Everything is on SALE, can we hope to compete?

[@brendangormley-e3x]

Oh forgot to say my jaw dropped when you pulled out the LOOK frame.. class ❤

[@liammaguire5625]

Brilliant bike guys. You knocked it out of the park again.

[@Mapdec]

Thank you. 🙏

[@GCPerformance18]

It is a tough tough business. No matter what you specialized in. Always have to be paying attention looking for new ways to excel and get ahead of the competition. But your a very good store and you guys have a great staff

[@Mapdec]

Cheers Grant. Hope all ok over the pond.

[@ESeppOz]

So glad I picked up this Look 785 Huez with Rival eTap, R38D carbon wheels and a carbon seat post earlier this year on sale for a bit over 3,000 Euro. Sweet ride, puts a smile on my face every time I go out for a spin.

[@tinniswood2577]

Lets get real, that's all the bike most folk need.

[@adriaanoudhuis]

I couldn’t justify spending more. However I am glad to be able to ride once a week.

[@seitenryu6844]

"Most" bike folk use bikes that are £200 or less. Most people around here get by with 20 year old steel hybrids or mtbs.

[@kingaroykid]

fantastic looking bike. Great parts and colour. Tan wall tyres look great.

[@TheChindoboi]

Very nice looking bike with way better components than a stock build. Most people don't realise how much of a difference a good set of wheels actually makes to the experience which most bike companies only reserve for the middle to top end of their bike ranges...

[@michaelnoy4283]

A Look bike to compete if not beat the mainstream mass produced brands and it looks a big winner in my eyes, colour scheme is stunning. I reckon Jake had as much fun putting this together as I had watching the video. Brilliant!

[@tupacsgohst]

look bikes don't compete with mainstream brands. they are chinese made euro marketed which means your paying more for the same chinese carbon and an upcost for the shipping to europe. makes no sense

[@Mapdec]

Taiwan isn’t Chinese yet. 😳

[@tupacsgohst]

@@Mapdec cmon man you know these bike frames cost less than 1k to manufacture or specialized could not sell an sl7 with 105 for 3K. There is not much difference in the sl7 to sl8 frames and nothing you can say warrants such a leap in costs to justify the upcharge of bikes to 10 k or above. its just a way for a store owner to make 5 k on something he should be making 500 on.

[@Mapdec]

@@tupacsgohst clueless. 🤦‍♂️. We are lucky to make 30%, and the vat man takes most of that.

[@neilk22]

I think Jake reflects in this build his love for the red sworks sl7 color scheme with turbo cotton tire look alikes - and from my experience, the schwalbe pro one tt are just as unreliable wrt punctures too 😂

[@add28]

Brilliant bike, especially the frame.

[@carldavis1889]

What about the Orbea Orca M30 for 'off-the-shelf'? £1850 at Tweek. 105 12s, carbon goodness, branded tyres. Nearly £1k less than Specialized. All for building your own too!

[@tednruth453]

Great bike! Great musical interlude! 😊

[@PBabel-ne3hc]

Great fun to watch. I have got the 785 Huez RS in Chameleon colour scheme. What a great bike, fairly understated "look", but a classy ride it provides. :-)

[@richardhasler6718]

Starting with the Look frame is a great idea for almost all average weekend cyclists and any upgrades to the quoted spec I would make would be the wheels - Ryots or Zipp 303 for me. I prefer mechanical groupset and cabling really doesn't bother me or make much of a difference in aero performance below 40km/h, plus its sooo much easier to take your bike on a plane when the handlebar and stem can be removed easily.

[@iansellars6272]

I picked a Giant TCR Advance 1 with 105 di2 (2023 model) in January for £2274......have upgraded the wheels to a 2nd hand set of Scope Carbons with tan wall pirelli p zeros very happy with it and for less than RRP of the stock bike

[@stevebassett8944]

Nice bike. I'm sure you will please a lot of happy customers!!

[@moobaz8675]

Stonking! Love my 765 optimum although you are wrong on the tyres Jake - I knew I should have gone tan wall 😆 Anyway, cracking build. 👍

[@neilashton9459]

Wow getting a frame of that quality for a full build at that price is amazing - well done lads.

[@hectorkidds9840]

Nice video, and a good result, a bike I'd more than happily own. Long live mechanical 105. It'd be really good to see you do the same for a hard tail, suitable for big days in the Lake District/Yorkshire trails, or a blast at a trail centre.

