Magazine Junkie Pitches The "Ultimate Online Black Book" | Dragons' Den

Amanda Zuydervelt, the founder of the hip fashion site 'Stylebible.com' is seeking an investment of £250,000 but the Dragons are not convinced that Amanda's website will offer enough independent advice to attract the subscribers she needs...
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #PayYourWay #Complimentary #EditorialRestrictions

[@nomad8723]

To the admins of this channel, please put a date and perhaps a season/episode number, at least in the description. Some of these companies look foolish in hindsight and some were either ahead or behind the times, but since Dragon's den has such a long runtime and some seasons have the same Dragons, it is hard without independently searching to find the original air date. I have no problem with posting older clips, in fact, it is often preferred as there may not be readily available clips of those earlier episodes, but it would be great to know when the episode aired. Thanks to whoever got the bright idea to monetize old content by posting it to youtube, its a win-win for everyone, especially for someone who lives outside the UK and never even got the chance to tune in.

[@brostelio]

I second that! Most useful comment to date.

[@Hi-kq1vi]

@bitterman co And that he has to say Hi, I'm Peter every time.

[@re7416]

@bitterman co No word of lie: I tell it by his porcelain veneers. The ones he had in the early days were too perfect: Probably b/c he was relatively 'new' to money and still @ the "everything-I-buy-must-be-perfect" stage. Later on, he had them replaced with more natural-looking ones.

[@tvhist]

The website seems to still be active, so maybe it wasn't so foolish after all, might have gave up on the subscription though, it states members, but has no where to sign in ?, Seems to be celebrating its 15 year though, and says it launched it 2005, which would co-inside with this episode I guess .

[@amandatropp]

👏👏👏

[@noatreiman]

Had time to read every comment during her silence

[@youmustbefibbing7376]

Or replied to her 18 paying subscribers.

[@Melissiabeats]

😂😂😂

[@CheckDisOutpeeps]

You're mean bro looooooooool

[@TammyBundleballs]

😄😄😄

[@_aworldthatspoke950]

She committed suicide last year

[@MyMrwrestling]

some where in the world today, rory is catching seaweed

[@markpieexplores]

I've seen that one before, therefore I'm out

[@davynewcomb8054]

"I've got the best job in the world."

[@1yearago491]

That pesky seaweed. Keeps escaping!!

[@Bridiebxx]

😂😂😂😂😂😂😂😂😂😂

[@samanthacrilly8627]

this made my day !!!!!!!!!!!!!!!!!!!!!!

[@Noelle_Music]

I laughed so hard at Duncan introducing himself

[@ellessandraramsay1841]

Duncan: "Hi Amanda. I'm Duncan." Amanda: "Hi." Duncan: "I'm not gonna invest in you either. So I'm out." 😂

[@dinorahbarbosa3927]

I love Duncan. He is so chaotic lmaooo

[@Clavinovaman]

Yep, we all miss Duncan.

[@jonsiewert6893]

The dude is a freaking beast.

[@Nthstar]

Lol and then she looks straight at Rachel after he said that.

[@badgebadge8946]

They really missed the boat on this one. They let a business that turns over several pounds a year go by.

[@personalpc7439]

She founded stylebible dot com and it is still going strong after all these years,...

[@Psycho250785]

PersonalPC, a) it seems that another person is running Stylebible.com now. b) this new version doesn’t seem to be doing so well either.

[@itsalie24]

@Ejuice Vaper Source?

[@CraigToddOfficial]

They also made Karen angry

[@TallulahLaGhash]

@@itsalie24 Company House. All there in public for scrutiny.

[@twizzian]

She has 18 subscribers, asking for 250k, and as they were shredding her she was losing her cool and got defensively aggressive. Who’s gonna work or invest in that ! . I actually enjoy sourcing my own adventures

[@WobblesandBean]

Right? Cuz everyone has different tastes and preferences, this is wholly reliant on a very narrow scope of one person's tastes.

