Advertising Masterclass 2024: Ft.

[@lastminutespecialist]

Summary: Dropping Gems (Part 1) 1. Hyperconnectivity made attention spans lower 2. Modes of distributions have decentralized 3. Dopamine threshold is higher 4. Have to have more bulls eye (consistently good for many years) 5. Refresh rate, stay true and still reinvent yourself 6. Product and Marketing lines are blurring 7. If you get someone to "share" and "engage" is a sweet spots 8. its not about content, the reason why you share is because its about "who you are" , its signaling

[@shiva.19]

.

[@Godfearing-Atheist]

Thank you

[@harshpanwar5963]

When you realise you're reading this comment because of hyperconnectivity and low attention spans

[@HiralKrupesh]

Thank you

[@lastminutespecialist]

Summary: Dropping Gems (Part 3) 1. X is expected but Y happens (Incongruence) because human brain likes to predict things 2. X is expected and X happens that adds to likability 3. Take enough shots to gain a better probability of landing it on the desired spot 4. writing is rewriting 5. Giving good feedback, is an art 6. who is giving you feedback for feedback's sake, figure 'em out 7. flex your creativity to move the needle, solve a problem 8. be in the zone, of what's effective, however the zone needs to be wide enough to bend for creativity, the number give you direction of where to hit it

[@shagunkumar437]

Tanmay, if you are reading this .... your mind is amazing. The confidence, comfort and charisma. You had my attention for the entire 52 mins 40 secs.

[@RUSHIRAJ]

Tanmay is one of the best spoken personalities in the Indian internet scene. He's smart & knows his stuff better than anyone else. His ideas, innovative thoughts and his bounce back from the worst is really inspiring. Thanks for bringing him on Masters' Union. 🔥🙌❤

[@prasha88]

isn't he a sexual offender ?

[@RUSHIRAJ]

@@prasha88 Give me a valid proof about it or else stfu

[@vasamsanjusanju128]

@@prasha88 😂hvjdfjddhssssgszzzgzzgz😂😂😂

[@ArjuArjukumar]

😭🙃😢6

[@Lone-wt2de]

One of the finest creator in ind yt community a allrounder can talk about any genre

[@lastminutespecialist]

Summary: Dropping Gems (Part 2) 1. Topical: mene tera opinion bana diya (basically ab to share kar de same tweet) 2. People share anything that is hyper positive 3. When in doubt, be happy (in content creation) 4. Nostalgia always works (humare zamane mein..) 5. Extream take on something 6. Trigger some ones identity + Positivity (honesty engineering) 7. Shared emotions (Immigrants, flat mates) 8. Personal relatability (tall guys) 9. Basics of viral campaign ( make interesting content)

[@imisterterrific]

Tanmay is the most underrated person for this generation only AIB fans knew his intelligence and future centric ideas

[@vigneshiyer4736]

Good stuff Tanmay. On the first question about legacy brands still staying relevant in the advertisement game, I feel the top card in the Indian space is Amul. They have stuck on with the same template and haven't neglected the traditional print media, but still so on point and funny with every ad.

[@atanumalik5338]

This is pure gold here. Holly shit. Tanmay is just so talented and good in teaching.

[@nishantawale6198]

Yep lot of framework for small business owners - I dofollow Kunal Shah rigorously and Tanmay's thought of 'Maja aana chahiye' is aligned with Kunal's school of thought process with Consumer Behaviour - Innate understanding about what would people applaud and pay for, Dopamine effect No wonder they have worked together Thanks a ton for everything

[@saivineethks63]

He is very well aware about what are the nuances in this field. His reasoning and depth of understanding is commendable. I have never seen someone articulate their thoughts in such a clear manner. Loved this!

[@SketchupGuru]

I've been watching the Standford - How to Start a Startup series by Sam Altman. And I must say, this beats all of them! Great job Tanmay!

[@anhidmaniyar7414]

Tanmay = hardwork.... Can create and share content on any given topic.... Ye khud mai content hai ❤

[@unlurn2186]

Nurons that were not talking with each other is creativity. Absolutely awesome way to actually present it. Remarkable is something thats worth making a remark about.

[@muhammadarkam9700]

Realising that this Guy is not only a comedian… He’s a Legend♥️ This Planet needs Humans like this Guy♥️

[@harshpalod868]

Tanmay man! Absolutely brilliant as always. But special appreciation for Pratham to expose MU students to such personalities. No book would have taught them this like Tanmay did and it's going to stick with them forever!

[@corra161]

Please keep uploading such masterclasses, its fun and great to learn ❤

[@Simplifiedsd]

You’ve to be consistently good to be recognised as a brand. Brilliant insight there 👏👏

[@StudyLOL.]

5:55 legit dbrand really have good stuff !!

[@iamrahulnegi]

😮 This is Treasure for all the Content Creator ❤ Thank you Tanmay for Sharing your Knowledge & Experience for Free 🙏🏻💯

[@lastminutespecialist]

Summary: Dropping Gems (Part 4) 1. Find a scientific process to get into the creative zone 2. random patterns created between two neurons who didn't know each other, is creativity. 3. Ppl who can understand the second order and third order of benefits of marketing those ppl can take more risks. 4. artist needs 2gms of appreciation and (lots of money ;)

[@kunalbanerjee7017]

@lastminutespecialist when will u drop yr - part 5 . awaiting response 😊.

[@Sadhguru_sense]

When in doubt just be happy, should be a quote on T-shirt

[@advaitathreya5558]

"The Internet is a bizarre place. We share relatable content to stand out."

[@tushitamukherjee]

21:44 Tanmay - Isme incongruence kya hai ? Isme..aap batao isme incongruence kya hai? Isme teda kya hai? Class - holatadanakhastasahuhaldo Tanmay - Exactly! Right! That usually catches your attention. ..... Whut 😂 Okay jokes aside, bahut kuch seekha is class se. I am not in a marketing or advertising job but this helped me too..Every job today requires you to enhance your skills of building your brand and sell it. Thanks Tanmay, you are a good teacher! Mazza aa gaya video dekh ke !

[@Manavthakurofficial]

Exactly😂😂😂

[@rahul2000ization]

This man is skill-full and mastermind!

[@Vibedecoded]

I thought he just laughs loud to make his living, but dude got some serious experience.

[@kavankubevoor9922]

Tanmay predicted the future at 10:04. Wow. He is truly brilliant 😮

[@ojasvipattanaik7982]

I felt it bro. I did. I was like: Are you kidding? Didn't expect this, I was back and forth checking the time this was posted and it is showing me 6 months ago, and I'm like whaatttt Tanmay can't be this accurate?! Right?!??!

[@damn7637]

​@@ojasvipattanaik7982literally every cricket fan knew this bro... