

[@conysdream]

I love you, Brett. You're the best friend's advice we all need to hear.

[@SolusinPluvia]

Love the setup, it looks brighter and more natural than the usual one

[@tedcadillac1388]

I used to own a clothing store and when I went to the trade shows to buy for next season I always wondered how all the companies were on the same page telling me what was going to be popular next season. How do they know what is going to be popular? Then I realized that the fashion industry are changing the trends every year to make people buy new clothes and they are making a new fashion or trend popular by telling every store what to buy and putting celebrities into the new fashions, so you see celebrities wearing the stuff that all the stores are stocking now. It works better on women than men... If I had last years women's clothing they would all know that it wasn't the right colour or style for this year, but I could sell 2 year old men's clothing and they would buy it as long as they thought it looked cool. Most people don't buy clothes out of necessity cuz their old clothes wore out, they buy for fashion so they don't get left behind, and they throw their old clothes out. Planned obsolescence. But there are only so many trends so the old ones come back again one day (retro) so I just wear 20 year old clothes and I'm usually just ahead of the "new" fashion.

[@fosterkitteneos]

Only time I learn about trends is watching stuff on YT. Yes I have socials but I only watch people that I want to watch. I don’t focus on any other stuff. We are living in a time where some people feel the need to be part of the current trends all the time. Instead of just being yourself and do what you want to do not base on trends.

[@xandercruz900]

" We are living in a time where some people feel the need to be part of the current trends all the time." As opposed to the good old days....where this was not a thing at all. no sir.....

[@陈kopo]

yeah samee i had no clue these were trending until now lmao

[@thatexcalifornian6124]

The one aesthetic that has drawn me in like a magnet and that I’ll probably stick with is Whimsigothic. It’s basically a lot of dark floral skirts and dresses, bell sleeves, velvets, booties, and gothic jewelry! I’m ready trying to work on it for every season and I can easily thrift a good chunk of the pieces I want. I already have this gorgeous vintage 90s purple skirt

[@madelinelamunyon7215]

I really like that trend too I kinda mix it with cottagecore, a little bit to almost give it a dark cottagecore. I’m also hanging on to the Dark Academia trend too from 2020 I love the look of it and the aesthetic of it and it its so versatile.

[@icantthinkofascreenname3064]

I listen for mindless entertainment, the trend nonsense reminds me of the Lemony Snicket books in the Series of Unfortunate Events when they go to live with the Squalors because “orphans were in”. I can’t imagine wasting one second on current trends, I’ve been wearing comfy jeans & tshirts since I was old enough to choose my own clothes and I’m still quite happy wearing them with no makeup, ponytails & trucker caps at 30. My fiance is very glad that I don’t waste money shopping for nonsense or worrying about wardrobe changes. I still wear clothes I bought 16+ years ago, they’re still clean and not worn out.

[@theattackofthewatermelon1336]

You have the best transitions to your sponsors. love your content, keep it up!

[@Storm17ify]

Just a couple of years ago, I tried to find my own style that I liked. I wasn't trying to follow trends but just finding things that made me more comfortable and feminine. Now I'm 29 years old and I'm still trying to upgrade myself, not because of a trend but because I'm due for one. But without putting a dent in your wallet. I do agree with Brett, work with what you have.

[@natale_]

I think what's the most obnoxious is calling cleaning on a Sunday as...a reset. 😵‍💫

[@mslisadianemorse]

I just call that life.

[@MikeTheD]

Haha so true. That’s very “this generation”, isn’t it. It’s just frigging Sunday cleaning like EVERY generation has done, but they’re special and new and have to add their little vandalism touch to everything established

[@danfry1669]

I'm glad I'm old and don't need trends.

[@MsQ275]

amen

[@kellyhughart9600]

I'm 55 years old, and I don't need trends, either. I'm perfectly content to just be myself, and not play "Follow The Leader."

[@nushie5635]

I thought Furs were a big No No 😂 what are animal activists gonna say..and no vintage coats are not made with fake fur

[@xandercruz900]

Gawd, can some of you stop fronting like when we were young we didnt follow trends?

