You’re Creative Testing COMPLETELY Wrong

[@DaraDenney]

Great video, Charley! I loved this one.

[@CTtheDisrupter]

Coming from you, this might be my best news of the week

[@seanmysel5823]

Gotta say my dynamic ad has made and saved me money. Really glad I set it up!!! Great video maestro!

[@CTtheDisrupter]

Love it!!!

[@robstershel]

I'm new to Facebook Ads and I don't understand everything he's talking about... But, it sounds good!

[@CTtheDisrupter]

hahah welcome to the party how did you find me?

[@robstershel]

I’ve been watching vids by a guy named Nick Theriot and he credits you.

[@SAVEGARD]

Haha this made me laugh

[@PencilAI]

This man knows what he's talking about!

[@CTtheDisrupter]

Hahaha yes! And thank you!!!

[@robertovertucci2986]

Like left after 5 seconds, I already know this will be valuable content. Thank you as always Super Charley, with love from Italy.

[@CTtheDisrupter]

Hahaha thank you so much!

[@liteolika1784]

Hey Charley!! Love your content!🙌 What do you mean in 10:20 ? If I don’t have money left for the budget…I should search what?😅

[@drjonsnow]

this dude does NOT miss!

[@CTtheDisrupter]

OMG the 🐐 dropping some love!! Thanx man

[@muneeb.ashraf4]

Great content, The best of best that one can find on KZbin, Hats off to you 🙌🙌🙌🙌

[@CTtheDisrupter]

thank you so much. How did you find me by the way?

[@muneeb.ashraf4]

@@CTtheDisrupter someone recommended you on Reddit

[@remusomega]

Charlie - why do you suggest we even take a winning ad combo out of our dca. Why not just remove loser elements from the DCA - this way we preserve whatever learning went down in the adset.

[@CTtheDisrupter]

removing elements doesn’t keep anything it forces the ads to start over any edit, creates a new set of ads

[@mario.cespedes]

Amazing as always, one campaign to rule them all!…but whats the best way to automate spend? Using rules based on avg. Cost per result over a certain time period?

[@CTtheDisrupter]

Great suggestion!

[@comesc]

FINALLY! Someone understands FB! 1. If a DCT doesn't spend/work, do you pause it? 2. Do you always run 1 ad per adset?

[@CTtheDisrupter]

1: depends on how it affects the campaign 2: DCTs only let you have 1 ad in the ad set

[@ig3332]

@@CTtheDisrupter I see, but you said (on the sticky note 😄) that you have a "winning" adset. It means this adset also contains only 1 ad? So overall, you run a FB business with 2-3 ads at any given time?

[@matejantoncic9342]

@@ig3332 You have one ad only in DCT adset at once, but in the working adset, you have multiple winners from several testing DCT's.

[@ig3332]

@@matejantoncic9342 but he says that you don't move ads between adsets, so how you got to a point where you have several winners together in one adset?

[@ethanmarques2632]

@@ig3332 DCT = Dynamic Creative Testing. Once winners are found with enough results data, transfer the post id to the winner's ad set.

[@JeremiahJens]

Dude you are a bad ass! Would love to get your course.

[@jamescuffe3669]

Hi, if your DCT is outperforming the main adset, do you copy post id to the main adset AND keep the DCT running?

[@Maxtunes2590]

For a low budget starter, is it better to start an ASC or CBO ?

[@CTtheDisrupter]

ASC… with a focus to move out of it

[@litoid]

[ CBO + Broad + Dynamic Creatives 3-2-2 ] Right, that makes sense. I've been doing very similar except that i was editing DCT to remove losers, and add new ones... im still confused how to test new DCTs - in the same ad set? what about Budget? If I usually did $20 a day per ad set if it's campaign CBO with many ad sets should it remain $20 a day, or X that per # of ad sets?

[@waltonvclark]

Appreciate the insight. My only issue with dynamic creative testing is attribution with 3rd party tools like an MTA to try to understand incrementality of performance. Often this is using UTM parameters and with dynamic creative an Ad is going to pass through its entire performance but we don't actually see which of the pieces are winning on the back end (so you might have a video and 2 headlines that are killing it but the other video might be bringing down performance and you are not going to see it on the back end). You just see the blended performance. If you keep the same framework (CBO with ad set for winners) but then ad set where you separate out creative and headlines into their own ads how much does that take away from your method? Concern is I have seen sometimes Facebook put spend to a winner in platform (good spend/high ROAS) but when you look at back end results it isn't incremental (ad is converting off of other media activity) compared to maybe the second highest spending ad in a test ad group which has better incremental purchases but lower spend.

