21 Brand Building Process Steps (Branding To Marketing)

In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market.
0:00 21 Brand Building Process Steps (Branding To Marketing)
1:30 What Is A Brand?
1:49 What Is Brand Building?
2:27 The Three Pillars Of Building A Brand
2:42 Brand Strategy
3:09 Brand Identity
3:39 Brand Marketing
4:18 Importance Of Brand Building
5:26 Step #1: Human Brand
6:07 Step #2: Brand Purpose
6:51 Step #3: Brand Vision
7:39 Step #4: Brand Mission
8:29 Step #5: Brand Values
9:31 Step #6: Segment Your Market
10:51 Step #7: Target Your Market
11:50 Step #8: Competitor Research
12:53 Step #9: Position Your Brand
14:00 Step #10: Brand Archetype
14:54 Step #11: Brand Personality
16:00 Step #12: Brand Messaging
17:08 Step #13: Brand Story
18:12 Step #14: Brand Identity
19:19 Step #15: Brand Presence
20:02 Step #16: Brand Offer
21:05 Step #17: Buyers Journey
22:09 Step #18: Marketing Strategy
23:58 Step #19: Brand Awareness
24:52 Step #20: Brand Adoption
25:44 Step #21: Brand Advocacy
First, we’ll jump into branding fundamentals by answering the questions “What is a brand?” and “What is brand-building?”.
Then, you’ll discover the 3 pillars of branding; brand strategy, brand identity, brand marketing.
Then we’ll jump into the brand building process from branding to marketing one step at a time.
By the end of this brand strategy course, you’ll have the branding and marketing steps you need to build a brand for your business using proves brand strategy process steps.
#brand #brandbuildingprocess #brandbuildingprocesssteps #brandingsteps #marketingsteps #buildabrand #buildingabrand #brandabusiness #brandingabusiness #brandmasteracademy
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[@nikhil5642]

This channel is a hidden golden nugget for entrepreneurs. Love the content ❤️

[@BrandMasterAcademy]

Great to hear thank you 🙏

[@shadyyy_figures6205]

Fr

[@SigiCoria-cd9vg]

Absolutely 💯%

[@alexandrostopalidis9007]

There used to be a lot of incredibly valuable but not entirely clear information on the channel regarding what to do in what sequence. This video has fixed that. Thank you so much!!!!

[@BrandMasterAcademy]

Thanks for sharing!

[@algyleft8159]

man, this is actually a crazy value and you put this as a free material, it’s crazy man! thankyou for all the value! i’m definitely gonna get into your premium course on your website in the future after i have enough saving. once again, thankyou so much! anyway it would be a really great help if you could share some books that you find helpful to understand better about brand building and is aligned with your frameworks and your approach on branding. thankyou so much!

[@BrandMasterAcademy]

You can check this video of mine regarding on branding books kzbin.info/www/bejne/hYWYqp2MacygoaM

[@TheOmar1389]

branding has always been ambiguous world until i began to watch your channel .... thank you

[@BrandMasterAcademy]

Welcome

[@ivanivanovic73]

Stephen, this is an amazing video! Your comitment, value and tangible inputs that you are giving are mind blowing! Thank you so much for the best video about branding in general. Cheers!

[@BrandMasterAcademy]

Cheers! 👍👍🙏🙏

[@mikaeljogezai]

this is a great video! im learning business with my father, this is great for me

[@BrandMasterAcademy]

Great to hear!

[@lukeclifford2807]

Great video! Even better timing as I was just searching for a branding tutorial and this was just uploaded. Definitely going to sub to check out future videos.

[@BrandMasterAcademy]

Awesome! Thank you!

[@sunnythakur4677]

Can’t know why there aren’t more views and engagement on his channel. You are incredible! More power to you

[@BrandMasterAcademy]

Thank you

[@elaverasimuniandy9051]

Thank you for solid explaination 🙏

[@BrandMasterAcademy]

Glad it was helpful!

