Mars Incorporated - Bigger Than You Know

The Mars brand is somewhat known but doesn't nearly have the recognition it's capable of. This video talks about the evolution of Mars, the products they produce that many aren't aware are from Mars, and the advantages and disadvantages of this type of marketing.
Twitter: / mikecompany17
Patreon: / companyman
Website: companyman.squarespace.com
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My KZbin Channels:
Basketball's Best - / @basketballsbest1858
Company Man - / @companyman114
Mike's Thoughts - / @mikesthoughts1576
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[@kaysha]

And being still family owned as a global company is amazing

[@jonbush8950]

Very nicely researched and presented! Thank you!

[@CeeJay____]

Lol

[@dominic2060]

It'd be cool to see "Bigger Than you Know" become a reoccurring series.

[@companyman114]

It's possible.

[@plumeater1]

Company man - Bigger than you know

[@blueprintminecraft376]

Haha it has become :)

[@liamk3451]

@@companyman114 it went from possible to a reality

[@Dookiemunche]

I guess you could say that Mars is out of this world

[@allenphd]

MrMosbyOfficial VEVO oh god

[@frisk4520]

MrMosbyOfficial VEVO ba dum tisk *finger guns*

[@Raufu101]

MrMosbyOfficial VEVO i hate you

[@adamball6064]

What a Twist!!!

[@matthewlaird4009]

MrMosbyOfficial VEVO HOLY SHIT YOUR PROFILE IS GOLD😂😂😂😂😂😂

[@sammccullough1255]

So Mars Incorporated is the Disney of candy company.

[@therandomviner2507]

Sam McCullough kinda...

[@risannd]

But Disney still use strength of their company name

[@dawnslater1065]

At least it's chocolate, not that phony chocolate that Nestle uses.

[@Paulmatthew22]

The higher ups in this company are all sickos

[@BlueTroll]

and pet food/care, food based products, and alot of stuff you ahvent ever used and proably never will.

[@crucifixmegabuster95]

if your a weirdo like me you read the label and find out lol

[@Trayxxxx]

megaman exe I do the same as well, but still there were things I didn't know about

[@jimbo-fk4dq]

megaman exe I never read the label, but here in the Midwest, Casey's Convenience Stores will have special on different candy every so often, and one sign will be for Mars candy, and lists off each candy that covers.

[@audiblebeauty]

jimbo 2346 This also how I figured it out, trying to get those on sale.

[@linden6352]

I do megaman! I always read labels while I'm eating food or candy for no apparent reason.

[@crucifixmegabuster95]

CarCat its fun to know things even if half the stuff isn't real food lol

[@640A]

When you've so many different brands, it's smart not to attach the mother brand to everything but instead let the separate brands stand on their own!

[@cynicaltheastrocreep4504]

They let their products grow based on their own merit, not just some brand name.

[@wild467]

So what you're saying is that if Mars went bankrupt, chocolate, candy, gum, and pet food would no longer exist.

[@Fourtytwo4242]

Ark that a Monopoly for you

[@wild467]

+kill star My comment was a joke, I wouldn't really say Mars has a monopoly on candy.

[@alexv.d.h.7331]

kill star its not really a monopoly, there are plenty of other brands and even if mars went bankrupt thier assets would be sold so there would still be people producing m&m's.

[@LordMaryland]

They'd probably sell their brands to other companies

[@LordMaryland]

They'd sell the wrigley division to another company

[@BitterMillenial]

I have a question for you: why are Kit-Kat bars distributed by Hershey's in the US but Nestle everywhere else in the world?

[@larryluna9004]

CrystalMoonStar according to Wikipedia it's because a division of hersheys owns the license to Kit Kat

[@dmace81]

There is no dash in Kit Kat. #Mandelaeffect

[@hereisyoursign6750]

dmace81 I wouldn't say Mandela effect, the way the words Kit Kat are constructed sounds like there should be a dash there, people who don't focus the how it's spelled but rather on how it sounds will spell it Kit-Kat, other people will see that, assume that's how it's spelled and spell it that way, not the Mandela effect at all

[@BitterMillenial]

I honestly forgot if it did or didn't and I just left it in. I hate it when I forget those little details :/

[@lvbfan]

Kit Kats were developed by an English candy company called Rowntree in 1935. In 1969, Rowntree entered into a licensing deal with Hershey allowing them to manufacture Rowntree's products (mainly Kit Kat and Rolo) in the US . At the same time, Rowntree merged with John Mackintosh and Co. - thus, Kit Kat labels in the US read: "Manufactured under license from Rowntree Mackintosh, Ltd.". In 1988, Nestlé bought Rowntree Mackintosh, but since Rowntree had licensed Kit Kat and Rolo to Hershey in perpetuity (in reality, as long as Hershey makes the products) that agreement transferred from Rowntree Mackintosh to Nestlé.