[@CTtheDisrupter]

I was able to get to your question in our Disrupter Fam Friday Live this week What is the Ideal Facebook Ads Budget? kzbin.infozTd_yTIoe3c?feature=share

[@waltonvclark]

@@CTtheDisrupter well that escalated quickly. sorry to derail your other video with that question😅. People just trying to learn about meta budgeting and getting into a whole nexus about cost cap agencies and bucketing ad learnings together. I take your larger point regarding ads sharing learnings vs competing. Although account and ad set gain learnings and with CBO you get budget fluidity, having a shared dynamic ad id makes sense vs separating out by ad. The value is there so I'm going to give it another look again. I agree that In-platform ROAS is not a good metric to use for optimization alone but looking at a properly setup blended ROAS (to quote you "see if it impacts the bank account") is I think valuable for figuring out spend media mix (knowing whether an incremental dollar should go into Meta or another network). The devil is always in the details and there are a lot of MTA products out there that end up saying you need to spend in platforms that don't align with business goals/customers. If heard of businesses going through the onboarding process and coming out with the recommendation that they should put the bulk of spend in display.

[@GalloMarco]

Great Content. I have two questions for you, i hope you would like to answer me. 1)if the dct performs well then I should find the ID of the combination that works best and duplicate it to the winners, right? Then I take the DCT off. 2) when I create a campaign my performances for that campaign are very positive, do you think I should still put it off?

[@Ke-zo]

Hi Charley. Great video! In each DCT campaign should we use the same video with minor changes, or should we use three completely different videos?

[@CTtheDisrupter]

You can use different vids

[@ig3332]

@@CTtheDisrupter can you mix videos with images in the same DCT?

[@FabioPradoLima]

Charley, have you ever face situations where a particular combination of an image and title of a DCT didn't get listed in the "Ad posts" menu? I'm facing this sometimes, where a 3:2:2 DCT should list 12 differente posts sometimes only list 8-9 of them. If so, have you encounted another way to get the ID of a particular combination that isn't listed there? Thank you for all you contribution.

[@helstonoldboy]

Charley … does this same approach work when you’re basically starting from scratch with an entire new funnel all the way from Ad to landing page?

[@CTtheDisrupter]

Yup… no better way

[@alisontichenor2292]

Opening had look of angelic opening😇😊

[@remusomega]

ONE BIG IMPORTANT QUESTION! When using DCT to find an ad to scale, literally everyone tells me to target one location at a time. Why can't I just shot-gun approach the whole world, or parts of the world my product is relevant in? If I want it to scale, that means location too right? So why not test for what I actually want? Should we ignore these people?

[@dofuskama9745]

Yo Professor this sounds really greeat do you recommend any articles books, or whatever so I can dive more into this subject!

[@CTtheDisrupter]

CharleyBot.ai and The Facebook Ads MBA Program

[@yahyaalkindy8971]

Charley can't i implement this with ASC ?, I know you're not a big fan of ASC , but for a small business and a beginner in the ads space, I feel that ASC does exactly what you talk about in this video.

[@CTtheDisrupter]

at a very small level, if you just wanna use ASC... go for it If scaling your account and really leaning into FB is the goal, ultimately, this will become a liability

[@skullriderz3845]

Hi Charley, how do you introduce new creatives into a dynamic creative, do you add the new video into the existing adsets or do you make a new adset in the CBO with the new creatives in it? thanks

[@CTtheDisrupter]

You dont

[@DagHolmen]

But what do you do when one ad gets all the spend but does not get purchases? And the other ones with really small spend get all the purchases?

[@CTtheDisrupter]

That ad appeals to the user And might be great for your funnel

[@ig3332]

We are now testing 2 DCTs. Each spent barely $20 (the break-even CPA is $50, so we usually let an ad spend at least $100-$150 before pausing it). It spends about $1 a day for a week now. When can we decide that it's not working, pause it, and start testing new creatives?

