Rhythm Roulette: Organized Noize

On the latest episode of Rhythm Roulette, Mass Appeal presents Organized Noize at the iconic Stankonia Studios. While the trio came up making sample-based hip hop, they quickly learned the real secret was creating everything from scratch (not to mention those royalty checks get a little fatter). However, they welcomed our challenge with such conviction that we knew nothing less than a banger was coming out of the studio by the end of the night.
What can be said about Organized Noize that isn't already evident in the legacy of their production discography? Paving the way for breakout acts like TLC, OutKast, and Goodie Mob, there's no denying Ray Murray, Rico Wade, and Sleepy Brown are the foundation of Atlanta hip hop.
Pulling from the Four Tops, Thin Lizzy, and Millie Jackson, ONP had to eventually set the records aside because there was too much to sample. While the final result is an 808-heavy, atmospheric production stamped with the crew's signature soulful grooves, we got the sense they'll be saving this one for something special, as they quickly told their engineer to stop recording once Sleepy laid down the bassline. The records were quickly tucked away; Ray, Rico, and Sleepy smirked as if they'd stumbled upon buried treasure. Trust, a fire was sparked in the studio than night. Here's to hoping it isn't extinguished anytime soon.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.