[@robertmackley249]

Turnover to date: £180. Valuation: £1 million. "Hi I'm Duncan, I'm not going to invest. I'm out."

[@TheGearsofwar2010]

7:31 "Now Amanda must rely on Theo Pathitis" *Theo grins in evil*

[@LeopardprintBet]

Ha ha! Yes, that was pure The Joker vibes

[@LiamBarnwell]

😂😂

[@claudiogonzalez9926]

Duncan "No mercy" Bannatyne. Doesn't waste his time, doesn't ask technical questions. He sits, he listens, then he delivers, cuts to the crap, no BS, no fancy questions to give the entrepreneurs any room for making their case. Love it or hate it, but that's a true businessman right there.

[@stefjames95]

I loveeee it when Duncan says nothing for the whole pitch only to say “hi I’m Duncan, I’m out” 😂 pure classic!

[@Khonnell66]

Has this woman never heard of a search engine? Part of the fun of looking for hotels, spas, holidays, bars etc. is looking through the different options, comparing them with your spouse, reading reviews from like-minded people.

[@kelmanl4]

It's five years after TripAdvisor launches and it's basically a question of is 1 hour of your free time worth £50 in 2005 when the it averaged like £8 an hour because 90% of people would use it once and then never touch it again.

[@tamimazizadah]

Theo: I might be Theo "The Fetus", but I wasn't born yesterday Peter: I was born on a day, but it wasn't yesterday.

[@adhc8560]

Wow. She started so timidly and became speechless and then moved quickly to aggressive hostility.

[@da3v1ls93]

Passive aggressive

[@BDogs10]

She’s delusional

[@thejuiceweasel]

7:07 Duncan is such a savage. *_"Hi I'm Duncan, and you don't know Jenny Campbell yet, but I'm with her on this one."_*

[@idragonidragon2796]

Alex May😝😝😝You sir have just killed me, and I like it 😝😝😝😝

[@thejuiceweasel]

@Great Hun. Adding Jenny to a comment on these videos basically guarantees a couple of dozen cheap likes :D

[@originalrenigade]

Did she say she has 18 subscribers? 🙈

[@peterd788]

She did. Why wouldn't people invest £250,000 in a business with £180 turnover?

[@anonymousanonymous7765]

And you now have 30 likes

[@psycoticbastard]

@@peterd788 probably from someone who wants to go bankrupt

[@PCallahanPhilly]

80

[@caitlinlindsay8418]

She said 80

[@ListerLanius]

I love Duncan 😅😅😅 his expressions make my day 😅😅😅

[@noor7611]

Liam Parmar I look for his expressions in every clip hahah

[@lewiskelly6709]

Hi I'm Duncan... I'm not going to invest in you either.... I am out. 😂😂

[@defunkd90]

Wouldn’t want to see his come face.

[@quark_E]

0:54 my absolute favorite lol

[@brianburnett7181]

I love Duncan. I laughed so much when she fluttered her eyes at Duncan, like she was expecting a better reaction, but good old Duncan didn't fall for it. Hi, I'm out. Brilliant.

[@SiniBlu]

what a bizarre comment

[@user-ct8my8rv9c]

You can tell this is old because it was back when people still read magazines

[@Hi-kq1vi]

Doug has plenty of time on Google & is a master at certain websites.

[@EvilValenStrife]

And I OOP-

[@evo5dave]

I always liked him on DD but, yeah, shame about the... you know...

[@stevedendera]

@@evo5dave I can imagine Hitler would have been alright on Dragons Den to be fair.

[@fnk101]

Ha ha ha

[@cockpiss9260]

@@stevedendera "Thomas J. Watson, CEO of IBM, has come to the den looking for investment in his company that produces punch card computing machines. First to question the entrepreneur is Adolf Hitler."