[@Mapdec]

We will if the opportunity comes.

[@sccxvelo]

Solid build and looking bike. Cables/hoses into downtube is better then into headtube with sharp bends or rubbing against the fork. Also exposed under downtube with no housing protecting the cable on it shorting cable lifespan from dirt/elements. Always prefer ease of service for when needed over fully integrated setup.

[@yonglingng5640]

Somebody here has the right idea. 👍👍

[@Robert-vl3ur]

Now tell us how many fully integrated cabled bikes you have actually owned and serviced? I'll guess zero! LOL

[@rtw9655]

Top quality build, well done!!

[@GassTron]

beautiful bike, excellent price. Ideal to build, use and start upgrading parts by wear. really nice move.

[@adamc2579]

Beautiful build guys. Those wheels look so sweet. So glad you mentioned the scribe hubs! My alloy scribes look amazing, but they are so damn noisy. Saying that, so are my giant carbons. Make it embarrassing to free wheel at times. 😂 P.s. tan walls all the way!

[@Mapdec]

Thank you. 🙏

[@derekkeith108]

What a deal! If I was in the UK that bike would be mine!

[@FGIRAFFE]

So nicely introduced. And we even have Jake on phone! Look, at that "we the people" price, it's a real bargain! No, really, nice done Mapdec!

[@Mapdec]

Thank you.

[@stevenscott3283]

Amazing build for the money, definitely beat the rest 👌

[@PeakTorque]

If i didnt have a shed full of half built bikes id but the Look deal. Cracking deal

[@wsbygt]

A fast and great looking bike for the money. Great job!

[@Cycle.every.day.]

Your true competition is the 2nd hand market.

[@Local.hero.1983]

Always has been,always will be.

[@JSC131]

Spot on try cycle exchange Kingston upon Thames bikes are phenomenal 2nd hand bikes.

[@m__r1100]

Indeed second hand has huge bargains at the moment..

[@mattsgigvids4839]

Indeed. I am holding off selling anything at the moment due to the minimal returns. On the flip side I picked u a full Ekar groupset for £325 and built onto a £200 NS ebay gravel frameset, with wheels etc i already owned whole bike came in under 600. Also building a Tifosi Rostra with Full Force AXS which will come in under £1k with parts i already own!!

[@DanTuber]

New vs sloppy seconds? I'll take new.

[@rafaeldegiacomoaraujo8778]

Great video. Fabulous bike.

[@Mapdec]

Thanks!

[@nicolasmcmillan1210]

Out in UAE, picked up last years end of line blade 795 (non rs) for the equivalent of 1635 GBP (it's 105 11sp mech, carbon seat post) popped on my 50 deep 3 year old scribes... Yes they are noisy! Couldn't be happier :)

[@asmaco1]

That's extremely good value for money, plus the thorough Mapdec build service. Combines a good selection of parts with affordable maintenance costs.

[@eduardoschneider2010]

the wall side color of the tires is the best part

[@SalikRafiq]

Nice tips here. Love it.

[@bigwave_dave8468]

Gorgeous build! I would totally do that. I like your choice in wheels since I will never do hookless. In fitting my bike here in California, I've swapped several (Alu) stems and found the Specialized Comp to be a surprisingly good value at ~$50 USD retail. Also Zipp SL-70 Ergo aluminum bars at $100USD are terrific. Plenty of $50USD Alu seat posts to choose from. Deda doesn't seem to be popular with our regional online retailers and I don't see that "finishing kit" stateside.

[@nigelperry9988]

Hand built by people who know and care. That's always going to win. No question!

[@Mapdec]

🙏

[@Velo757]

That's a really good deal guys!!! Just wish I could get one!!! And I'm in the US... Love the channel guys!!!!

[@mattswain552]

Great vid idea - and nice build! I'd stick with 105 and look at how I could get better wheels, though the seatpost wasn't a bad idea...just not a priority. Certainly wouldn't touch Di2 in this bracket, but the DA rotors were a nice tip.

[@Mapdec]

Sure. The only wheels I would consider a worthwhile upgrade to these would be £1500 though.

