Mad Men - The full Heinz ketchup story, Part 1

SCDP and CGC both attempt to land Heinz ketchup.
Episodes used:
Season 6 Episode 3
Season 6 Episode 4

[@LTilli313]

"Sometimes you gotta dance with the one that brung ya" ...what a quote lol

[@gezenews]

Yeah, Darrell Royal

[@jfdd43]

It’s crazy how Don is loyal to everyone but his family, and his closest friends

[@ericwilliams626]

There are a lot of people who have the psychology of torching those closest to them and cordial with those who know them the least.

[@poopshoes7579]

Don just had better options. That’s as loyal as the average spouse is

[@coupelikeacaravan]

@@ericwilliams626 This was learned from his own experiences with his family and abusive childhood. It's an interesting device that he excels so much despite his poor upbringing, like this life energy has to exist and go somewhere. And it's hyperfocused and channeled.

[@broccoli_lad]

i see you have met my father lmao@@ericwilliams626

[@christophermills2758]

He is relatively loyal to Pete later in the show and Pete to him. He pays off his loan to the partners that he can’t afford.

[@write2pras84]

I grew to admire Pete’s account management skills over the course of the show. That line he said about “dons not that polite” really shifted the power over to Don and the agency and suddenly Timmy has to convince them why they want Ketchup. Don clearly hated it but it was brilliant.

[@onothankyou]

Very well said. Sometimes the smallest comment can change the whole conversation. Important to look for opportunity, but also for how others can make that happen.

[@evaburnz]

So the notion that Don wouldn't have been in attendance if he considered Timmy's account to be inadequate is the incentive for Timmy to covet the agency?

[@onothankyou]

@@evaburnz that is part of it. In this case, Don was setting the expectation the other way of telling Timmy why he *didn't* want to work with him (morality), forcing Timmy to tell him why he did want to do it (money). Pete kept Timmy from getting indignant - "well, in that case, stay with beans!" - by saying they are interested, but their morality has a cost. He raised the stakes and dared Timmy to stay in the game. That's why Don is disgusted - it is what he is saying, it is the right move, but he doesn't like it. But yeah, classic move in human psychology to make someone chase you by pulling away after an initial show of interest. Well questioned, I wouldn't have thought it through that far without it.

[@hughiedgar7574]

"We'll have your wig ready then ma'am." 😅😂

[@JustSomeCanadianGuy]

“Everyone hates me here.” “Well that was bound to happen.” 🤣🤣🤣

[@FratBoyFitness]

I always loved how Don was fiercely loyal to his customers. Mohawk was the best example. But in his private life he was the most unloyal and imoral character in all of tv😂 Really shows how he values his professional life more than he values his home life.

[@Silenced23]

I feel a lot of successful men back in the 50s and throughout the 60s. A lot of men were like that in their personal life. Work came first and then family. The men were the bread winners as most of the women's workforce were paid like a quarter of a man's salary. So with the men being at work all the time, entertaining clients and potential clients, came the stress of hard work being all day at the office so booze and loose women were the way to go to relieve the stress.

[@cecily3797]

In reality he's only loyal to himself, it seems that he's like that with his clients but it's only because his image is linked to them, but he will do what he needs to do to save his image even turning against his clients, like that time with Tobbaco

[@tylerthompson1842]

Until the end

[@Haquize]

I feel like he feels the professional life is what gave him the personal life in the first place, since he never would have had a shot with Betty without the cash and status he gained with the blank slate of taking this new identity and putting his foot in the door of the agency. Therefore, he prioritizes that work life

[@joecool9739]

He lives a double life Hes loyal and hardworking...at work

[@makita3680]

"In the prestige that comes with ketchup" lol

[@ingvarhallstrom2306]

I buy nothing but Heinz ketchup, nothing else ever comes close. It really is the royalty of condiments...

[@ruk2023--]

I work in advertising so I can explain the context of this. Nobody in their right mind thinks that ketchup is a prestigious product but from an agency point of view its very prestigious to service the account of the best selling product a brand owns. It shows other agencies that you can play with the big boys.

[@andrewsimmons989]

@@ruk2023-- love ya but did the show not state that exactly?

