Marketing Plan: How to Get Started

Marketing plans can seem daunting when you don't know where to start. This video is the first in a series to help you beat writer's block and begin your marketing project or initiative.
To download the slides and some resources mentioned in the video, visit www.sophia.org/...

[@sami_maula]

I am talking to you from Sultanate of Oman, its Feb 2020 and I can say you are one of the best people I have ever enjoyed learned from KZbin, I like the way you explain things, easy and simple. You have no idea how effective you are. I really hope that you do create new videos for new-age marketing stuff which is out there a lot but nobody can explain things as much as you can. You are just amazing Soma.

[@MamaJen333]

As a student creating my first marketing plan, I thank you whole-heartedly for this series. It really helps me wade through all the information I've been given so I can apply it practically in my work. Thank you.

[@420smokeyblaze]

Soma Jurgensen I would like to personally thank you for your time and consideration in making such an effective and detailed learning video like this. However, I hope to see more soon in terms of the " STRUCTURE OF THE MARKETING PLAN". Way to go keep it up ! i can clearly state that I'm learning and making progress atm

[@SomaxDatta]

smokey blaze This is a great suggestion. I'll see what I can do. Soma

[@SomaxDatta]

Lekeane, It's exciting to start a new business...and a lot of work. My best advice to you is to make full use of the small business administration government site. You can search it in your browser. There are resources for anyone starting and running a business. I'd look into SCORE as well. They are free mentors for small business owners. Good luck!

[@peteraudu4554]

I have watched this video more than once. Thank you for making it. It's always valuable for me.

[@michaelhe8262]

Great video. I'm opening a new company in a foreign country. All is just started and your video gives me new way of thinking and analysis.

[@najibhasmee8230]

I was having a hard time on understanding what i want to write down for my marketing plan. thank you for the detailed information on this subject, it helped me go through my assignment

[@rabbitpie2384]

Hello Soma, Thank you for your video. Following your guidance I now have a draft of a marketing plan for my new product and, blow me down, it reads like a product brief ready for publication. Of course I am going to send it to friends for ritual disembowelling..

[@SomaxDatta]

+Nigel Moore Yeah, Nigel!

[@benvalaydon756]

I never comment on KZbin. But congratulations your my first. It's refreshing to see a useful video on how to rather than someone on stage selling you a dream for £100. I look forward to seeing more of work soon.

[@odongmartinez1699]

Jurgensen I would like to thank you for your time and consideration in making such an effective and detailed learning video like. However, I hope to see more soon on structure of the marketing plan for print media

[@silviamacchiola968]

Hello, thank you so much for sharing your competences and for showing us how to develop a marketing plan. I will have to submit my marketing plan essay very soon and I hope to I can do it. I will definitely be waiting for your tips about the structure! :)

[@yemoti]

Tell your what! You are very good at what you do and I am going to take time to watch all your lectures, as you load on KZbin. I see passion in the way to communicate information. I want to say thank you for loading this lesson on KZbin. You got a student here.

[@TelecommunicationsNews]

Excellent work, well done. The fundamental marketing theories are just as relevent now, as they were in the pre internet marketing age (when I originally did my marketing degree)

[@ReviewswithPD]

It's wonderful video learned a lot from this , every one must watch & share with your friends thank you

[@janchmielewski6174]

Thank You. This video presents marketing as process, and this is what i've been looking for.

[@mcobbina21]

This was a great tutorial. Very clear and concise, also still very relevant in today's style of modern marketing. Thanks a lot for this!

[@ToxLegend]

This answered every question I had, it's the first time i've experianced that in one video, thank you and good video.

[@musical-chick-134]

Thank you! About to start a marketing project, and the task seems far less daunting, now.

[@alizsramko8811]

massively helped me with my upcoming uni project, THANK YOU!

[@abicajegas911]

I have a marketing plan presentation on Thursday,I find it very helpful thanks!

[@kumarrakesh702]

Please send me on [e-mail]

[@angshumanchetia6368]

Hi Soma Datta, thank you for the video... Now I have got a bit of confidence for marketing our tea products..... ty again...

[@idan101diana]

great video, these are some really great tips. i’ve been using also Capzool to find content for my accounts and schedule them to upload whenever I don't have the time to do it myself.