[@DarkPrince784]

You’re in your “elderly era”.

[@jedisarah501st]

I absolutely love the more natural makeup look 😍😍

[@mountainfarmersa887]

This is a very good and important video. Thanks Brett, you are a good example of someone who takes care of their appearance and doesn't overdo it. Trends are cool and all but be unique and don't waste money on a lot of crap.

[@GabrielaPepe-nm6wg]

As someone who doesn’t use tik tok I have no idea of these “trends” but it just seems so silly to me and reminds me of my high school days where all the girls needed to be wearing Abercrombie and had that certain look to be cool.

[@matthewsinclair507]

Although most trends are trash and forgettable, its what often times defines an era. Most people look back at the 80"s and 90's and laugh and reminisce about those trends. However, it's part of the nostalgia we feel while we are growing up. The world is weird, and I'm glad we have these weird, random trends. It keeps things lighthearted. It gives us something to look back at and laugh, tease each other about, and realize that we can all be victims of the times.

[@matthewsinclair507]

@user-nx5ex1wh1f I think you are forgetting the impact of MTV at the time. That was the social media of the era.

[@greypilgrim228]

@user-nx5ex1wh1f Yep, trends in fashion used to define several years, now with the rubbish on tiktok and social media people go through trends like hot dinners, they're more gimmicks or fads than actual era defining trends. In ten years time nobody will ever remember these things because they're just ridiculous and seen by less than 2% of the population on twitter and tiktok that thinks what they have to say is relevant.

[@sirraf23]

​@@matthewsinclair507MTV didn't come around until the 80s. How do you explain the 20s, 40s, 50s, 60s, and 70s? Everyone of those have very distinguishable fashion trends and television wasn't even around for a few of them. Not to mention the fact that the trends lasted for an entire decade, not 2 short years like these tiktok trends.

[@Badgerpapa]

The "mob Wife" look is just Fran from The Nanny. The look of Fran has never gone away as adorable.

[@lauravd3113]

"Victoria, you don't need to keep up." Preach, Brett. Preach.

[@rachelpredicts]

Brett Cooper is so wise. Her advice at the end is GOLDEN.

[@IanTalksHotTakes]

I already wear what I want. I love old vintage sweaters, 80s and 90s. People may give me stares for the wacky designs but I don’t care, I dress the way I like.

[@xandercruz900]

Wearing vintage clothes is a trend itself.

[@IanTalksHotTakes]

@@xandercruz900 definitely not the things I’m getting 😅

[@reckersworld9351]

I love how Brett does a video about how to dress trendy while wearing a trucker looking sleeveless t-shirt that says Wilie's. Awesome!

[@dchawk81]

It's a motorcycle shirt but yeah.

[@reckersworld9351]

@@dchawk81 just shows I know nothing about fashion lol... but yeah, she's great.

[@dchawk81]

@@reckersworld9351 lmao. It says motorcycle right on it. But yeah she's pretty awesome.

[@entwifey]

I’m in my Duluth trading company Era and have been since 2017 when I realized they make the best mom clothes that stay exactly where they are supposed to.

[@sillyswan3677]

I love the editor's take on Brett's description of the "necessities" for the clean girl products. 😂

[@courtneyw.3754]

The Stanley cup 😂

[@Spicylemon05]

You're the best haha! You just made a summary of how trends take so much part of our lives. I'm french and it is the same. They literally all look the same, this is truly annoying! It seems like they have all the same personalities. They just can't embrace theirselves, it is kind of scary, btw. As a result, I decided to wear my hair natural, super fluffy and curly and i put on silver jewellery. Last year, i used to do the same hairstyle, as you show on your videos, and my hair lost so much of its strength.

[@myco_enthusiast]

I'm just trying to highlight my natural features through my season palette and body type 😂 that never goes out of style. And really, if you dress for your own features, it's more affordable and simple. Honestly, for someone who doesn't like to shop, have a color palette and fabric/cuts to suite you specifically helps narrow down my options.

