Marketing on Zero Budget

[@nadavrot]

Doing a presentation on marketing with zero budget, and leveraging it to promote your game (Descenders) to hundreds of thousands of gamers for free. That's just brilliant. I like this guy.

[@greenbean2222]

Ngl, it is.

[@18nightc322]

The Question for anyone who is wondering. The question was "Discord works well for games with strategy games or call up(Unsure what that means), but we don't really have a demo or anything, so I don't know what to do with my Discord."

[@enhex]

Hey it's that dude from Fight Club

[@greenbean2222]

Obligated Underrated comment

[@nextos]

@@greenbean2222 He's name was Robert Paulson

[@plazmotech5969]

Love this guy! I just watched his other GDC and came to this one. Great stuff, very knowledgable!

[@samuelromero9377]

Amazing talk, really informative loved his personality

[@Nate-BreakingPoint-Interactive]

Ha, worst case scenario plan. I'm in worst case scenario. Either nothing changes if I make $0 or I find some sort of success. Hoping next year will be different. I love these talks, really gets my hopes up that I have a lot to actively do to reduce risk

[@sergionunez114]

good luck :)

[@chazlewis8114]

How'd you go? Hope you found some success!

[@adam_czi]

"Which means that you know I don't look like an absolute lemon"

[@leonardoraele]

This man have vision. His talks are great.

[@orangepixelgames]

Great talk, some good points in there!

[@orangepixelgames]

I didn't read it.. sorry

[@dsoft3131]

Hey pascal👍

[@LakierosJordy]

That one question, what the hell...

[@wouterwillems7749]

i didnt understand any word of that... maybe 'discord' once or twice

[@ojl10]

I don't even know if he answered her right or weather he just talked a lot to try and cover her question.

[@catpyjamas]

It was a good question and he answered it correctly. Yeah the accent was heavy, but then I lived in Malaysia for almost a decade so I understood it. Not sure how much that had to do with it though, a second listen should suffice for most but this guy is good for getting it right away.

[@omerfarukbykl6097]

at what time? i didn't watch the whole video

[@orionnentity2260]

@@omerfarukbykl6097 26:14 questions are always at the end

[@spaceswiftgame2744]

Very good talk on the topic!

[@gtacontentdaily]

'i'm really tired so your going to have to put up with that' love this guy's honesty!

[@ArtsMoneyTalk]

excellent talk

[@georgedziov]

This dude is reading my mind - I hate this particular word combo - procedural generation. It was so overused and so lazily overused, I literally prayed about this to end. Thank you Mike, for me you are legend now.

[@Ravioliboi]

Would anyone happen to know how I would go about using bots on discord to set up a system similar to the one mentioned here?

[@fidel_soto]

If you had unlimited resources to spend on marketing, how would you do so? Who do you contact? Who do you pay? How do you know you got what you paid for?

[@nadavrot]

You would contact a PR or marketing firm that has had good results with promoting video games and you would let them handle marketing for you.

[@spaceescapeobstacles7770]

Well its hard as hell to promote a game without budget. I created my mobile game = free to play and find audience is pretty hard :/ but nice vid. Thank you. Amazing VIDEO/TALK

[@ChroniclesofAJ]

great tips

[@Coswalker27]

this is really helpful.

[@TreetopCanopy]

The end reminds me of "Art of Asking" by Amanda Palmer

[@aussieraver7182]

9:20 LOL Same!

[@JoeGeorge319]

at 20 minutes where he talks about reaching out to relevant entities to get something to work, but doesn't expound on what those are is a tad unfortunate

[@user-sl6gn1ss8p]

he kinda did, like discord and microsoft - sure those are not exactly e-mail addresses but still

[@ryanisthewind]

I wanna become his friend:)

[@alqaadi9858]

His strategy is pure evil. it scares me how game marketing will be in 5 years from now

[@TESkyrimizer]

thats just business engagement ig. it feels so slimy but the fact is that consumers have very short term memory when it comes to products you're less than ecstatic about. if your product has good hype just by sheer fact of existence then you dont need those tactics

[@jocohamu6172]

GDC now looks like a marketing platform too....like the Kickstarter... pfff

[@jeremyanderson6395]

I really want to get through this information because it seems valuable, but the amount of "err" and "umm"s is absolutely excruciating.

[@Gorguruga]

Umm.. Err... Ummmm.... Ahhhh... Ummmmmm...

[@leakyabstraction]

Great talk, but I'd never play that mountain biking game. :P What's the point of playing doing an activity that I can actually do

[@petertremblay3725]

A good game doesn't need any marketing to be sold but average and bad one need ton of it!

[@SAMACSTUDIOS]

Marketing is the only way to get people to know about your game. It doesn't matter if the game is the best game in the universe if no one knows about it.

[@hypno_ibram]

Not true.

[@petertremblay3725]

Sure coming from someone probably working in marketing !@@hypno_ibram

[@petertremblay3725]

If the game is really good and nowadays it's only one game out of 10 then it is the multitude of gaming channels that will spread the news about it.@@SAMACSTUDIOS

[@hypno_ibram]

@@petertremblay3725 Yes.