Making a Marketer 2: Lessons from the World’s Top Marketers

[@mktfest]

📢 Enjoying our documentary? Help us spread the word! Share it on your social media, and feel free to use any of our photos or graphics: bit.ly/mam2creatives 👥💬 And if this content resonates with you, join us live at Marketing Festival 2025! Experience marketing insights, networking, and energy firsthand. Check out more details here: www.marketingfestival.cz/ Thank you for your support!

[@Kid222]

super video, nikdy jsem neměl větší pocit, že jsem out of touch s oborem, jako po shléduntí tohoto! :D ale vážně, klobouček, skvělá práce a díky za to!

[@ThePetedeepmusic]

Hats off! Guys you did something amazing. You collected all marketing big brains and let them talk. Those who follow them on regular basis get the summary with some raisins filling the cake of the discussion. Those new to business get valuable stuff to Think and learn. Finally the quality is amazing. You can easily say it’s coming from Amazon or Netflix. Congrats!

[@RadkaKocandova]

The greatest respect to the creators. I watched the documentary with wonder and admiration. The future of our industry through the eyes of perhaps the most unrecognized marketing leaders. Mark Ritson and Byron Sharp as we know them and Zoe Scaman. This trio in my eyes has created a probe into history and the future. Old versus new. Structure and order versus future chaos in an AI vortex. Confronting the old matadors with the new (and clearly defined) view of those who come after them.🤛 More questions than answers, but eye-opening and thought provoking. About 1000 things flew through my head while watching, just inspiration and taking it to the next level.

[@johndawes4848]

the production quality of this is amazing !!!!

[@mktfest]

Thank you so much, John! We put in everything we could within the time and budget we had.

[@MyShowCalledLifeStudio]

Zoe is the best. Looking forward to this

[@mktfest]

She absolutely is! Her perspective is so balanced and human, giving people the courage to step out, try new things, and stand up for their ideas. We're thrilled to have her in the documentary, and even more excited that she’s joining us in Brno next year.

[@steffensaemann2057]

This are so important messages and insights to push our marketing craft to the next level, so let’s hope that Evidence about peoples behaviour in the real world becomes the base framework for marketing practitioners also here . Great work from the entire Marketing Festival team - congrats 👍

[@japortillo]

The documentary has just the right questions, nothing bad for an industry that is making itself up.

[@lukaskosc6410]

V hlave mám bordel ako sviňa. Chytá ma úzkosť. Stále však v pozitívnom zmysle. Ďakujem.

[@jindrichfaborsky160]

Ono to tak za den, dva odezní a přijdou nějaká uvědomnění co s tím, a kam dál. Já už se na to teď s odstupem taky dívám úplně jinak :)) Díky moc za zhlédnutí.

[@solidpixels]

Solid inspiration in 90 minutes! Thanks

[@koenpauwels8418]

wonderful and insightful piece! agree with reaching as many as you can afford, target based on behavior instead or personas, and of course position carefully

[@michaelhawkins8123]

The best application of AI On Data will be training the data on the historical data (NBD-Dirichelet for example) and then analysing data ongoing using AI across thousands of metrics/dimensions to identify quatifiably possible penetration growth rates. ie if NBD says you can only get to 35% penetration, then a target of 50% is unlikely (without something radical happening). Apply the same to Frequency, Profiles etc

[@thepaperthepen]

Experienced & adaptable Strategists & Planners who properly dive in, are going to be incredibly powerful talents. I can’t figure out whether they will be off alone or staying in agencies/clients.

[@jirigattnar]

Great stuff. Thank you 🙏

[@mktfest]

Our pleasure! 😊 Time for a bit of a breather after this three-month marathon-sprint combo, and then on to brainstorming the next thing. 🚀 Hope you took something useful from the documentary!

[@lenianovak]

[@davidlorincz7339]

Great documentary. Thank you Jindra & team 🙂

[@jindrichfaborsky160]

I have to admit, I’m pleasantly surprised you took the time to watch this. And it really means a lot to hear that from you. Hope you’re doing well.

[@AstridTousaint]

✊Tolles Video! Wie immer. Ich weiß es zu schätzen, dass Sie mich auf dem Laufenden halten. Seitdem ich angefangen habe, Ihre Videos zu verfolgen und anzusehen, hat sich viel geändert, und das war’s auch schon ✊, aber die Wahrheit ist, dass ich mir über Marktschwankungen keine Sorgen mehr mache, weil Benjamin Cohen mir mit seinen Strategien Sicherheit bietet, während ich bequem dasitze. 13.000 bis 17.000 $ jede Woche und es geht weiter, dank ihm.😊🚀🚀🚀

[@AstridTousaint]

benjamin ist ein experte, er ist auf tE LEGRÄM...

[@AstridTousaint]

@BenjaminCtrader✊💬

[@sidonsoft]

Ich stimme zu, dass es Strategien gibt, mit denen sich unabhängig von der Wirtschafts- oder Marktlage solide Gewinne erzielen lassen, aber solche Umsetzungen werden normalerweise von erfahrenen Anlageexperten oder Beratern durchgeführt.

[@jaykay-i3m]

Genau darüber sprechen große Investoren, nicht nur Sie. Das Wichtigste ist, immer mit einer guten Strategie zu handeln, egal ob der Preis steigt oder fällt.

[@CelestineAgrigo]

Benjamin Cohens tägliche Signale waren so profitabel…. Ich freue mich auch auf einen weiteren erfolgreichen Monat🚀🚀

[@johndawes4848]

Mark says: 'as inflation increased marketers managed to increase prices ..' - but isn't inflation and increasing prices the same thing? maybe more correctly: as the marketers selling stuff that's inputs to businesses put prices up, the other marketers selling stuff (that uses those inputs) to other businesses and to consumers also put prices up?

[@joshualeechee801]

Yes that is true,, however Mark's point is that many marketers have used the perceptual cover of inflation to raise prices beyond the mere effects of said inflation.

[@mtho1850]

How is it that Prof G is not given an opportunity to respond to what the other experts say to his initial comment?

[@mktfest]

České titulky máme ve výrobě. Chceme je udělat pro tento projekt profesionálně. Očekávejte je na KZbin v týdnu od 4. listopadu.

[@RonnieH]

Y'all really should break out the AI bit as a standalone video. I see what Mark see, marketers acting like AI is crap after spending a few mins.

[@hybrency]

Hey John James - why are you cheating on our channel!

[@johnjames8322]

Your channel was good. But I needed some variety in the relationship. Something new. Don't worry. You're still my number one

[@hybrency]

@@johnjames8322 I don't tell anyone if you don't

[@jonnyspeed8974]

Mark Riston is the only one saying anything. The other two are just waffling nonsense. Byron Sharp was especially just saying words, none of which actually mean anything. Zoe is reading from the manual of the bleeding obvious... er AI will make teams... er more effective... er.. some to steer the ship, then it turns into Charlie Brown's teacher.

[@johnjames8322]

Maybe you need to listen to the other voices in the video. I'm one

[@jonnyspeed8974]

@@johnjames8322 The guy who thinks brand campaigns are a scam? OK.