[@ruk2023--]

@@andrewsimmons989 yeah but the guy that I was replying to seemed unaware or unsure so I was clearing it up for him

[@borismcfinnigan3430]

​@@ruk2023-- Ah no, he knows. Everyone knows. You just saw yet another opportunity to yap away and tell everyone what you do for a job, kinda odd.

[@moyosoredada3109]

"If we done it, the Steelers would've won." is a great line

[@andrewsimmons989]

Timmy taking his ring off as he leaves the room...

[@53die9storno]

Noted that recently, too. Is it so he can hook up more easily while in town?

[@byronnichols973]

👀

[@jasond2138]

MM is full of little details like that. So good.

[@ruk2023--]

@@53die9storno It's a subtle way of telling Don that loyalty isn't that important to him in my opinion.

[@realburgergod]

He is on his way to meet his normal escort.

[@adamchurvis1]

My father, Arthur Churvis ("Bud Chase" in his earlier TV career), was the man at Leo Burnett in Chicago who came up with Heinz's "Anticipation" campaign. There is a very risqué story about how that all came about, and one day when everyone from back then is dead and gone (and their attorneys) I will tell it to the world. The character Don Draper in Mad Men was based on a man named Draper Daniels at Leo Burnett in Chicago. He left Leo Burnett just before my father joined. Daniels's replacement was my father's boss. Occasionally as a young boy I would go to work with my dad, such as on a weekend when he had to get ready for a big pitch on Monday. I became very familiar with the office layout, décor, and equipment. When I saw Mad Men in the storyline around 1968 thru 1973 I damn near fell out of my seat because it looked almost exactly like Leo Burnett's Chicago office during that same period, right down the the typewriters and telephones. The only thing that was different was the depiction of artists' offices, which were considerably tighter and, as you can imagine, messier than what you saw in the series. They necessarily had to film interior shots on sets that depicted more open and clutter-free workspaces, otherwise they couldn't move. These were the offices I drew pictures in when I went to work with my dad, and I was fascinated. You should have seen some of the color sketches some of them doodled on their huge drawing boards while on the phone. I say "doodled" but you would have happily framed and hung them. The most talented of them all was a brilliant artist named Bernie Nausbaum. If he were not an advertising artist he would have been a name in well-respected households. He paid respects at my father's casket the day before he was buried. I loved him for that.

[@write2pras84]

Fascinating!!

[@cdr861532]

Really cool story!!!!!

[@1.5Lcamelbak]

Thanks for sharing your story!

[@sherparoyale]

Fascinating!!! Reminds me of my banking days. As a banker, we’d have almost no clue of who the analysts or print team were as we rose. As an MD, we wouldn’t even walk to those sections on the floor.

[@aquamarine99911]

Thanks for sharing! So ... how many more people are still alive? When they've gone, please give us the "T" in this thread. Let's hope youtube lasts forever.

[@xxxafterglow]

Peggy and Stan being work spouses after Peggy leaves is the cutest

[@gregp1985]

“I live here, Pete” 😂😂

[@jpetersgoyanks]

“It’s the Coca-Cola of condiments”

[@stephengrant4841]

That line crosses my mind every single time I look at Heinz Ketchup

[@whlewis9164]

They certainly wrote the hell out of this show ❤

[@davidtayeri7653]

"How are things, Don? 😃" "🙄"

[@OliverRabies]

peggy so dumb for spilling the beans…

[@hardpala97]

I’ll have your wig ready 😂😂

[@justinschrank4806]

I always appreciated Don's loyalty to clients. And he was always right

[@alison2649]

Love the Stan character. Wish we saw more of him. Just a wee bit more!😩

[@ejflor1313]

Heinz eventually ran Don’s campaign IRL

[@user-qj7ku6wi3b]

Yes, but the quality of the ad wasn't the main factor. More so because "Big company runs ad from a popular TV show about ad agencies" is an immediate news story and free PR.

[@dom19945]

@@user-qj7ku6wi3b It was a good campaign though. The ideas behind it were really strong. Didn’t hurt either.

[@flu3b93]

Honestly Peggy's pitch is better

[@Mel.U]

I mustard been high as a kite when I first watched this but then I ketchup to the plot line real quick

[@garymiller95]

You sound like a saucey lad!