[@chloeb487]

Same, like a bought a coat this fall that I thought was fun and classy and will last years. I could see my Nana wearing it, but it looks good on me as a college student too. It’s red so it’s fun, but it’s cut classy so I wouldn’t be ashamed to wear it to an interview. I plan to wear it for years because it suits me.

[@elizabethfenelon7922]

100% was looking for this comment! Romantic shaped and soft autumn hued here! 😂

[@myco_enthusiast]

@@elizabethfenelon7922 yes! Soft Natural and true autumn 🍁 honestly, I enjoy the colors in my season so it's a huge blessing.

[@kristinasurratt168]

What in the world? Trends used to be certain brands, wearing clothes a certain way (popping collars, shoulder pads, pegging the legs of your jeans), types of jewelry, etc., now it’s a whole wardrobe or lifestyle change? People are so empty and sad.

[@shanekeenaNYC]

A trend is that which occurs at a more frequent rate.

[@LiamColeman-Halla-yq2jl]

Are you married or do you have a boyfriend?

[@xandercruz900]

*"What in the world? Trends used to be certain brands, wearing clothes a certain way (popping collars, shoulder pads, pegging the legs of your jeans), types of jewelry, etc., now it’s a whole wardrobe or lifestyle change?"* Yeah.....like it was then as well.

[@asiaizzard3791]

As genz and a mom of 3. I myself have been looking into the Fran from the Nanny aesthetic which seems kinda close to the mob wife but still different. Im so close to getting my closet to this

[@bre.kafka13]

I love her looks!

[@bumbleb4226]

Your makeup looks so nice, you look so pretty in this episode ❤️ and always

[@Goatfarmer93]

I'm just hoping the mob wife trend will bring back color into the stores! As someone who looks literally dead in the beige neutrals it has been ridiculously hard to find anything with actual good colors the last couple of years!

[@paulayakubu9964]

can we just take a moment to appreciate how Brett Cooper always perfectly infses ads to her videos

[@leto-nl]

Another appreciate the creator both? those bots always want us to take a moment and appreciate lol

[@paulayakubu9964]

@@leto-nl who are you calling a bot bruh😑

[@robertathompsonzellmer2027]

I like the idea of people just finding and being themselves. Be unique not a cookie cutter replica.

[@elenymm]

Your thumbnail game is insane! Good job to whoever is doing them

[@michaellemasters7173]

Gen Z is the poster child of rampant over consumerism

[@Samantharichie1986]

I love your message Brett Cooper. I love how you always encourage us to just be who we are rather than trying to mold ourselves into something that we're not just for the sake of "fitting in." Me personally, I love to play dress up with different styles. I have some 1950s style dresses that I love, but I'm also starting to really enjoy the clean girl aesthetic as well. I think it's all in the name of fun ❤

[@bbhdd6181]

editor is being a menace with the image inserts

[@TwattWaffleWhitney]

4 years ago, I replaced all my clothes with black. It was just me done with trying to figure out what to wear. All my shirts and tshirts are cotton plain black. My jeans are all black. Leggings all cotton black. I've had all those same clothes for 4 years and it's been awesome not worrying about what wear

[@athenathegreatandpowerful6365]

Yeah but then you hit the purple black, green black, midnight, light black dark black, deep black, darkest black, that black maxi you've been wearing for 10 years because it's comfy AND looks great on but it's starting to shade into dark charcoal so you're starting to seriously consider going out and buying 10 bottles of Rit (because the boxes are just NOT) just to bring it back. I'm there and have been since forever.

[@Duhfuk]

Living in Florida it was to hot for mostly everything. Now I’m board shorts and ts (everything is black as well)

[@athenathegreatandpowerful6365]

@@Duhfuk I'm in Central Florida and wear cotton maxi skirts, long sleeve tees/cotton blouses, sandals and carry a black golf umbrella. Cover your skin and keep the sun off it. Much cooler than shorts and a tee shirt.

[@TheCornDavis]

I did like the clean girl aesthetic just because i like not having to do a million steps in my makeup routine lol but the whole buying house stuff and completely purging everything that isn't clean girl was insane! Just like i liked minimalism cause im lazy and would rather have simple stuff and multipurpose items but the extreme was just that, extreme! It's insane how easily swayed people's identities can be just by a simple trend.

