6 steps of marketing planning

[@odettfeliciafejes]

I can't express how useful it was! It's is clear now. I had a mess in my brain with all of these models. I have found your videos more helpful than the 800 pages of boring and dry textbooks. Thank you very much!

[@PepijnSchoemakerWebinars]

That's why I make them! 😉

[@fromhigherground4272]

I hope you see this comment. This is absolutely brilliantly explained and broken down. Thank you so much for the effort you have put in. I’m not sure why you quit or maybe you moved to another platform. Teaching is your superpower.

[@PepijnSchoemakerWebinars]

@@fromhigherground4272 thank you. No I'm still teaching. I just don't have any models to explain anymore 😊

[@marym7763]

Thank you, I am a student in my last year and this is a very valueable summary of all that I've learned at university in just about 10 min.

[@ehsankhosrojerdi9815]

I finally found someone like me that has a process-based mind. Good job Pepijn. Keep going...

[@emrekalender3436]

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[@Potencyfunction]

You open your mouth to take out only intelligent words. How do end up your sentence with "going" ? LOL tutorial : how to shit on yourself by showing all your qualitative education...

[@DarkSide-vf4wb]

If you have ever made a business analysis report after taking classes at The Wharton School's online program, you will find all this very familiar. This is so informative! Thanks Pepijn!

[@AMZZLLHH]

Thank you so much , i was in mess with my all my marketing classes. U made it so easy for me .

[@eugenvataman7726]

Incredibly helpful. Each video you have is very, very insightful but the fact that you've created another one to help us apply what we've learned - 10/10 - seriously blew up my expectations. This is how positive word of mouth marketing happens. Cheers

[@sicario91]

Great lecture professor. I learned something new today and that is "Meso" analysis

[@arinisiskasavitri3824]

What a great video!!! I have an exam tomorrow of Strategic business marketing, your webinar help me a lot to understand better about this topic.

[@mervinchipeta514]

this is the best explanation of marketing planning ever

[@fredhashemi5143]

Thanks a lot for your comprehensive explanation in this webinar, it's really helpful.

[@p.chandra2444]

E for Economic, E for Ecological - for your kind info, brother. Thank you.

[@shayonsmith]

Saving me so much time and effort. Thanks sooooooooo much

[@aigerimzhaksylyk6217]

Thank you very much I really appreciate your effort in making this video! Good luck!

[@daniellema175]

Thanks for your presentation, it has helped me in my project

[@marijoepialago9881]

Hi! Pepjin. Thank you for this webseminar. Very comprehensive.

[@AliBaba-7.7]

thank you so much sir. really learnt so much from the way you explain stuff. i'd be glad if you also explain griener's growth model

[@emmamaina4757]

Very informative and it is Cristal clear

[@fiaputriid8159]

thank you sir. this very helpful

[@tamerakkad9129]

Your are excellent, I have understood a lot from you

[@AMZZLLHH]

Good job . Really so useful

[@rohinik7429]

This video is very helpful. Very nicely explained and neatly structured. Thanks

[@Energyofafrica]

Great overview of the steps and sequence of a marketing strategy! If they explained it like this in varsity it would have been a lot clearer.

[@PepijnSchoemakerWebinars]

Thanks!

[@naimaima1098]

Thank you very much. Good luck🙏

[@ahmednafiz8717]

The video is really grt help for my marketing plan

[@张雅加达]

thank you and this video really helped me a lot.

[@katarinapeni2307]

Thank you, this is very helpful

[@hamidsalman20]

Fantastic! Explanation. Thank you very much... It was extremely informative

[@denimisa6324]

Thank you very much. Good luck

[@Fakirfukara00]

great videos, keep it up!

[@hermansulaiman3122]

Thank you for sharing knowledge of marketing planning,

[@waterbitten]

thank you for another very educational video, can you please do a webinar on the SFA matrix and how to use it?

[@PepijnSchoemakerWebinars]

waterbitten yes for sure this will be one of the next video's!

[@marveltimukudzeshegororo9323]

thanks a lot. you made it simple

[@SensiLeo]

26/5000 THANK YOU FOR THE EXPLANATION

[@edugieomoluru5078]

Thanks , very simplified.

[@javedrahman3040]

Well done! Clear

[@Practiceofthepractice]

Thanks so much for sharing, this is helpful.

[@raulfranciscopazrobayo]

I don't speak english but I´m trying to understand your video because I want to learn english and I am Marketing Professional and I want to learn more about my area.

[@matthewlantz6164]

Within the Meso Analysis you mention the use of a branch analysis. Could you provide more context for use of this?

[@arsenbobiak1757]

Ye, great overall guide, thank you!

