Marshall sells to Chinese Company!!

[@vcr210]

My Pre-China Marshall arsenal just went up in value.

[@whj812]

THE GOAT IS BACK!!!!

[@watcherzero000]

I would rather spend my money with the smaller brands that are not owned by global investment firms.

[@andycoach9286]

When an investment company arrives… the magic dies, the music dies.

[@crsnhppr8256]

Jews took over Marshall.

[@Whizzinby777]

Gotta sell before the digital dorks take over the guitar game. Laptop in the room tones bruh. Welcome back. 🤜

[@akray6448]

I never left marshall but i feel as a guitarist that marshall left me long time ago when they decided not to grow with the masses. I will say this…… at same time, digital game is hella strong these days ( in my opinion )

[@giii7599]

Correct. A Fractal running through a great cabinet and 99.9% of people can't tell a difference.

[@louistorres]

Ray, what's up my brother! Yeah man, they definitely didn't move forward in the direction professional guitarists like you have been going along. There's an interview where the two guitarists of Cradle of Filth go over their touring gear. It's TWO tiny Mooer pedals! One is the EVH 5150III preamp and the other is the MooerRadar, which is a speaker simulator. That's it. Two pedals you can put in your pockets. Hahaha! That's crazy but it works for them. They had switched from traveling with Kemper Profilers to these little guys. Haha! Marshall could have been the leader in the digital world! Happy Friday, bro!!

[@charliew830]

The Marshall family already sold out Marshall Amps. In March 2023, Zound Industries, a Swedish company, acquired Marshall Amplification, a UK-based music company. The acquisition created the Marshall Group, which includes all Marshall brands and subsidiaries. So this has already been done. Everything changes.

[@gral9440]

Marshall Family still own 20% of the company

[@louistorres]

@@charliew830 I read the Marshall family still owned a 20% stake in the company.

[@dangood2287]

Oddly for the first time in years marshall produces products that are actually good: pedals look great Marshall modified look amazing

[@picktheblueone]

The Chinese can have Marshall. I like the companies that do Marshall better than Marshall - i.e Freidman. I won't by guitars or amps made in China. I have been done with that for a long time.

[@jayteesgear]

Dude! New cams and audio???🎉😮 Marshall has been done for years

[@UseTheSupeRsonic]

Yep, almost 20. As far I’m concerned, Marshall died when Blackstar came up. 2007/8

[@nocheckmarkgames]

what's gonna be crazy is if just like AI, China shows you that these could have been better, for cheaper, this entire time.

[@ironblast5]

Amp modeling and capture tech are the current direction amps are more for the wealthy and collectors atm that said most who own a modelor will typically still have a few amps on hand

[@ValSchnitzel]

YOU ARE BACK!!!!

[@louistorres]

It's taken me a minute, had to upgrade the gear and figure out how the comeback should go. :) You are the man!!

[@Firing_Order]

5:56 Hey, old Zoomer here! You can absolutely, positively do both. I've played a spattering of rock and metal venues in the 2010s, but my MPC One was a recent purchase, and one of my favorite pieces of gear. Its just so much more versatile for modern music and connecting a mic to it and capturing guitar recordings make me think it might be the new Portatrack. That's why I feel every home studio should have one, or a similar "edm junk" tool like that. Wonderful piece of kit, still not a replacement for guitar. Sometimes you just want to slice up an amen break 😅

[@christianh7863]

Celestion have done fine being chinese owned gold peak tech group

[@rangerc310]

I had a feeling this was coming when I saw the Marshall MA100 was made in Vietnam.

[@NotaBInMyH]

Thanks for the video, good to see you back!

[@bozeeke]

Interesting point to consider is will they continue to produce tube amps or will it fully transition to mostly a blue-tooth speaker and headphone company (which is where it seemed to be heading anyway).

[@louistorres]

That's a great question, I think it's possible they'll move away from traditional amps.

[@sinistrousdiabolus]

They already have, the last owners were a headphone company. Tube amps account for 5% of marshalls revenue. Its all licensing and lifestyle products.

[@AndyK.23]

Welcome back Louis! And good point about any company owner having the freedom to just say "I'm out!" All any of us wanted was a quality modded-Marshall tone. Marshall could never give us what Splawn, Bray, or Friedman gave us.

[@IamTheDustDevil]

I guess I don't need to ask "Truck driver Shawn" to do another Well fair check on you. Nice to see you back. Bro !!! 🤘🤘

[@louistorres]

Hahahaha!! At times Shawn is like, "bro, where the heck are you!!?" Haha! I love that dude a ton. LOL. Yeah, brother... just needed to figure a few things out and try to step up my game, while focusing on business at the same time. LOL. Life's curveballs, that's all but YEAH, I'm going to make more videos and add more often than before! : )

[@idiotburns]

Louis fucking tells it as it is. I feel for Fluff

[@idiotburns]

7:23 I am dying for the Fortin module

[@Magotdeth]

Most of my guitar player friends in the scene have either been going with Fractal, Kemper, or Line 6 route in recent times. I still like using tube amps myself but I wouldn’t lug one to a show.