[@MultiFatcap]

The free value is this video is out of this world. Thanks a ton

[@shawn_parker8586]

I am making short notes of everything you have said. It's amazing, earlier I was very confused about the overall process. but your content gives me confidence and now I am enjoying the learning. thank you so much, Stephen 😊😊🤗

[@BrandMasterAcademy]

Glad it was helpful!

[@FreezingGoldyLocks]

Thank you so much!

[@BrandMasterAcademy]

You're welcome!

[@Sk8zOfficialMusic]

So much insight and so many doors unlocked. It put so much into perspective for me. Thank you.

[@BrandMasterAcademy]

Glad it was helpful!

[@daffi.mp3]

ur a goat. imma build a business over the summer with this and see how it goes

[@BrandMasterAcademy]

Much appreciated, best of luck to your business 🙏

[@mayannolimon8727]

Thank you, this is such a gem! I hope I can enroll to your course this year🙏

[@BrandMasterAcademy]

You can do it!🔥🔥🔥

[@faruqismael615]

Much much love from Ethiopia bro, you are amazing

[@mannyade2890]

So much value from this channel

[@ProlificlifeX]

This is gold, it shouldn't be free, sorry but I would've paid to hear/learn this.

[@BrandMasterAcademy]

Delighted to hear... But the rabbit hole goes deeper... Follow the rabbit :)

[@AnnaVicttoriaG]

Thank you so much for all these information! It is absolutely amazing! I really love your videos.

[@BrandMasterAcademy]

Glad you like them!

[@mirage_sr]

You're simply brilliant. Thank you for sharing this amazing video 🙏

[@BrandMasterAcademy]

Glad you enjoyed it!

[@usmleguys]

This was awesome, appreciate the amount of work you put into this! Thanks :)

[@BrandMasterAcademy]

Glad you enjoyed it!

[@tonykaizen]

Thank you for such a comprehensive crash course! You're the best.

[@BrandMasterAcademy]

Most welcome 👍

[@kallenx]

Thank you for putting this together. Very informative and clear content. 👌

[@BrandMasterAcademy]

Glad it was helpful!

[@infinitive8cortes261]

Love your content!! Thank u🍃💫💫

[@BrandMasterAcademy]

You are so welcome

[@meganDIOZA]

This is 🔥🔥🔥🔥!! Thank you Stephen! Value bombs as always ❤🌟

[@BrandMasterAcademy]

🔥🔥🔥

[@olgaexplores3732]

Thank you so much for this amazing video!

[@BrandMasterAcademy]

You're so welcome!

[@ValerieEllis]

Brilliantly covered - thank-you

[@BrandMasterAcademy]

Most welcome 👍

[@jjoaoppaulo]

Unbelievable content!!! Thank you so much!

[@BrandMasterAcademy]

Glad you liked it!

[@zorianayasminmichaels5319]

Love the content! This was extremely informative thank you :)

[@BrandMasterAcademy]

Glad you enjoyed it!

[@Love4TheKrew]

Thank you ❤

[@BrandMasterAcademy]

You're welcome 😊

[@brisvegan89]

These videos are so, so valuable. Thank you for openly sharing such impactful lessons and content!

[@BrandMasterAcademy]

You are so welcome!

[@ifrahkhan4095]

This was so insightful! Thank you 💕

[@BrandMasterAcademy]

Glad it was helpful!

[@JWinston]

I can’t wait to take this course! With you I’m gonna be a freaking machine! TY

[@BrandMasterAcademy]

👍👍👍👍

[@abie1295]

thank you steve this is very helpful!

[@BrandMasterAcademy]

You're very welcome!

[@maryamcobennoordien9137]

Love this video

[@BrandMasterAcademy]

Thank you

[@irulowisdom5419]

Woo 🤯💥 this is just what I've been looking for..

[@BrandMasterAcademy]

Great to hear... :)

[@jayeshjawahrani3981]

Stephen, what an amazing walkthrough to brand building. keep the great work up.

[@BrandMasterAcademy]

Glad you enjoyed it!

[@SpamMouse]

Thank You.

