Rhythm Roulette: Mike & Keys | Mass Appeal

"I don't know about this one-this looks weird." Such are the risks associated with accepting MASS APPEAL's Rhythm Roulette challenge. But Mike & Keys knew what they were getting into when they zipped up the BAPE hoodie and snatched up three random records at Amoeba Music in Hollywood. Said albums-by Rick James, Heliocentrics, and David Armand & Friends-would form the building blocks for a brand new beat, created on camera. Hey, if anybody could pull it off these guys could! Shaping the sound of Nipsey Hussle's critically acclaimed 'Victory Lap' album is only the latest career milestone for Money Mike and J-Keys. Formerly known as The Futuristiks, the production duo has been putting in work with A-List talent for well over a decade. In their earlier form they created soundtrack cuts for 'The Fast & The Furious.' With a discography that includes credits ranging from Future to Eminem, these two are no joke. Twisting and bending time as their heads nodded in synch while Michael Jordan highlights played on the studio monitors, Mike & Keys cooked up something amazing from a mixed bag of ingredients. Check out the latest episode of Rhythm Roulette right now.
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What started as a humble graffiti 'zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

[@kevinsazo31]

When they gunna start putting out the rhythm roulette albums cuz I’m tired of listening to 15 seconds of some straight fire beats

[@dalvinds]

word

[@8thLife]

I couldn't agree more!

[@theDeathmaker8]

FR! At least a mixtape or a compilation album or upload a mix of em on here. Imagine if they crowd funded an album.....

[@maxwellb.4453]

for real, mass appeal got me heated over this

[@RelavantBeats]

That’s a lot of sample clearance 😂🤣

[@nocuh]

Digging records from the soul section of Amoeba is like mining for gold in fort knox. This better slap

[@nocuh]

...and it delivers without disappointment. Top showing

[@VGScreens]

Fort Knox is empty, wake up.

[@christophervan9634]

Yeah, I wish they made them pick at random, like the early ones, it was cool to see a great artist pull fire out of junk records.

[@shanebest4699]

i couldnt have said it better....

[@Trilll64]

My brother got a Newcastle United Jersey on loool. I don't think Americans understand how funny that is.

[@MrSMFC1877]

Trill 64 lmao I wonder if he knows who mike Ashley is

[@Trilll64]

youngkingkapital ahahahaahaha

[@prosperous7243]

Trill 64 explain.

[@Trilll64]

comment465 put it this way, if your wearing that jersey for cool points you should have bought a Juventus Jersey. In UK this ain't gonna pass for cool unless your a gordie and its match day.

[@EncryptedCryptid]

I do, Wolves here.

[@prezidentjeff]

Salute to these gentlemen. Solid guys for real. Welcomed me with open arms during my trip to LA last year and invited me in all their sessions.

[@EliteOnTheBeat]

REST IN PARADISE TO NIPSEY HUSSLE THE GREAT Intro song is Nipsey Hussle - Rap NIggas

[@ayoonine]

Get these records to TDE asap!

[@marlontherealemcee9733]

All three beats was dope, but that second beat was the best to me.

[@wmcroy3306]

Marlon Holiday Second beat had that boom bap feel to it

[@mark90bpm]

2nd one sounded like vintage j dolls ! Damn

[@massappeal]

Shout out to Mike & Keys for bodying their Rhythm Roulette. Who's up next? Comment below 👇

[@anthonydaniel7727]

Fame(M.O.P)

[@SaadKarim]

Diamond D

[@WizDaKid100]

Noah 40. Mike Dean.

[@bobbackwoods]

Mass Appeal The Legendary Traxster

[@MDOTDASUPA]

Next up gotta be either Johnny Juliano, Kajmir Royale, Swiff D, Seige Monstracity, DJ Toomp or M-Phazes!!!

[@Inmycrocs]

Man that Rick James flip was legendary

[@LoGdOg9191]

Finally somebody who uses Reason!

[@DL-1]

Finally... somebody that uses Reason Studio's.... Salute.

[@bambatacandt7921]

YEEEESSSSS! Thank you Mass Appeal. I was waiting for this one🙌🏿💯!!

[@1skyhigh]

The comment sections under each RR video that come out are getting more cancerous now

[@ihpron]

sky-high facts. If everyone such a super producer, I wanna see them upload their rhythm roulettes so we can critique their shit...

[@PriceAintRight]

sky-high Either everyone is an audio major or an absolute hater. That and their tastes are always so limited. Anti boom bap. Anti trap. Anti everything but one sound.