[@louistorres]

Man, it's crazy how heavy gear is. It felt heavy back when I was touring at 18 but man, in my 50s, it's still heavy AF! Yeah man, the only thing that makes sense is digital or run with a portable rig, like a KSR PA50 and some pedal, like the KSR Ceres or Driftwood Purple Nightmare pedal. That combo is light and HEAVY as any 150w tube amp on the market. It's crazy! : )

[@Magotdeth]

@@louistorres The PA50's great! I was running that with my Axe FX 3 for a couple of years before I switched over to a Fryette LXII outa convenience of it being in rack form.

[@cutoffguitar]

I think you are right with the statement: ‘it’s not 1985 anymore’, as, back then there were just a few companies making amps. Nowadays the market is very saturated, not only by the big companies like Marshall, Peavey, Mesa, but also by smaller builders like Fortin, Splawn, Mezzabarba, Diezel etc. And tube amps are not car tyres - yes a few components may fail every once in a lifetime, but overall, if maintained properly an amp may serve a lifetime. So, for the normal dude who plays guitar - having 2-3 amps is more than enough. More than that becomes a storage issue, especially if you live in a condo. So many amps have been produced and sold over the last 50 years that even if every company stopped making new amps, there would still be enough on the used market for everyone for many years to come. On the other hand, more and more people are bedroom musicians who play through their PC/laptop or a digital unit like a quad cortex. Smaller touring bands have turned to QC/Kempers years ago.

[@louistorres]

Oh shit, do you think they'll add on digital gear like the QC

[@cutoffguitar]

@ it is not impossible, by the way. I mean - a little late to the party but with an established brand name - why not. It would be cool to have a proper capture of all of their legendary amps in a digital modeller. I have the Omega Ampworks kemper captures for the Obsidian and the Granophyre and they totally rip!

[@parkkingery9216]

Good to see you back, we were at namm when the news broke and things got weird at the marshall booth.

[@tippss3332]

Good to see u back brotha!!! Cheers!!!

[@louistorres]

It's been a minute, but I'm back!

[@MercutioUK2006]

Also releases modded amps that shit the bed in short order and are actually worse than comparable amps from Friedman etc. Marshall are, like Gibson, a lifestyle company.

[@gral9440]

I think they are more interested by the audio division. Marshall amplification division represents 5% of the company’s revenue.

[@wallyinthebox1]

Fukin SAD!!! and yes I do have a couple Marshall Amps

[@moonroccs465]

It's one thing when it's made in China. It's another thing when Chinese company owns the company.

[@TheCyberMantis]

Nope. Pretty much the same thing.

[@JBGoode-zx7pp]

Yes, the CCP infiltrated parent company control is worse.

[@JBGoode-zx7pp]

Yes, the CCP controlled parent company is worse.

[@Demonik44]

i guess the synergy is the physical version of plugins !..!

[@MrMegadethmike]

Everyone is going digital. I can see why the owners would bail.

[@louistorres]

I agree with you. Now, does that mean they're going to move into the digital realm?

[@tippss3332]

To be honest, Marshall was never an amp I wanted. So many better brands out there!

Good by Marshall.

[@craigharrison5406]

Welcome back brother. Damn that sucks about Marshall. It can never be good to sell to a likely cut throat Chinese company.

[@drumitar]

if the Marshall underwear at Walmart is a good price, i will purchase a few pairs.

[@bryanvaughn80]

tchotchkes incoming...

[@louistorres]

Hahahahaha!!!! Marshall Chandeliers, earrings and figurines to place on everyone's mantle. LOL

[@andreriant8513]

Nice to see you again 😊

[@louistorres]

Thanks! It's been a while!

[@idiotburns]

Owner is technically Neil Shen and he is Yale graduate and probably will be good for a company like Marshall that keeps doing the same thing forever.

[@Demonik44]

Got my DSL40c From taiwan i think and , after i have put a decent speaker in , this is a beast of an amp , so where ever is the main house is , they just going to want to make money anyway so should make good product i guess ! then , i hope

[@Wormed101]

Welcome back dude

[@brandonc2859]

How many amps do you need to do boomer bends?

[@rikkufan009]

None

[@honigdachs.]

How many plug-ins do you need for modern prog?

[@brandonc2859]

@honigdachs. Idk ask someone that does both asshat

[@charlesbolton8471]

One for each guitar?

[@sinistrousdiabolus]

This topic is a great example of all the information being freely available, but people still just making assumptions. New majority owners are a venture capital group-they will do whatever gives the investors a return. The Marshalls still retain a 20% stake, having sold only 4% of their previous 24%.

[@bradkillingsworth4137]

Welcome back dude!!