[@CTtheDisrupter]

I’d say that if your ad sat in a CBO has been spending for 3 to 7 days and has proven that Facebook has no desire to show it over other options then you’ve got my blessing to kill it and move on

[@andyokay]

Exactly how I do it 💪. My main "concern" now is how to best separate _countries_? How much do I really need to have different countries in separate campaigns. I´ve gone from like 8 countries to 3 (Europe, North America and Aus), but since they are all english speaking there might still be room for more consolidation....

[@CTtheDisrupter]

Totally… or just not even targeting them Why do we need more than 1 country?

[@georgeeeeeeeee8110]

When i run Dynamic testing they are doing great, but as soon as i put them in the scaling ad set within the campaign the results get bad instantly… i now just let the dynamics run on their own

[@CTtheDisrupter]

why move the ad, if you can spend more

[@austin4you262]

Competition is low on the low scale anyways. So unless you want to scale two campaigns/ad sets at the same time with similar creatives, it doesn’t necessarily hurt overall performance. At least not the extent where the benefit of testing more creatives is lower than doing nothing.

[@austin4you262]

Competition between the assets.

[@javiertruyolrubilar3241]

Hello Charley! Do you have experience using Facebook ads for Dropshipping? Really interested on the 1hr counseling call

[@CTtheDisrupter]

Absolutely!

[@robertchu753]

For a clothing brand, would you recommend 2 separate campaigns for men and women, or just one campaign and let the creative do the targeting? Thank you so much!

[@CTtheDisrupter]

let the creative do the targeting… and sell what makes money

[@ErizonMacani]

@@CTtheDisrupter I'm fairly new to marketing. What does that mean when a creative does the the targeting? Thanks.

[@venon2020]

After how many impressions you believe the testing dynamic creative got enough significant statistic data to decide that there is a winner combination that is worth putting on the winners adset that it will then reenter the learning phase to accomodate this new "winner" ad? Thank you!

[@CTtheDisrupter]

It’s once we can’t scale anymore because our Omni-channel blended CPA efficiency has been maxed

[@Kenny-ng5vu]

Hey Charley, is the way to do this by constantly testing against winning adsets so for example i have a winning ad set that houses multiple winning ads for example 3 ad creatives: 1 ugc, 1 video, 1 photo. in order to improve i would be testing new DCTs against these winning ads.

[@CTtheDisrupter]

Yep

[@fotodino3358]

how do you deal with the format issue on dynamic creatives? a square format shown in stories, doesn´t sound too smart.

[@CTtheDisrupter]

do you need them in stories?

[@fotodino3358]

@@CTtheDisrupter do u recommend excluding stories? When running dynamic creatives?

[@ig3332]

If we shouldn't duplicate ads, how can you test new landing page? Only on the AB test platform level? What if you want to test different prices?

[@CTtheDisrupter]

Test after the click

[@ig3332]

@@CTtheDisrupter You mean on the landing page level like with Unbounce? Won't it drive the pixel crazy that he's sending traffic from certain audience and it converts and then it won't convert (different landing, different conversions)? So it will change direction and start targeting different audience.

[@billymackie1322]

Hey man - Love your work as per. Launched a new DCA next to my top-performing adset and it has taken the majority of spend ever since. Now I know logic/the algorithm suggests it's spending more in the DCA as it's found a winner but the cpa's are just way too high. Unsure how to justify to my client that it's a good thing its winning all of the spend over top performing ads generating lower cpa's?

[@CTtheDisrupter]

Check the impact on the business

[@billymackie1322]

@@CTtheDisrupter any tips on how to accurately assess this? Spikes in revenue, brand search volume ect?

[@WiredDigital]

Hey Charley, with this method, how do you drive sales for different products if they are all in the same campaign? E.g. if I want to sell more TV's but my winning ads are all iPads, how do I move more TV's? Would that mean you have 1 campaign per product and a winning ad set plus a testing ad set per product? So say you had 5 products, you would have 5 campaigns? Would love your feedback on this.

