Steve Wozniak Reacts to Apple's New AI Tools

Apple co-founder Steve Wozniak reacts to Apple's long-awaited new artificial intelligence features announced at the company’s annual Worldwide Developers Conference. Speaking with Alix Steel and Romaine Bostick on "Bloomberg Markets: The Close," Wozniak says he is very interested in "Apple Intelligence."
You’ve got questions about AI. We’ve got answers. Sign up for Bloomberg Technology’s weekly Q&AI newsletter: bloom.bg/3R2yr9C
--------
More on Bloomberg Television and Markets

Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: tinyurl.com/ysu5b8a9
Visit www.bloomberg.com for business news & analysis, up-to-the-minute market data, features, profiles and more.

Connect with Bloomberg Television on:
X: / bloombergtv
Facebook: / bloombergtelevision
Instagram: / bloombergtv

Connect with Bloomberg Business on:
X: / business
Facebook: / bloombergbusiness
Instagram: / bloombergbusiness
TikTok: www.tiktok.com/@bloombergbusi...
Reddit: / bloomberg
LinkedIn: / bloomberg-news

More from Bloomberg:
Bloomberg Radio: / bloombergradio
Bloomberg Surveillance: / bsurveillance
Bloomberg Politics: / bpolitics
Bloomberg Originals: / bbgoriginals

Watch more on KZbin:
Bloomberg Technology: / @bloombergtechnology
Bloomberg Originals: / @business
Bloomberg Quicktake: / @bloombergquicktake
Bloomberg Espanol: / @bloomberg_espanol
Bloomberg Podcasts: / @bloombergpodcasts

[@incyphe]

Steve looking amazing at 73. God bless him.

[@AaAa-je5eo]

Dude looks 10 years younger AT LEAST

[@Th3L0st0ne]

hes 73? he looks great for 73.. wish him a long healthy happy life

[@MadeInJack]

Relaxing in his villas shouldn't be too hard

[@Rasle500]

But not as mentally sharp as Biden

[@18_rabbit]

i know! that's first thing i thought-- like wtaf?! He stayed same age past twenty yrs and i aged into mid fifties almost! frack!

[@benlee3117]

1:20 YES -- The Woz, the OG co-founder, the genuine Engineer, "I was impressed with the demos, I always am, but I still believe strongly you should try it and find out." Despite his wealth and Apple as basically his child, he's still telling the public to not fall for the hype, that real technology matters. I mean, he's positive and excited about his own company, but amazingly he's still reminding the public to look beyond the hype. Of all the original Silicon Valley tech titans from that 1970s era, The Woz is the best and most decent.

[@superzero4250]

Yeah, agreed, WOZ literally said, F* around and Find Out, in the most politely sanitary way possible… 🤔

[@dipi71]

4:27 Absolutely, and just Woz taking all that hype and putting it into relation with an almost 30 years old product, the Newton PDA. I remember watching a coworker using his Newton back in 1996 on a daily basis, very impressive back then. Compare and contrast to current LLMs radicalizing us politically and socially, recommending glue for Pizza and a stone every day to keep the doctor away.

[@alanmcrae8594]

Amen! Woz is the actual engineer that made Apple's original products. The creator that was pushed stage left by the marketing salesman who had the charm & ego to grab the spotlight. I love that he is still the creative & enthusiastic, but savvy, computer user who knows that demos almost always look great, but the real world is when you try to use it in your daily human life. Woz has always been the true friend of the computer user community, and he was always about user empowerment, not a closed proprietary system designed to trap the user on a tech plantation. Unfortunately, the proprietary route won out and Woz was stiff armed to the sidelines. But those of us who were around when the Apple II came out know that Woz insisting on all those expansion slots truly empowered us to dive into personal computing and customize/innovate as needed. Thanks Woz! Much love & respect to you brother. And thanks for continuing to tell it like it is. We can always rely on you for an honest review with wise advice...

[@superzero4250]

@@alanmcrae8594 Well, we know how the alternative route worked, because of Microsoft and PC manufacturers like Dell. Apple is the company it is today because of that Marketing Salesman with the Charm & Ego to grab the spotlight… Think Different. 🤔

[@Magerquark]

@@dipi71 I recently listened to Steve Jobs biography and I think I remember him regretting a bit to never have worked on this

[@rfish67]

Last of the real Apple guys.

[@alwhitney68]

BS, and just exactly what constitutes as you put a “a real apple guy “ ? I guess everybody at Apple now is fake? You sound stupid. Refrain from commenting.

