Macworld 1997: The return of Steve Jobs

[@girubaby]

Presentation master classs..Absolute genius

[@cyber299]

Gil Amilio or Steve Jobs? Wich presentation do you mean?

[@vasudev_hk]

@@cyber299 Obviously Steve Jobs.

[@LisaM-mi8lk]

The return of the Jedi

[@sebastiansaldias310]

I had just thought about that, and I saw this comment first, I lost the opportunity 4 years ago xD

[@starbuckoof5219]

@@docrock66 simp alert 📢 ⚠️🚨

[@BrendanPJames]

@@docrock66 weirdo

[@WatercraftGames]

The Return of the King

[@liampullsgirls5213]

@@BrendanPJameswhat’s weird about this he talks about the savior of Apple

[@sumithrasumi6561]

4:48 It's fascinating how the entire audience cheered up so much by just seeing the photo of Steve Jobs

[@gokulk9370]

Yeah legend on screen

[@kiran-thetributechannel]

@@gokulk9370 Ultra legend

[@adgiousdfhgp]

What a man. To speak so honest about the flaws of apple and to have the guts to make his greatest competitor his partner. I’ve never seen anything like that ever. The vision he had for what he did and what he wanted to achieve is just incredible. So there is nothing more to say than: “The people who are crazy enough to think they can change the world are the ones who do.” - Steve Jobs

[@cleverlyblonde]

Also the World Wide Developers conference 1997 is equally important, especially the Q&A from the audience part in that recording.

[@TheArfdog]

Absolutely incredible. To kick out 4/6 members of a corporation's board is simply earth-shaking and was a huge risk. This is up there amongst the ballsiest moves of American industry.

[@leeartlee915]

I mean, the company was 90 days from insolvency. Not exactly like they deserved their jobs.

[@looking_33]

@@leeartlee915has to be one of the winningest business bets made, just look, Apple is now one richest companies ever.

[@nathanhargenrader645]

Shakes up like this are pretty normal when a company is about to go out of business so not really it made sense.

[@ProBloggerWorld]

Apple was doomed to bankruptcy. At least 4/6 people responsible were let go. Achieving different results with the same people - that's why they brought Steve back.

[@phexyn3997]

In that situation there was no alternative.

[@pking5]

And so began one of the greatest corporate comebacks in history

[@zerocool1344]

Now it has fallen backwards

[@alex6677]

Not “one of”, but absolutely the greatest corporate comeback ever

[@alex6677]

ZeroCool are you sure? Apple made almost 1/2 trillion dollar PROFIT last decade, 2010-19. There product line may not be as interesting, but they continue to rake in the cash like never before 💰

[@AT-vq6nu]

Apple become the first 2 trillion dollar company

[@WatercraftGames]

​@@alex6677 yes, but Jobs' comeback was incredible

[@coreywiley3981]

Wow I remember this time period very clearly. Hard to believe 20 years has passed and I have almost doubled in age. Life goes really fast, this was yesterday to me.

[@khuntiaashutosh]

Time is kinda a funny thing. I didn't even exist back in 1997 but imagining what will happen with after next 20 years scares me. Btw how does getting old feel.

[@curlyfrys5279]

@@khuntiaashutosh It will feel how you want it.

[@Dirk80241]

Steve Jobs had the foresight to work together with competitor Microsoft when apple needed to get back on its feet. Well done!

[@Ali_Almaliky]

Man, he was a class of his own when it comes to presentations. RIP

[@PhilipWallage]

At 14:57 - "What bothered me years ago was when they (Apple) raised prices. It made me think that Apple did not understand the outside world." Nice to watch this on my $3.599 Macbook Pro in 2020.

[@nickthinks1]

There are $2000 MacBooks but you wanted the upgraded features. There’s nothing wrong with the choice you made.

[@kiran-thetributechannel]

He is a legend. He is Bill Campbell, The coach of Silicon Valley

[@nathanhargenrader645]

There are pretty cheap Mac books out there it’s not like apple didn’t give you options, you chose to pay nearly 4000 for a computer.