[@sirbla1rsco239]

From nerves to attitude 👌

[@dansu01]

The silence at 0:43 to 1:04 made me nervous about a pitch that I'm not about to present

[@chanchito4401]

Yeah seriously I get nervous watching these even though I'm safe in my room drinking coffee and not stood up in front of a group of millionaires in a cold ex-industrial building.

[@BenjaminGoose]

Chanchito trust me, a television studio is anything but cold!

[@HyperMario64]

@@BenjaminGoose Yeah they are always sweating A LOT lol

[@chanchito4401]

As a child at school I assumed that adults were all confident in front of eachother because they are adults right? No, turns out you never stop being nervous in front of your peer group.

[@WobblesandBean]

@Redblade Great. Now I can't stop giggling 😂

[@Likexner]

But she is nervous because they are NOT her peer group. Theyre sitting on thrones and scowling down on her.

[@oldmaidwhovianakanancyg4425]

Peer group? Not bloody likely! She is a Karen minnow from a tiny pond trying to swim with great white business sharks in the ocean of the grown up business world.

[@alib1919]

"I believe that I've lost you...." Girl you had lost him within 15 seconds of your pitch 🙈🤦🏻‍♀️

[@Hi-kq1vi]

Lol at Rachel never saying who she is-she isn't famous enough for anybody to care anyway.

[@thedunyadoneya2628]

More people know who ronnie pickering is.

[@michaelsmith953]

i wouldnt even recognize her after watching this show

[@joeflanagan7450]

Haha .... yes tell them its rachel elnore . Ha

[@AllsortPassport]

@@joeflanagan7450 "who?" 🤣

[@charlotte5251]

People with money know who people with money are..

[@jemmaj2919]

Her ending 😆😆😆 he cant part with his 10er 😂😂😂😂

[@Rabsmyth91]

Just about to comment about the ending.. Her attitude stinks so self entitled

[@Chilling_Chilling]

She couldn't get any sane man to part with a 10er if she was working the street corners either

[@bash547]

I’d pay a 10er for her

[@wanderer299a]

@@bash547 you'd pay a tenner for Ena sharples!!!

[@shanehall98]

She was a little dogmatic, naive and the idea is not as good as she thinks.

[@DKFX1]

"if he has an hour to waste on Google, then I wish him the very best of luck" - weird response.

[@SiLoMixMaster]

Well she wasn't wrong, in fact she was 100% correct about Doug spending too much time on google lol www.telegraph.co.uk/news/uknews/crime/12148510/Why-the-Doug-Richard-allegations-prove-that-technology-is-toxic-for-relationships.html

[@gnack420]

@@SiLoMixMaster nice paywall, thanks.

[@psoteriou3884]

Sour grapes response from her

[@rosierenolds7923]

I found Doug very rude here and aggressive. He seems to have a real nasty streak. As well as being a p....phile.

[@emac5916]

The look on Duncan’s face when she lost her train of thought was hilarious, she needed a red bull for goodness sakes her presentation was low in energy and dry .She came alive when they didn’t like her site ..lol

[@Chorbus]

The quiet panicked blank face breathing is my favorite thing to see on this show.

[@theovolz3073]

Entrepreneur: Did I mention I have a spankable teenage daughter? Doug Richard: I'M IIIIINNNNNNNN!!!!!

[@marks6663]

how many hours would it take to go through every edition of her magazine to find the boutique he was looking for? It would be like searching the encyclopedia brittanica. And she has the nerve to suggest google would be slower?

[@TheKEEEEEeK]

lol, this is probably abt 12 years ago

Duncan's face at 4:19 :D tells everything.

[@chinmayravindrashah]

Sándor Tóth if that’s not going to be a meme, then I don’t know what will. Duncan’s expression at her when she lost what she was saying and constantly looking at the poster were funny too!

[@jburron]

OMG…so good.

[@TheRocco96]

Advertises a "style bible" while wearing a dress that didn't look good on her.

[@keithsstepdad]

true! thought she was preggers at first. Just a very unflattering dress.