[@westernsellers9148]

Planet of the apes MASK.

[@boomcity4942]

I appreciate actual intelligence.

[@platoscavealum902]

🧠

[@NickRichards]

Computerized artificial intelligence is going to help to draw for us a really thick line between what a computer can do and what humans are actually good for. Like you know we live and die, we are mortal and we've got our own perspective based on that. No computer kind of incorporates that risk into its Hey Siri responses. Poetically I think AI is going to encourage us to be more human.

[@AbramBailey]

Good one dad

[@Zulonix]

I call AI (or in German KI) Textl-Mächtl… or software bot hanky-panky. Computers have never, ever displayed intelligence in any way, shape, or form. They just regurgitate what has been dumped into them. Yes, garbage in / garbage out has made major improvements, but the only thing intelligent is the human using it.

[@rgm4646]

Im going to use that lol Woz is the best

[@shopvictor]

"are you impressed?" "sorry what?" "oh" "no!" .... wow Woz has been media trained well! :D

[@theNimboo]

They were looking for a sound bite from a true nerd. He’s actually thinking through what he says, he isn’t trying to affect the stock price

[@alexbyanyothername]

I think he’s a bum who hasn’t done anything consequential in 30 years and has made a career of talking down other engineers’ work

[@Admwings]

@@alexbyanyothername 🤡

[@DougHammer]

The man is a gem.

[@aboucard93]

The man, the myth, the legend! Steve Woz!

[@Ricardofox12]

The Woz*

[@18_rabbit]

@@Ricardofox12 yeah, as in literally THe one and only, who was the gearhead who created the first personal computer. WOW! ffs!

[@pvbay]

good human being, good communicator, great technologist

[@Zulonix]

Actually… a guy with a good head on his shoulders not caught up in all the hype. ;-)

[@mscommerce]

"So, it's safe to say, you were impressed?" "No" 😂😂😂😂😂

[@antelope6826]

🤣

[@josephpepe2607]

😂😂😂

[@Zulonix]

He said he was impressed as always… but the proof is in the pudding of actual use. ;-)

[@djbombba]

That AI joke 😂

[@money.hungry]

lowkey funny

[@MrMountain707]

So are you impressed? No. Lol

[@MrHal900]

Love that part! :) Great Old Woz!

[@brandonreed09]

Yep I love how he says you should "try it and find out" , ie buy the products 😅

[@gr8dvd]

@@brandonreed09 Sounds like a salesman, but actually saying the opposite, try it before offering judgement… prudently reserved, clear sign of "actual intelligence".

[@brandonreed09]

@@gr8dvd that would only be true if their was a money back guarantee or free trial period. Woz isn't stating either of those. It's definitely a sales tactic, don't believe the reviews just buy it and decide for yourself. It may sound innocent but it's a very common sales strategy especially for products with negative reviews.

[@greg8909]

He is right 😂 Integrating openAI api into Siri is not very impressive. Building the Apple 1 on paper was impressive.

[@timeout...4nva]

iPad finally has a calculator. Apple magic.

[@ganlet20]

I’m still amazed we can have icons at the bottom and empty space up top. Only took Apple 2 decades.

[@bpmotion]

but a really nice one

[@obijuan3004]

Six months ago I found the perfect calculator for iPad, Uno Calc. I love it.

[@Starwarsgames66]

The Math Notes is actually my favorite part of the keynote, ngl.

[@Barchueetadonai]

@@ganlet20 We’ve had that since iPhone OS 1. If you’re not jailbreaking your iPhone, you’re using it wrong.

[@AndreAmorim-AA]

Actual intelligence 🤣 Wozniak cracks up all the time…

[@OnlyOneKich]

I want AI to work and pay my bills so I’m free.

[@onatics]

Try using logic. It will make your life 10x better.

[@OnlyOneKich]

@@onatics logic = effort, trying to avoid effort

[@MohitJain-bs6co]

Same here. I want AI to do that too, so I can write poetry or something. But as of now, all it has done is try to take my job, and also do the art 😑.

[@onatics]

@@OnlyOneKich That doesnt make sense. AI cant do your bills for you if you need to pay for AI to begin with.

[@itsRemco]

You'll NEVER be free 🤣🤣🤣🤣 + if that happens you've just been replaced and redundant

[@pinkcichlid]

So happy to see The Woz! 😃

[@dgtheone]

The great Woz! Honest about his own company’s products!

[@El.Duder-ino]

AI - Actual Intelligence, thank u Steve!😁👍

[@PureNRG2]

Siri has been a massive disappointment to me. So much unrealized potential.