[@StuartQuinn]

Here in the UK, the Mars Bar is a very big brand, so it's no surprise that they're a big company, although I didn't realise about the pet food. Snickers and (our) Milky Way very much feel like they're from the same family. I would expect most people in the UK to know they're from the same stable.

[@AdobadoFantastico]

Your channel is the perfect combination of nostalgia, pop culture, and informative. You've really stepped out the gate swinging. Keep up the good work.

[@companyman114]

I intend to Anguel. Expect much more of the same, maybe even better (but can't promise that second part).

[@creeth110]

I work for Mars and they care about their employees more than any other company and you can't change my mind.

[@tyleralamo5247]

Me too and I agree. Ethel M in Vegas

[@jjlegend3922]

Mars has always been my favorite, but what I love is how much they invest into animal hospitals and select shelters. It seems like a few years back, management changed hands and the new guy was an animal lover. All around, love the company.

[@altrogeruvah]

Mars Inc. is smart, they've diversified their business model into many fields and like you said, they don't want their customers to have any negative preconceptions regarding their products. Like P&G or Kraft Foods. Hell, even Berkshire Hathaway.

[@companyman114]

It has it's trade offs but overall a smart tactic.

[@timothymclean]

"Plus, if Hershey's put their name on a dog food, people might think there was chocolate in it." Oh come on, people wouldn't be _that_ stupid...right? _Right?_

[@Ahem2002]

its not like that, its the affiliatation to the brand name. They know that there is no chocolate in it, but if its run by a chocolate company, "what do they know about pets" is more the question that pops up first.

[@thekadals7412]

Ahem2002 i'm agree to that

[@Thrlta]

Timothy McLean you'd be surprised. We have Katy Perry, don't we?

[@BrenMcCloud]

Well hillary was almost elected president, so people aren’t exactly smart either...

[@CODMarioWarfare]

BrenMcCloud And yet Donald Trump was elected which is even more supportive of that point

[@dustinhulett0606]

Hey Company man! Love your videos and I wanted to comment on this one personally because I used to work for MARS. I was part of an field team that worked in Walmart across the nation. I would basically go into Walmart and sell displays, give advice on where to place products, and let store management know where they stand as far as sells and upcoming events. Hershey also does the same but MARS is way more aggressive especially when it comes to product placement. The company would basically tell us that we needed to go in there and tell management that M&Ms is better and that we had the better sells. They would also tell is that we needed to move any other candy products off the floor or put the other guys display in a bad spot so we could get the better spot. So i know its all retail and trying to get the sell but I never liked the idea bc it was always the same thing ever week in everystore with management saying. ... "it's all the same thing, it's candy!" lol Anyways it's a great company to work for but it just wasn't for me in the long run because they thought they should be everywhere and when Walmart says no then they mean No, not oh okay well if you ask me another million times then maybe haha.

[@paulmitchell4327]

I spent 30 years workiing for Mars Inc. and the mars family .A truly unique commpany that was a pleasure to work for .

[@ChucksterCEC]

Mars doesn't have to boast and brag about how good their company is because secretly, they're the best!

[@mkvenner2]

I use work at Mars and can confirm this is only a slight exaggeration.

[@peggyself4012]

I work at mars in Cleveland Tn very clean environment also very friendly environment to work in

[@zzcolby27]

make I hate Mars bars

[@freewillygoss]

zzcolby27 Was looking for this comment. Not disappointed

[@zzcolby27]

WillyGC thanks

[@carljohnson5705]

zzcolby27 Z O O B O O

[@jackson15williams]

Fuck beat me to it.

[@deathstar754]

zzcolby27 I hate YOU.... lol ihe

[@delabarcel]

Do I Hate Mars Ba- Oops, wrong channel.....

