LWT ident parade

What made watching ITV in the 70s, 80s and 90s bearable :)

[@WarhawkBeyond2040]

When you saw the LWT logo show up after the ITV news concluded, you knew it meant one thing: the weekend had begun. Good memories of my childhood

[@judet5426]

I grew up in London and loved Thames and LWT. All the regions had great programmes to share back then.

[@ahsenkhan5386]

exactly

[@norman9792]

Spot on.

[@rajnirvan3336]

0:21 was my favourite. Always remember start up of Russ Abbott's Madhouse, Play Your Cards Right. Whenever LWT started at 5 15 meant the weekend has officially started. Loved the handover as well from Thames

[@jimbo6059]

Think it was early 70s.

[@rajnirvan3336]

@@jimbo6059 1968 was inaugural year of LWT. As you might remember in 1998 they celebrated 30 years

[@jimbo6059]

@@rajnirvan3336 stopped watching by then as tv was going downhill. It was late 60s as Thames was formed at the same time.

[@darrenc2721]

Yeah, we would have fish and chips and settle down for play your cards right and the gentle touch...

[@anthonyglee1710]

Miss LWT. You knew the weekend was here. The continuity announcers were always so upbeat, esp Trish (if my memory serves me right!)

[@ricrestrepo5983]

Gonna cry..

[@kevinm449]

0:21 Definitely part of my childhood 🥹

[@jahno7154]

Weekend television just ain't the without these iconic idents.

[@JulianusMaximianus]

I remember Friday nights, watching telly after school, and guess what? Telly was actually worth watching back then! It's utter horse shit now hence my presence on KZbin.

[@GallopCrush]

Julianus Maximianus shows like you bet

[@tinytonymaloney7832]

I totally agree although the crappy adverts on KZbin have ruined it.

[@DonkeykongSw2]

KZbin is currently sht also. It used to be much better before 2014.

[@gbhxu]

@@tinytonymaloney7832 Us Adblock Plus to get rid of most of them

[@darrenc2721]

I feel the same, some great memories. Weekends are just not the same!

[@adrianfox9431]

Love the tape warble at the start of the third one.

[@jadsi]

I don’t

[@marnanel]

I do

[@fusionsuper]

"This is LWT, Your Weekend ITV!" That slogan will remain in my head for a long time.

[@gallafey]

LWT was the king of weekend entertainment London's Burning , The Professionals Dempsy And Makepeace Game For A Laugh I could go on

[@Bertie_Ahern]

1:30 was probably my all-time favourite of all the ITV idents

[@poobum9857]

love that very British sound of grandure dadada dahh dadada dahh!

[@ooeyb]

Isn't it interesting that the idents have generally got progressively worse? Bring back the river idents and all regional idents I say.

[@itsjemmabond]

ooey Lastb How can they bring them back when LWT no longer exists?

[@johnmacleod4481]

I agree wholeheartedly bring them back to stay late lamented idents of ITV from transmitters of the IBA.

[@robertcomer2767]

Nobody's interested anymore. The ITV logo and the continuity are drivel. Even sky can't be bothered now. That awful sky one logo 2018. If they can't put any effort into introductions why do they expect anyone to watch the channels.

[@nordicohahah]

@Mohib Jaffri i think they got progressively better

[@Sophiebryson510]

They’ve gotten worse since the identity for ‘itv’ came on, even partially.

[@revinhatol]

1:06, 1:16: The legendary voice of Trish Bertram

[@spanishpeaches2930]

Nothing can replace the original..LWT slide ident. Fantastic.

[@dafyddthomas7299]

Love the Jingles of LWT 0:14 and of Thames as well - iconic. Looked forward to Friday Nights - Bruce play your cards right

[@mandk6089]

Just before On The Buses started. It was popular in Canada back in the day.

[@valmorgan4947]

this brings back memories

[@MontytheHorse]

LWT always meant holidays in London for me.

[@baldybouncers]

0:21 was the best. Remember this at the start of Metal Mickey and Mind Your Language!

[@JoannaSlinky]

There's a strong correlation between ITV's phasing out of regional idents and my decline in interest in ITV. Of course, it could just be coincidence!

[@JulianusMaximianus]

My thoughts exactly.

[@reddevil9554]

It made it more exciting. The programmes used to be better as well. Too much rubbish on now.

[@tip20520001]

Joanna Slinky '

[@cjmillsnun]

Not just idents, but regional programming. I grew up in several different itv regions. You could almost recognise from the type of programme which station had made it without seeing the frontcap. Wildlife was invariably Anglia, Hard hitting documentaries were Thames or Granada, Soaps could be from anywhere but were very regional. So it was easy to tell who they had come from.

[@tonyworrall7379]

Agreed!

[@andymarriott8467]

Nice to see again. I spoke after quite a few of those!

[@marnanel]

Good to see you on here!