[@mattswain552]

@@Mapdec That could always be the next scheme purchase the following year 😉

[@hectorkidds9840]

I have put inexpensive Deda stems on a few bikes to cure a headset that would not stay tight. They are manufactured to good tolerance and have a nice big clamping area and a sensible set of bolts that don't go rusty. Don't know why you'd use anything else!

[@simonbailey2151]

My main priority in wheelsets is that the bloody rims stay true on modern roads and cycle paths.

[@playandteach]

I wish I'd considered brass nipples earlier. Might have saved a couple of wheels. Only alloy, so tricky to know if it's worth rebuilding once the nipples fail.

[@jamessankey01]

Yes, job done, you beat them!

[@eduardoschneider2010]

you did excellent. congrats

[@KNURKonesur]

Even if your build was a couple hundred more, I'd still go with you so I have the peace of mind that someone competent has checked the quality of the components and put them together really well.

[@seanicky]

Good. We dont want intergrated cockpits, we really don't.

[@RichardAngus-d4j]

Great bike for the price,well done.

[@strelc1]

I would go with carbon seatpost, Campagnolo Shamal carbon wheels and black tyres. Shamals have great discounts.

[@markj.a351]

Wish more bike shops had your attitude.

[@JockyT1]

Very good case study showing what is possible when you take advantage of sales/discounts. The Mapdec special is a very good option although I wouldn't be "cycling to work" on it - way too good for that. As a comparison, I built up a TCR Advanced Pro One in 2020 (start of Covid) with R8000 mechanical/rim, Giant bars/stem and a decent pair of wheels/tubeless tyres for under £1800. My build was nearly scuppered when I couldn't get hold of a longer back nut for the front calliper. Searched high and low and eventually found one.

[@Mapdec]

Ahh. Pre covid prices. Remember those. Nobody uses a cycle to work voucher to buy a bike for that purpose.

[@JockyT1]

@@Mapdec very true😉

[@darrenboyd3110]

I do love the the look of the Look

[@kramrenrut950]

The amazing thing is I’ve contacted a couple of shops asking about stem crank and bar width on bikes for sale and a week later not a word

[@Mapdec]

Shops hate changing pre built bikes

[@kramrenrut950]

Hi wasn’t asking to change just wanted a bit of a spec idea so I knew to factor in a chainset or anything, I shall be sticking to the old bike

[@bendardania]

I would add that Ultegra shifters have the blips in the hoods. Honestly I enjoy having them. It could be just me. I can use them for shifting and changing pages on my bike computer screen. Other than that the Look bike build looks sick. I personally, like your buddy there, am a huge specialized fan boy…:)

[@scottbreen6547]

105 DI2 can be programmed to have 1 button front derailleur shifting and allocate the opposite shifter for changing the bike computer screen, leaving no advantage to Ultegra except for a small weight difference.

[@bendardania]

@@scottbreen6547 I don’t understand?! It’s not about what you can or can’t do. This is about the fact that I like to have buttons on the top of my levers. I never used personally sram components because of the same reason, I was very happy they introduced those buttons on new sram red. It’s not about what Shimano app lets me do it’s about what I want. (The way I hold my hand on the hoods it’s easer for me to use those buttons.) 105 di2 r7170 is fantastic group-set. I don’t really understand your comment, maybe I wasn’t clear with mine.

[@scottbreen6547]

@@bendardania As the video is about building a bike within a specific budget highlighting value parts including a mention of 105 Di2 as a pathway of upgrading I was simply providing the fact that 105 Di2 offers all the functionality of Ultegra at a lower price point which is more in line with the value aspect theme of the video. It's always about what you can or can't do.

[@bendardania]

@@scottbreen6547 but that’s not true, Ultegra and 105 hoods are functionally different. 105 di2 shifters do not come top/ hood buttons. I mean this is a dumb argument. I know Shimano products very well. I can have a conversation about any of their products, ever made, even with their engineers.

[@BeatPoet67]

That is a lovely colourway...

[@chrisjames1924]

In 2019 I got a Canyon Ultimate with Ultegra Di2 & top end DT Swiss wheels for £2200. How times have changed!

[@nickyburnell]

1100 quid Felt GRX 12 speed alloy and a holiday. Merlin Cycles

[@barryherron5351]

That Look build for £2750 is awesome. Take my money.

[@Mapdec]

🙏.