[@erikgonzalez2278]

Mars is a private company that huge!

[@companyman114]

Indeed Erik. Craziness.

[@rogiervansuylekom5631]

I'm from the Netherlands and here Mars is by far the most popular of the Big 3 candy-bar companies. Everywhere you go small shops and kiosks offer Mars bars (and related brands as Bounty and Twix). Nestle comes in as a good second and Hershey has hardly any market share. I only know that name from Hollywood movies. The Mars brand is also well established in the Netherlands, probably because their biggest factory in the world is located here.

[@bloqk16]

Huh!? I thought the Dutch, as with the Swiss, were famous for their native chocolate making; but a US company that makes chocolate is popular in the Netherlands? It must be the way the chocolate is made locally; as I've been told that American chocolate is not agreeable with European tastes.

[@edm9760]

so M&M doesn't mean Marshall Mathers?

[@theywalkinguptoyouand4060]

Is this supposed to be a joke?

[@edm9760]

yes..your slow :)

[@Alolan.Vulpix.Getting.Railed]

wait... it DOESNT mean marshall mathers? Fuuuuuuuck

[@sir_trevor0]

edm Crap I thought it meant Master Moran.

[@rockwitharms7455]

edm I thought it meant Magic Mike ( ͡° ͜ʖ ͡°)

[@SomethingSeemsOff]

holy cow so glad i found this channel! as someone who grew up reading Financial magazines I have always been fascinated by large corporations/companies like Mars! So glad you're educating the masses with simple to understand videos like this :)

[@companyman114]

I don't know why so many sources explain things in such a complicated way. Most of it isn't hard to understand if properly explained and that's what this channel strives to do. Glad you like the videos and happy to have you on board.

[@dermotsullivan3497]

Do ESPN. Their downfall is fascinating

[@Cubester64]

I don't follow sports very much. Please explain.

[@TLOWNSU]

A channel called UrinatingTree did a decent video on it.

[@staticshotaop561]

Cubester64 ESPN is a racist company that monaplizes on slave labor

[@Cubester64]

Thank you, that was quite enlightening.

[@Tylermac221]

YodaWithASoda What?

[@yourmaninlondoncollecting5749]

Great video and love the background music. You videos give us insight and understanding to many small but important items..brands and situations that have occurred through the years. Thank you for you contributions :-)

[@gonroz608]

Your content is amazing. You deserve way more subscribers. Your quality of a video is way higher than it typically is at this level. I've been watching since 10k subs and I can't wait to watch how far you go. Keep up the good work!

[@caole88]

I always knew they were huge since a kid!! They have everything thing that I mostly love❤️❤️ (minus 3 musketeers &mars bar which I don’t ). They are smart not putting their names on everything, very smart marketing!!

[@StaticImage]

Do a video on how incredibly frugal Mars is as a company. It's mind blowing.

[@ghost3729]

Great video. You have a way of making these topics interesting and easy to understand. Growing a new KZbin channel is difficult and takes a long time, but keep up the good work and don't give up!

[@hamtaru]

it's damn amazing to know so many of the products you mentioned are well known globally despite the fact that they all had to stand alone without the mars name promoting them

[@vanzy01]

do "I hate mars bars" I'll see myself out.

[@zzcolby27]

vanzy01 I did it before you.

[@GrammarNaziAUS]

You went searching for someone else to say it. Insecurity?

[@zzcolby27]

Grammar Nazi AUS nope. just found this copier by accident.

[@TheBN1soldier]

vanzy01 Fichtner

[@407alberni]

Mars stole the idea from Ron tree in the UK when he was in the UK and learned that the coloured candy coated chocolates were rations for the troops in the Commonwealth.

[@ranikutbi]

what about Luxottica, thy controls a big chunk of the business. on eye ware products thy control about 80% of the market and no one knows about them (do a video on them )

[@Rasip]

RANI KUTBI Adam ruins everything and CBC Market Watch already beat him there.

[@hereisyoursign6750]

RANI KUTBI it's pretty disgusting how the Monopoly they have on the eye market too, they raise the prices and buy out competiters, which I'm pretty sure there's a thing against monopolizing companies

[@mcflyer8150]

I've seen a video about this on College Humor I guess Monopoly doesn't really work when you got money to buy out.