[@monkeyboycc1]

Hilarious

[@WilliamNobleBonnin]

Amen

[@riceball23]

I love seeing don smile while smokin a j

[@buddrossi6451]

Don must feel a touch of guilt. Wasn’t the psychiatrist Faye Miller, who he unceremoniously dumped so he could marry his nutty secretary, the only reason their agency got a meeting with Heinz in the first place?

[@sungip]

I forgot how good this show was

[@davidalan6354]

Wish we could more clips on the business aspect of Madmen

[@trevorcrupi4962]

This might sound insane but I think I like “Pass the Heinz” better. That’s genius

[@tomace4898]

Pete's so happy to be working on a secret project with Don.

[@davidtayeri7653]

"We bill it under project K"

[@dashx1103]

@@davidtayeri7653 Eventually, they will move on to Preparation H.

[@christophercavazos5667]

I live here Pete.

[@obroni]

I name all the confidential programs at my work "Project Kill Machine"!

[@patrichickman8718]

as someone who’s never seen the show, I just recognised one officer Cole Phelps, LAPD!

[@weldsj8847]

LOL. Great game!

[@Rudenbehr]

He has a very classic face. It’s made for 1950s

[@michaelbonade4667]

This still feels like the pinnacle of Television…years later…little to no fluff in any given episode….

[@CasperLCat]

I love how Bob Benson is a complete phony in every way, yet he keeps moving up in that world. So is Don, of course, as a person, except Don’s BS can sell anything to anyone.

[@kdphotos4691]

That's how men operate. Men respect phoniness.

[@ericwilliams626]

Don was solving problems, Bob was solving his problems.

[@jinntakk]

l actually really liked Bob Benson's character. l know he made up his persona to move up in life but he seemed like the most human out of all the show's characters.

[@CasperLCat]

@@jinntakk Yes, he did seem warm and open (ironically), less suspicious of others. So maybe not phony in EVERY way, but (as I recall) his resume was completely fabricated, which feels very contemporary to OUR time.

[@reycesarcarino4653]

​@@ericwilliams626Don must have envy that

[@hittheheadlines2942]

Project K! They couldn't crack that code? Ken had previously been telling anyone who would listen that he was landing Ketchup!

[@jonv1776]

That is what I thought. lol

[@neighbourhoodmusician]

It's a small part, but Raymond J Beans put in a great performance.

[@buddrossi6451]

Yes, the actor was great but man what a limp noodle that character was. In one of the earlier scenes where they were pitching him ideas for Heinz Baked Beans, he tells them something like, “Stop giving me what I asked for and give me what I want.” Typical insecure and indecisive mid-level manager type.

[@Stefanthenautilus]

@@buddrossi6451 You can tell the writers were venting some spleen at having to deal with executives like this in their own careers with that line lol

[@darrenwendroff3441]

Whoever made this video did god's work. Incredible. And thank you.

[@posivibe989]

“I’m tellin ya it clears the cobwebs” You can say that again

[@joebundens2197]

Stan and Don smoking a joint in a secret closet is hilarious.

[@ellbennet]

So sleezy how he said he doesn't need an excuse to go to the city and removes his wedding ring..

[@Aegerium]

project KILLMACHINE! Fav scene

[@skonenblades]

Whoa at 6:44 does Heinz Ketchup guy just smoothly take off his wedding ring? Dear lord. I missed that detail before.

[@MattersUnrelated]

So did I. Damn.

[@crazzylarry1]

While saying he doesn't need an excuse to come to Manhattan. He's meeting his mistress right after this. Just openly cheating no big deal

[@auj715]

Draper’s reaction at 2:13 😂

[@attila_the_hunk9685]

😂 2:11*

[@Whoeverheardof]

Peggy: “Everyone hates me here.” Stan: “Well that was bound to happen.” These two 😂❤

[@tomace4898]

Sunshine's suit...

[@stevensica5918]

The prestige that comes with ketchup. Only in advertising.

[@cgavin1]

Cole Phelps is just to straight faced for Advertising. 🤣

[@joeyhcmc]

Be careful who you share your secrets with. Co-workers are not your friends.

[@CheaCliatt]

My favorite arc with Stan, just being locked up in a closet with nothing but pictures of Ketchup. Ps. How rad is it smoking a joint at your job with your boss?