[@ESeppOz]

Oh and last month where I live Specialized was discounting old stock. Best deal I saw was an Aethos comp with DT Swiss R470 wheels, 105 DI2, carbon seat post for the equivalent of £2,100.

[@workshopninjathe1st]

That is not a rats nest of cables - that was on your buddies slopestyle build the other day 😂

[@Mapdec]

I know. I tried so hard to make them neat.

[@patrickdrewello4196]

What about CUBE Attain C:62 ?

[@Joshuavoice29]

That's a gorgeous bike for the price!

[@melo-tc6im]

Evans cycle had the tarmac sl7 105 di2 for 2400 for a couple of days

[@tupacsgohst]

that's definitely the best bike for this range from everything mentioned.

[@Dannyboi669]

You sure about that defo not that price now

[@melo-tc6im]

@@Dannyboi669 yes it was that price for a few days, they’ve now increased it to 3600 with 20% discount

[@abhimawa1]

Love Looks cycle especially the 785 especially on that color. However, if it were for me, I’d go tubeless rightaway, swap to Ultegra Di2, Repente Prime saddle, 40ish wheelset, and go carbon seatpost & handlebar

[@examinethose]

the price is right mapdec edition

[@matthewlewis2072]

Love that colour scheme

[@grettaava1155]

I hope you have a great fall season, if I was in need of a bike I would definitely buy that look

[@alanmorrison470]

If I was local I’d consider this. The saddle, tyres and tape would go in the bin though. But that’s personal and all things I have on the shelf at home. You can’t beat a Look for me. And I had some scribe wheels and while they were tough and fairly quick the noise was unbearable.

[@Richz2]

A well looked after used bike will always trump a new one. As soon as you buy a new bike you will lose money, whereas a 2nd hand one will be excellent value for money. It may take a bit of research to find a perfect one but for me that’s part of the enjoyment of buying bike.

[@timhall7771]

That's an awesome deal. (Well, apart from those tyres...!)

[@Mapdec]

Thanks for being the 2nd viewer to agree with me 😂

[@nomadcarpenter8549]

I phoned up the other day looking for a new bike to replace the scott addict 2019 non rc variant. I assumed a new time look was out of my price range. This looks like a great deal 👌

[@nomadcarpenter8549]

Also, the geometry looks a perfect blend

[@Mapdec]

Cool. Has Jake got you covered? Thanks.

[@nomadcarpenter8549]

Honestly, after looking at a few reviews, it doesn't quite cover what I'm looking for. Tho that probably doesn't exist either. Haha My background is as a racer in my teens. 13cm stems and short headtubes were great when i could put my hands flat on the floor without a belly preventing me from breathing . I'm now 34yo, 187cm, 110kg The 58cm scott addict edurance geometry frame is great at what it does. Rides smooth as butter. But it's not what I would call racy. I don't want whipet a race frame that I'll snap in half because I weigh 200 times its weight. I want a solid frame that doesn't flex when I'm sprinting and a geometry that won't leave me with a chimney. The geo on the look looks perfect, but it doesn't seem to have the stout but Still race dna I'm looking for. So I'm just going to hold off until I can touch my feet, sans breathing difficulties haha

[@Mapdec]

@@nomadcarpenter8549 yes. 110kg is an issue. Frames and wheels often only safe to 100kg. DT Swiss wheels are the only ones I can think of that go to 130kg.

[@nomadcarpenter8549]

​@Mapdec running bontrager at the moment. They have no weight restrictions. And the scott is rated to 120kg. Even when ive lost all the fat I want to, im still going to be 90+kg. Do you know of a bike that'll still be stiff when sprinting and feel rewarding to ride without being jarring at that weight. I remember the 2017 trek emonda RSL felt uncompromising whist still flexible when I worked in a shop for a bit at that weight.

[@Zloab2742]

Classic bike shop getting you to spend a little bit more 😂

[@Mapdec]

We all gotta earn some dollar.

[@Antoine_Frs]

For a similar price you can offer the right size cranks, bars, stem, saddle, gear ratios… That’s a win. On another topic : how does Jake manage wet weather training on rim brakes in the Lake District ? Alu wheels, secret technique or simply switches to off-road ?

[@Mapdec]

Only his best summer race bike is n rim brakes.

[@adamcoppock5018]

1500g for that wheel set is decent! Thats an amazing bike. I picked up a 105 di2 Aethos in the sale last year but thats a better bike at a better price point for sure.

