Marty Cagan on Product - Building, Scaling and Transforming Product Teams

Atlantico presents the "Godfather of Product," Marty Cagan, in a discussion with product coach and advisor Irit Epelbaum. In this fireside chat, Marty discusses what makes a high performance product organization and how to reach that bar. The audience for this event were product development leaders (engineering, product management and product design) and CEOs of Latin American technology companies.
Marty Cagan: / cagan
Irit Epelbaum: / iritepelbaum
SVPG: www.svpg.com/

[@alexeyhimself]

Love the answer for the question at 51:58: -- How do you find great people for the team? -- We hire people who have potential and then we coach them!

[@alexeyhimself]

Time codes: 0:00 - Introduction by Julio Vasconcellos 3:04 - Introduction by Irit Epelbaum 5:32 - What does good Product development team look like? 10:12 - Who's responsible for what? Who's responsible for Product Vision, the Strategy, coming up with the Solution? 17:09 - What is the difference between Product Manager, Product Owner, Project Manager? 21:21 - Who are the teams who benefit the most from transforming into Empowered Product teams? What does this transformation mean? 25:34 - Are there any checklists to evaluate that company leaders are ready for this transformation? 31:06 - What are the first steps leaders need to take to start transformation? 33:52 - What are the strategies and techniques for such transformation? 38:23 - About Transformation Workshop in October in Brazil, Rio 41:03 - Q&A's section beginning 41:52 - Q&A's (Marcelo Quintella): How do you start a transformation in a big company? 46:54 - Q&A's (Bernardo Carneiro): how to make transformation in a company if company has no people familiar with Product model? 51:58 - Q&A's (Juan Manuel Cortes): how do you find great people for the team? 59:15 - Q&A's (Tomas Bermusez): how to balance the time while you foster Product culture in a team? 1:05:41 - Termination of the webinar Atlantico , please take a look how others improve UX of their KZbin videos by adding time codes both in text form and in KZbin "chapters" form (for example here: kzbin.info/www/bejne/rKCzgnSQp76Id9k). This helps a lot!

[@felipesouza8055]

"a product owner is not a job a PO is a role on an agile team, if u get somebody who thinks thye're a po and they're trained a agile coach that has never done a product job they just know the role in scrum of what the PO's supposed to do you are setting up a recipe for a failure "