[@ronnkenan1088]

We're going to present a Marketing Plan next week for school purposes. I hope your format will be effective! I'm choosing to use your format, hopefully my group mates will agree. Do you have a link of your marketing plan format for hardcopies? Thank you. I really need a help.

[@PepijnSchoemakerWebinars]

I'm sorry no. I don't have an example... Just 'fill in the format'. You will understand during the process. Good luck!

[@Namwhaan6789]

very useful, thank you

[@kaiyunli4042]

Thank you very much! COUld you please elaborate more on marketing communication planning? would love to learn more!

[@PepijnSchoemakerWebinars]

I'll have a look at that!

[@kaiyunli4042]

@@PepijnSchoemakerWebinars Thank you so much!

[@shibanimishra3989]

Extremely Useful. One Question- Where does business model canvas fits in this steps i am assuming step1

[@PepijnSchoemakerWebinars]

Very good question. The business model Canvas is an alternative for the 6-step model. If you look cosely most of the subjects in the business model canvas relate to the 6-steps.

[@shibanimishra3989]

Thanks for the clarification. We say market its customers+ competitors + distribution right? Hoping to see more videos on when it's used or applied. How I think of business strategy planning as per your inputs is 1)Starting Point 2)Situation Analysis (Internal and External) 3) Strategic Analysis (SWOT, Portfolio Analysis) 4)Strategy Implementation or Functional Strategy or department level strategies -the example is marketing strategy framework 3P. Am I correct in my interpretation. Want to see more frameworks on functional strategy (Marketing, Product). Also, where would you see Organizational OKRs or OKR framework, does it belong to corporate Strategy or Business Strategy and in business strategy which step implementation or initial starting point

[@igoranzelika8910]

Thank you! It was both informative and valuable. I was searching for step by step guide of marketing strategy and you explained it very broadly in one video!!! Do you have videos on strategy (step 5) explanation in details? Thank you and have a good luck with your channel!

[@PepijnSchoemakerWebinars]

Hi Igor. Thanks. Well unfortunately I don't have it in English (yet). Only in Dutch. It's the SFA video...

[@RitzPerera]

wow great! very helpful Thank you sir ^^

[@CrashKlejs]

Super nice videos! Thank you very much! I'm doing a strategic analysis that more or less follows your structure. I want to do a complete decription of the firm's product, locations etc. but does it belong to the situation analysis/starting point or the internal analysis? Hope you can help :-)

[@PepijnSchoemakerWebinars]

Very good and relevant question! Describing belongs in the situation analysis. This is to give the reader a good view and understanding of the company. But also, what you as an external consultant (who writes this document) understands the company. Then, in your internal analysis you will analyse these components which you already mentioned in your situation analysis. So for instance: "The company counts 300 employees" is a typical description whilst: "the 300 employees are for 80% higher educated, have a typical 9 to 5 mentality. The company has a absenteeism of 35%" are typical analysis examples (for your internal analysis). So make sure that in your analysis basically every paragraph has a minimum of 1 strength or weakness that you can 'feel' when you read it. Otherwise it's a description and more for your situation analysis.

[@CrashKlejs]

@@PepijnSchoemakerWebinars Wow what a quick reply!! Thank you so much for the very thorough explanation! It is really appreciated!

[@acewardell]

thank you ...exactly what i was searching for

[@ell.nuel_]

Thank you for references, really insightfull Warm Regards, Ritz Erick Imanuel

[@gopalkrishnatripathi]

Nicely explained. Good work.

[@VivianeKKim]

I am a big fan of your webseminars! They are very clear and helpful. Do you by chance have plan to do a seminar on "BSC" by Kaplan and Norton? It will be great to learn about it from you.

[@PepijnSchoemakerWebinars]

규리 김 Thank you. It's not a model I use very often. But I'll look into it after the summer break.

[@mohamedabousekkina9943]

really very informative !! appreciate if you can share reference for academic study

[@MorrisFilmPhoto]

Great⭐️Thanks

[@zoozalhammadi6772]

amazing video

[@YousifSpeaks]

Very informative session.

[@playwithmiaandeva6665]

Good job! Thank you!

[@nirjhardas637]

Great!!!! Learning a lot from you sir.

[@sadeghbagheri430]

thanks a alot for your video

[@PinkeeRach]

Thank you for this! Very helpful.

