Mastering the Product-led Growth model with Usage-based Pricing

To outperform the competition, it’s essential for product-led companies to adopt a mindset focused on usage and have a granular visibility into how value is being realized.
00:10 Speaker Introduction
03:33 What is Product-led Growth?
08:26 What are the differences between PLG and self-serve motion?
12:25 How can B2B SaaS products incorporate elements of PLG?
19:16 Can you tell about PLG in consumption-based pricing? Challenges and differences between prepaid and postpaid models?
27:22 What are the implications of consumption-based pricing on Finance Teams? How is it different to the subscription or license-based model?
33:38 Where does the complexity of billing for consumption-based billing arise from?
Long Description:
Cutting through the PLG Hype, Implementing PLG for UBP SaaS, and Implications on Finance Teams
In our recent webinar, we got talking to Daniel Sharon, Head of Ops & Finance at Qwak. Backed by years of experience, Daniel had a range of perspectives to share on the world of Product-Led Growth (PLG) and its impact on different business models.
As businesses face increasing competition and evolving customer expectations, the concept of PLG has emerged as a game-changer. In this webinar, we take a look at the core principles of PLG and its significance in today's competitive landscape.
"Certain products have the ability to sell themselves thanks to intuitive design and the right user experience."
From the importance of self-serve features to the challenges and opportunities presented by usage-based pricing (UBP), tune in to uncover the strategies that drive PLG success.
Key Takeaways:
1. Self-serve features fuel PLG's success by offering immediate value and enhancing user experience
2. PLG and UBP strategies focus on delivering measurable value to both the company and its users
3. Finance teams face challenges in revenue recognition and billing accuracy with UBP models, highlighting the necessity for robust billing systems
This insightful session will help you discover techniques to minimize time to value and leverage PLG strategies for even the most complex products.
If you're curious about PLG and how to implement it effectively in different business models, then this webinar is for you. You will also come across some actionable insights on usage-based pricing that you can take back and implement in your business for immediate and sustained improvement.
Speakers:
Daniel Sharon, Head of Ops & Finance @ Qwak | Machine Learning Platform
A seasoned industry expert from the consulting, venture capital, and finance world
Previously worked as a strategy consultant at EY
Hosted by:
‍‍Apurv Bansal and Saurabh Agrawal, Founders at Zenskar.
Everyone believes their billing needs are unique, and we agree that they are!
At Zenskar, we've built a product that is fundamentally different and can handle any level of complexity in pricing and billing.