[@MsMaryPatricia]

"Style bible" doesn't even make sense when it's supposed to be about boutiques, bars, shops, golf courses etc. It sounds more like a clothes website.

[@almostalwaysrite]

Yes oml that dress looking like a cheap shower curtain😂

[@WobblesandBean]

Omg THANK YOU. She looked simply awful! That dress looks like she tore down the wallpaper in her Gran's bathroom and wrapped it around herself.

[@saffyone5198]

😂😂agree

[@autumngallion3889]

“..has an hour to waste on google-“ * me wasting five hours on KZbin 👀

[@threethrushes]

She needed to put flow signals on her website.

[@cropcircles5697]

Rachel Elmore gained a reputation in the hospitality industry, for stealing the bedsheets and beer mats.

[@MusicalPenguin127]

Doug Richards was so rude in this.

[@chinmayravindrashah]

Yuri L “conduit of PR flak”. Calling a spade a spade. Doug was rude but he just shot her business model down based on simple logic.

[@melliev7]

When I read “black book”, I was thinking some Heidi Fleiss stuff was going down.

[@OskarHowell99]

The irony is we have basically the same thing here in New Zealand called Neatplaces, and it's an excellent resource to use

[@matthewhart2819]

Ehhhhh a New Zealander. I'm one too

[@petercolvin4150]

Personally I enjoy googling restaurants, hotels etc before I go on holiday.

[@sophocles8761]

You are dependent on her taste on what constitutes a good time - taking one look at her and it is horrific

[@WobblesandBean]

Not to mention what Rachel said - you can't trust their judgment, cuz of course, these establishments are going to go above and beyond to give them special treatment that aren't going to be offered to a regular customer.

[@exorc304]

Wishing everybody and their loved ones a great day ❤️💫

[@sirbla1rsco239]

Quick quick I'm one of the first people on this video how can we get likes on my comment ?? Lol thanks

[@WobblesandBean]

Awe, thank you! You too! Ignore these other assholes, they're joyless conkwockets who think they're being clever, but they're not.

[@LivingOnaPrayer123]

Loved Theo's face wen she was dropping all those celeb names..Theo was thinking to himself "iv never heard of any of these so called celebs before"

[@ILIUSCOV]

She’s so angry 😂😂

[@jon18m]

It's called TRIPADVISOR and it's FREE!

[@LostJourneyUnderClouds]

Old episode, TripAdvisor hadn't started at the time of airing. I agree though, no one would pay extra for a service like that.

[@TheFbiFilesRepeat]

SavageArfad more like 15 years

[@vader745]

Not the sharpest tool in the shed are you LOL

[@WobblesandBean]

I love how quickly Doug and Rachel saw right through the main problems with the idea 😂 And then Duncan brought it home!

[@MosherMike]

£50 a year to subscribe to adverts. On saying that, women pay a lot more to read Comospolitan for a year and that's wall to wall adverts with the odd article.

[@team3383]

That tart STILL hadn't understood what Doug told her !!! WHY oh WHY would someone believe HER when she's PAID by the people she's advertising and basically being BRIBED to say that their products are good !!! Its got nothing to do with whether he's tight with his money or not AND still goes on to say he doesn't want to pay GBP 10 when she's just said on TV that her subscription fees would rocket to GBP 50.-/year as soon as she had the ooportunity. Pity I don't have that kind of money to chuck around. I'd have given it to her knowing I would lose it but simply to keep her busy going bust. LOL.

[@CheckDisOutpeeps]

Isn't this TripAdvisor, basically

[@Jim-so3zm]

@@CheckDisOutpeeps It's TripAdvisor for champagne socialists.

[@WobblesandBean]

Which is exactly why magazines are in the shitter. But, at least they smelled really good.

[@Hendrixium]

0:55 Duncan catches a whiff of his own fart.

[@philstrachan]

bless Rachael for thinking shes actually someone to not say who she is when she travels...