[@deafbyhiphop]

Im not gonna lie these guys looked like complete trap heads that dont know how to flip a record but they made a pretty tight beat. Its all about outcome really

[@tha_cyruz]

4:24 that beat sounds excellent. Great job. We need the full instrumental - please 🙏🙂

[@khoikidd]

Ah man, the needle, those records, be careful please :'(

[@CANControlGRAFFITI]

Khoi Kidd was gonna say he a lil heavy on them needles!

[@jjbing3]

I’m like, “who the hell broke the little lift part!!!”

[@thatdudebro]

oh god. shut up. vinyl nerds are so annoying.

[@Metanitejoints]

Khoi Kidd word

[@Metanitejoints]

idol hands the hell is vinyl nerd? You sound crazy man.

[@oldmanemelvin4822]

That last beat was impressive

[@SleepFan771]

Mike n Keys did all the beats on Nipsey Hussle's Victory Lap. Check it out! They're dope

[@1skyhigh]

Ocean Sage and a lot of Dom Kennedy stuff

[@RyamBeatz]

KAYTRANADA next

[@lazytravelr5388]

this is one of the nicest tracks I've heard on this series

[@BMosbat]

Finally someone used Reason

[@sebby868]

two crazy talented producers!! respect.

[@CalebCushman]

Ya'll need to get Cole on this....... slacking. lmao

[@MDOTDASUPA]

That first beat was 🔥🔥🔥

[@Hippieninja__]

That’s a clean studio I already know the vibes be crazy

[@elevatetoday]

mike & keys got some of the coldest beats

[@DJSuave813]

Finally some Reason users...we outchea!

[@In4mous1]

Reason Sucks

[@GantzIsSloppy]

Propellerhead✅

[@camiamproducer]

#ReasonGang

[@DuckAlertBeats]

@@In4mous1 Nah it really doesn't. Might go back to it from Maschine as it goes

[@Bass_Levelz]

@@In4mous1 If it sucks, why are these dope producers using it?

[@tyriquey4987]

There sound always takes me back to the good old dom Kennedy days

[@d.jswaheely40]

Brooooo, hardest joint I've heard on here in a LOOOONG TIME.

[@marlonanthony7668]

Reason gang! You guys are inspiring! Thank you Mass Appeal for this one

[@NicholasParnell-qh3sb]

Was so excited to see my DAW repped

[@Bricks_shakur]

rest in peace Nipsey Hussle

[@8thLife]

These guys really went in on all of these but that first beat in particular 🔥🔥🔥

[@alexgarcia7104]

The 2nd beat was dope

[@Sarah2ill]

HERE FOR THIS.

[@MrLarryDallas45]

That 2nd joint was DOPE!!!!!

[@dafingaz]

ALWAYS make sure the intro beat is lined up with the pad hits. LOL. Simple, but I like that. LOL....

[@JasonH6978]

Happy I see Reason being used. Some Scream 4, NN-XT sampler, REX

[@qalx]

Serato Sample Gang!!!

[@asathewonderer]

Bro, y’all killed this

[@Docdaman4]

That 2nd beat is fuckin F I L T H Y

[@FettyMercury]

Need all three of these

[@prezidentjeff]

Shoutout to all the Reason users too yall dont get enough love out here

[@LatenciaMusic]

Rhythm Roulette forever!!

[@pmootthegreat1437]

YESSIRRRR!! STRAIGHT FYA !!

[@biturbo]

Great beat, J Dilla inspiration. Beautiful combo. Especially for Chicago Bulls - Utah Jazz highlights

[@johno0012]

Fire like so clean mad mad props

[@dachopup8495]

Yo the bul rick James had on thigh high boots bruh I cant get jiggy with that bruh smh lol

[@o.t.n_ofthenightproduction1952]

Fucckkkkk i been needed this!!

[@b33lz]

This was actually dope.. I dig it

[@GeorgeB514]

jesus man, my heart goes out to these needles. Someone needs to show these young men how to handle a tonearm. Hot beats!

[@ogwallywest]

2nd beat was a WINNER

[@a1d5]

serato sample out here changing the game

[@dachopup8495]

Bruh I'm hearing some amazing stuff about that serato sample straight and to the point doing all the work for you allowing you to get your idea out that dope

[@Awsme_J]

It really it I been had it for about 6 months and if he definitely changed a lot of shit for me

[@angeljoedssel534]

Best episode 🔥💣

[@adalbertobeats]

Rest in Peace Nipsey Hussle We ❤ ❤ ❤U 1:06/1:07

[@Warpsa]

This banged hard

[@Gundam-bruh]

1:56 BRUH WHAT IS YOU DOOOOOING 😂😂😂😂

[@1ellisd1]

Second beat is so minimalistic but it goes hard, circa Smiff n Wessun '95

[@27harrie]

I think the soul section should be off limits. Nice ep though.