[@jfwfreo]

Last time I bought glasses, I specifically went out of my way to avoid Luxottica (as well as SpecSavers, another company trying to dominate the glasses market here in Australia alongside Luxottica)

[@sammiallen4041]

I love this video! I wish I found it last year when I did a huge research paper about the Mars company’s marketing.

[@InnocuousRemark]

I love this channel! I never would have thought I'd want to watch these kinds of videos, but I can't get enough of them!

[@companyman114]

That's exactly what I like to hear. The topics are really more interesting than they sound.

[@Force05289]

Holy shoot. I did not even know this. I love all of these candies. That’s really cool.

[@StandingRoomOnlyy]

I'm a simple man... I see "The Company Man"... I click.

[@supersonicsaga]

Kenny D Generally curious why do you guys repeat what others say on other videos.

[@heisvi9317]

supersonicsaga meme/internet culture. Come to 4chan.org to discover the meme magic that was always within you.

[@supersonicsaga]

Bob Bytes been there since 2009 I just cringe when I see people repeating jokes that other people use often they bring nothing to the discussion.

[@Alolan.Vulpix.Getting.Railed]

supersonicsaga A lack of originality is a common trait amongst millennials

[@halloiamyou6450]

Gnar What? What was the point of that?

[@alexweinstock943]

Just used this video to help prepare me for a networking event with Mars Inc. Thanks Company Man!

[@Jayohennn]

Yeah, I worked at a grocery store and I was surprised when I noticed the "A Mars Corporation" or something on canned dogfood, which seemed like such a funny juxtaposition with the candy I associated it with. I did notice it was on uncle bens and virtually all the candy that wasn't Wonka or Hershey's. Love the channel by the way, just discovered it an hour ago and working my way through the videos, keep it up

[@ninjamaster3453]

I'd like you to talk about public companies that have separate tiers of voting shares which consolidate power to the original founders only. such as FB Alphabet Snapchat.

[@jordank5957]

Jesus Christ this corporation is enormous, I had no clue

[@kristolbert3556]

I notice as time goes on your commentary gets better and better, its getting more emotion and sounds awesome, good job

[@companyman114]

I've been working at it.

[@anushnandyala3803]

Dude this channel is fantastic. Such quality content. Your ABA vs NBA vid was on my recommended and ever since I've been watching. I just subbed too. Keep it up.

[@daisy8284]

Anush Nandyala the narrator is Daven from "today I found out."

[@companyman114]

Not true.

[@richardrobertson5006]

I never really thought of them as an unknown company. It seems I've always known all of most of their products. I guess I'm just attentive to companies and their structure more than most.

[@TheGearShots]

Do a video of Circuit City! I miss going there every Tuesday for new CD releases. I liked them so much better than Best Buy!

[@Lightspeeds]

The GearShots I want to see this too. they're fall from grace is something we all need.

[@jillm6128]

Out of all the channels that focus on modern retail and corporate information, this one is by far the best. Thanks for the videos!

[@companyman114]

That's a very specific compliment but I'll take it. Thank you Jill.

[@JoeMama-uk5ct]

I didn't know this, thanks for the video! Very informative.

[@davemooney9168]

Would love to see a video on what happened to MySpace or any of those near defunct social media platforms

[@companyman114]

Common request and I plan to look into it soon Dave. I did make one about Vine.

[@davemooney9168]

Company Man Yes! It was fascinating. I love everything you've done so far

[@msbae]

Do a few videos on some Automakers and game companies. GM. Ford, MOPAR, Microsoft, Atari, SEGA & Nintendo would all make good videos.

[@williamavery2415]

Love your videos, an absolutely delightful short history lesson on business.

[@KraigFang]

Great vids! Thanks for the hard work!

[@ReverendShmun]

Really enjoying your videos, man. Keep up the good work! Mars seems like a very interesting company. I appreciate their approach of letting their products succeed or fail on their own merits. It makes their successes seem more genuine; brand recognition isn't exploited to perhaps artifically inflate sales, and they allow the market to dictate what actually sells and takes a place in public life. I may be reading too much into it, but it comes off as embracing one of the finer aspects of capitalism, that of genuine success for each given output. Adam Smith would approve.

[@companyman114]

It's the invisible hand ReverendShmun. Thanks for the kind words.