[@Marsalien100]

Imagine PAYING A SUBSCRIPTION TO SEE ADS.

[@whiskeytango5680]

She's totally clueless. Dozens of established, reputable companies, such as Frommers and Lonely Planet, have been offering this exact service, both online and in book form, for over 50 years. They have staff and freelance correspondents who travel the globe updating the info on a regular basis (at least once a year). Does she really think she can go up against these multi-million-dollar companies who have spent decades building their brand? In addition, just about every country and major city has a Tourist Bureau that tells visitors what to see and where to stay and eat. You can pick up their free pamphlets at the airport and all over the city.

[@cuttlefisch]

Or just ask the taxi drivers.

[@ixopo6715]

The moment I heard this ridiculous pitch, I realised that she had completely forgotten all the excellent travel books that have been around for years.

[@967mviews2]

2022 - £310 in the bank and net liabilities of £138K plus 4 resignations out of 5! 😳

[@bretthutt1949]

Duncan knows exactly what makes good TV 🤣

[@oliprj8676]

Doug is thinking 'I bet she was nice when she was younger'

[@Hi-kq1vi]

Thinking-she is 30 years old, possibly had a daughter at 16 or 17.

[@Adam-M1]

Duncan’s facial expressions...

[@cobblestonegenerator]

"Im going to move on" lol that's like if someone beat the crap out of me but i kept getting up and they finally decided to leave. Then when they start leaving i say "oh yay i won"

[@Hi-kq1vi]

She jumped off Peter really quick, then Doug, like she thought she was going to be able to convince any of the others.

[@tima2553]

Yes with her charming “nice to meet you Duncan”🤣 I’m out LMAO

[@creamsoda5492]

Theo's cheeky grin at 7:33 fully knowing he had no intention of investing a penny

[@TheBestbackingtracks]

Gotta be honest, none of those quirky little facial expressions you see during this show actually happened in that moment, the editors have a bunch footage of each dragon pulling different faces from different moments in that particular day's pitches, and they simply cut and splice those clips in clever places to make you think they were actually reacting like that in that exact moment. (Makes it more dramatic and TV friendly)

[@creamsoda5492]

@@TheBestbackingtracks he literally spoke to her in the same shot, pretty sure that happened as shown

[@streetcred3604]

7:08 That was cold and smooth

[@crapitoutjim]

Doug Richards won't invest because the magazine doesn't include a Sugar Daddies looking for Sugar Babies section.

[@johanskoog875]

She had 19 subscribers, but Jenny left.

[@jessicataylor7174]

I'm pretty sure Jenny was always out.

[@DarkReapersGrim1]

This business already existed a year before she came out with it. It's called "Yelp."

[@rhubarbtart]

Or trip adviser

[@gnack420]

Why does she think 45,000 x 50 is 1,800,000? And why did no one correct her?

[@BOZ_11]

Peter had a point at the end, something is definitely off with Doug; something unrelated to the pitch. She probably reminded him of someone

[@Wtfinc]

yeah, he was being a huge dick

[@caitlinlindsay8418]

Yeah, he was probs reminded of one of his underage victims

[@BOZ_11]

@@caitlinlindsay8418 he's a creepy sugar daddy

[@cun7us]

Just by Duncan's facial expressions you could pretty much tell where he was 😂

[@tamimazizadah]

Has this lady heard of Yelp? Also, loved Duncan's short and sweet response. Right to the point. Only one other person could've said "I'm out" faster, but she wasn't in this episode.

[@StandardGoose]

She probably hadn't heard of them in 2005 when this episode was filmed. Nor had anyone else, with the exception of the people who founded Yelp that very same year.

[@harlowblackadder356]

The beginning of that pitch was hysterical!

[@armandoperez9384]

Take it easy Doug

[@TheJimmymckenna]

It could've worked on a freemium model of here's free content/information on the coolest places across up and coming travel destinations, and paid subscription that provides early access/beat the queue/exclusive events, like a combination of Lonely Planet and O2 Priority Instead, 18 subscribers.