[@WaxVelocity]

Yet you bought it

[@SuperMobile2010]

I was a PC user back then, In 98 I started to work for this small company which used Macs. I was incredibly shocked as how easy to use this machine was. I did not have to beat it up to install software and hardware, it did not crash, I just turned it on an it did everything smooth.

[@novanoir8309]

And here i am still dealing with the gut wrenching BSOD

[@leeartlee915]

That “lifestyle brand” thing Ellison said was probably the number one thing that saved the company. If they didn’t have that weird cult like dedication to the brand, it wouldn’t have been able to turn it around.

[@whowhatwhere]

I like how this video marks several shifts - including, in the midst of it, Jobs shifting from talking about Apple in terms of "Apple is..." to "We are..." at 19:55

[@vikgupta90]

He had a Vision! He came. He conquered! He was the founder of Apple and we, here in this video, are viewing Apple being founded. Again!

[@xXGogetaXx]

The guy booing Oracle: Hero.

[@boycotte]

Steve Jobs was such an amazing guy.. few people at Apple could understand his vision and game plan..

[@boycotte]

Agreed. They could have kept the design though. The new phone looks nothing like an Apple product.

[@boycotte]

***** Looks defines Apple.

[@Oneness100]

Bobby Chervenov Looks is not the primary factor for Apple, but it is important. Others seemed to have followed Apple's looks, but that's NOT what defines Apple entirely, but they do manage to have their own visual appeal that does set trends. But it's ease of use.

[@aksiyonbizde3016]

Oneness100 I definitely agree, the design of their product was in Steve Jobs era, Tim Cook doesn’t care about the design as the other parts of them device that’s why Johnny Ive left Apple because Tim Cook wasn’t interested in Design as Steve Jobs. Apple is a luxury branding and that’s why their products are so expensive even if Apple doesn’t have the biggest market share their products and their prices make Apple the biggest Company in the world.

[@taimoorkhanofficial0]

But those who do understand are awesome

[@HockeySavants]

11:24 was one of Steve Jobs' greatest achievements, launching the board to the sun and never looking back

[@Drenwickification]

30:57 lmao i love when bill's face comes on it's like they just put darth vader on the screen

[@DarthVader1977]

I find your lack of faith disturbing.

[@Drenwickification]

Darth Vader huh

[@niceone6739]

One thing about darth Vader, he is evil but everyone likes him.

[@jooplin]

Bill Gates was always a good guy. He just really lacks charisma

[@andStack]

Seeing Bill up there saving Apple reminds me of how funny the world is. The story of Jobs, Gates, Apple, and Microsoft has so many twists and turns. I think both companies really needed each other, and both companies were so successful and started from such humble beginnings, it's so inspirational to me. I'm going to do big things.

[@zachariah7114]

How are things 7 yrs later?

[@vascinx3174]

All The Best!!! Do great things.

[@paulgraves1392]

Its not exactly something Id call inspirational though. Microsoft was facing a wave of antitrust lawsuits and many of their primary competitors in the home market (such as Atari and Commodore) had folded as the IBM compatible PCs became dominant. They needed to save face by injecting funds into Apple.

[@brettdawson3257]

@@zachariah7114 One of them is the largest company in the world and the other is the 3rd largest company in the world.

[@zachariah7114]

@@brettdawson3257 I meant how are things for op who said we was off to do big things.

[@WSOJ3]

One of the most epic turn of events in the business history!!

[@leeartlee915]

It didn’t hurt that Office on Mac was 5 times better than it ever was on PC.

[@therainman7777]

@@leeartlee915How so?

[@leeartlee915]

@@therainman7777 Have you used Office for Mac vs for MS Windows? Maybe I’m crazy but I always thought MS made a much better product for MacOS.

[@northwindkey]

"If we want to move forward... we have to let go of this notion that for Apple to win, Microsoft has to lose" This is something a lot of cultish fandoms, in tech and everything really, need to hear.

[@GabrielaGomez-yu2ig]

Steve was one of a kind. I never get tired of reading him, watching his videos; every time I learn something new. A business genius without a doubt.

[@flaggerify]

Crowd were right to be ecstatic, the way he eventually turned Apple around.