[@badaboopbadabeep]

I'm a senior architect at a firm and I'm one of the first employees my boss hired, one time we were both at a client meeting and we were high out of our minds with edible gummies but managed to charm the client enough to give us the project haha we were trying not to laugh our asses off every sentence he and I gave out.

[@WaitAMinute1989]

I miss the '80s

[@m1t2a1]

Strong weed in the 60s was about 5% THC. Today 25%. They would have had to smoke a lot.

[@allbottledup9513]

@@m1t2a1That’s the way it was meant to be. When you could smoke a joint, catch a little buzz, and go on about your day. Pot smokers today are no different than crack heads to me. Smoking shit so strong it’ll make you sick. Dabs, shatter, everything. Can’t even just enjoy the shit anymore, everything gotta be a spaceship. Even regular bud is so strong nowadays. I miss being able to have a “beer” but now everything’s “tequila.” Another good thing tarnished.

[@m1t2a1]

@@allbottledup9513 I live where it's completely legal to buy in stores and grow now. 61 years old. First time was was when Rush played my high?school. So mild. Completely agree. Everything doesn't need to be a moon shot. I like beer over liquor. See the Tom T. Hall song I Like Beer. You are your own control board, and can always just have a puff.

[@alonenjersey]

So grass clears the cobwebs. Now that's a decent line as part of a ad campaign.

[@dantegonzalezabreu]

Stan is such a great character, love the actor

[@Preserbius]

I love how energetic and positive Ted was early on

[@ericgoldfarb4870]

Look at the way don looks at bob. Lol 😆

[@sinamirmahmoud7606]

piece of art 🎨

[@justinschrank4806]

Stan was extremely talented

[@RainbowManification]

Cole Phelps resigns as a disgraced LA detective and moves to the other side of the county to start a new life in an advertising firm.

[@aaronbaron3155]

Put the ketchup in the beans...😂😂😂

[@keithwolfe2707]

Sunshine!! Sunshine!! 🌞

[@Satans_Little_Helper]

Now I know what Victor did after his time abroad. 😂

[@jungshin87]

Forgot what good writing was

[@podmat]

I'm over 40, but I remember seeing a TV commercial when I was 6 or 7 years old. A party where everyone had fun, but something was missing. And then the mother came and brought Heinz ketchup (back then in glass bottles) and everyone was happy, the family, guests, etc. a real good mood advertisement. And what can I say, since then I've only bought Heinz ketchup. I don't know anything else. The power of advertising, when done well, is unbeatable.

[@darkale658]

a little beans housekeeping if you don't mind

[@onothankyou]

Don doesn't like Timmy, because Timmy is another Don. Different packaging, same vintage underneath. When we hate what we've become, we dislike those further back on the path for making the same mistakes and knowing we can't say anything they'll listen to. Do actually tried to several during the show - but I think he'll be fine with Timmy going off the same cliff.

[@cdr861532]

I don't think Timmy is another Don......I think he hates him because Timmy is another Pete......and we all know how Don felt about Pete in this time period.

[@UpButtNoBaby]

That’s Cole from LA Noir. Wow. Rockstar did a great job with the face lookalike tech at that time.

[@listrahtes]

Thought the betraying of Stan by Peggy didnt get enough attention. Every real friendship would have been over at this point. It showed why she would never hold on to a relationship. Put business above everything and got to be a cold hearted copy of Don. The Stan happy end felt incredible forced and shallow I know Peggy is meant to be the big success story and female Don in the end but I could only see a very talented but incredible cold business woman who betrays friends and even abandons her child to get a career. Her trajectory was into a happy but lonely millionaire .

[@SigmaLibra]

So...just like Don? Ending up with lots of money, but alone, alienated from both ex-wives and all three children?

[@mumblrr]

ketchup man is so slimy slick

[@Women_Rock]

Ah yes, one of my favorite Carl Schmitt moments in Mad Men.

[@leeroyjenkins6061]

"I think we should order lunch." *That's because he's high.*

[@retroguy9494]

"A hot dog cries out for mustard." All my life I've put KETCHUP on hot dogs! HEINZ ketchup! 😂😂🤣🤣 Don would hate me! LOL

[@Bethune_Groundstaff]

but Stan...

