Marvel Legends History: ToyBiz to Hasbro Action Figures | 20th Anniversary | Part 2

Happy Birthday Marvel Legends! We're celebrating 20 years since ToyBiz first started making the line of action figures for adult collectors!
In part one, I recap the history of how we got here. Humble beginnings of Canadian business Chantex, to when they became Charan Toy Subsidiary, and eventually bought out by an American company to become ToyBiz. We will look at how they first produced DC super heroes before making a deal with Marvel. Explore the 90's as they teamed up Avi Arad to sell toys alongside cartoons like X-Men the Animated Series, Spider-Man, Fantastic Four, Iron Man, Hulk, and Silver Surfer. I'll explain how Ike Perlmutter sat on the Marvel throne after Ron Perelman led the company to chapter 11 bankruptcy. Before Marvel would sell to Disney for $4 billion, they would sell movie rights of many properties to other companies like Fox and Sony. But, in 2001 ToyBiz brand manager Jesse Falcon would have the brilliant idea to make highly articulated action figures with lots of sculpted and painted detail. They would add comic book reprints and diorama stands to help sell the idea that these were collectibles with Spider-Man Classics. With it's success, they would launch Marvel Legends in 2002.
In Part 2, we discuss Series 1 including Captain America, Iron Man, Hulk, and Toad. We will learn about Build-A-Figures, Chase Figures, the demise of ToyBiz, the abysmal early days of Hasbro AND… their heroic “RETURN OF MARVEL LEGENDS” with SDCC Thor. Hasbro tried the Marvel Universe figures to regain sales, but it failed. They rebukt the line with the inclusion of MCU figures, the INFINITE SERIES, and their modern LEGENDS SERIES. We will discuss the current situation with Deluxe Figure releases, HasLab Projects, and the future of the line. Currently, we are seeing the golden age of action figures with the current 20th anniversary line, bringing us full circle.
Theme Song
Artist: Paulo Kalazzi
Song: Hero's Time
Link:uppbeat.io/t/p...
License Code: TJNG4AJU5O9O8VWG

[@JoeyBcollects]

My first marvel legend was series 1 captain America, back in 2002. I was one of those people who really missed the toybiz days when hasbro had first gotten the license, but now , modern hasbro blows most of the old toybiz stuff out of the water. 2022 is a crazy time for marvel legends, 20 years since marvel legends started 2002-2022, it's the 15th anniversary since hasbros first wave of ML 2007-2022, and its the 10 year anniversary since marvel legends returned 2012-2022. I think it'd be so cool for them to release figures in all of the different marvel legends packaging styles from throughout the years. As well as all the different huge character anniversaries that are happening this year too. It's a great time to be a collector.

[@fanaticnow2829]

OG! I was only grabbing a few until 2004. That's when I went hardcore!

[@JoeyBcollects]

@@fanaticnow2829 since I was 5! Lol

[@aarynwilliams5049]

Best video yet! 👏🏻👏🏻👏🏻

[@fanaticnow2829]

Thanks so much for the support! It means the world to me!

[@DrVictorLopez]

As a kid, I started with toy biz and that created me the actual nostalgia with marvel legends, which I recognize it’s an epic improvement on action figure details 👌

[@fanaticnow2829]

Saaaame! I hear ya!

[@Devitciiu]

You had a Letterkenny clip, and that's what I appreciates about you.

[@fanaticnow2829]

Yessss, lol. Perfect comment right here.

[@CarbonScoring]

Great Job - I really enjoyed this - I appreciate you factoring in the cost of oil as an issue in the production of these figs!

[@fanaticnow2829]

Thanks so much, man! That means a lot coming from you. I'm a big fan of your work as well!

[@asan1772]

I’ve been a collector since spider man classics and it’s mind blowing to see how far Marvel Legends have come along with sculpts and articulation and face print technology,this is and will always be my favorite toy line , great video and very informative 👍🏿

[@fanaticnow2829]

You just nailed my exact sentiments! Thank you so so so much for the support!

[@LaneCorbett]

Got my first 2 a couple days ago. Black Widow and Mystique, and I ordered Winter Soldier I found on sale yesterday.

[@royjones8312]

Awesome video.

[@fanaticnow2829]

Dude, thank you SOOOO much! New one just released. Let me know what you think!

[@northernnomad5880]

Hey Josh 👋, that was a good continued tale telling from the 1st video. And yes, the video clips between your dialogue are continuously HILARIOUS 😂.

[@fanaticnow2829]

Oh man, you have no idea how happy that makes me to hear. It's always scary coming up with something you think is funny but not knowing how others so react. So thank you so much!

[@northernnomad5880]

@@fanaticnow2829 Are you and Briton on IG?

[@fanaticnow2829]

Yep, we have the Fanatic Now page that we're just starting to build up. Plus our personal pages are listed under our title card names at the beginning of the videos. Feel free to follow all 3 if you'd like, but definitely follow the page on IG, FB, and TikTok.

[@adrianbetts9146]

Bravo mate; another fine video. This one was absolutely charming - once again, a great balance of information and humour guided by passion for the line. You continue to crack me up. Well done.

[@fanaticnow2829]

Man, I might have to start sharing some of my favorite comments in future videos thanks to awesome Fanatics like you! You're the best! Thanks for the support.