[@Moon___man]

What the... THEY OPERATE BANFIELD?! thats the vet clinic in pretty much every petsmart store.. holy crap thats really huge

[@Zonicoi1]

Holy christ, i knew Mars was bigger than i knew but i did not expect for them to own basically like 5 different markets entirely it seems. Thats a hellacious company right there.

[@JoseHernandez-kw7bp]

Great video! I work for a logistics company that copack’s for Mars pet food division. Those brands come through my site. Mars has great people working for them, I think that’s why they’re so successful.

[@spacelinx]

Dang. I had no idea the Mars company owned all those other names. I had heard of the company before and was aware of their ownership of M&M's, and Musketeers, but I had no idea about the others, including the pet food companies they owned.

[@companyman114]

Yeah Jo, I don't think many people do. The company certainly doesn't make it well known.

[@pbj315]

Do a video on bic (the pen company and its other weird shit)

[@companyman114]

That is a very strong possibility pbj315.

[@the_clawing_chaos]

I am surprised you didnt go into the really interesting early history of Mars, including the estrangement of father and son. That's really interesting stuff

[@Rojiblanco08]

I'm so glad I was one of the first thousand to subscribe to your channel. Your channel is top notch.

[@ChristopherSobieniak]

Mars recently started selling Maltesers in the US market. There's a tub of them in my kitchen, but they're pretty much similar to our Whoppers brand of chocolate-covered malt balls!

[@GilbertoBrea]

MySpace :D

[@loreaver3882]

why xhamster, youporn, and xvideos just can't compete with pornhub

[@carlrood4457]

They did attempt some corporate branding in the 80's or 90's. They would refer to the company in the commercials as "M & M Mars", which is a little redundant.

[@jeaniechowdury576]

This was fascinating. Your channel is awesome!!

[@Caiser]

Mars bars are very popular in Britain and probably more popular then m&m's and most people have heard of mars

[@coreymicallef365]

Same here in Australia.

[@pilotgrrl1]

Maybe because you have a candy similar to m&ms called Smarties? In the US, Smarties are nothing like m&ms. They're not chocolate, they come in small rolls, and usually are bought in large bags.

[@capngeeoff]

I learned from this video that what we know as a Mars bar is called a Milky Way in the US

[@Sophiebryson510]

pilotgrrl1 smarties are better m and m’s

[@WestleyWolf]

you should talk about Unilever.

[@benwaffleiron]

your videos are pretty good, as well as surprisingly entertaining for a channel that talks about companies. just thought i'd give my input.

[@companyman114]

Thanks Ben. Appreciate it.

[@armin38822]

I work in a big store and my co-workers are shocked when I showed them that everything we sell is owned by just a few big companies.

[@PuffDaGoat]

*I love M&M’s so much that it’s my favorite candy bar.*

[@295g295]

2:47 -- I think Skittles and Starburst were created by Mars, not Wriggly.

[@klipzers]

Yes it was founded by Frank C Mars, but later on made popular by a British company and now prpduced by Wrigley which is owned by Mars

[@brigzy09]

good work, as always an informative video, you're going to be big one day 👍

[@sandwitht6264]

fantastic business analysis! thank you!

[@haydenallen23]

do a video about how cable tv is dying

[@buckeyerails15]

"You're not You When Your Hungry"

[@Sublimestylee1]

I would love to see you do one on one of the major electronics retailers like Best Buy, HH Gregg or Circuit City. Thanks! Keep up the awesome work!

[@companyman114]

Some of that will be covered for sure.

[@Christopher-N]

I've worked at a private company that cooks and packages those orange single-serving *Uncle Ben's* rice cups (among other products). I mostly palletized the finished cases (which I enjoy doing), but sometimes I'd work the reclaim line.

[@turboman9123]

Every time you say Mars Bar, I can't stop thinking of IHE and I Hate Mars Bars.

[@companyman114]

Yeah, he's really taken over the market for Mars related KZbin videos.

[@PumpkinTheHamster]

So they basically own the candy industry

[@glennso47]

PumpkinTheHamster What Nestle and Hershey don't own.

[@companyman114]

There are others that make candies you've heard of but those are the big 3 for sure.

[@zzcolby27]

Glenn Lego Hershey's good. Nestle, execpt for oh Henry, sucks. Just my option.