[@Silverback219]

King Kirin to easy to sample ... it's a given

[@SeboHyatt]

it's too good for sampling. therefore not as challenging.

[@27harrie]

I've seen enough rhythm roulette episodes to know how a soul sample is flipped. And the idea behind the blindfolding is to get producers to leave their comfort zone i would say (which is an interesting premise), but that doesn't happen this way. So they would have to get more creative with other records. Would be really interesting imo.

[@tylowe78]

Thijs Jacobs you right. They should go to some other genre's like pop, maybe funk and/or rock. I got this pop record at home from this group called Manhattan Transit and they have some str8 gems on that record. Led Zepplen too. Don't sleep on those other genres.

[@27harrie]

Ty Lowe and soundtracks, world music, singer songwriter, blues, reggae/dancehall, synth pop, lo-fi, classical, you name it!

[@spinitch]

Jason Williams highlights running... RESPECT!

[@grizzlymusicuk]

Big up all the reason heads!

[@williamalexander3585]

That's Straight 🔥🔥🔥🔥!

[@TheRealJulesyP]

Rocking the Toon shirt ❤

[@ktheproducer1449]

Solid guys 💪🏽

[@jamalcrays2871]

that second beat was crazy!

[@Breakthrue_]

Give that 2nd one to Kendrick plz

[@jonathanbacquie8088]

Flawless Victory!!!

[@djphantom1823]

Damn I am a fan now these dudes dope

[@jakesmith1497]

You can tell from the way they carry themselves that they are dope

[@Mast3RPiece100]

MIKE N KEYS ARE LEGENDS!!!!

[@DeejayAfro]

Reason Always sounds better & Different !!! All the way up !!!

[@tonoormusic]

Hammertime!

[@fatbastardbeats]

Never heard of these guys before but my mans sporting newcastle a newcastle top, fuck yeah

[@diffrentvibestalk2em97]

Dope studio setup

[@40dakilla]

This was dope

[@CarlosSixJulyBroady]

Rick Go Hard 🔥🔥🔥👏🏾

[@surjazz_]

I see that Serato Sample!! lit.

[@VyruzBeatz]

My Dawgs! 💪🏾🙏🏾🙌🏾

[@beaujaymes75]

Yessir!!!

[@tonykellydjt2805]

Street Songs..Bona-fide classic!

[@hamidibrahim4336]

Rip nip my fav song from the album as the intro

[@Awsme_J]

You still gotta know how to chop using serato, it just it makes it more precise and the way it time stretches and pitches takes sampling to a whole other level especially if you wanna chop acapellas that time stretch is perfect

[@therealcontrabeatz]

Dope!

[@BkBladeTV]

Those lebron highlights are helping create the fire

[@antoniobeattie6346]

FIRE

[@blackguyincali]

Dang they pulled that Rick James and I remembered when I bought that on tape. I knew every song. They dropped some dope ass beats.

[@tunebeats7872]

dope beatsssss 🔥🔥🔥

[@A_Class216]

Gotta luv serato sample

[@Kendonezia]

What else these guys produce...i like their style.

[@slickvisualpoetry]

Nobody seems to know how to operate a turntable anymore. But at least they got it done on the first beat and we didn't have to watch two dudes getting stoned.

[@Parialated]

wish they did though,might be more inspired, even me getting high didnt make me digg this.... so there is that... no hate, just a objective opinion

[@Parialated]

@J. Carson " in your opinion "

[@Parialated]

@J. Carson no hate just a objective opinion, they may put in work kudos to them, but i still dont digg their work, taste vary so its still an opinion...comparable with primo or 9th? No...no hate or disrespect just my 2 cents as a failing producer myself

[@charliedebunc6289]

They got that heat.

[@dutchhiphopfan050]

That Newcastle hoodie is dope, I just hope the guy knows how historic the club is he is representing.

[@buffmadman1221]

Super talented

[@BkBangatv]

Dope

[@nedtheproducer5777]

that second beat oh my god😭

[@shonha1]

Dope.

[@troylaw18]

Second track 🔥

[@TruIsAwesome]

fire!!!

[@fizsrp]

Beat #2 🔥🔥🔥🔥🔥🔥

[@sdkreepaz.6876]

y'all need to do a rhythm roulette with Nikobeats, he had a sick project with an artist named Huey Briss, titled "Black Wax" and his production style is dope as fuck!

[@wraliebeatmaker]

Muito bom!

[@MrKwilliams71]

DOPE