[@alwhitney68]

Nobody uses Siri, so Apple has not put much effort into it over the years. Can’t say I blame them. I have never used Siri in my life and I have always had apple products.

[@PureNRG2]

@@alwhitney68 It makes a great egg timer🤣

[@MrTeff999]

One thing I would truly appreciate would be a smarter Siri.

[@TopFeedersTV]

Yep Siri TRASHHHHH

[@fatalfit]

Around half of WWDC this year was entirely dedicated to Siri

[@Myhouse-zf4wt]

That’s exactly what Apple just announced. Siri is going to be powered by Apple Intelligence.

[@HippoShemp]

Now that Siri will use chatgpt we are good

[@carvman217]

@@Myhouse-zf4wt only for 15 pro tho 😒

[@defaultHandle1110]

Multimodal AI with VR is the super human power within reach.

[@ethanf.6848]

There should be a measure of humility in the way that these companies handle the roll out of their "AI" products.

[@forplay2706]

I can listen to Woz all day 😅

[@ilpoheikkila4773]

Great to hear his views!

[@snowwilliams1]

Woz is my dream dinner guest

[@HDMF01]

Excellent comments! Especially the one about ‘actual intelligence’ !!!!! Cracked me up !!!!

[@user-eg6nq7qt8c]

I'm most excited about changing my icon colors. What a time to be alive.

[@josephpepe2607]

lol

[@SourceEndorsed]

“Siri sometimes has trouble with it”! 😂😂😂 3:39

[@StaffyDoo]

And that’s why, kids, you also don’t pre-buy video games, and actually anything at all. Thanks for your intellectual honesty, Woz.

[@user-eg6nq7qt8c]

Woz is an incredible human.

[@keithstrickland6311]

He is by far one of the most genuine people in business and tech I’ve witnessed. I’ve appreciated his honesty for years. He should be a bigger part of Apple or still be a part of Apple. The company would be better with him in it.

[@Randomynous01]

He mentioned the NEWTON! 👌🥹🥹❤❤

[@JohannRosario1]

He is NEWTON.

[@AI_Provider]

Apple finally hopped on the train.. Bout time. AI gives everyone the ability to achieve greatness. On my profiIe I explain it all..

[@babybirdhome]

I mean, to be fair, Apple has been on that train since the early 2010s at least, since they added dedicated acceleration for it all the way back 7 years ago to all of their devices. It just took them until now to really overtly promote that they were using it.

[@AI_Provider]

@@babybirdhome I didnt know that!

[@aviduser1961]

I now see why it took Apple sooo long to make a calculator app for the iPad.

[@antoyal]

Referring to the Newton: "What was that, 20 years ago or so?" LOL, same Woz, same.

[@veillerguise]

You can tell that man is SUPER critical about the company. That's why he would be the PERFECT CEO to take over after Tim. Steve Jobs would literally call his own products garbage and demand his engineers to make something great. And guess what? Both Steves have the same mentallity: try the product yourself and then give your opinion about it. Tim couldn't hold a candle on Woz: he is honest, passionate, and a complete nerd!

[@amoldhamale3202]

couldn't agree more!

[@bgill7475]

The problem is that Woz never wanted to be in a managerial role. He always just wanted to be an engineer (and a teacher). He’s still technically an employee of Apple (he gets a small salary) so it’s a little strange they don’t at least consult with him on some things.

[@antiview]

He quit in 1985 because he didn’t want to run the business and wanted a more engineering based role

[@jfj794]

This will put a lot of people in therapy as they see themselves through the eyes of AI. 😂

[@PSy84]

AI are also trained like good therapist and psychiatrist etc

[@henrikbergman4055]

"AI. The cause of, and solution to, all of life's problems". /Not Homer Simpson

[@18_rabbit]

@@PSy84 sad thing is some ppl are so shallow , insipid and unimaginative that they might not notice much difference tween AI and a therapist.

[@mikhail8295]

Need transparency on what data sources have been used.

[@mariusmander]

He really is not the best at answering questions precisely. But what a legend. 70+ years old and still got the spirit of a hyped tech enthusiast!

[@iamReptar]

Flip phones exist right?

[@jiggens83]

Got to love The Woz!

[@javianjohnson8746]

Does anyone know if Steve is still directly associated with Apple? Like does he have access to the Apple offices or collars with the engineers?

[@iDevicesUnleashed]

He's still on the Apple Employee Roster. Woz mostly likely doesn't have clearances to development facilities at Apple Park/Offices. Woz is simply a PR person for Apple like an influencer.

