TRANSFORMED: Moving to the Product Operating Model with Marty Cagan (INSPIRED, EMPOWERED)

In this interview, Paweł Huryn (The Product Compass) and Aakash Gupta (Product Growth) talk to Marty Cagan, a legendary product leader, founder of SVPG, and the author of INSPIRED and EMPOWERED.
In this conversation, Marty Cagan:
- Discusses the need for a new perspective on product management and introduces the concept of the Product Operating Model.
- Explains the critical concepts of the Product Model and addresses common frictions in product teams.
- Provides insights on how individuals can drive transformation within their organizations.
Marty's new book, TRANSFORMED, will be released on March 12, 2024. Pre-order your copy now on Amazon: www.amazon.com/Transformed-Be...
Timeline:
00:00 Introduction
03:14 The Need for Transformation
10:29 The Product Operating Model
11:28 Key Dimensions and Elements of the Product Model
16:13 The New Product Competencies
23:40 Overcoming Frictions in Product Teams
29:36 Driving Transformation as an Individual Contributor
33:51 Becoming a Real Product Manager
35:14 Raising Skills and Winning Hearts and Minds
36:14 Responsibilities of a Product Leader
37:12 The Role of Product Coaches
38:35 Taking Initiative as an Individual
39:04 Identifying Sphere of Influence
40:00 Winning Over the Rest of the Company
41:26 Key to Successful Transformation
42:51 Case Study: Trainline Transformation
49:48 Hiring a Product Coach
50:42 Principles of Product Coaching
54:29 Interpreting Product Operating Model Principles
57:37 Simple, fun questions
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Where to find Marty Cagan?
SVPG: www.svpg.com/
Email: [e-mail]
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Where to find Aakash Gupta?
www.news.aakashg.com/
/ @growproduct
/ aagupta
/ aakashg0
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Where to find Paweł Huryn?
www.productcompass.pm/
/ @pawelhuryn
/ pawel-huryn
/ pawelhuryn
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Marty's new book, TRANSFORMED: Moving to the Product Operating Model, will be released on March 12, 2024. Pre-order your copy now on Amazon: www.amazon.com/Transformed-Be...

[@davidfuster]

What an honor indeed to have the chance to interview Marty Cagan. Well done Pawel!!. Excellent piece of content that serves as a fantastic introduction to the new book.

[@pawelhuryn]

Thank you. That was an epic experience for me, David 🙏

[@paulinaskrzypinska8053]

What a great way to spend the morning. A very valuable conversation. Thanks guys, good job!

[@pawelhuryn]

Really appreciate it, Paulina 🙏

[@abdurrahmanhalis]

Superb interview, thanks guys! From output to outcomes... Strategy > Discovery > Delivery

[@pawelhuryn]

Much appreciated!

[@lizdolgov2474]

This is an incredible interview 🙌 so many insights! Thank you so much Marty, Pawel and Aakash!

[@pawelhuryn]

Glad you enjoyed it!

[@m4st3rel1t3]

Great content, great interview. Thanks Marty, Pawel and Aakash! 🤓

[@obaidmalik9884]

great conversation!! Thanks Marty, Pawel and Aakash.

[@ananthapadmanabhanss4553]

Awesome insights :) thanks a lot

[@pawelhuryn]

Glad you liked it!

[@quadradado]

Excellent!!

[@pawelhuryn]

Many thanks!

[@whydeemos]

8:55 Spotify got famous in product because of a popular blog post back in the day by someone who worked there. And then a few years later the same person published a blog talking about how they didn’t actually work that way at all and it was a failed model.

[@avsfam]

Immediate street cred for having Testing Business Ideas on his bookshelf.

[@pawelhuryn]

😊

[@muriloams]

I tried the gentle approach with a CEO and nevertheless came out as arrogant. Although I agree with Marty a would advice extra caution to ICs. The CEO was a spoiled imature guy from a rich family anyways and was pressured for not getting to next round thanks to following business and product strategy from who... yes that consultancy firm starting with M and endinh with Y.