Market Changes, Market Challenges - Global Entertainment - Guy Bisson (TV Drama Vision 2024)

Keynote by Ampere Analysis’ Guy Bisson
Recent events have reshaped the scripted content market, driven by factors like streaming saturation, fierce competition, and investor demands for profitability. This shift resulted in reduced content spending, job cuts, and a push for greater value from original productions. The US writers and actors strikes and the adoption of advertising by streaming services are indicative of these changes. As studio streaming businesses aim for profitability, growth is expected from ad-supported customers. This presentation explores current global trends and their implications for scripted content commissioning and studio, streaming, and broadcaster expectations.
The session was presented during Göteborg Film Festival’s TV Drama Vision 2024 in collaboration with Edisen and Kulturakademin.