[@weirdshibainu]

@@iDevicesUnleashed He's pretty bad at his job

[@linussphinx1353]

@@iDevicesUnleashed How much stock does he own might be a good question.

[@corvacopia]

@@weirdshibainu it’s not his job really, he doesn’t work at Apple, it’s more of an honorary position on the roster

[@aboucard93]

It doesn't sound like it lol

[@williamdobbs6740]

The Great and Powerful Woz. 🤩

[@iPeter-ky3zs]

the calendar monthview has grey dots....

[@zacanger]

It's not mentioned anywhere on their website whether it's opt-in or opt-out. I really hope for every user's sake it's opt-in, but knowing big tech these days, it's probably on by default and very hard to actually turn off. This one's slightly better than Microsoft's version, but still pretty terrible from a security and privacy perspective.

[@ca-dz9vb]

Great GUY ,Always. Impressed me as creative and. Honest also non greedy compared to some other APPLE employees. 😊😊

[@gblargg]

Simplifying the interface would be a great benefit. Rather than a patchwork of different apps and screens, just the voice interface to state what you want and perhaps clarify some. As long as it doesn't deteriorate into a voice equivalent, where you have to navigate verbally through a maze just like today, just aural instead of visual.

[@user-zm1ho5ko6s]

The 70s were amazing! 😁

[@teekanne15]

I started using IPhone just one year ago due to work. Siri was/is the biggest disappointment for me. I can barely use if for anything reliably other than setting an alarm.

[@brianvogelsong754]

I was happy with that $200 3G phone

[@irinaaleksandrova8834]

appreciate all the helpful tips and insights you provide. I really hope that with your help I can achieve success and solve my financial problems.

[@DigitalicaEG]

Woz tells it like it is. Keeps it onehundooo

[@baxtermullins1842]

Great explanation - it will make me an APPLE 🍎 owner to assist in my teaching work. On the other hand, most of the talking heads, although rich, had no idea what they heard and little understanding of the hardware (Apple silicon with neural networks) and the software to use the power in the silicon.

[@mikesstories2762]

A moment of silence for the people who bought the iPhone 15…. So we can hear Apple 💩 on you

[@amoldhamale3202]

No no, I think I'll be just fine without AI

[@dukirps]

The tech world would be a better place with this Steve's vision

[@unclegeorge7845]

I've always thought that Mr. Jobs would have ended up selling calculators for Monroe if he hadn't ran into Mr. Wozniak.

[@mensrea1251]

It’s probably the opposite.

[@Turkeysammich3000]

I can tell they’ve already been using Ai. Before an update, the suggested words were on par with what I was typing, it predicted what I wanted 95% of the time, but after, it’s like my phone became an idiot. It keeps suggesting things that makes absolutely no sense.

[@marcd1981]

It will take much more than Apple announced they have added, or "come up with". All they did was announce they are using ChatGPT and an image generator, just like Google, Microsoft and Meta announced months ago. So much for Apple innovation.

[@noremacmada]

AI that can write a functional brick breaker app. Nobody beats the Woz'!

[@MissesWitch]

He kinda reminds me of Mark Hamilton, His demeanour! Like a very genuine guy!

[@b0tterman]

I loved the Newton. Had every model. People didn't like it, but it was just too ahead of its time.

[@jimijackson]

I'm so glad woz is doing ok. Coolest guy in tech and the true innovator behind apple

[@obijuan3004]

I think Apple has laid the foundation with their hardware for AI to work better. Just as Microsoft is now looking at new PC hardware for their AI. Apple is walking cautiously into the AI space, because they always have a more user experience focus, rather than just being first.

[@infographie]

Excellent!

[@ps3301]

Apple should bring back woz to lead the ai agent project.

[@moggadah]

Sooner or later they'll create an AI clone to bring back Jobs to travel into space age

[@kate_vye810]

Kindest dude I ever heard talking lol. Dude not anti-anything… just cautious with kindness…. I miss those peoples….

[@lumberjackdreamer6267]

The interaction at 1:00 is telling. I bet the journalist rarely interacts with foreigners or rarely has been abroad. She said “so you’re impressed, safe to say”, but it was difficult to understand her. Steve asks her to repeat, but she repeats the exact same words, just louder, but still as fast.

[@erangabay]

But he is not a foreign

[@jonathanbirch2022]

It was a connection issue…

[@Zulonix]

Apple’s take on Textl-Mächtl could be interesting.