[@novanoir8309]

Jobs : "IE is the default browser" Audience : BOOOOO!!!!! Jobs : "But, since we believe in choice - " Audience : "😃YEAAAAHHHH..." - Jobs : "Microsoft bought our share~" Audience : BOOOOO!!!!! Jobs : "But, it was non voting share... " Audience : "😃YEAAAAHHHH..." - TBH, this is the best roasting of IE i've ever see. Did people HATE it so much back then too?

[@RISCGames]

yes lol

[@cleverlyblonde]

The integration of IE4 in windows 98 was hugely controversial at the time to be honest. Remember that this also was a time where most people had to use dialup to get online still even though more and more semi/somewhat permant online offers were arriving on the scene.

[@Hobbitstomper]

If Microsoft would have kept their Apple shares from 1997, they would be worth over $35.4 billion today.

[@Am-Not-Jarvis]

That's only 2 percent of Microsoft's market cap

[@zachariah7114]

Jarvis Grazio that’s totally irrelevant

[@ieraj7428]

This partnership with Microsoft was an indispensable strategic move for Apple. Genius of Steve Jobs knowing when to compromise with an "enemy" because at that point in 1997 Apple was struggling to survive having lost around $1.5B for the preceding year.

[@mariazo]

It also benefited Gates, who was facing anitrust legislation back then .

[@vascinx3174]

We can understand how much public needed Steve Jobs back at Apple by seeing that applause at the beginning, also no other tech CEO's got that much applause.

[@projectjt3149]

Well since it's 2015 now, might as well reflect on what has/hasn't changed. Changes: iPhone, iPod, iTunes, Swift, iOS, AppleWatch/watchOS, no more Internet Explorer, Tim Cook Non-changes: Still great for "creative content" e.g. Xcode, iMovie, GarageBand, Adobe CC, etc., very common in colleges/universities, beautiful and elegant designs, proprietary

[@italkapple.mac.istuff.7876]

Say what you will about Steve Jobs, but he was absolutely brilliant and died WAY too young. Tim Cook has done a great job at the helm of Apple, but it's still not quite the same -- nor will it ever be, no matter who leads Apple now and in the future. Steve Jobs is, was, and always will be .... Apple. He was mesmerizing when he spoke. RIP Steve. You changed the world in your short tenure here on Earth.

[@sumithrasumi6561]

Yea bro

[@matthewstone9360]

Did anyone else watch this and think Apple's current board would benefit from watching this?

[@Natko69]

Matthew Stone Me

[@zerocool1344]

More so today, they have fallen back at this level sadly

[@oaktowndimond668]

I mean did Steve whack the board of directors at the 1997 Macworld? That's some Tony soprano level shit.

[@wendysbrian]

Extremely interesting watch, especially after watching "Pirates of Silicon Valley" and with Steve Job's accelerated fame. What a great story.

[@susancorgi]

Nobody could do what Steve did. may be in another 100 years or not ever. It looks so simple of what he did but it's hard to find a guy with great common sense, great leadershipo and has so clear vision and so sure of himself and with balls?

[@Clesarie]

Man the things he's saying in 97 still hold true today and are the reason why Apple was so lost without him.

[@JS-wl3gi]

SJ changed the board and then change the company from a desktop to a mobile internet device company. What a vision

[@roommai]

I really love this spirit and speech skills of Steve

[@BD12]

During this presentation, a drunk Gil Amelio was found taking a huge, steamy dump on Steve's desk.

[@laythabdulkareem1887]

One of the most amazing and useful videos I've ever seen for Steve Jobs. It is a lecture on how save your company from the edge of chaos!

[@j800r]

Brilliantly said. I used to own a custom built PC back at the end of 2008 with top-end hardware. Yeah, it screamed, but something went wrong and I spent the next year and a half troubleshooting it along with the store that built it with me. Never got fixed. In the end the store closed down. I'd had enough with the headaches, sold my motorcycle for £1,000 (couldn't afford insurance), bought a Mac August 2010 and am still happily using it to this day.

[@sbharj24]

Theres so much passion in that room

[@zf164]

The world didn’t know what was about to hit them. Steve Jobs the comeback king.

[@TheHolyMongolEmpire]

20 years ago, jesus I'm getting old

[@christianoconnor8036]

my favorite steve jobs presentation--coming back to save the company he loved

[@leandrobergantim]

Yes! I cried when Steve died and surely the world will never see a man like this.