[@CTtheDisrupter]

focusing on promoting your best product can be a strategic move. It allows you to concentrate your resources and efforts on a product that has proven to be successful and profitable. This approach can be particularly beneficial for your finance department as it can help streamline budget allocation, improve return on ad spend, and simplify financial forecasting. Remember, Facebook is a tool to amplify your business. By focusing on your best product, you're leveraging Facebook's algorithms to reach people who are most likely to be interested in that product, which can lead to higher conversion rates and more efficient use of your ad budget. So, instead of spreading your resources thin across multiple products, consider focusing on your star product. Create compelling ads for this product, optimize your campaign for conversions, and let Facebook's algorithms find the best audience for your ads. This approach can help you maximize your results while minimizing effort and complexity.

[@ig3332]

Does this strategy works when you launch a campaign from scratch or only after you start scaling?

[@CTtheDisrupter]

From scratch works too

[@AmeliaNotion]

How long should a DCT last. I've been trying them and I think I've done to much. I know you said you should do a DCT every few weeks but how long should that testing last for.

[@AmeliaNotion]

My name is Mohamed and I manage the ads for this brand and you changed my life

[@CTtheDisrupter]

could be weeks

[@AmeliaNotion]

@@CTtheDisrupter Dam haha. Here I was running them for 3 days haha. thanks for the answer

[@naritkanjana-asawa7448]

wait for it !!

[@CTtheDisrupter]

Haha yes!!!

[@kumquatflavouredkoalas1618]

Hey Charley, how exactly do i know if an Ad is "efficient" enough to stop scaling budget and place it into my winning broad adset?

[@CTtheDisrupter]

Can you spend more?

[@kumquatflavouredkoalas1618]

@@CTtheDisrupter What would be a sign to tell me if i can or can’t?

[@Englishpractise101]

how many ads set should be in one campaign when we try Dymanic creative test.

[@CTtheDisrupter]

Check the end of the vid I give the schematics :)

[@Pushkar-sr1ou]

CAN YOU PLEASE USE WHITE BORD , SO THAT WE UNDERSTAND IT PROPERLY

[@CTtheDisrupter]

I’ll try to more visual :)

[@charlescxgo7629]

Should we exclude any audiences like past purchases?

[@CTtheDisrupter]

Nah

[@adamoh1]

How's dynamic creative different from having multiple ads in an ad set?

[@CTtheDisrupter]

You can only have 1 ad when you select Dynamic Creative at the ad set level

[@lawrencepenn-h4e]

Hey Charley, love your content! when creating dynamic creative ads, do you de-select the option that says "Optimise Creative For Each Person" when setting it up? or keep it on? Also, i have a DTC that has 2 images and one video, but I have 5 primary text and 5 headlines (only just realised you do 3:2:2), would you trim the primary text and headlines back to the ones that are generating the lowest CPA so far in the last 3-4 days? Also, i'm spending $150(AUD) per day, should I duplicate this ad set and put into a CBO, or leave it in the ABO campaign as a DTC? Thanks for your help :)

[@CTtheDisrupter]

I don’t like that option

[@lawrencepenn-h4e]

great, i'll make sure i tick it off thanks!@@CTtheDisrupter

[@simplywavey]

Should i have an adset for creatives geared towards specific genders. Or just one open adset and let the algorithm figure it out

[@CTtheDisrupter]

Let’s the creative target them And if they earn their way to a control ad set, great

[@simplywavey]

@@CTtheDisrupter thanks charley. So youre saying maybe it eventually ends up in a gender adset if the performance is clearly strong in one gender but to begin with leave open?

[@deankatalan1936]

Great one Charley! So in what frequency do you test new DTC's? If CBO has been spending for 3 to 7 days and has proven that Facebook has no desire to show it over other options then you test new one?

[@CTtheDisrupter]

Hey there, When it comes to testing new Dynamic Creatives (DCs), the frequency can vary depending on the performance of your current ads. If a Campaign Budget Optimization (CBO) has been running for 3 to 7 days and it's clear that Facebook isn't favoring it over other options, then it might be time to test a new one. However, it's important to remember that this isn't a hard and fast rule. The key is to monitor your ads closely and make adjustments based on their performance. If an ad is performing well, there may not be a need to rush into testing a new one. Conversely, if an ad is underperforming, it may be beneficial to test a new DC sooner. Remember, the goal is to find the most effective ads for your campaign, and this often involves a process of trial and error. So, keep a close eye on your ad performance metrics, and don't be afraid to make adjustments as needed.