[@BrandMasterAcademy]

welcome

[@74rissa]

Your channel is amazing and this video is awesome. Thanks for sharing 😀

[@BrandMasterAcademy]

Thank you so much!👍👍🙏🙏

[@wkirkland40]

Thank you 💚

[@BrandMasterAcademy]

You are so welcome

[@rad1marwa683]

Thank you for this excellent video, it s really very interesting and helpful

[@BrandMasterAcademy]

Glad it was helpful!

[@ikennaemmanuel395]

This was really helpful!

[@BrandMasterAcademy]

Glad it was helpful!

[@alannajanae7123]

New subbie, I love your content. Super clear and digestable and accessible! Also, you kinda look like Wolverine. haha.

[@BrandMasterAcademy]

😂 Thanks Alanna 🐺

[@noorasoori]

i don know how to thank you for that. it was great

[@BrandMasterAcademy]

👍👍🙏🙏

[@nuborn.studio]

I gratulate you already for reaching 100k Stephen! I am binch watching your content for several weeks now, frequently noticing your sub climb. All the best for you and thank you so much for guiding aspiring brand strategists like me

[@BrandMasterAcademy]

Not yet 100k (35 more subs), but thanks anyway!

[@nuborn.studio]

@@BrandMasterAcademyThere you go! 🥳

[@tamsuli]

Such a great and thorough video. Thanks for sharing.

[@BrandMasterAcademy]

My pleasure!

[@arsam9460]

Great video 👌 When you say Human Brand is that an actual step in the process or is it rather something that we need to keep in mind in the process?

[@BrandMasterAcademy]

It's a philosophy... build your brand as if it were human

[@hacorn96]

This is your best video. I keep coming back to it again and again. Amazing!

[@BrandMasterAcademy]

Glad you enjoy it!

[@samiotaki2408]

Do you offer services for brand creation? Awesome video btw :) thank you

[@BrandMasterAcademy]

Hi Sammy, We’re not taking on new clients though if you’d like to be put in touch with our strategy partners

[@maeva.e]

Great video! i don't see the pdf download?

[@BrandMasterAcademy]

In the description

[@nuborn.studio]

I try to figure out where exactly to place the creation of audience personas within this process. When it comes to "Target Your Market" - Once I decided on the segment(s) I want to focus on - Would you say that, after I know who I want to address, it's the right time to work on the audience persona(s)? ...and then continue with "Competitor Research". Does it make sense? Sorry if my question sounds stupid, I think my brain can't see the forest for the trees 😐

[@BrandMasterAcademy]

You're on the right path. After selecting your market segments, it's the ideal time to develop audience personas. Then, move to competitor research to inform and refine your approach. Keep iterating as you gather more insights.

[@nuborn.studio]

@@BrandMasterAcademy Thanks! 🍻

[@lucasasselmeier7825]

Do you consult with start up brands?

[@BrandMasterAcademy]

Please email [e-mail] 👍

[@chetshroff5200]

Somehow the guide is not going through on the link.

[@BrandMasterAcademy]

Here's your download, brandmasteracademy.com/wp-content/uploads/2021/10/BMA-PRO-Brand-Stategy-Blueprint-4.pdf The PRO Brand Strategy BluePrint ​ The blueprint lays out each of the steps you need to take to build a brand like a Pro Brand Strategist.​ ​ These are the steps that we use in our successful branding agency so take the time and go through them properly. ​ I recommend going through it once, then circling back to the beginning to attack each step one at a time. ​ Roll your sleeves up, get stuck in and start applying this process to whatever brand you're building right now. ​ I'm gonna go deep on these topics with plenty more actionable brand strategy insights to come. ​ Cheers,

[@arsam9460]

do you use a character or a story to build your identity in your brand strategy phase?

[@BrandMasterAcademy]

Your target audience is on a journey and it's within their journey you find a compelling story... The more you know about their journey the better place you are to develop the identity

[@giaenergia]

Oh you did not put on a construction outfit!! 😁😁😁