[@michaelthompson6660]

Fantastic Marketing company. I used AdMasterseo for a large project for both social media and my e-commerce website. I have never been happier with my selection. I will choose them over anyone else 100% of the time. My website has been getting more traffic to website which has improved my sales. I totally recommend their services (Advertmasterseo@yandex com)

[@AnasSaifullah-if2tu]

Thank you so much.... this video gonna be help in my project...

[@roupeglar3912]

Thank you very much. Better way to describe what a tutor wants. Perfect, thank you. Now, its time to blow my markers socks off as now i feel more than ready to go ahead with my work. Cheers =)

[@splendorousstrokes1210]

Hello Soma, I loved your presentation!! I am a fashion illustrator and calligraphist. I wondered since art is not a competitive, but just depends on the need the client at the time, what an alternative for a competitive advantage?? To showcase your combination of brand and features etc...thanks Soma!

[@SomaxDatta]

Hi, Splendorous. Think about what someone would buy if they did not buy art at all? Posters? Crafts? A new couch? Does that help?

[@splendorousstrokes1210]

Hi Soma! Thanks so much for the reply. I wasn't too sure what you meant if they didn't buy art at all, but I think what your saying is that I need to consider what objects people buy that are related to art, but maybe not the art itself....I hope I'm understanding you right?? Thanks Soma

[@mohammedazmi1810]

Hi Soma , Thank you for the video . It's really helpful . It makes me catch some of missing point in my report . Thanks again :)

[@SomaxDatta]

+Mohammed Azmi It's my pleasure, Mohammed.

[@monychannel3539]

thank you so much for presentation you explain clearly

[@sadrose5440]

Thanks alot for this informative video. Is value proposition the competitive advantage of the product/service?

[@somadatta3200]

Hello! Yes, the value proposition is the external expression of the competitive advantage.

[@adrianboysel]

Great video presentation

[@nicho4782]

Great example and explanation.

[@lesliedavidson2127]

This was so helpful. Thank you so much.

[@SomaxDatta]

Hi, Kim. What an exciting project. My question to you is this, what are the substitutes for your product? In your competitive review and competitive advantage you would determine your position against these substitutes. How loyal are consumers to the substitute, etc. Let me know if you have any questions.

[@killuazoldyck7245]

Edmark

[@fabsisters1]

Love the every moment of it

[@MarkAlex]

Great presentation Soma, can I apply this for consulting business?

[@SomaxDatta]

Absolutely, Mark. The process is the same.

[@1710sw]

Great video very informative. gave me some ideas

[@etornamatupra9348]

STILL USEFUL TO ME TILL THIS DAY

[@PGohi]

great detailed presentation! keep it up

[@essamsaker4226]

Lecture simple and Excellent

[@rapbillionaire8143]

Very good info here. very useful

[@foreverlivingbusinessowner1637]

VERI NICE, WILL HELP US AND OUR DISTRIBUTER TO UNDERSTAND BETTER./

[@phines3766]

Thank you Soma for this very informative video :) Take care!

[@Arafiey]

Just a question, all I conclude from this video is that we should shape the market needs around our products and/or services. What if we are introducing a new service idea that already has primary data gathered, at the same time, we want to introduce this new thing into the market, .. well, here's the question, how do you make those customers take something they have never ever experienced?

[@SomaxDatta]

Ahmed Rafiey Great question. My first answer is that you don't "make" them do anything. If you know the market, and the need, SHOW them how your new product or service meets their needs. The primary research you've done shows they need your new offering, yes?

[@Arafiey]

clear.. no, crystal. Thanks =)

[@tyreddjefferson7425]

2:57 , what specifically does "for whom" mean? Is this in reference to the customer or who the service/product is meant to support?

[@mierbaybay2166]

Hi there, I just really love how you explained everything in here. Would there be a chance that I can get a copy of your lectures sent to my mail? Thank you.

[@G22DDDimi]

thank you very much for the great video your post

[@brandoncarter360]

This is amazing!!

[@DanielMentz_]

Dear Soma Thank you for your videos their really inspiring, are you planning to record any new videos soon?

[@SomaxDatta]

Daniel Mentz Hi, Daniel. I have recorded some new videos but in a few different areas outside of marketing. I have two new videos planned to launch this summer. Stay tuned!

[@SomaxDatta]

+Daniel Mentz I just posted one of several marketing videos planned for the upcoming weeks/months. Please enjoy!