[@Powney888]

What a lad Duncan is 😂😂 absolutely savage way to introduce yourself then go out!

[@awhite3747]

Someone's got to make a GIF of Duncan's reaction to "18 paid subscribers" 😂 (4:18)

[@andrewsmith4388]

Bless her. Huge chip on her shoulder and on Dragon's Den to seek investment but blows it all away..... Passionate she is but no control in front of potential investors.

[@MegaJakerobinson]

Was destroyed within minutes! Was that one of the shortest dragons den I’ve seen

[@TechGamesAU]

Had a look at their website. It’s actually still active but there’s no accessible content or any way to subscribe. They haven’t made a social media post since 2018.

[@williamgeorgefraser]

I checked also. Totally correct. Can't contact them on the website. Last Twitter post March 2018.

[@_B.M_]

well, they lasted way longer than i thought they would.

[@johnnyserdon9694]

She is so pretty

[@friendlypiranha774]

She is trying to milk the Dot Com Bubble 20 years after the Dot Com Bubble burst

[@FlightlessAngel1000]

Lol that silence was so awkward

[@boltywolty123]

We need the levi roots upload

[@markb5403]

Content source: "Looked through Hello magazine and thought that's a bit nice innit?" Valuation: One hundred million zillion dollars.

[@ChampippleD]

She invented influencers!

[@MrSuchasoorma]

The dragons comments/ debate were so good

[@peterhall4216]

"I feel like I've lost you so I'm going to move on" Hahah fair play

[@exorc304]

Here before all the Jenny jokes 🤣

[@beavis4763]

The post man leaves Jenny a "sorry you where out" card.

[@trailerparkboys3390]

F .......offf

[@arjonrivera8271]

OMG! @4:20 That look of Duncan's face!!! Priceless!!!

[@usopp6996]

LMAOOOOOOO HER BREATHING She was probably nervous

[@widowrumstrypze9705]

One phone call to the concierge at whatever swanky hotel they were staying at would save him the hour on Google, lol!

[@anubusx]

Jenny: " The Bible's first comandment is- 'I'm Out.'

[@rachmadsuhartono]

60 minutes on google? What an era

[@thesilenthero422]

Now in 2020 machine learning is doing this job, personalized to you, and you don't have to wait for a magazine to come in every month

[@ethank5681]

Duncan at 4:20 ‘U wot m8?!?’

[@vadim3031]

oh the end comments just said it all about her attitude

[@disiamtheillusion]

Cuz nobodies done a million web pages like that already over the last two decades,

[@bobbbobb4663]

Disiam Theillusion or a slew of magazines that do the same.

[@lumntoob999]

@Redblade how on earth did you decipher that you pure genius?

[@handbanana4899]

I thought the video cut out from her first silence at first. Then when I heard the menacing _twang_ music right after the pitch ended I knew this was going to be hard on her.

[@krissymarklewis1793]

Tripadvisor:)

[@personalpc7439]

for the ultra wealthy

[@jfraserfisher]

She missed his point, when PR companies are providing her information or she gets a free trip, it isn't unbiased any more. How many hotels have been caught sending out lovely 5 star pictures in brochures or on their websites and they don't show the reality of the actual hotel at all?? Who would pay $50 pounds to subscribe to a site you only use when you go on a vacation? Most travel agents have packages that provide all of this as well.

[@Voicist]

7:08 *{Brutality Mode Activated}*

[@Dave062YT]

Someone walking up stairs .....I'm out [It'll be ancient and the person will freeze mid presentation]

[@ayleven8492]

7:09 quick and lethal

[@Nocturnalux]

It's not "the Algarve", it's "Algarve". You get all that information from the hotel reception.

[@dopemusic6414]

7:11 Savage 😂😂😂👌👌👌