[@christineferreira2181]

I haven’t seen a Mars bar since I was really little but I really do remember enjoying them. M&M’s are my favorite and the plain and peanut are tied.

[@JesusMargarito]

It was an awesome video thank you for creating it

[@misterio1383]

when I saw the title I said "What"? and then I watched the video and I said "Ohh". M&Ms is produced by Mars. This is interesting.

[@misterio1383]

TheHylian Sorry, I mixed it up

[@hana-um6do]

What I knew: Mars bar M&Ms Milky way (europe) Celebrations Galaxy Bounty Dove Twix Maltesers Skittles

[@Bopnan]

It's interesting that here you mentioned P&G as a similar case to Mars' advertisement model: here in my country, P&G has been releasing a series of advertisements where they are promoting themselves and their collection of products. And if the ad is of a specific product, they don't hesitate to noticeably include the company logo at the end.

[@al29934]

I was literally amazed and shocked😐😲 Thank you for this information

[@Thebossstage1]

Here in the UK Mars is more recognisable than hershy is

[@rzeczpospolita5948]

The Boss Stage1 True

[@alexandriagurney9151]

Brightsun films??? You sound like Jake

[@lisab5592]

my aunt and uncle worked for m&m mars for a while and damn was it a treat every time I went to their house. Also sad about marathon bars and aqua drops not making it very far. I feel smarticle for being aware of all the candies mars owns.

[@JAYSAZY]

Proud of you brother look how fast you growing! you deserve it.

[@companyman114]

It's been great BXJAY. Glad to have you and all the others on board.

[@qualivia]

OMG Mars owns my childhood.

[@vratislavkolar7262]

I identify primarily as a Mars, Incorporated consumer.

[@jaym5913]

I want some m&m's now

[@companyman114]

Seems I'm helping their sales.

[@Alolan.Vulpix.Getting.Railed]

jay m you have been properly shilled to.

[@ramshambo2001]

Great channel! keep up the great work!

[@carpii]

Another interesting vid, really enjoying these, thanks! Theres another advantage to Mars delegating some products to different brands, and thats to help isolate any 'negative PR' which would otherwise affect their entire product range. I'm sure many older UK people remember the Rat Poison claims which affected Mars Bar brand in the early 80's. Turns out it was a hoax by an animal rights group, but it was hugely damaging to Mars Bar sales for a long period of time. Must admit I hadn't realised Mars was entirely privately owned, in contrast to Pepsico. I was going to suggest you cover Walkers/Lays which has seen astonishing success for many years, but it turns out they're owned by Pepsico anyway. Maybe Kraft could be one to cover. Or if failure stories are more interesting, there's a lot of interesting stories to be told in the early home-computer industry, such as Atari and Commodore (interesting Jack Tramiel was involved in both). Maybe thats too niche though.

[@strawberryfields9762]

Robin Williams eating a Snickers..................

[@companyman114]

Sad.

[@Youn-G84]

wow so Mars is a giant monopoly! I'm still going to the gas station though cuz now I'm craving mars chocolate LOL

[@heisvi9317]

Chris Yonge it's not a monopoly. An oligopoly maybe but definetely not a monopoly.

[@ronniewellington1971]

Oligopoly = Mars Monopoly = Walmart

[@Yafama]

Ronnie Wellington Monopoly = luxxottica

[@witchhazel102]

Great videos. Thank you.

[@brandonprows]

Great video, as always. :) Looking forward to whatever it is that you might do next.

[@companyman114]

Glad to hear that brandonprows. I think you'll be pleased.

[@brandonprows]

Looking forward to it :)

[@edvaira6891]

Did you have to use THAT disgusting Skittles commercial?! It's revolting!

[@jrrollins84]

I wonder if the brands that Mars Incorporated owns are called Martians?

[@daveriegler5197]

Yes. All Mars employees are referred as Martians. My wife works at the Mars Corporate office 😀

[@naguanga5339]

I love your videos. Finally a channel that fits my business interests.

[@companyman114]

Thanks Nagu. Glad I could highlight the interesting parts of business.

[@naguanga5339]

Company Man Keep on with your excellent videos. Never change.

[@aaronmardis3452]

I love your channel. I think it'd be cool to see a video like this on an American main stream news channel!

[@companyman114]

Thanks Aaron. Maybe but I know that'll stir controversy.