Mailchimp Automation Tutorial for Beginners | Create Email Automations (Customer Journey)

Today, I walk you through this Mailchimp automation tutorial for beginners and share how you can create email automation in minutes. Mailchimp is a powerful, all-in-one marketing platform that allows you to engage in email marketing.
One powerful feature that Mailchimp provides is called customer journeys (email sequences). By building email automation with Mailchimps customer journeys, you can increase audience engagement, recover lost customers, cross-sell, nature relationships and more.
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Check out our Mailchimp automation article over on our website here:
stewartgauld.com/mailchimp-au...
If you're new to Mailchimp, check out our Mailchimp tutorial for beginners:
• HOW TO USE MAILCHIMP |...
► Today we cover the following chapters in this Mailchimp automation tutorial:
0:00 Intro
01:11 Getting started
01:59 Mailchimp dashboard
02:22 Customer journeys
03:26 Email sequence templates
05:46 Understand the customer journey
09:47 Customize email 1
10:50 Email builder
14:33 Rules: time delay
14:58 Customize email 2
16:57 Add other rules/actions
19:24 Outro
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Let me know if you found this Mailchimp automation tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.
Thanks for watching and enjoy!
#mailchimp #automation

[@bryancurley8968]

Thank you for this great video Stewart. Learned a lot!

[@StewartGauld]

I'm glad!

[@luciagayon2520]

Your tutorial is excellent, actually much better than the tutorials in Mailchimp. You make it easy to learn and understand Thanks so much!

[@StewartGauld]

Welcome 🤗

[@CoreyHinde]

another great business tutorial - thanks Stewart!

[@StewartGauld]

Glad you enjoyed it Corey!

[@airbnbhorrorstory]

Fantastic tutorial!

[@StewartGauld]

Welcome!

[@cameronarmstrong5783]

great video, so easy to understand

[@StewartGauld]

I’m glad!

[@yadupriya38]

Thankyou for this tutorial Sir😊❤

[@StewartGauld]

My pleasure!

[@alvinforex]

Awesome 👌👏🔥🔥🔥

[@StewartGauld]

Thanks 🔥

[@TonyMontana-bg6hm]

Nice!

[@StewartGauld]

Thank you! Cheers!

[@TonyMontana-bg6hm]

@@StewartGauld No. Thank U mate. Excellent video.

[@grahamgori4259]

Thanks, Stewart. Wonderful tutorial. I understand that Mailchimp doesn't support the selling of monthly subscriptions. I want to offer as part of my automated campaign the option to purchase monthly or yearly subscription plans. Mailchimp says that it supports Stripe, and then Zapier as a way to bring the automations back into Mailchimp. Do you have experience with this, or a better idea? Thank you.

[@StewartGauld]

Hey Graham, Yes you can do this in a few different ways. Depends whta platform your use for selling your subscriptions. You can also, simply link to PayPal to collect and setup recurring payments.

[@wfcmediainternaluse7775]

Does the DELAY Journey point over ride the SCHEDULE EVERYDAY AS SOON AS POSSIBLE function in the email template?

[@StewartGauld]

Hey, Yes is does from my experience.

[@angelangelov4865]

Hello, thanks for the valuable video! Can you please show us (or answer me) how to create a data-based email automation? For examble: I want to send several emails before a specific date and aftar that date too. I know that I have to add to the audience "date field". But how exactly do I determine the date before which I want to send the emails? In the "Audience fields and *|MERGE|* tags" section there is a field called "Default merge tag value", do I have to fill in the date there? Thank you in advance!

[@StewartGauld]

Welcome! I will look into this for an updated tutorial. Thanks!

[@angelangelov4865]

@@StewartGauld Thank you, I hope this doesn't bother you!

[@kumarrokade3028]

For lead generation it will be a boom for the marketers, Thanks again for this wonderful explanation in detail.

[@StewartGauld]

Hey Kumar, Thanks for that mate! Cheers!

[@MotivateMajesty_]

hi! I found the tutorial really helpful but i fo have one more question. Is it possible to end the sequence not only when they open but also when they reply? Thanks!

[@StewartGauld]

Hey! Yes you can add your own custom conditions.

[@MotivateMajesty_]

@@StewartGauld thank you!

[@shrutijain2131]

Okay! Here's a problem. I created the whole email automation in active campaign tool and activated the automation. I added my 3 other email address in contact but i got no emails from the automation process on those addresses. What should i do??😐😐

[@StewartGauld]

Hey, Make sure you have the right trigger selected to initiate your email flow.

