5 Reasons the Whisky Market's Crash Might Be a Good Thing

[@teunvanderlinden1740]

There is another rather surprising advantage: whisky is for drinking.

[@MarkLittler]

Heretic! Who dares open whisky in 2024 (p.s. Eagle Rare 10YO is on offer at Tesco for £30 a bottle - absolutel stunner of a whiskey!).

[@forwork2601]

Beer is made for drinking. Whisky is made for flipping

[@touraneindanke]

My thoughts exactly! Life for me is not about greed, A great tasting whiskey at the right moments in moderation is priceless.I Existing for generating money is stressful and takes away from enjoying life.

[@JeffWhisky]

As a drinker not investor it has been great seeing how this affects all levels of Whisky and can see it on current auctions. Also cool how it reflects the watch market which I like to keep one eye on while still wearing a casio 😅

[@thewhiskyenthusiast]

Interesting watch and certainly makes sense. Not a collector/flipper myself but I have started to see the changes from friends' actions. Cheers Mark🥃

[@Oooooo-xi2mx]

As an enthusiast who has never sold a bottle, I see softening in the retail space and maybe auctions have returned a bit to reasonable levels, but it’s hard to see prices back to 2021 levels.

[@MarkLittler]

Hey - I hope you are well. Retail really is not softening too much - they still seem to be climbing in most cases. The auction markets are mostly back to 2021 levels - we are teaming up with a data company soon so will be able to evidence this :)

[@bettingprofits]

Not just those markets either - ~post pandemic greed saw the cycling market boom and now its gone pop in a big way - wiggle went into administration and they cannot give away top end groupsets and framesets. All good to right minded people that didn't get involved and can now enjoy sensible prices again.

[@WhiskyLoversSociety]

Interesting video. In time the prices will go up again. Greed will always be the biggest factor

[@MarkLittler]

100% Patience is key with whisky :)

[@caskstrength7629]

For sure.

[@simongilbert2704]

thanks for the info ,, will hang on to my bottles - as they are paid for ;;

[@jamesbohling4864]

As someone who enjoys a sip every once in a while, i am glad. Whisky is for enjoying

[@RobinLaw-e1c]

Even at the lower end of the market (sub £2k) there are bottles which will do well. The secret is knowing which are the "right" bottles. Not for beginners.

[@MarkLittler]

100% - it is a market like antiques now where you need real knowledge and insight to understand if a bottle is a good buy or not. Which is how it should be IMO.

[@YoJimBo851610]

The crash might not come to the US soon enough.... Some companies are charging pretty much secondary prices on their "limited releases" ::cough cough:: Wild Turkey... Heaven Hill...

[@MarkLittler]

Crazy market isn't it - never really seen such inflation.

[@mgarcia366]

Buffalo Trace comes to mind

[@YoJimBo851610]

@@mgarcia366 buffalo trace has reasonable prices, its the distributors selling at a higher price and then the stores markup.

[@pcpwcail]

Where i live in british columbia the taxes are absolutely insane on alcohol, unfortunately it goes up every year by 4 to 5%. Which means I buy less and less

[@hakanozdemir6113]

An economical crisis is coming so the first thing to be cut is luxury items, watches, cigars, whiskies etc. Perfect time to but

[@hendrikjanriesebos1293]

Those who buy whisky for collecting rather than sharing, are not worth the dram anyway.

[@richard9045]

Buy it, drink it!

[@catnapgee5357]

yes, and buy it, invest it

[@jakhaughton1800]

Macallan caused this problem. They used to produce a lovely 10 year old. Suddenly a cock up occurred and Macallan Gold surfaced. Not the same thing and apparently it was a mistake made by the market planners. Standards have dropped

[@Aircraftsystemst]

Sounds like the Salvator Mundi painting!

[@highlandmalt6368]

Whisky market has aways been cyclical. There's been a lot of very over priced whisky around over the last few years, and a lot very ill advised new distilleries. Rule for business: if you see a bandwagon, you're too late. Or, as Warren Buffett puts it: when others are bold, be fearful; when others are fearful, be bold.

[@rcggroup7431]

Its any whisky worth to buy and keep let say for 15 20 years ? not for selling just to keep, everytime we see quality goes down so maybe something to keep for the future

[@MrSottobanco]

I hope this will lead to the break-up of big alcohol.

[@andrewmainprice2179]

Too many limited editions that are worth the money.

[@TupacDaDon]

chat gpt send me here, no joke!

[@hakanozdemir6113]

All i hear is, "buy buy buy"

[@bluebadger2727]

So the market is good for a buyer, not for a holder? And you never mentioned that? Doesn't sound like a good thing having listened in.

[@clauderebello5362]

TFFT!!🤬 only tasted that PISS(WEE)..ONCE!! CAME TO MY SENSES..AND REALISED THERE WAS A DIRTH OF BETTER TASTING DRINKS AVAILABLE EVERYWHERE!!😄😆😄

[@alyamaut]

Always good information Mark, time investment probably is the best,if we pick up the right bottles, un abrazo 🤘

[@os6219]

I don’t get the point.

[@NotchFox]

Lets talk crypto currency! Exactly the same thing! Buy product, hold a bit, flip for a profit! Assume there is always someone more greedy than yourself!

[@ironmantran]

Not doomed Mark, u just lost MORE time.

[@YoJimBo851610]

78👍

[@jamiebimboreynolds6778]

It's called quantative easing, governments will manipulate market prices whenever they get too lucrative.. its not a new thing.

[@MartinD9999]

Government is doing QE in collective whiskey? 😂 Okaaayy

[@jamiebimboreynolds6778]

@MartinD9999 the governing bodies of any commodity dictate prices. Just because you don't think they are, it doesn't mean they don't!