[@WoodysFx]

seal skin clothing should become a trend, it's very functional and supports fisheries and coastal economies.

[@TheObliviousF]

I am a metal head, i listen to mostly metal music, wear band shirts and plain shorts, or denim jeans. I like what I like what I wear because it's comfortable and simple to put together. I dont understand trend following, like in this video or the plague of people being rude to other people because of the type of music they listen to,I especially see it on the metal scene but I know it happens everywhere else. I guess my point of this thing is, why can't you be yourself and not think you have to fit in. Just be you

[@skoots4boots663]

Brett casually exposing Caleb throughout the video is actually hilarious

[@oliviaboyd]

Personally I love the combination of old money and coquettte because I love elegance and beauty (and pink), but I enjoy the "clean girl" aesthetic for its focus on skincare and fitness. I generally don’t move with the trends though haha I just hope all these girls find their fit and stay there. It seems like they are searching for their style and haven't quite found what feels right for them yet. There's no harm in trying different styles out, but maybe they should be doing it in a way that involves less consumerism :)

[@vincedibona4687]

I remember finally getting to pick my own clothes as a teenager. I went with the “jeans and a t-shirt” look. I have stuck with that ever since, for decades now. It has never been top of the fashion tier, but it has never gone out of style. Solid color shirts, rare is a design or logo. I went with pocketed t’s at first but realized I never used the pocket, so why have it? Oh, I have khakis and some button-ups, black and black slacks for my funeral attire, but yeah - jeans and a t-shirt. It just works.

[@whasian1487]

Timeless fashion

[@jenniferpearce1052]

I'm also all about jeans and a tshirt, but I love t shirts from vacations, ones with cute pictures or silly slogans, or all of the above. Styled with no belt, the same purse every day, a coat/jacket of the right weight for the weather. I think I've aged out of caring too much about my outfits.

[@lizziesmithestrada]

Im 25 years old and never really followed trends. My mom was a huge influence on me as a teen because she always gave me perspective on trends and how some of the things suggested would be out of fashion in little to no time. She always says I should buy stuff I really like rather than jumping into trends. She's taught me how to regulate my impulse purchasing tendency. I only once fell into "buying because it's trendy". Around 2010-2012, I bought neon colored clothes because I thought they were trendy. When they went out of fashion I couldn't even look at those clothes because I truly didn't like them. I was in my preteen/young teen years, but it was then that I realized the power advertisements, trends and celebrities had to make us think something that I honestly found icky could be flattering or fashionable. I now thank my mom for all those clothes she wouldn't let me wear because she thought they were inappropriate or tasteless. She had the wisdom I lacked back then. I think teens are especially at risk of falling into trends and into a splurging lifestyle because they are learning to connect with the world and are much more susceptible to influence. I see it with my cousin who's a teen and is always trying to be "in style." She struggles with impulse purchasing at such a young age. I think it is very important to have a good relationship with your own style so that you can buy clothes you feel comfortable and confident with. I now laugh at the TikTok trends and aesthetics because they are ever-changing and sometimes it's hilarious how far apart one style is from another. Here in Argentina, people are raving about Coquette Girl aesthetic. Last year, clean girl was everything, and a couple of years back, the motorcycle-leather-all black aesthetic was everything. Maybe it's because it's summer, but the "mob wife" aesthetic did not reach us yet. I don't know if it'll help anyone (it certainly has helped me) but the best advice I heard for people who don't know what clothes to buy (like the people more likely to impulsively jump into any trend TikTok suggests) is to: - pay attention to those things you like about your appearance and how to emphasize them through your clothes. - ask yourself what you want your image to convey. - find your basic, timeless pieces. - buy good quality clothes that will last a lifetime (or more). I have clothes that belonged to my mother or grandmothers and they are in really good conditions mainly because the textiles are good (think 100% of one textile). Maybe they are more expensive, but in the long run, it pays off because you buy much less clothes than if you follow trends. - Find your neutral colors (colors you like to wear and how they combine with each other). - Don't impulse buy (go to the shopping and walk around). Think about what you really need in your wardrobe. I truly think people who always jump into trends don't have good quality, long lasting, timeless clothes that correspond to their style. Because when I started doing this with my clothes (I am still doing it), it became much easier to realize what I truly like in fashion.