[@deankatalan1936]

@@CTtheDisrupter Awesome!! Thanks for the prompt response. The amount of value you're giving in your videos is crazy.. thank again!

[@paulallington]

My ads perform better when in the DCT...when i move the winning post id to the scaling adset, it doesnt perform anything like as well. Why is this?

[@CTtheDisrupter]

Give it time Also look at the 4PI

[@ForgingMyWay811]

Each DCT has its own Adset? So if I have DCT1 and DCT 2, each of them is in his own Adset?? THANKS🤝🤝🚀

[@CTtheDisrupter]

Yes, each Dynamic Creative Test (DCT), such as DCT1 and DCT2, would typically have its own Ad Set. The goal is to test different variations of creatives within separate Ad Sets to gather data and optimize performance. This allows you to track the performance of each DCT individually and make informed decisions based on the results. If you have further questions or need additional clarification, feel free to let me know!

[@saviland-savilandofficialn3735]

what is the minimum budget of 322 CBO campagin start?

[@CTtheDisrupter]

$5

[@saviland-savilandofficialn3735]

@@CTtheDisrupter I saw $5 campagin budget cpc is higher than big budget campagin. I don't know is my creatives problem or budget problem. It's the same mer cpa to optimize with different budget? Only need to run more time?

[@ilyassakroud6815]

I understand better visually - I wish you have some graphics, elements that show what you say visually - Show don't tell.

[@hotsizzle33]

What if we advertise multiple different products because all of them drive sales. Should we have different scaling adsets for each product that we advertise? And inside these scaling adsets our winner's ads for one specific product?

[@CTtheDisrupter]

Different campaigns, and then eventually turn all but one of them off You DONT need more than hero product offer until you’re doing 8figs easy

[@wongming412]

Wonder how FB determines the winning ad in DCT testing with the iOS14 ATT issues? Do they really know which ad is better at generating sales?

[@CTtheDisrupter]

They know what ads people want to see… Your job is to make sure that ad, does good for your business

[@wongming412]

@@CTtheDisrupter So the winning ads in DCT may not be the ads that generate the best sales?

[@ig3332]

If you've launched DCT1 and you found a good combo of video and text, now you want to test only additional text (similar versions of the winning one) for this video, how would you do it?

[@CTtheDisrupter]

I would wait until I absolutely needed to test anything new and then I will launch a new test

[@ig3332]

@@CTtheDisrupter Thanks, appreciate the help!!

[@alanpt266]

Awesome video Charley! Thanks for the inspiring content! Should I duplicate an ad set when I change the price of a product? I was selling a product for 24.95 and then I increased to 29.95, and then the results dropped. I'm afraid that I have now trained the algorithm badly. Any thoughts?

[@CTtheDisrupter]

Why change the ad?

[@slee3670]

HILARIOUS NEVER FATIGUED Mr CHARLEY! 😃😂

[@melanie-lj]

Question: Going on your creative testing rules...say I have that set up and it's working well with a broad audience but now I want to reach a different type of market for the same product...and I know my copy needs to speak directly to them. Would I do a new campaign and ad sets with DCTs with the different copy and then put the successful ones in my main campaign that's running with my original copy? Or would I run them as different campaigns as I'm trying to create two different audiences (kind of) but for the same product? Thanks for any input. :)

[@CTtheDisrupter]

New DCTs in the same campaign

[@hichamahmane4094]

Hi Charley..Actually I dont Have A Winner Ad yet , But If I want to test a products and Do CBO with 3 ADSET all of them using Dynamic Creatives is it a good idea ?

[@CTtheDisrupter]

If you don’t know what product to promote, I would rely on catalog ads and my CRM to tell me what products people are interested in and which ones are best for my businesses bottom line

[@hichamahmane4094]

@@CTtheDisrupter Thank you

[@chakirzarioh5492]

what if you test in a seperate campaign while still using the AI of facebook with cbo and dynamic creatives and have a separate scaling campaign where you put the winning 3.2.2 dc ads. This gives me a more clearer overview of my ads manager i think, bunt dont know if this terrorises my overall results and ability to leverage fb AI

[@CTtheDisrupter]

Sounds like you want to test; what you want to test Adding a step

[@sinalinks]

Really disrupting the way of FB media buying! 👍 This way of testing will never get into in mind. So you test creatives in a CBO with one adset of one winning and proven creatives with other adset in DCT. All of the same concept(marketing angle)?

