Madeline Muga, Strategy and Impact Director, speech at Africa Tea Convection 2024.

Madeline Muga, Strategy and Impact Director, speaks at the Africa Tea Convention organised by East Africa Tea Traders Association ( EATTA) on transforming Africa’s tea industry with sustainable strategies, innovation, and impactful partnerships. In this exclusive session, Madeline highlights Fairtrade Africa initiatives that are empowering tea farmers, building resilient value chains and supporting sustainable tea production. Learn about the future of African tea, and actionable insights to drive growth and equity in the tea sector. Whether you’re a tea industry professional, farmer, or enthusiast, this video is packed with powerful takeaways for a thriving, sustainable tea market in Africa!
Enjoy!