[@alethiastafford6061]

I’ve only dressed one way, modern crossed with vintage 50’s/80’s. I love rock n roll, the leather, the animal print, etc. and the pink ladies get up☺️☺️

[@Big_Tony_Speaks]

Do your own thing. Be your own person. Don't follow trends. Be an individual. You know what you actually like, do that. You want clout? You want attention? Go against the trends. Be yourself.

[@SkriLLex22525]

queer kids are pretty zesty these days anywayssss

[@martoon989]

Living your life according to an app is a straight way to insanity for sure😂

[@angelle_rose]

It's very cult like 😅

[@Ben9263Thurber]

So I guess someone should push the "comfortable girl" trend. That one I'd go for for the girls in my life. Brett, you should be the one to lead it.

[@nbla39]

I call it "living the soft life" lol

[@MikeTheD]

All these women need to do is freaking relax yeah, and be cool. This junk is such a ridiculous and vain look, and tons of people instantly judge you. Women who behave this way are immediately moved into a separate, unserious classification.

[@kw217]

Your videos are so refreshing x

[@hillarycourchaine6829]

I'm a millennial, born I 93 and raised as a Gen X I never cared for trends that are like this. I prefer wearing tank tops or t shirts and jeans . Sometimes if I wanna go full out I like to dress like a rockstar that's just me and it makes me feel confident as f**ck Other times I dress like you Brett, no makeup on just casual and chill. Also, I absolutely love your videos and your channel, you're awesome

[@taeganann5084]

so exhausting when i try so hard to be oblivious and all my friends are just trend hoppers and consumers,,, leave me alone!!

[@LouStarry]

Also, what cracks me up, is when ppl talk about the environment but change their wardrobe every 6 months … where you think those clothes go?

[@FronkLero]

Brett cooper keeps me young and informed

[@reginaphalange9316]

I’m surprised they’re not doing a “Hamas girl” winter.

[@isabella2513]

It’s wild seeing people change their personalities to fit a ‘trend’

[@brianburgess3231]

the cult of personality? .. or for (biological) females 'personalities' .. as most have at least 10

[@JohnAnderson-ev3lp]

Mindless girls download a new personality every season.

[@avengingangel7929]

The transition for the add in this one was flawless.

[@clintonm2357]

I am so glad I’m a guy. I have had the same leather jacket since 1995, and now my son is wearing it. Wrangler jeans and Wolverine work boots, replaced as they wear out. No trends, ever. I’ve had the same haircut for 30 years… it was even “in style” once!

[@jaclyn.jenkins]

i’m 32 years old and i can 100% honestly say that i’ve never tried or followed a single trend in my entire life. just not for me. i wear what makes me happy and what’s comfortable to me. i really couldn’t care less about trends.

[@joyridinYT]

Brett you look so cute when you do you makeup this way! 🥰 I’ve always like the heavier makeup on the set, but this: *chefs kiss* 🤌🏽

[@sabellabreeze8960]

the clean girl aesthetic has actually changed my life because it helped me become organized and stay organized

[@Sox987]

Being Generation "Much Older than Most of You"... I love this analysis. So many trends come and go to conform. Brett, you are correct - just dress in a way that you feel comfortable!

[@TheFirBall]

The Reacher Challenge trend is pretty cool Big guys going to Goodwill and buying bad ass clothes om the cheap.

[@spanglishvlogscmj]

I love your channel. Perioddddd!

[@debbyowens1493]

Victoria, you don’t need to keep up I loved that phrase.

[@KeminaKelvin]

I think I'm entering to "my I don't give f@ck about this trends era". Thanks for asking. 🤣

[@meghan8020]

Omg me toooooo. How do these people have the time and money for this shit.