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Another socially rampant problem these days is that of increasing alcohol use and addiction. Alcohol is a toxic substance that can affect each and every organ in the body. Changing social norms, urbanization, increased availability and high intensity mass marketing along with poor level of awareness related to alcohol has contributed to increased alcohol use. Use of alcohol as a social drink as well as the myth that alcohol can be used as a medicine are encouraging alcohol dependency in the Indian society. About 10 to 15% of alcohol users develop alcohol dependence and become alcoholics. Anybody can become an alcoholic - age, education, intelligence or socio-economic status has nothing to do with it. The person increases the quantity or frequency and continues drinking even though alcohol causes problems to his health, work life, family or social relationships. But alcoholism is treatable. With treatment it is possible to give up drinking totally and live without alcohol. However, as with other diseases, the earlier the help is sought, the lesser the damage and the better the recovery. The physical withdrawal symptoms after quitting alcohol are temporary and can be easily managed. But even a single consumption of alcohol after quitting it can cause a relapse. To prevent a relapse, it is important for the person to learn the art of saying 'No' to alcohol and be willing to change ones' social circle if it encourages drinking. Moreover, family support is crucial to the process of de-addiction and relapse prevention.