[@CTtheDisrupter]

More or less :)

[@ig3332]

So why you have several ads in the winning adset? Isn't that against his method? Cause how he got to a point where he have several ads in one adset in the first place? Lets say he tested 5-6 ads in his DCT method, so you find that 3 of those are killers... Now you'd set a new "winning" adset? That's exactly what he says to avoid... Maybe I'm making something simple into complicated, but I'm really not getting the first part of how to find those winning ads so you'll put them in a single adset other than what we were used to do > test and then dupe to the winning adset

[@ig3332]

love your sticky note, only a real expert would be able to simplify the most complicated systems... I noticed that you're the one who's running the Facebook ads of Under Outfit. However, when digging into their FB library, I noticed they (you) run 32 ads at the same time and not just 3-4 ads like in the sticky note. Is that because of the large amount of SKUs they're selling?

[@CTtheDisrupter]

No, it’s because we’re doing a lot of micro-testing with very small budget for other business objectives to stress test the market

[@ig3332]

@@CTtheDisrupter Interesting! So you're testing new creatives (and lots of them) on objectives like Traffic/Engagement in order to (1) test the creative before running on Purchase/Conversion (2) to gain more page/ad credit by getting more likes/shares/comments? I really appreciate all your help, already started checking your consulting, I guess I'll be tempted to get on a call soon :)

[@theashleybash]

@@ig3332 just curious, how can you tell in the ads library that an ad is running as traffic or engagement?

[@tanvirhussain7952]

What if i am starting fresh and have to test 100+ skus across 3-4 different categories in the fashion space and i expect at least 5-10 perform well? I cant focus on one because all these products are unique and new to my niche so i want to test them all but using dcts for each product to test sounds quite cumbersome for 100 skus. What would be a better strategy? Carousel? Dpa? Or something else?

[@CTtheDisrupter]

Sell what sells… don’t pay for research

[@arhamanees1738]

you ca use catalog (all product set ) it's bee performig really great for me especially for the fashion stores with 100's of sku's with in a week or two you will findout which products are working well

[@ForgingMyWay811]

hey great video! I just sure if I got it right. 1 CBO campaign, few Ad sets, each asset features a different product and has 1 dynamic ad (build from, lets say, 3 creatives, 2 copies and 2 headlines) ?? TBH im not sure i got it can you please explain? thank you very much

[@CTtheDisrupter]

You’re close, but the whole campaign would be just one product/offer I can’t think of a single good reason to combine multiple products/offers in a single campaign, if the purpose is to sustainably and predictively generate revenue

[@ForgingMyWay811]

@@CTtheDisrupter So what differs between the adsets?? And thank you for answering🖤🤝

[@ForgingMyWay811]

@@CTtheDisrupter on the dynamic creative, what exactly are the variables ?

[@re-mugged441]

What i my ad is getting me minimum 15 adds to cart a day on a high ticket item such as gold jewelry, ctr is good, cpa is bad. 1 sale only in 3 days. Do i switch it off and test a new one? I had amazing results in the past with interest targeting then tried ASC catalog ads last year, it was phenomenal but ads died out and cpa got higher and ads became non profitable This is the first time i try DCT, as much as i wanna leave it on, its spending nearly 100usd a day and it feels bad seeing all that money go away 😢

[@stefanstevanov9539]

Anyone had the same issue? I ran 3 DCTs (3:2:2) and it worked better and better (for 3 weeks), but then I pulled 5 best performing Post IDs from those and I put them i Control Environment AdSet and beside that I made a new DCT (3:2:2) and all spend goes into that one DCT while My Control Env AdSet is spending 2 times let than a new DCT…Wtf?

[@Arianna_Vargas]

What is a PSM?