[@brucedanton3669]

Well of course later on Granada bought LWT as part of their then ITV buy up, along with Border, Tyne Tees, Yorkshire, Meridian; whilst Carlton bought Central, HTV Wales and West, Anglia. Later on Carlton and Granada as we know then merged to become ITV as such. Channel was added later as was Ulster-UTV; leaving Scottish STV who then bought Grampian; and ITV then bought GMTV. And there you have the state of affairs now then really I guess too?!

[@stevenmilloy3933]

By far the best is the one at 0.21.

[@thomasblakeley8152]

LWT meant the weekend had arrived a golden age of tv

[@jamesh9033]

The ident at 0.51 is probably one of the best ever made.

[@cjmillsnun]

Nah it's the original river ident for me 0:13

[@Codestud]

My favourite is still 1:19, they were still using it when I lived in London during the mid to late 90s.

[@toddhunter3137]

My favourite LWT Ident is at 0:59 the louvre blind effect! 😉

[@harlowrog1]

Thought it was just me! 😂

[@jimbo6059]

It was called Solari. It was only normally used for local programming within the London area. The other was called Genisis at 0.53

[@toddhunter3137]

@@harlowrog1 it's the one that stuck out in my mind when I was a kid! 😏

[@toddhunter3137]

@@jimbo6059 the old tv indents were excellent and quite imaginative back in the days. I always guessed that the indents would have names as they have to be produced, thanks for your reply. I also remember that Meridian and Central had some funky idents at the time.. 😉

[@toddhunter3137]

@@jimbo6059 BBC sport in the mid 90s was a good dramatic ident. Was watching a football panel talk recently and they were referring back, so probably to give the program piece some style and reference they played that old ident, it brought me back to the time they were talking about to show the footage lol. Nice little bit of retro treat there😏😏

[@tinytonymaloney7832]

The one that takes me back is at 0.22 secs. Things were just so much better in them days too

[@marnanel]

Iconic

[@johnking5174]

1:19 - for me as a 7 year old kid in 1992 this ident meant the weekend has finally arrived! Friday night, 5.15pm and it was LWT London Weekend Television. No school for a few days. Just fun!

[@markbonnar6833]

Bring back LWT to our screams back on the Weekend. It was the best Weekend ever.

[@aldeanblair9727]

1:32 this is my favourite one of LWT indets

[@Stephen-xk7cl]

Ah memories are made of this are`nt they?

[@cliveevans3328]

London weekend TV brings back memories of Friday nights round my nans .house iloved doing that..happy memories. .miss u nan

[@liammustapha6643]

Is she not around anymore? 😞

[@lukegreen5341]

0:29 This Music Is So Funky. Thanks Mate. X❤

[@NathanSimpsonnathanisbeast]

0:21 *Cues “Metal Mickey” titles*

[@myristicina.]

0:33 is the best one

[@Hhh77999]

0:29

[@christopherdrennan4947]

it's the cannon and Ball show starring Tommy cannon and bobby ball!

[@jane1975]

ITV was the best when it was regional, just a chav channel now ( apart from the occasional drama series which they are trying to revive). I prefer it when the announcers say the name of the station in full rather than the letters though, LWT=The Gentle Touch, Upstairs Downstairs, London's Burning, Poirot, Second Thought's and its sequel, Faith In The Future with the late Lynda Bellingham{RIP} and Forever Green to name a few of the programmes they produced.

[@kaitlinbilous4605]

The one I think of is Gladiators

[@johnking5174]

1:09 and 1:19 are the two I best remember seeing the most of growing up

[@robertwilson214]

0.13 tingles my brain as if I'm 5 hearing it again.

[@TheFireIdol]

1:19 - Totally kicks ass!

[@mindyourlanguage77]

Now I am ready for the weekend!

[@hugoboss5895]

LWT THAMES and my own ATV all the seventies and early eighties ones make me want to burst out crying for some reason 😂. I had a really cushty upbringing and tele was always on.

[@BruceDanton-xw6eg]

I know what you mean there too.

[@lindsaypriestley8385]

been to the studios in the 80's

[@pinarellolimoncello]

17 sec to 20 seconds, that was the one , fantastic , before it all went wrong.

[@professorbland]

back when even the idents went hard

[@StArGazEr11713]

0:13 is my childhood

[@BarnacleBill77]

Oh the chimes (Tubular bells i assume?), trumpet fanfare and kettle drums!!

[@markbonnar6833]

I was so sad LWT left us in 2002 22 years on now.

[@toddhunter3137]

The last one here was the same fate for all the regions. Meridian tv also had a very dramatic Ident but was sadly lost to this wishy washy itv branding.

[@hopebgood]

We're all here to see 0:13 and 0:21 aren't we? Even now it still feels a bit weird that Thames TV changed over to LWT on a Friday night. But don't even mention Carlton TV to me...

[@jimbo6059]

It is interesting that they went from cyan white and magenta to red white and blue in the 1980s.