[@tamayosajohndavea.8178]

Who is here for online class purposes 👆

[@smd4519]

yo🤧

[@ailamarieminas1112]

🤣

[@rajazakirah619]

Yow

[@alicenaanaforson5313]

☝

[@narsimha0076]

Thank you sir

[@Potencyfunction]

You find always your shareholders and stakeholders with the correct knowledge: segmentation for example: client lifestyle/demographic, #behaviour -psyhologic...geographical because if you get the wrong location than you screw up your business. When the client is not happy in a place, than you lost it. So what is the method of holding and retain people for , when they actually does not like your company services? How would you make business in that cirumstances ? What is your level of understanding ?

[@PepijnSchoemakerWebinars]

I'm sorry. I don't get your question.

[@Potencyfunction]

Segmentation, positioning, targeting. No need to answer because I have made research after each of the component in the diagram. Good day!@@PepijnSchoemakerWebinars

[@AMZZLLHH]

Can you make a live session in which you can help us to undertake this marketing strategy model practically for a specific company? And thank you again

[@PepijnSchoemakerWebinars]

No I'm sorry. That would be a start without an end... Good luck with your exams!

[@overTVS]

THANK YOU!

[@yassirabusineina5526]

Thanks a million! That's a great video! Kindly explain what's that branche analysis???

[@PepijnSchoemakerWebinars]

You try to find trends, facts and figures. Think of growth in the Branche, or decline, which fase of the productlifecycle is the branche, how do companies define the branche etc.

[@yassirabusineina5526]

Thanks Sir! Is Branche correct English speaking?? Please. Thank you!

[@yassirabusineina5526]

Also Sir, please try to do a webinar on Strategy Implementation please. I love your videos & and so too our MBA students @UMST.

[@PepijnSchoemakerWebinars]

@@yassirabusineina5526 as far as I know; yes.

[@Walleggwp]

Hey Pepijn, thanks for the video. What if I wanted to investigate the market opportunity of only "one" product, could I use this similar marketing plan for that?

[@PepijnSchoemakerWebinars]

100%. Just focus on that product, those goals in that specific market. That's what you want to examine. Use Abell to define the business

[@Walleggwp]

@@PepijnSchoemakerWebinars Thanks for your quick response :) Keep the content up.

[@ngocvu3326]

can you make a video applying these 6 steps for an example company?

[@PepijnSchoemakerWebinars]

That would be a very, very long video... So I don't think I can or will do that. Sorry... 🙄

[@ngocvu3326]

@@PepijnSchoemakerWebinars Thank you anyway. The video was very interesting. Dankjewel ❤️💋

[@bassbs]

Pepijn, your content presentation is simply effectivelly wondeful! I am building my exponetial disruptive company more acertive thanks to access to your shared knolegde! You will be cited...

[@WaFaa-gy2dz]

good job

[@sandiponpurkayasthapurkaya2666]

What is branche analysis?

[@PepijnSchoemakerWebinars]

The phase of the product lifecycle, growth (decline) of the market, market type and characteristics etcetera.

[@migmagalhaes]

Hello Pepijn, there were a lot of tools that you mentioned that I believe are outdated (such as SWOT) and the time we spend on them could be used somewhere else. What are the main tools you believe we should use?

[@PepijnSchoemakerWebinars]

All of them. I can not think of one tool which is outdated and can't think of a reason why it should be...!

[@yenimustikasari2365]

thank you

[@SeemaSharma-yx7pc]

Thank you so much sir..

[@kevinoreilly3875]

Hello Pepijn, thank you for making these videos! Occasionally you mention there is a textbook. Is this a textbook available for purchase?

[@PepijnSchoemakerWebinars]

Kevin O'Reilly thank you for your comment. There are several textbooks available about marketing and a lot of them use or follow the marketing planning proces. You will notice that they are sometimes more complex but the steps stay the same aswell as the order. In Holland I prefer books of Alsem and Frambach and Nijssen. To be honost I don't know a good example of an English textbook that uses this model. But, you can always use any marketing textbook to study something you don't really understand. That's what I mean in most cases.

[@alexdiaz3968]

Could you explain Solberg’s Nine Strategic Windows.

[@PepijnSchoemakerWebinars]

Sorry but I don't know this model...

[@Naouac]

Awesome !

[@alicenaanaforson5313]

Can you please help me with a market plan for banking , for my banking professional course.Thank you

[@PepijnSchoemakerWebinars]

No sorry. I don't actually help individuals. I only make these video's for a broad audience...

[@stijnjasper]

Is this something that could add some depth to my thesis?

[@PepijnSchoemakerWebinars]

Stijn Jasper Well, following these steps helps the reader a lot and helps you organize and structure your plan!

[@stijnjasper]

Thank you for your reply. I am researching the possibilities for a marketing agency to adopt video marketing. However, I am struggeling to achieve a good and clear structure. I am considering to adopt these steps into my thesis for clarity but I am not sure where to put it.

