Organize Your Subscribers Like a Pro: Understanding Tags, Groups, and Segments in Mailchimp (2023)

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Your audience data is one of the most valuable tools you have for improving your marketing and growing your business. With every new purchase from your website and each additional newsletter signup you’re gathering data that can tell you who your audience is and what they love about your brand. But as your business grows, so does the amount of customer data you have to keep track of.
That is where audience management tools like Tags, Groups, and Segments come in to help; allowing you to organize your audience in a way that sets you up to target your audience more effectively. By using these tools, you’ll be able to turn all of your insights (including engagement data, tags you've applied, and groups your contacts have selected) into more targeted, segmented marketing.
In this webinar, we will:
-- Explain how to use tags, groups, and segments to organize your contacts
-- Provide tips to help maintain organized and relevant data in Mailchimp
-- Provide a starting point for creating your own segmentation strategy in Mailchimp
-- Show how the contact information you collect can help you further target your campaigns
-- Outline how one customer utilizes audience management tools to send their contacts relevant content
Playlists to continue growing
► Get up to speed quickly with our onboarding tutorials:
bit.ly/GetStartedMailchimp
► Go beyond the basics:
bit.ly/GrowOnMailchimp
► Dive into our free webinars and learn from a wide range of experts:
bit.ly/MailchimpWebinars_
► Set up apps and tools to do more with Mailchimp:
bit.ly/IntegrationsPlaylist
For more information, check out our guides and tutorials::
• Getting Started with Tags: bit.ly/CreatingTagsWithMailchimp
• Use Conditional Merge Tags: bit.ly/ConditionalTagsMailchimp
• Unlock Better Targeting with Tags: bit.ly/BetterTargetingMailchimp
Looking for more webinars to level-up your Mailchimp skills? Check out:
bit.ly/MailchimpWebinars and register for an upcoming session.
Are you a freelancer or agency? You can earn Mailchimp certifications here: bit.ly/MailchimpAcademy
Key Moments:
00:00 - Introduction
00:42 - Agenda
01:21 - Audience management concepts
05:20 - Apply a tag to a contact
08:20 - Organize subscribers into groups
10:42 - Customize your targeting with segments
14:08 - Create a segmentation strategy
15:29 - Get started creating segments in your Mailchimp account
16:19 - Create complex and advanced segments
21:26 - Launch a campaign for a segment
22:23 - Final takeaways
*Note - images/content in this video may differ slightly from what you see in your Mailchimp account.
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About Mailchimp:
Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising-automatically and with the power of AI.
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#mailchimp #tutorial #emailmarketing #emailmarketingcourse

[@karennewcombe2561]

One of my colleagues just squealed with delight when I told her we will be able to geotarget in Mailchimp. Coming in from a different program that did not offer such options!

[@arconweldindia4889]

Video is great & informative.......there is a correction at video section on time 7:16 (it should be tags instead of tax)......for mail chimp management to notice 😊

[@mailchimp]

Thanks for letting us know! 😊

[@happytech6134]

WooooooooooW I wait this video from Few months Appreciate😍😍😘😘

[@mailchimp]

We’re so happy you enjoyed it! 😊

[@micgenti6617]

​@@mailchimp Giorgia Meloni 😊

[@nicolasmorin9539]

Another question: is there a way to export the segment logic as well? besides the segments content.

[@mailchimp]

Hi Nicolas. At this time, the only way to mass export your groups and segments would be to export your entire audience. Segment logic is not exported, only the contacts and associated fields are. We'll note this feedback, and pass it along to our Product team.

[@wearethegravy]

Hi, trying to create an embedded form with drop downs. How do I allow someone to choose multiple options from the drop down?

[@mailchimp]

Hi there! Only one option can be selected from the drop-down menu for your signup form.

[@sethandtonyhc]

Do I have to open each individual contact to tag or is there away to see my list and add tags to members from the list?

[@mailchimp]

You can create and add tags from the contact table, a contact’s profile, or from the Tags page in your audience. Learn more here: eepurl.com/dBYjo9

[@sarfarazabbasi3122]

thanks for such an informative video , my question is i have a list of emails can i add them as subscribers in the audience or i need to make them unsub. Please reply. Thanks

[@mailchimp]

You can import new contacts with a subscribed status, however be sure that you have permission to send them marketing. Learn more here: eepurl.com/dyil4z

[@sarfarazabbasi3122]

@@mailchimp Thanks

[@BTHMMIV]

Can you make tags an option for dynamic content

[@mailchimp]

Thank you for your feedback! We understand how that could be helpful, and we passed this along to our developers.

[@void8884]

I have a question why does my options on my segments have fewer options than yours on the video? For example you have purchase activity and I don't?

[@mailchimp]

Hi! Do you have a store connected to your Mailchimp Audience? You must have an ecommerce connection for these conditions to appear in your segmenting options.

[@Angel-lq8ov]

​@@mailchimphow to connect Website store to emailchimp account?

[@nikoviitala8159]

It doesn't seem to be possible to use Advanced Segments in a Journey? :C

[@mailchimp]

Hi Niko, that is correct. Advanced segments aren't available in automated campaigns.

[@hinesbutnobeanz4734]

@@mailchimpcan you make them?

[@Fenna-dq6cc]

Hi, I just started working in a company with over 40.000 subscribers and they are not organised or tagged just yet... I want to create tags based on what customers have bought, how can I do this? When I click on each individual contact I can see what they have bought, but tagging them manually one by one will take me too much time.. How can I bulk tag them based on purchases?

[@mailchimp]

Hi Fenna. We recommend using segments. Segmentation lets you view and send to contacts based on what they order, when they order, how much they spend, and other criteria. Here's more info: eepurl.com/dyimBn

[@Fenna-dq6cc]

@@mailchimp Thank you!

[@mailchimp]

We're happy to help!

[@glbch3551]

Is Groups still a thing in 2024?

[@markmcmaster7983]

Slow, boring, nauseating

[@waffletube5707]

This isn't your dating profile, sir.

[@CaptainoftheH]

There's this very advanced technology available that speeds up playback. You seem to have forgotten we're in the future.