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Makes Us Stronger is more than a brand or a campaign. It’s an ethos, an approach, a set of behaviours that make the Crusaders stand out. Losses are lessons, injuries an opportunity for the next man up. With hard times comes resilience and strength. Pressure is a privilege and we relish clutch moments.
Our members, our fans, our partners, our families, our staff, our community: we care for each other, and together we are the Crusaders. It’s true, we do have an unfair advantage over our competitors, because when you challenge us, you challenge all of us.
That’s what makes us stronger.
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