[@CTtheDisrupter]

Profitable Scaling Margin… I have a great video on that here in the channel

[@hwaris6]

so, if we need to test more creatives, we just create a new adseet of 3-2-2 combination of ad in the same scaling CBO Dynamic creative campaign? Do you recommend to have just 1 campiagn or multiple campaigns? If i have 3 adsets in the campiagn and are generating sale but i need to test 50 more creatives, should i create more cmoigns or test in the same campiagn? Thanks

[@CTtheDisrupter]

Yes, new testing happens as new 322. We only need the one campaign, in fact multiple campaigns is bad. If you want to test 50 creators, don’t do it with paid ads, or at least don’t do it with a Conversion campaign in the effort to see what does well and what doesn’t. The fact is you don’t need to test those 50 new creatives

[@litoid]

"1 new DCT against batch of winning ads in CBO" how do you add testing creatives? once the ad set is running, we cant add more DCTs... or it's done by creating a new Ad Set? when you show the structure at the 14:05... Those are 3 DCTs... right? 1 winner DCT, and 1 or 2 new Testing DCT...?

[@CTtheDisrupter]

The winner isn’t a DCT But yes to the rest

[@litoid]

@@CTtheDisrupter the winner is a post ID of the winner combination from previous DCT tests - got it

[@gitanoroofing]

whats psm ?

[@gitanoroofing]

this is carcan btw and also how do you know what ads earn spend in dynamic ?

[@CTtheDisrupter]

Profitable Scaling Martin Does the DCT earn spend?

[@luumunlife]

Question: If we are running two Broad DCT Ad Sets, in our ad account it always seems to weaken efficiency b/c they are competing against each other at auction (broad vs broad). A subset audience (LAL 3%) would still overlap/compete in our testing. How do we overcome this, or do we? We are running CBO | Broad | DCT now, but when only one Ad Set is running at a time the CPA is always significantly better. What are we doing wrong?

[@CTtheDisrupter]

The efficiency isn’t being weekend because Broad is competing against broad. Bride is the absence of targeting. It means that the audience is that your ads are creating for themselves have too much of an overlap with each other. So what you’re doing wrong is your creative tests are not discreet enough in concept to have complementary value

[@luumunlife]

@@CTtheDisrupter So, drastically different creative (ex. video vs image) create two different audiences (those who prefer to be served videos vs those who prefer to be served images)?

[@ecomrobbie]

@@luumunlife Yes. The ads do the targeting not adsets. If you have very similar concepts in the DCTs then yes they'll compete (which is why you make them varied).

[@user-jy2ci5ox9v]

Yeah but you haven’t explained how you can actually tell what creative in the dynamic creative is actually winning?

[@CEnos90]

Yo Charley! Your videos are great and appreciate all the knowledge drops! Wasn't sure if I wanted to ask you here or ping you in "Nothing Held Back" but decided this was less intrusive lol. I'm curious about how to use this method with affiliate lead gen because I love the thought process. My offers can only run M-Fr from 9am-5pm. So how would you go about pausing for day parting? Turn adsets on and off, or ads, or campaign? Or duplicate fresh for each day? Appreciate any insight!

[@CTtheDisrupter]

Use rules to kill the campaigns

[@CEnos90]

@@CTtheDisrupter ok so you'd just have the entire CBO turn on and off each day at the campaign level?

[@achichris10]

Why

[@CTtheDisrupter]

Watch the vid to find out

[@allen51289]

How many ads would you put into the winner's ad set? We are currently also using the 1campaign strategy, and usually move the winning ad with post ID from the DCT to the winning ad set if it gets more than 10% of the CBO budget after 4 days. There are around 15 winning ads in the winning ad set, ist that too many? And would you adjust the strategy?

[@CTtheDisrupter]

4-6… also, stop moving ads so fast There’s just no need

[@allen51289]

So in your opinion, we should slow down in creating and moving ads, right? If I understood correctly, you would test 1-2 DCT at the same time against the winning ad set (4-6 ads tops) if the DCT is getting enough budget, you would just increase the budget on the campaign level. So when do you think does it make sense to move the DCT with postID into the winning ad set? and what do you do when the winning ad set is maxed out and you want to test more creatives? Do you just create a new campaign?

[@adrianodonofrio9584]

for this strategy do you recommend 7day click / 1 day view or 1 - day click? i am in skincare

[@CTtheDisrupter]

I would go seven day click/1 day view. You just want more data Unless you doing hundreds of conversions a day it doesn’t really make sense to not do this.