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Explore the unveiling of luxury at Garsnett Beacon Candle Co. with our latest video, "Luxury Shift: Adapting Our Candle Business for High-End Clients at Our New Store." Uncover the invaluable insights gained during the grand opening of our third location, where the unique spending behaviors and preferences for high-end candles among our new clientele inspired a strategic shift in our offerings. I'll discuss how we're leveraging these findings to introduce upscale, premium candles, working with quality supplies from Makesy and Dulceria to quickly develop and launch products that cater to upscale market demands.