[@rgm4646]

Woz... THE man that actually created it all. I love that guy!

[@platoscavealum902]

❤️ Steve Wozniak 🧠

[@Marcdson]

After your video's I become a better trader! Thank you for lessons

[@CoZmicShReddeR]

AI is amazing these days but only if Ads are not funneling answers

[@Abbidy]

AI models are becoming like Search Engines, with ChatGPT being the modern Google with many people using it in their products and services. If Apple wants to capture the market, they should start developing their own AI and implement, as AI is in the early stages, before it gets to expensive for Apple to catch up. Like making a competitive search engine for Google, it’s to expensive to make a Search Engine as good as Google. These days AI coming to smartphones is like smartphones having access the internet (like Safari) from the very first iPhone. So lets see what the future holds for us!

[@parkershaw8529]

This man is a coding genius! Read his code can make one cry!!

[@cafesim]

Seeing so much positivity here is wonderful. God bless you all!

[@sw2938]

💕the the Woz👍

[@KaiPonte]

Nice to see The Woz still thinking intelligently.

[@wademiyataki9221]

Now if someone could package Woz’s actual intelligence like they did with the iwm and swim chips, I’d buy that.😁

[@axs203]

Things have sure moved on from the Apple I.It's interesting to hear from someone who was there from the start

[@valentinvetements]

It can definitely have a better life, with the possibility of educating people and raising new generations with education, respect and honor in people's choices, and a perfect mechanism to have a healthy and healthy future life.

[@DigitLineEletronica]

Sou muito Fã desse cara.

[@ChetHanks-eh1md]

Protect the Woz at all costs. He should be the CEO

[@ansha2221]

Actual intelligence 😀

[@Steel0079]

I am not an isheep, but it's really unfortunate that a humble, genius and honest guy like this doesn't run the fruit company anymore. Fruit company now consists of mo.rons who decided to send all the data to OpenAI, and then worry about how to hijack the acronym AI into Apple Intelligence. It's truly tragic how many millions of Isheeps exist. It's also amazing that Microsoft got slammed on how it chose to train it's AI, when it was just being open about it. But here if you just call it Private Cloud or whatever, and that it's done by Apple, suddenly it's a big deal XD

[@jondavid4747]

Woz never ran apple, he co-founded the company and designed a couple of boards, that's really about it. The Apple II ran a version of Microsoft Basic for heaven's sakes. You are a moron.

[@micheleholmes9692]

Actual intelligence- aggregated by word models for AI does reflect the intelligence of a wide variety of idiocy, as well. Hallucinations

[@Zulonix]

I call it “Textl-Mächtl”… a play on the German slang “techtl-mechtl” which means hanky-panky. In a way… powerful (Mächtig/Mächtl) hanky-panky with text.

[@DemiizeLol]

I love how every year people drag Steve Woz out of his house for his thoughts on Apple changes 😂😂

[@bullymaguire2335]

that pardon was pun intended

[@chrisjames4150]

Woz is a legend. Co-founder of Apple, the largest company in the World. Plus he’s a nice guy.

[@TheVirtualArena24]

Why they didn't appointed Steve as CEO?

[@Abbidy]

Surprising to see Steve to not be ancient in Tech Usage!

[@Dulcilady]

I’d like to have Steve tweak my backgrounds in zoom. It never looks as smooth as his does here. 😏

[@deltasquared7777]

Not the "Wizard of OZ".....the true Wizard is Woz

[@unknown-cd2ch]

I feel amazed to know that this Steve Wozniak and Steve Jobs created the most valuable company, starting from a garage with no automatic machines all by themselves.

[@Randolf_Wisenberg]

✨ does Wozniak still have shares in Apple Inc.?

[@erbterb]

That white dress and dame Edna glasses would bring in the viewers. I recall a blue dress, but this was so cute. Those high school glasses too.

[@rebow2568]

Apple Intelligence for iPhone requires at least 8GB of RAM and a fast enough system on a chip especially the A17 Pro found in the iPhone 15 Pro.

[@Danny-wv8ec]

Love Steve.

[@obijuan3004]

Woz has been my hero, for 40 years.

[@eddiegabriel8243]

bro gets it

[@ConscienciaSuprahumana]

I love Actual Intelligence, something people seems like they want to get rid of... Blessings to mr Wozniak

[@andrewlovegrove6442]

There’s some weird numerological coincidence at 2:50 in this video, Apple stock is down by Pi, to 2 decimal paces, but if you include the % numerals, that is Pi to 5 decimal places 🤯😊