[@idiotburns]

I have always dreamed of ordering a custom all white Fryette Ultralead

[@brrblack497]

Nice to see ya!

[@danielanderson8502]

Omg you’re back!!!

[@louistorres]

Hahaha!! I wanted to update a few things before starting up again. It took some time. :)

[@BryanBrett-q4d]

I hope to see a Nigel Tuffnel signature series !

[@idiotburns]

6:49 way cool, also pumping the algorithm with comments

[@louistorres]

@@idiotburns That's why you're the man!! You know I'm going to feature your case when I make my new Synergy videos.

[@CheapGearJunkRiffs]

Damn this video looks great and sounds great 😎

[@mmaviator22]

Just wait, in 5 to 10 years youll start to see marshall pre-PEF amps get huge markups 😂 i always think its funny that after decades marshall finally decided to add a "mod" series

[@michaelgallegos8811]

We getting hit with tariffs i dont how that is going to affect prices but it wont be good .

[@roybenavidez6098]

I'm not worried cause I don't use Marshall amps.

[@JONNIE_ROCKER]

👍👍🍺

[@poopoo-qz7sw]

Hope they continue amp production 🤞

[@beautague9163]

Still have my synergy!! Ready for fortin!

[@TheCyberMantis]

Now you can sell your Marshall and buy a EVH Iconic. 😆

[@louistorres]

@@TheCyberMantis Lmao!!!!!

[@Demonik44]

nice cam bro !!

[@mikecooper8465]

at namm it seems marhsall is adding mods to their amps..

[@Rokken2Dokken]

Lololol the Chinese can make it better just like the AI software. That little 8 year old kid is gonna get a sponsorship.

[@Rokken2Dokken]

PS exits gotta happen sometime. I’m an M&A lawyer and this happens all the time.

[@greggallagher3144]

Would love to see a video of the new Synergy Fortin module when it hits!! Excited for the synergy videos!

[@louistorres]

Yeah man!! That should come out towards the end of this year. Not gonna lie, the Fortin Natas is a monster!!!! You should try it if you get the chance.

[@jayteesgear]

Dude! I need it

[@rikkufan009]

Good lord what is that camera 📸😮

[@louistorres]

@@rikkufan009 Lmao. Crazy, right. New project, so i had to build out one of my Sony cameras into a video rig. :)

[@rikkufan009]

@louistorres I got a vlog Sony camera myself a year ago the Sony ev10 just need a better zoom lens for taken pics of the moon 🌝🌚

[@Demonik44]

are you back around !..!

[@carlospina9818]

Suuuuup . More vids homie

[@adilsonobelard9690]

The Chinese they are going to make thousands of AMPs in a good value instead of the UK crap If the Material use is top quality I dont care the country of origem

[@paintnamer6403]

No worries until it is decided to build it cheaper with cheaper parts too. That is why made in China is so rantable.

[@RYAN-cj2fp]

Sup LOUIS??

[@fabianthio4011]

Finally!!

[@DerpRulesAll]

All this baloney, and they'll still never give us a decent practice amplifier.

[@louistorres]

Truth!!!!

[@AuntAlnico4]

😂 Decent practice amp !? The DSL 1 or 5 head or combo is a killer practice amp. What more could you want or need ? A bunch of digital effects built in isn't very good most of the time.

[@DerpRulesAll]

@AuntAlnico4 I need a practice amp that doesn't come with the assorted problems that the DSL 5 gives, how about that? It's either too boomy, or too crispy, and takes one cycle of the moon to dial in a basically good sound, that is when the sound isn't suddenly cutting out on me. I've been through two, with the exact same problems.

[@Skram72]

name one thing that got better after the CCP took over? F that! Adding Marshall to the no buy list of gear. Will there be a pick from column A or B when ordering a Chicom Marshall? NIce to see you back and at it again!

[@nocheckmarkgames]

Deepseek, Public Transportation, Green Energy Initiatives, Healthcare, Global Negotiations...

[@Skram72]

@@nocheckmarkgames Careful now...your stupid is showing! lol

[@KaddysJamKave]

Mingshall

[@mattstewart954]

Hi Louis!

[@RYAN-cj2fp]

Look at you getting all fancy and shit!!!

[@beautague9163]

Nah, buy old ones if you want them they were over priced as it was. You're now going to cut the quality even if the price is lower. Support us builders, my ksr 2x12 I had custom made with the laser etched metal grill and all the custom stuff i asked them to do I had shipped to my house, built to order, less than it would have cost to get a mesa or orange 2x12 brand new off the shelf. There's tons of brands out now, plenty that out marshall...marshall.... I'm good

[@Caged63Man]

You dummy..lol that sickle & hammer is Russian symbol😏😆😂

[@louistorres]

@Caged63Man As someone who's half Russian, I know this. Good catch though. Ever hear of Ace in the Sleeve? Lol