[@bytearchives]

The following are (imo) the best logos; 0:13, 0:21, 0:30, 0:38, 1:27, 1:31, 1:41, and 2:00 (every single logo is great but these are my favorites)

[@revinhatol]

0:28 Ready Steady Are you set For Metal Mickey

[@benlockhurst3878]

the lwt indent at 0.22 is the one i fondly remember from 6pm friday till whatever time on sunday you knew you was going to be entertained with the price is right , please sir , fenn street gang ,,,, and much more .. unlike nowdays tv at the weekend is crap

[@scotty87able]

ben lockhurst baywatch catchphrase gladiators blind date best saturdays ever

[@RetroGUY77]

'It's good but it's now what we're looking for! Say what you see!'

[@scotty87able]

Mini Mort 2 5 seconds here we go keep pressin and guessin

[@johno4521]

Upstairs Downstairs on a Sunday afternoon!

[@jimbo6059]

Probably was the longest serving one.

[@johntate5050]

0:18 to 0:27 was the best.

[@christianimations7853]

The first one sounds teriffic and it's like both Sci-fi and 16 bit like.

[@marnanel]

Which is impressive given how far in the future 16-bit computers were

[@Joyousmicor]

This is should be ATV London / LWT Ident Parade!

[@shamirpatel3569]

it used to scare me when i was a child and still kind of does.

[@pronft_tvgaming2420]

𝚃𝚑𝚎 𝚏𝚒𝚛𝚜𝚝 𝚘𝚗𝚎 𝚒𝚜 𝚜𝚌𝚊𝚛𝚢

[@annaelizabethwade1660]

While this is lovely nostalgia, it does now make me wonder... why did London need weekend tv? I remember the handovers at 5.15 every Friday, but even then never quite got what was different about it as it was still ITV to me..

[@marnanel]

The London advertising market was so valuable that a week-round London ITV station would have had disproportionate influence over the network. (See how influential LWT was on only two and a half days a week!)

[@annaelizabethwade1660]

@@marnanel Thanks. That sounds understandable. They had the really big one off shows like the Audiences that would have brought in millions. Also thanks for giving me a response with the longest gap from the original post I've ever had on here. 7 years! I'd completely forgotten I'd ever asked the question... 😀

[@darrylmarsh6847]

When local ITV idents were great 😭 after this they were ruined.

[@jamezstarter48967]

It's 5.15 Welcome To London Weekend Television

[@stevebrown4185]

august 2 1968 to October 27 2002

[@oggy123abdi3]

that 1:11 is fuck yep

[@cliveevans3328]

no she died 23 years ago..still miss her

[@GlowkiesComedian]

YOU FORGOT THE SECOND B&W LOGO!

[@evonne_]

Yes that one that looked like the 2nd one but in black and white I assume. Was not even born when that but seen it on KZbin

[@kargaroc386]

Legendary

[@dhtelevision]

That one at 0:14 was used on the buses

[@RealShadowfiend180x]

Exactly that’s why I’m here haha

[@endrightwinglunacy]

0:21 Classic (best ident music ever? 0:51 Classy (maybe a bit too classy for LWT!) 1:18 Stunning beauty at the beginning, ruined by OTT percussion at the end 1:30 Exceedingly clever and breathtaking the first time you see it, but waaaay too dramatic for an ident that was played over and over and over... 1:50 Zzzzzzzzz 1:59 Eh?

[@rjjcms1]

0:13 to 0:28 the classic ones but several inventive ones later.

[@ooeyb]

+endrightwinglunacy 21 is the best ident. Simple and memorable.

[@ooeyb]

+endrightwinglunacy and 13 of course.

[@evonne_]

Shame that you forget the special F1 indent that LWT had when ITV had F1 coverage in the late 1990s. Other than that great job.

[@evonne_]

You also missed the special 21st indent as well..

[@ttvc9499]

0:13 Mostly found from Mind Your Language.

[@HernanCARTOON]

0:14 0:36 #EnEspañol Si se fijan, el logo de LWT fue un plagio al de TVN (Chile) de 1984.

[@solojinglesradio1]

Será al revés...

[@ColeMCGrath]

Al contrario, TVN plagió al logo LWT, y tambien a la tipografia

[@baronmeduse]

I only know the 3rd and 4th iterations. Then Play Your Cards Right starts.

[@marksinthehouse1968]

Sadly missed ,when itv was king now it’s not

[@ABB-bw6tc]

I miss my mummy

[@Shalott63]

Does anyone know the date of the change from the early mustard-coloured version to the first of the tricolour ones (at 0:12-0:13)? I think the arrival of the latter must be one of my earliest TV memories.

[@adrianoconnor5929]

It was 1970 as far as I know.

[@Shalott63]

@@adrianoconnor5929 Many thanks - in that case not really one of my oldest datable TV memories.

[@matthewpayton]

Great i dents

[@merseydave1]

Bob a dob barr ... Bob a dob barr ... dub a dum bommmm Sunday Evenings in the 70s

[@cliveevans3328]

no she died in 1993..bless her...

[@napertandyissacbutt4958]

When I was twelve The only advertising I wanted was the news of london being bombed or there sons being killed

[@marnanel]

I'm glad you've become less of a terrible person now.

[@marksinthehouse1968]

When Tv was superb unlike now ,Itv now is low rate cheap rubbish