Marketing Strategy for Streaming Platforms

UCLA Anderson shines an innovator spotlight on alumna Rebecca Mall (’10), chief marketing officer of Skydance Media. In a conversation with Darnell Brisco, EVP and head of growth at BOND, Mall shares her perspective on marketing campaigns for filmed entertainment and discusses the elements involved in the planning and execution of major campaigns. During the discussion, Brisco and Mall call attention to how these campaigns can change when working with content for streaming platforms.
In 2024, the Center for Media, Entertainment & Sports’ marquee event focused on the people shaping AI in the industry and influencing audiences, and how they create and lead in such a volatile environment. Learn more about the annual Pulse conference at UCLA Anderson:
www.anderson.ucla.edu/about/c...
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