[@charlesodongo7608]

Hi,David brownlee its been a good business info-kudos

[@SomaxDatta]

+Charles Odongo I'm glad you found it informative.

[@ranjanpinwattage7935]

great presentation

[@joanfelix-auguste6248]

Great information thank

[@bextiyarmirze1414]

great! can i use it for fahshion business?thnx

[@andersdakin1610]

Great video thanks for creating it :)

[@norzalininini298]

hi, i like this video. thank you for sharing :)

[@SharonBhara]

Thankyou very muchm this has happened me a great deal. Xx

[@mohanpathmaperuma772]

your presentation skill excellent madam go head

[@3089280288]

what if you decide on direct marketing?

[@cansah77]

Very helpful

[@robjohnsonspage512]

#Mezba Moon +Nigel Moore Yeah, Nigel! @Mark Alex

[@abdallahshawat3423]

so much thanks

[@haxuanshah2613]

this is very unique

[@thethird1967]

Thank you!

[@riyusyugaming1533]

Start with an introduction Focus each paragraph on one idea at a time Transition between paragraphs End with a conclusion

[@codymelcher5134]

How long will it take to learn?

[@BluelusterR]

hmm hi it's a really nice video , i would like to ask you about something how to make a really good project about robots :) i did understand a lot of things in that video but i still didn't get what i really need to do to talk about robots :( like how i do start my presentation about robots ,it will be really nice from you if u help me for more details in inbox or anything that we can talk on it ,have a nice day :)

[@massimosalerno3075]

Hi I'm so sosrry if I'm going to correct you. is it busiest right instead busyest??

[@SomaxDatta]

+Massimo Salerno Yes, good catch. It's a typo.

[@massimosalerno3075]

+Soma Jurgensen it"s a pleassure...your video is very helpful

[@riadhbenomran1737]

amazing marketing

[@michaelthompson6660]

Fantastic Marketing company. I used AdMasterseo for a large project for both social media and my e-commerce website. I have never been happier with my selection. I will choose them over anyone else 100% of the time. My website has been getting more traffic to website which has improved my sales. I totally recommend their services (Advertmasterseo@yandex com)

[@diellza5552]

I want to study Marketing next year but Im not really sure

[@marilynvaka5755]

Thanx u

[@105creative5]

cheers great videos

[@arielbauer1876]

Nice!

[@sanaullahkhan2753]

helo plz someone tell me about project how i make and on which product in marketing.

[@robjohnsonspage512]

#Soma Jurgensen Thank you Soma for this very informative video :) Take care! @Nigel Moore

[@manueljavier1988]

very inspring

[@virgo_vijayvijay3055]

NICE

[@mohammedbinkamal9314]

excellect

[@prakashjoshi8761]

Great Presentation. Thank u #soma

[@carmencitafetalino6318]

Great m

[@mumamun8336]

hi, how can I say's to u thank you but just thank you

[@irwinwilson]

good

[@DigitalProReview]

busiest....not busyest

[@themaskman7127]

what is mening of ibrd

[@SomaxDatta]

+Milind Zanjurne Would you identify the slide you're asking about?

[@notinuseanymorelol731]

Busiest

[@kylebailey4574]

2020 marketing plan: have you thought about the questions you should be asking to build your market plan for 2020? I wrote a piece on it: frontburnermarketing.net/21-questions-plan-marketing-year/. I'd love to know your thoughts!

[@ashikmkaleekal]

am I the only one who tried to scroll down the page to go to the next slide??

[@hamzatahir4004]

spelling of busyest is wrong the correct spelling is busiest check the powerpoint of the tutor.

[@SomaxDatta]

+HAMZA TAHIR You are right, it's a typo. Thanks for the catch.

[@vutheaven6077]

hi

[@moondust5967]

I am just falling in love with you

[@TheWorld4all]

Don't even know how to spell "busiest"..... hahahaha

[@adrianxxxx36]

This days we are talking far too much about marketing. Finally it is not so important as almost all think. Marketing helps hide incompetency and drain budget of company. Be careful when you apply in your bussiness because you can be known as the worst company with the worst produkt on the market. Good produkt doesnt need a lot marketing maybe a lot advertisement but this is another lesson to learn, bad produkt with good marketing lead you to disaster. I love watch this marketing bull...... unfortunately real business doesent work like they think.