[@RobertDysonBravo8100600]

“The bitterness of poor quality remains long after the sweetness of low price is forgotten” is a quote attributed to Benjamin Franklin. It means that consumers often have to choose between the quality of a product or service and the price they must pay. Some say that it's important to consider price, quality, service, and reputation when making a purchase. They also say that it's best to buy from a company that has the client's best interests at heart and offers the best long-term value.

[@Mapdec]

Love this. Going to use it members section.

[@VeselenyiVlado]

Cubes 2025 offerings look to be good value even without discounts. Would be interested what you think about the frames

[@Mapdec]

I honestly haven’t seen one of their road bikes in a long time now.

[@JamesSocialCycling]

Nice ride for the money, maybe Di2 and upgrade and cockpit, you could offer a bespoke build, would have bit your hand off, bike LOOK lovely😉😊👍

[@JamesSocialCycling]

OK, so you’re offering that service👌 Wanting to upgrade my 105 to Di2, want the frame checked at the same time, get some brake rub. Will reach out👍

[@Mapdec]

Look forward to it James. Maybe a little colab opportunity

[@JamesSocialCycling]

@@Mapdec I’d be up for that😊👍

[@Oilyhands749]

The dreaded FB market place ,,, Specialized diverge full carbon , 105 11 speed , DT wheels 4 years old but done 50 miles , bought for a husbands 40th birthday He tried it twice and just didn’t gel with it and went back to his mtb. I got it for £750 , Dry stored in house absolutely as new. These type of deals are out there you just need to be patient.

[@thomaseser8359]

I had the pro one TT tyres. One word "katastropiie" 4 rides 3 flats.

[@jonburnell532]

Bonkers to think you built that for £2,750. I'd expect to see it online for around £4k

[@chrisscott8362]

Bike looks awesome!!🎉 Needs black sidewall tires!

[@Mapdec]

Yes. Thank you. You’re the only one that agrees with me and not Jake. 😂

[@matthewlewis2072]

​@@Mapdec Nah, Jake's wrong. Tanwalls are so 1980s. And yes, I remember the 1980's...😅

[@frederickstaana1269]

Awesome build.. I would buy a frame build by my local bike shop.. Should have a better attention to detail

[@_J.F_]

I do not dare even thinking about getting a custom built bike because I know that I will struggle to control myself and likely end up getting all the upgrades, a much nicer bike too of course, but also a very slimmed down wallet 🤣 If I should win the lottery one day then that is of course a different story 😆

[@Serra-cycling-club]

Lovely 💥💥

[@DanTuber]

Decent bike for that price. Can also get a similar canyon ultimate cf sl 7 with carbon post and 1 piece cockpit. Once you sell off the alu wheels, that would leave close to £1000 to spend on carbon wheels.

[@andreemurray7039]

2nd hand market is very good at the moment

[@tupacsgohst]

why buy second hand when an sl7 costs 3k? that alone destroys the idea of even buying a second hand carbon frame as they will still be priced higher typically and be a fraction of the quality. this trend will continue and bike brands are going to have to drop entry carbon bikes to 3k if they want to move them. next is trek and canyon

[@jonb77]

In all fairness, any of the other options you've mentioned would need to be dismantled, have all the surfaces properly faced and finished, and then rebuilt.

[@LukeRichardson1981]

I personally don't see an integrated handlebar / stem as a positive. As someone who has built up both of his own bikes, I will always take standardized parts over any kind of proprietary bullshit. Love that partial internal routing of the frame, but the press fit bottom bracket is a non-starter for me - I still cannot for the life of me see what is wrong with threaded BB shells.

[@FreiburgRadfahrer]

This is great! What would you choose if the customer wanted a gravel bike? The shop I work at sells Trek and Merida, and I figure there may be a similar better value by choosing your own frame, wheelset, and parts, but I don't know what that would be.

[@Mapdec]

Gravel is a broad church. How chunky is your gravel?

[@PaulJennings123]

You can get a Merida Reacto or Scultura 6000 with 105 Di2 and aluminium wheels for less than that.

[@Mapdec]

Go for it. You’ll need to upgrade the wheels though.

[@Dannyboi669]

Where from?