[@gracetoms]

Is it possible to send different emails off of the one audience? For example, if you have 3 different freebies?

[@StewartGauld]

Hey Grace, I'm not 100% sure what you mean?

[@gracetoms]

@@StewartGauld I have 3 different emails I want to send through a customer journey but for the same audience. So depending what they want to sign up for they will get a different email with something for them to download. At the moment I have done separate customer journeys for each email however I don’t think that is correct because I only have the 1 link for the sign up form.

[@shannersthered88]

@@StewartGauld I have this same question!! I'm not sure if Mailchimp is worth the paid plan because I still haven't figured out how to do this. I want to have multiple different lead magnets (or freebie PDF downloads for my blog). In order to do that, I need to send different emails to different subscribers in my audience. I've tried mutliple audiences and that is way complicated. As the previous commented said, I don't think that's right either. How can I have one audience, but depending which sign up form they subscribed at determines which email response they get with their freebie download?

[@Learnwithdrjahanzaib7470]

I want to send abandon cart emails,first purchase email. as well as post treatment email and customer recovery emails Can I make a single flow within one journey or I need to made different journeys. If different journeys then how to integrate them all

[@StewartGauld]

Hey mate, It's best to make independent flows based on the goal that you want to run. These all have different objectives, therefore you would have to set up multiple email sequences.

[@Learnwithdrjahanzaib7470]

Thankyou

[@ellib3811]

In the socials part, there's no option in Instagram there ni link in the instagram

[@StewartGauld]

Hey Elli, Yes there is, all you need to do is click on the 'social follow' block and change or add the IG option.

[@dusankulisek9248]

When I am done with the customer journey and its turned on, how do I create a link that can I add e.g. to my Instagram post, so when they click on the link they will be redirected to the mail automation sign up. I just dont know how to create a link via which audience can sign up to the automated emails I have created.

[@StewartGauld]

Hey, You will need to create a landing page first and then connect that to the automation. So when someone signs up they will enter the automation.

[@dusankulisek9248]

@@StewartGauld thank you so much, it works now. Also if I want to include the sign up for automation on my website, should I just use Sign up forms - Embedded form in the Mailchimp ?

[@asanayeem1894]

when was the mailchimp automation system change?

[@StewartGauld]

Hey mate, I'm not sure on the date, but this new feature is relatively recent. They also got bought out by Intuit not long ago.

[@personalwealthmanagementll8767]

How do you make sure your email contact list / segments within Mailchimp is tied to the Automation Sequence?

[@StewartGauld]

Hey mate, You just want to select the right audience and segments if you have multiple for the customer journey you are creating.

[@talibandee2428]

@@StewartGauld l

[@talibandee2428]

@@StewartGauld is still a

[@chijioke_emailmarketer]

My rule are not showing like yours, your own is showing on the left side while mine is showing at the right, and it's not even there not until i click on add journey then it will pop up. please if you know what I'm talking about kindly reply thank you.

[@StewartGauld]

What plan are you using?

[@chijioke_emailmarketer]

Just the free plan. Okay is it that i must subscribe to use those feature?@@StewartGauld

[@andreiasemedo10]

i follow all these steps, even upgraded my account. but it still doesnt work. every time i add a contact or someone subscribes they never receive any emails. what im a doing wrong???

[@StewartGauld]

Hey Andreia, Make sure you turn your email automation on and ensure that the trigger part of the flow is setup correctly.

[@belovedholiday5700]

How do you manually add a contact to a journey?

[@StewartGauld]

Hey, Good question. This depends on your trigger. The easiest way is to add them to your email list through the trigger like adding them through your landing page or subscriber form on your website.

[@JaspalSingh-hb4ro]

Hi I can't see the turn on button to start the journey on the top at the right. pls guide

[@StewartGauld]

Hey mate, What plan are you on? How many points in your journey do you have?

[@JaspalSingh-hb4ro]

@@StewartGauld I have standard plan or you can say beginners plan thanks

[@StewartGauld]

@@JaspalSingh-hb4ro do you have more then 4 points in your journey?

[@JaspalSingh-hb4ro]

@@StewartGauld no I have only two but I don’t need more than that because I don’t want to send them email again and again . My purpose is to send them only a welcome email. So pls guide what can I do. Thanks

[@JaspalSingh-hb4ro]

@@StewartGauld I have two points because I want to send only a welcome email and don’t want to send again so pls guide thanks