[@everlasts]

My heart burst in tears when every time I re-watch all those keynote presented by Steve Jobs. We miss him a lot.

[@thebarnowls7805]

A decade later and I still feel your pain.

[@mashy712]

But… “There is one more thing!”

[@Asian19981]

I know i feel that way too

[@weizheng673]

You are not alone

[@riofafen1713]

Apple Taglines with Steve Jobs "Creative, Think Different, Easiness for People". Appla Taglines with Tim Cook "Fashion, Luxury, Rich People" I remember that Tim Cook really concern about the Fashion and Luxury in his speech at Apple Watch official Launch.

[@arnoldsarmiento7158]

Thats whats killing Apple right now. Apple officially gay now. A far cry from its masculine roots.

[@lsrabelo]

The year is 2023, and I am watching this video on my iPad. Apple is more relevant than ever. The business world revolves in cycles that do not repeat themselves, but rhyme quite well!

[@araujo_jean]

The Microsoft segment was a full rollercoster lmao

[@ER-sv1np]

8:40 ปัญหา apple 11:16 นำ Apple ในตลาดนานาชาติ โดยเฉพาะ Asia เติบโตสูง ซึ่งสำคัญต่อ Apple มาก (เก็บใครไว้บ้าง สำคัญ) 11:38 new board Larry Ellison เริ่ม oracle แล้วกลายเป็น บ software ใหญ่อันดับ 2 ของโลก อยากทำอะไรให้มากขึ้นใน software ฉะนั้นความเชี่ยวชาญในอุต sw น่าจะมีความคิดที่ดี (ไว้ชี้นำแนวทางที่ถูกให้บริษัท สำคัญมาก เดินผิดเสียทุกอย่าง) 12:12 Jerry York CFO เก่ง 12:35 Bill Campbell CEO intuit เคยเป็นรองประธานฝ่ายขาย และทำการตลาดให้ apple ช่วงรุ่งเรืองที่สุด อุตคอมเปลี่ยนเร็ว ช่วยชี้ทางช่องว่าตรงไหน Apple จะแข่งสำเร็จได้ (wow เอา vision board ทุกคนมาให้ฟัง เพื่อ ?)(มั่นใจอนาคต Apple ได้แล้ว) คนเหล่านี้เชี่ยวชาญอุตเชิงลึก 18:29 market focus Apple dominant market leader for creative professionals (การเลือกกลุ่ม $~ มีจ่ายเสมอ) 20:36 ตลาด education 21:57 2 ตลาดนี้ใกล้กันผูกพันกัน แถมเติบโต 20%ปี (วิธีเลือกตลาด จุดแข็งตัวเอง และมีโอกาสโต) 22:27 core asset คือทุกคน ฐานลูกค้าประจำ ที่เชื่อว่า สินค้า Apple คือของดีที่สุด ลงทุนให้มากขึ้นกับ asset 2 อันนี้ brand และ macOS 26:10 meaningful partner = Microsoft 36:00

[@capzombie]

Steve was lying when he said that they thought IE would be a fine default browser, just look at him. That's Steve Jobs right there, eating shit to save his company.

[@sin3rgy]

Seriously...Steve literally just made the blueprint for BB on how to recover from complacency.

[@cornxenon]

The last 2 minutes are so so inspiring.

[@chimnedumnwoke2636]

A presentation masterclass!

[@KarinoChan182]

Im a Mac user (I use a Late 2008 Core 2 Duo MacBook 13 inch) and the people who are booing for MS are complete losers

[@Oneness100]

Yeah, I am a fan of Apple. I've been using their products since 1977, I've also been using Microsoft products since 1977 as well. I've been trained on both Microsoft and Apple products. I've worked for two HUGE resellers selling to corporate and government sectors and I also have a degree in Finance. I was analyzing Apple stock as a potential investment. At the time. I just wish I had some extra cash lying around to do since some people owed me some money that i never got. IT's a long story.