[@chrisrodriguez2244]

Yeah I have to agree, the humor of this channel really takes it to the next level for me as well

[@marvelegendstudios7155]

Dude I just love marvel legends, is like something important for me, My first figure was Iron man from toy biz serie 1 the first ever made iron man

[@JoeyBcollects]

Another awesome video. Your production quality is really amazing for how new your channel is.

[@fanaticnow2829]

That means a lot. Trying to work on a near zero budget has its limitations, but definitely trying. Big improvements coming if/when we get monetized through KZbin. Thanks so much!

[@JoeyBcollects]

@@fanaticnow2829 oh man this is a near 0 budget? Can't wait to see what might happen with a larger budget.

[@jsoo67]

I just got the Toy Biz Apocalypse BAF last year and oh you would've seen a grown man geek out hard. Lol

[@fanaticnow2829]

Yesss! That's what makes this hobby so amazing! Nostalgia!

[@michaelspencer2555]

I'm liking your work. Doing great man

[@fanaticnow2829]

Thanks!

[@aishakaur7969]

First figure I got was Magneto wave 3. While now I wish they had repurposed the Cap body rather than the Ironman one, at the time I thought it was amazing and prompted me to start collecting.

[@fanaticnow2829]

I feel ya on this. It WAS amazing for the time but they've come so far that it's difficult to look back and remember how special they were.

[@thelaststarfighter1984]

The Bill comes due…hahaha. Perfect cut!

[@fanaticnow2829]

Hahaha, yeah i chuckled a bit when i thought of that one. Glad it was appreciated. Thanks dude!

[@Customking1989]

Wow, great video

[@t0ybandit154]

What a great video my first Marvel Legend was toybizz Wolverine after that it was a rap🎣

[@fanaticnow2829]

Man, you started at a GREAT time!!!

[@thedeadbatterydepot]

Old man logan,from the movie. A dude missed it by 5 seconds, I saw it and grabbed it, he just looked at me checked the peg and walked away defeated. Then I was hooked

[@jeffreyschweitzer2234]

Awesome video! Its so interesting to learn the behind the scenes history of Toy biz & Hasbro. As a fairly new collector to marvel lengends 2019. My first figure was a venom. Since then I'm pushing upwards of 96 figures. Including the haslab Sentinel. I missed out on Galactus & hopefully will have to look towards the secondary market. Like always great video yo 🙂 🔥 🔥

[@fanaticnow2829]

Thank you soooo much for the motivation to keep doing these! And great job with the collection. That's a lot of progress in a short time. Good luck finding that Galactus. When they start shipping, feel free to message me and I'll keep an eye out for a fair price.

[@NerdyHalfrican]

When I was kid my first marvel legends figure was the series 1 Iron Man. When I was an adult it was the Civil War Movie Iron Man

[@fanaticnow2829]

That's so awesome how you came full circle. Thanks for the comment!

[@jdot714]

Don't forget their missteps... Haslab Ghost Rider.

[@majordeej]

Wonderfully detailed history lesson! SINCERELY enjoyed this (part 1 and 2)!! I started collecting this with Series 1, backtracking and buying Kay-Bee Spider-Man Classics as well. Haven't stopped since! Got shelves and shelves (and bins!) of all these figures! I can only hope the recent trend of NOT detailing some of their recent figures (like Spider-Man No Way Home Spider-Men figures and Retro Spider-Man series Shocker with the black lines) stops. They are making them look WAY too cheap and making them based on the cartoonish animated series, although nice, is really making them all look cheap, plastic-y and undetailed. Hasbro REALLY need to get back to detailed quality, the comic-based versions and to also stop making the cartoony versions. The 20th anniversary Captain America seems to be a step in that direction (love the looks of that figure and its accessories!), although the PRICE is way too steep (maybe $25 AT MOST, but definitely not over $32+; that's sheer robbery). As for the BAFs, they need to keep those rolling out! The recent Armadillo one is a perfect example! Keep up these videos!!! Great info and overviews!

[@fanaticnow2829]

Ah man, thank you SO much! And I agree with everything you just said! While the line continues to get better and better in many ways, we have started getting some that look way too toy-ish. It's a bad trend that I hope gets nipped soon.

[@scotnicholson9760]

Damn oil prices robbed us of getting the X-Babies

[@chrisrodriguez2244]

Great series! My first marvel legends was actually from the precursor to Marvel legends “Spider-Man classics” although I’m not sure that counts I’ve only really collected Spider-Man safe for some I maybe couldn’t resist

[@fanaticnow2829]

While they aren't by technicality, I definitely consider them a part of he Legends family! Thanks so much for the support! I always look forward to your comments!

[@daniellenihan9832]

I jumped on marvel universe 3.75 first as I had nostalgia for g.i joe scale figures but always more of a comic fan. I remember when I sold my whole 3.75 collection,as I had moved into marvel legends!!🤷‍♂️🤙🤙

[@roviejohnfuenteslim5059]

WE DESERVE A.) PINLESS JOINTS B.) MUCH WIDER SHOULDER TO CHEST MOVEMENT JUST LIKE THE REVOLTECH, C.) LONGER MOTION FOR NECK, D.) NOT A STRAIGHT HIP TWIST (Curve the waist for a better look)

[@fanaticnow2829]

Yup, can't argue with any of that. You nailed it!

[@nfa_copium2479]

The virgin marvel legends vs the chad mafex and chad revoltech series

[@Ben-oq5wp]

*BASKING*

[@fanaticnow2829]

BASKING