Marvel Legends History: ToyBiz to Hasbro Action Figures | 20th Anniversary | Part 1

Happy Birthday Marvel Legends! We're celebrating 20 years since ToyBiz first started making the line of action figures for adult collectors! In this part one, I will recap the history of how we got here. Humble beginnings of Canadian business Chantex, to when they became Charan Toy Subsidiary, and eventually bought out by an American company to become ToyBiz. We will look at how they first produced DC super heroes before making a deal with Marvel. Explore the 90's as they teamed up Avi Arad to sell toys alongside cartoons like X-Men the Animated Series, Spider-Man, Fantastic Four, Iron Man, Hulk, and Silver Surfer. I'll explain how Ike Perlmutter sat on the Marvel throne after Ron Perelman led the company to chapter 11 bankruptcy. Before Marvel would sell to Disney for $4 billion, they would sell movie rights of many properties to other companies like Fox and Sony. But, in 2001 ToyBiz brand manager Jesse Falcon would have the brilliant idea to make highly articulated action figures with lots of sculpted and painted detail. They would add comic book reprints and diorama stands to help sell the idea that these were collectibles with Spider-Man Classics. With it's success, they would launch Marvel Legends in 2002. This will lead us into the next video as we discuss Series 1 including Captain America, Iron Man, Hulk, and Toad. We will learn about Build-A-Figures, Chase Figures, the demise of ToyBiz, the abysmal early days of Hasbro AND… their heroic “RETURN OF MARVEL LEGENDS” the inclusion of MCU figures, the INFINITE SERIES, and their modern LEGENDS SERIES. We will discuss the current situation with Deluxe Figure releases, HasLab Projects, and the future of the line.
Theme Song:
Artist: Paulo Kalazzi
Song: Hero's Time
Link:uppbeat.io/t/paulo-kalazzi/he...
License Code: TJNG4AJU5O9O8VWG

[@chrisrodriguez2244]

“This is when I learned Santa was full of sh*t” 😂😂😂 i never got that x men play set either but I remember saving for what seems like forever for that blackbird vehicle/play set and it was pretty dope. Can’t wait for part 2

[@fanaticnow2829]

My childhood friend down the street had the Blackbird so we combined forces. Lol. But I didn't personally own it either.

[@chrisrodriguez2244]

@@fanaticnow2829 oh man you just took me back! My childhood best friend and I would ask for different things for Christmas so we could have a more complete Star Wars experience!

[@jeffreyschweitzer2234]

Love the history. Just subscribed. Keep the videos rolling

[@fanaticnow2829]

Ah man, that means so much! Brand new at this but big plans coming!

[@marvelcomicsmemes2312]

Really miss this channel 😢. Every video has quality level of a steam documentary

[@fanaticnow2829]

Dude, that means so much to me. It's been a rough time. Thanks for the kind words, and hopefully it'll be back sooner than later. I'm trying! - Josh

[@marvelcomicsmemes2312]

Hey I’m really glad to hear from you Josh! For whatever you are fighting… hope you can get everything in order soon, take your time to recover and there’s gonna be a lot of people waiting for those amazing script legendary quality videos. Wish you the best of lucks & tons of success in this 2023 man!!! 👊😉

[@aarynwilliams5049]

You SLAYED this video! It’s difficult to make educational content comical but you did just that…. effortlessly! Can’t wait for part two.

[@fanaticnow2829]

Ah thanks soooo much for the support! Stay tuned for part 2 soon!

[@adrianbetts9146]

Man you crack me up - great video and whoever is editing is doing a great job. Keep it up guys.

[@fanaticnow2829]

Thanks so much, man! I was hoping you would see this one. Always looking for your comments!

[@DrVictorLopez]

Waiting for the part 2, thanks

[@fanaticnow2829]

Working on it now. Hoping to have it ready Friday at 5! Thanks so much for your support in building the channel!

[@JoeyBcollects]

Really great video Josh. Very professional

[@fanaticnow2829]

Dude, that's an honor coming from you, "Mr. Encyclopedia of Marvel Legends" himself! I really appreciate it and would love to have you on one day to discuss! if you're up for it.

[@JoeyBcollects]

@@fanaticnow2829 oh hell yes man. That'd be fun.

[@northernnomad5880]

Hey Josh 👋. This is definitely an interesting tale of the history behind Toybiz and Marvel Legends. And yes, the edited scenes in between your dialogue are HILARIOUS 😂. I still love it when you play the George Michael song with the 3 Hasbro executives.

[@fanaticnow2829]

Thanks so much! I should keep using it until I get an interview with them. Haha

[@northernnomad5880]

@@fanaticnow2829 You never know 👍

[@sammyscollectabletoyshall1626]

Awesome channel new subscriber

[@fanaticnow2829]

We appreciate that as a new channel!

[@alfeocayabyab8233]

Love the channel and the content man. Do you believe that these marvel legends will someday be considered an “asset”? This mean they hold value and can be traded and sold like hard assets, think Pokémon and baseball cards back then.

[@fanaticnow2829]

Yes and no... the ones that hardly anyone has in great condition will hold and gain value, but the prices for most will probably be in the nostalgia-market, and not ever get as high as first appearance comics.

[@fanaticnow2829]

Oh, and thanks so much for the support!

[@alfeocayabyab8233]

@@fanaticnow2829 what do you mean by first appearance comics. Is that good or bad for the value of the figure?

[@onionsavoya1506]

Its normal to not out grow out of toys. Real adults are gonna collect toys forever. Just tell me where to stick my money. Being broke is just a fact of life. Here i come Wal-Mart.

[@fanaticnow2829]

You're not wrong

[@onionsavoya1506]

@@fanaticnow2829 Thanks for reinfoceing my self destruction.

[@alandoane9168]

"Shysty?"

[@fanaticnow2829]

Shiesty...

[@alandoane9168]

@@fanaticnow2829 Meaning?

[@fanaticnow2829]

Like untrustworthy, sketchy, bad.