[@jackw2331]

To the people who say if it wasn't for apple Microsoft would be dead or if it wasn't for Microsoft apple would the truth is both companies would not of lasted if both companies didn't help eatch other the apple 2 had Microsoft software And apple helped Microsoft with some apps and other programs and apple allowed Microsoft to have iTunes on windows.......... I am a hudge fan of apple and Microsoft

[@Dmhlcmb]

That board is the absolute definition of a dream team.

[@matthewstone9360]

I love how it feels like your watching WWE when the screen goes dark and your waiting for Gates to come up on screen.

[@MrShushag]

The LEGEND 🙌🏻 no one can convince your competitors to invest in you and Microsoft was one of the biggest companies that time. Bill no need to do that at all. But the Genius Steve made it possible 👏🏻 hats off one of the best ever.

[@CusterFlux]

If only Blackberry's Thorsten Heins had watched this back in 2011 - every overall strategy he needed to implement was already mapped out in this video.

[@Rockhugger7]

I'm watching this on my Intel powered Macbook Pro while syncing my iPhone playlists. You've come a long way. XD

[@christianolmeda]

Wow. How different it is from even this comment.

[@leart78]

And the world technology changed forever

[@pedrofvrito]

... cause a lot of times the people think they're crazy, but in that craziness we see genious...

[@jayg339]

It’s pretty incredible to think 10 years after this, Apple had completely turned around its computer line, had massive success with the iPod, and just released the iPhone. Love him or hate him, Steve Jobs had guided Apple towards massive success.

[@mrhobs]

Could we find a worse quality copy of this? I feel like its too sharp, vivid, and life-like for my eyes to handle...

[@LHondrums]

Leaves the scenery like a boss... high class!

[@NunsAllowed]

I think they should do OK after this reorganisation. As long as Steve Jobs stays onboard.

[@jazzmoran]

steve jobs is no longer with us........

[@JahnoKestt]

We can only hope! I hope they release an update to Mac OS 8 soon, my new PowerBook is starting to feel antiquated. ;)

[@GruszkuEntertainment]

Oh boy can't wait to get a G5 in my PowerBook!

[@ElidioMarquina]

As allways, an inteligent speech from Jobs.

[@AlphaCentauri24]

The iSheep were disgusted by Bill appearing. 😂

[@eoleite]

I saw this on my MacBook Pro while texting on my iPhone 4 with my Power Mac G5 Quad next to me on the same desk where I have my Steve Job's biography. Appleception.

[@andarugo]

'Gil Amelio, please resign' aaaaaaand I'm laughing my ass off

[@ronhoek69]

What a bold move to feature Bill Gates in your coming back presentation.

[@ProtoFalcon07]

33:28 - 34:43 is what every Mac and PC fanboy should've heard 17 years ago. Today, the same also applies to the smartphone/tablet war, and Android fanboys.

[@smilebig3884]

The greatest come back of the history till this date.

[@tubingforever]

33:42 the dude in red is having a bad day lol

[@d9zirable]

He could not believe it

[@DavidVega-ef2ur]

It's amazing how Steve influenced over so much people to become board of directors of apple. That alone is so powerful, to invest time and effort on a dying company

[@dragan0405]

It wasn't dying, just went through few rough cycles

[@baardbi]

Did Colin Crawford say "Apples FORMER CEO, Gil Amelio" in his opening speach? As far as I know Gil was still CEO of Apple for six months after this Macworld.

[@PatrickFoxGaming]

They may of not liked each other, but I do believe that there was mutual respect for each other :)

[@1138thz]

The Logical fallacy : **IF** the Mac is the computer for creative people **AND** I own and use a Mac **Then** I am a creative person. .....Jobs was brilliant in getting his base to believe that and was beyond brilliant to get his base to spend twice as much cash on a Mac as a compressible PC cost. Snobbery has a price.

[@pauzer922]

Well said, I agree.

[@tightlypackedcoil]

1138thz you've obviously never spent much time on a mac.

[@joanforn1363]

Here there was the greatest businessman that ever lived. He truly was a different human.

[@therainman7777]

Calm down, he was brilliant but greatest businessman that ever lived is pushing it.

[@HisMajesty99]

*What a fucking goddamn legend*

[@EdMelendez]

I wonder if the guy speaking ever got that company off the ground.