[@PepijnSchoemakerWebinars]

Stijn Jasper Then you really should follow these steps! 100%. Your primairy research can be well implemented in either external or internal analysis. Depending on your partial questions.

[@stijnjasper]

Thanks!

[@zeeshankhan-xg5tz]

In the 4th step strategic analysis, i am uncleared about the "prognose unchanged". Please can you explain it in comment section. Thank you

[@PepijnSchoemakerWebinars]

If you leave the situation as it is, something will happen which is not good for the company. For instance: you loose profit, loose sales, won't reach your goals etc. So, you need to change your strategic course 'or else'.

[@tomoyanalis1246]

Thank u ser

[@ibrahimalnakshabandy]

Thank you. If you can provide us about Trade business model

[@PepijnSchoemakerWebinars]

Hema Which model?

[@rajazakirah619]

What application u use to edit this video? Cause i need to do the same video assignment😭

[@PepijnSchoemakerWebinars]

PowerPoint for the sheets. Just plane video for the speech. I first record the video. Afterwards I make the PowerPoint and cue it on my story. I record that with a screenrecorder which makes another video of that. In the end I blend and edit them together with Adobe Premiere.

[@Leneufcinqcergy]

I'm in love

[@samerslik]

Great !!

[@gulf_roundup]

hai Pepjin we are waiting for more classes

[@slindilemadlala2894]

Hi, I just registered for a higher certificate in business management marketing is one of my modules and I have a project to design a marketing plan using a company of my choice

[@slindilemadlala2894]

Your webinar just cleared this cloud I had, I didnt know where to start but now I have a slight clue where to begin as this is new to me. Thank u

[@slindilemadlala2894]

Thank u for ur acknowledgement, kindly advise me on this on your webinar you mentioned that there is no need to mention the problem or research on the situation analysis if we only drafting the marketing plan but now on my project they asking me to design a plan that is based on market research, situation analysis and strategic insight does this mean I can include the market research on the situation analysis or am I not understanding the auestion

[@Olivia-ux8mz]

@@slindilemadlala2894 Hello, are you having trouble writing your assignments or homework? We offer professional help in essays, reach out in case you need help

[@serverprogrammer]

very good video, however, adding a marketing plan as an example will be more easy to understand overall concept and steps. I like your style of speak Pepijn, thanks again

[@pradip424]

Is it strategy or marketing? The title says marketing but seems like it is talking overall about strategy.

[@PepijnSchoemakerWebinars]

Strategic marketing it is...

[@cooljarvice8480]

Can you please send me the soft copy of the presentation?

[@PepijnSchoemakerWebinars]

I am sorry, no. I don't send the presentations to individuals.

[@amonlagat2130]

hi how can i make a strategic marketing plan for a starting company,we have developed a calling app called talkcoms and we want to sale our produts kindly assist

[@effordgoma4982]

awesome

[@vinonoralynea.9597]

BSBA MM 3-5 Let us watch

[@PepijnSchoemakerWebinars]

?

[@williamfitch1408]

Wow!

[@tarandeepbudhraja8986]

Thanks pik

[@federicorazzoli495]

People who don't understand spoken English just read articles. There is not need to pronounce one word per minute.

[@ailamarieminas1112]

Can anyone help me with my activities?😁🤣

[@kobbisonacquah9797]

Hi

[@PepijnSchoemakerWebinars]

Hi

[@mikek545]

This is more of a business plan than an marketing plan in my opinion.

[@PepijnSchoemakerWebinars]

Ok. Businessplan, marketingplan... As long as it helps! 👍

[@nachocapic]

Edmundo es un pañuelo.

[@PepijnSchoemakerWebinars]

¿Qué quieres decir exactamente?

[@alexisguerrero7043]

@@PepijnSchoemakerWebinars A sabes hablar español? Que bueno. he visto todos tus videos durante más de cinco años y me gustan muchísimo felicidades. Yo soy vendedor y mis coaches me recomendaban desde hace muchos aprender sobre marketing y coaching.

[@alexisguerrero7043]

@@PepijnSchoemakerWebinars Nunca te he querido escribir porque se me figura que estás siempre muy ocupado. He leído de cabo a rabo así se dice en español todos los comentarios de tus videos y así he aprendido más todavía. Una pregunta: conoces el libro Strategic Planning de George A. Steiner? Que piensas de ese libro?

[@alexisguerrero7043]

@@PepijnSchoemakerWebinars A mi me gustó mucho el libro porque meciona a Peter Drucker y a Neil Rackham y creo también a Regis Mckenna quien colaboró con Steve Jobs en el proyecto de la Apple Mccintosh.

[@atalvinodchaturvedi2741]

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