Market analysis case interview: Auto parts manufacturer (w/ BCG Project Leader & Bain Consultant)

[@rj7996]

How did he know to assume take out 10% of vehicles for commercial use at the beginning of his market sizing process? I know it’s an assumption of 10% but 225M vehicles fits so perfectly into his calculation of 1 vehicles for 1 person households, 1.5 for 2 person, 2 for 2 person and 3 for 4+ person households.

[@sky_tank]

For the sizing for personal use cars, was the 250 million figure from the graph used? It seems like in the end, the candidate just estimated the reduction based on assumptions about the households?

[@harshjain6992]

Such a generic framework. Hardly can see any creativity here. Very surprised as you guys rated this as a good structure. Didn't even say client's name as the second bucket, rather just says "Company". 😂

[@vio1583]

Such a generic framework worked at BCG (and partly a Bain but I adapted them) for me but McKinsey would have killed me for this lol.

[@SuyashSomani-m1w]

Very good case, thanks Rocketblocks...

[@rocketblocks]

Glad you liked it!