[@Kanonymous-gj9pr]

you're right! he never did. The crazy people working for Apple did, who he saw as geniuses. But, you know, before his return those crazy people were driven in wrong direction by wrong people(amelio, sculley etc..). when he returned all he did was, he drove them in right direction. that's it! Apple is not about Steve Jobs, it's about the people working at Apple.

[@mikenewbold1699]

pooinloo

[@istoleurfaceha3527]

It was his values that drove the engineers

[@DrVegasIII]

All levity aside the greatest thing Ive ever held in my hand (other than my "you know what") has been the most recently released iPod or iPhone through the years !!! Steve Jobs was one of the greatest human beings ever !!!! Please reply with your thoughts and memorable moments to further celebrate this great man !!! AND how about iOS 6$ Pretty damn good !!

[@holomatrix]

God do I love this keynote. I usually watch the anniversary keynote first when Gil Amelio brings Woz & Steve Jobs on stage, and you can just see the anger in Steve's eyes (in January 1997): kzbin.info/www/bejne/h5nLd4RjaNxoqqc Absolute shambles. Fast forward just 8 months to this keynote (August 1997), Steve simply references Gil at 11:23 (the rest of the prior board has resigned), and just drops the BOMB at 13:03. Masterclass.

[@CocoTheMii]

"Gil Amelio, Apple's former CEO, once remarked to me his frustration with the media coverage. My response was that Apple would be facing an even bigger problem if the media stopped caring." -Colin Crawford, 1997

[@Oneness100]

Actually it's the other way around. Bill's first product was a CP/M card with Wordstar for the Apple II. The Apple II was the first dual boot computer giving people the ability to use CP/M or Apple SOS.

[@ageless9]

for all of you who don't know what you're talking about Microsoft on the behalf of Bill Gates and Apple on the behalf of Steve Jobs and Steve Wozniak took ideas that were on display from then in the late 70s from Xerox who at that were not only in the business of copying but they were also making computers. The GUI interfaces that we use on apple and Microsoft programs came from Xerox.

[@Sammich_BHX]

"Since we believe in choice" And that's why on iOS you are not allowed to choose your defaults at all.

[@jlcontarino]

No doubt Jobs was key. But it wasn't only the cash Microsoft brought to the table, it was their promise to continue to develop Office for the Mac. This was pre iWork days, so that commitment was huge. It was basically a vote of confidence from a company that was very strong at the time, saying they believed in Apple coming back.

[@ashishgurung1417]

VIDEO STARTS AT 4:46

[@rupertchappelle5303]

I'm glad they are bringing him back. I'd like to be able to buy an Apple Computer again. The current ones are all COOKED.

[@vernonlemoignan1392]

Say what you want about jobs, but he was a leader with a capital L. Not afraid to make real change and make hard decisions. Those were dark days for Apple. Most people in the industry thought they were dead. Great leadership brought it back and turned it into the most powerful and profitable tech company in history. Unbelievable story.

[@devfromthefuture506]

6:55 one Man clapping

[@husky4th]

His last words in the video made me buy Apple products.

[@Samspianopage]

Why were folk laughing when Steve said having Larry as Software expertise on the board, did they think he was an egit or that Apple didn't need Oracle or that they didn't know how to do software, or that Apple didn't know how to do it and they thought Larry's contributions might be a joke I dunno?

[@morpheuzlal]

It takes 10 seconds and 2 slides to understand that things have changed for good. Presentation from GIl Emilio has all the reasons why Apple was failling: animations show up for no reason, colours inhibit reading and that pace on his voice made me ask one thing : Why is this incompetent CEO of anything? I wouldnt trust this guy to run a lemonade shop.

[@McDonaldsDude]

Apple was at $7 billion in 1996, now it's at $160 billion. What a turn around.

[@McDonaldsDude]

8 years ago, Apple was at $160 billion. Now it's well over $2.60 trillion. No matter what, never give up.

[@SwortGame]

this is awesom. Thhx Steve!!!!!!!!

[@BillConover]

God how I miss this man!

[@sbrmnm]

this event effectively transformed apple from an almost bankrupt firm to a $2tn behemoth

[@ActualKaktus]

I wonder if they really knew how high they'd fly after making all these changes, and just HOW MUCH they would change the world?