[@retroguy9494]

@@Bethune_Groundstaff He's not your friend; he's your enemy!

[@nobodyinparticular80]

Classic smugness from big ketchup.

[@Silenced23]

Did they ever talk about the story of Heinzel Catsup?

[@dashx1103]

Love seeing Jonah from Superstore, .. with an outrageous fake mustache!

[@MarklovesAngels]

6:44 They all cheated on their wives but anyone that swaggering about it cannot be trusted. That bragging insecurity spills over into other aspects of their lives.

[@karenbianchini7781]

Mr. Weiner, please reconsider creating a new series prior to Don Draper's entrance with Sterling Cooper. We are ALL behind you 100%!!! Love & Blessings from Chicago Illinois.

[@jonathanbirch2022]

The many saints of sterling cooper

[@orsonwelles4254]

Better Call Cooper

[@fhujf]

That would ruin the show. His mysterious past is the core part of his appeal. Whatever they would come up with, it wouldn't be as good as the audience's imagined scenarios. That's way Solo failed.

[@CEOkiller]

I’m telling ya, it clears the cobwebs…

[@weldsj8847]

I use Ketchup on burgers and fries. Not much else.

[@chazmichaelmichaels88]

Mustard > ketchup

[@nonamenoname1942]

Phelps, the slick one is the killer!

[@adourback]

I live here Pete!

[@catdog2706]

Love u Jon hamm ❤

[@Rijksvoorlichtingsdienst]

Good thing Cole Phelps from the LAPD was working during that time.

[@zanderaw]

Wish I could drink at work

[@dryflyman7121]

I have never been able to work out how it is that the Americans speak English (albeit American English) and yet it might be a foreign language. 😂

[@keittomaster]

Hey, it’s Cole Phelps!

[@Xykaru]

I thought the thumbnail was Michael Scott for a second there.

[@6shot9]

2:12 my reaction skipping 2 mins ahead and hearing that with no context

[@bas3q]

2:38 Jim Hobart: CO-CA CO-LA

[@tonyclifton265]

is a hot dog a sandwich? you've got yer bread, yer meat filling and yer condiments.. it's a sandwich!

[@TimpossibleOne]

Timmy gives off a gay vibe

[@jimwatson5977]

Ketchup on a hot dog should be a felony.

[@charleslennonbaker]

RED FLAG! "Anyone who wears an ascot is a sidewinder [putz]!" -Will Rogers. Well, I'd hope he had said that.

[@mygoogleemail2063]

The Coca Cola of condiments.

[@Egilhelmson]

And that is supposed to be bad? Especially back then, when Royal Crown and Pepsi were fighting to be a distant #2, like Ford vs GM.

[@maxconing812]

Cole Phelps?

[@ClankyOtter]

Yep! That’s him. A lot of people from Madmen were actually in LA Noire

[@tomgio1]

I’m very late here, is the guy on the right side of the couch the quarterback from the movie, Remember the Titans?

[@evanmurphey]

Yea it’s the same guy, he’s also in Ray Donavan

[@mikejohnson3338]

Bro Don was high af 😵‍💫

[@nico3641]

I would of called it Project Q. Because K is too easy to figure out.

[@henrypeters5291]

Not really. You would have to know it was a Heinz project to begin with.

[@RD22]

Polished Pollock.....1960's lingo Lmao

[@michaelbonade4667]

Ginsberg had some incredible dialogue/scenes written for him…. Project KILLMACHINE….his comeon to Peggy…the story of his birth…

[@kylekinane5388]

The brazenness with which they admit to each other they cheat is amazing. I can't imagine people who control their lives so carefully could be so open about things that could blow their whole lives up. Always makes it seem too Hollywood and less grounded to me, but then again times may have been like that in the past, misogyny etc.

[@spcoon]

The full Heinz ketchup story ***Part 1*** 😂

[@Blashmack]

2:36 Timmy was like "I heard you are a man who has sex. You know, I am somewhat of a sex-having man myself."

[@derridianoutlook]

I'm not winking here

[@nolaanderson8770]

Ronnie "Sunshine" Bass!

[@brianellinger6622]

and this dude helped sha steal what they got and are getting even now...