[@marksimpson9625]

@@Dannyboi669 Tredz, just bought a Reacto 6000 for under £2400 with a blue light discount, although the wheels are where the compromise is I'm not sure you "Need" to change them. I'm an average middle aged cyclist riding on average alloy wheels, dropping an additional £1000 on a carbon wheelset won't make me any faster or give me that much more enjoyment.

[@adriaanoudhuis]

I got a Topstone with Apex 1x12 for 1600 euro's from a shop. I spoke to a trader who bought batches of bikes from bikeshops in need of cash. He dumps them on a second hand marketplace.

[@brendangormley-e3x]

Wow you’ve down it again guys, what a bike for the money, well done. Just wondering what was its final weight?

[@Mapdec]

8.1

[@darrenboyd3110]

I see the Cube attain 2025 with 105 di2 and carbon wheels and cockpit £2500 but what do you think of them 🤔

[@Mapdec]

About the same as a Giant.

[@BulletGaming012]

Would love to see you do this challenge with the higher quality OEM Chinese companies. £2.5k from there must get a fabulous bike

[@Mapdec]

Too much liability for us. Remember, we are a business with insurance and compliance responsibilities

[@rennradriese5770]

Wonder why nobody is paying attention to the offers of Cube Bikes! The have launched their 2025 modells in September and for example offer their endurance modell "Attain C:62 SLX" with 105 Di2 at 8,7 kg for 2499 GBP.

[@Mapdec]

It’s a good question. I forget about them because I see them so rarely. There is a dealer around here, but they only do the MTB range.

[@rennradriese5770]

@@Mapdec Interesting! They are one of the biggest brands here in Germany ;) They do sponsor the pro team INTERMARCHÉ-WANTY as well..

[@JoeW71]

Nice work. That is a lot of bike for the $. Earlier this year I bought a Felt VR Advanced with Ultegra Di2, Reynolds carbon wheels, carbon seatpost, and Ultegra pedals for 2513 English pounds. It is a new 2023 model. You all did a fantastic job, but I'm pretty pleased with my new bike, too.

[@grettaava1155]

Black Friday is going to have record discounts, I predict it will be the last effort for companies to unload product. I hope you dealers get a break as well 🤞🏻

[@tednruth453]

Question is, do you (Mapdec) do cycle to work scheme?

[@Mapdec]

Yes. We are on most schemes.

[@nitishsrivastava1496]

Hi @Mapdec I'm getting this frame at 1200 pounds. Looks like a good deal. But I just realised that this is a different geometry than the new one. I like the newer geometry with obviously a cleaner head tube and fork. Saw your review on the 2024 edition and was convinced of the bike. What all differences do you think this frame has in comparison to the previous one? In terms of the geometry and other features. I do mostly ultra distances but also race every now and then.

[@Mapdec]

Cool. Get your order in with us fast. Almost sold out.

[@Mapdec]

Oh. The new one has a higher stack and a steeper seat angle

[@nitishsrivastava1496]

@@Mapdec yes. These 2 are what I'm worried about at the moment. Not sure how much different the ride will be. Thanks! :)

[@Mapdec]

@@nitishsrivastava1496 come and test ride them both.

[@JFomo]

Does integrated cabling on a mechanical even work well?

[@yonglingng5640]

It heavily depends on the frameset model. On a Tarmac SL7, it works fine since the shift housings don't have to bend as sharply. I've built one such Tarmac SL7 and am within the first five mechanics in my country to build a Tarmac SL7 as such.

[@TwoWheelWarrior]

I've been riding to work for over 30 years. I'd never choose a road bike as my first choice. How about some alternatives to a road bike?

[@ArnageLM]

Those Look frames still for sale? Very classy.

[@Mapdec]

Yep. Follow the link. 👍

[@jevgeniardassov]

Very good idea and hope will bring customers in. Look bike with mechanical 105 for 2500 grand or 2750 built is a steal, with 50 mm carbon wheels…

[@Mapdec]

Thank you

[@nickbond3775]

This is absolutely not a dig at you guys (you're refreshingly honest), but it is a comment about bike industry pricing (and corporate greed ?). Back in 2016, you could get a brand new 105 mechanical equipped rim brake bike for under £1000 on the cycle to work scheme. Liz Truss' budget aside, the inflated value of £1000 then is roughly £1,350. Bike pricing has gone mad

[@Mapdec]

The price of every sport and hobby has gone mad.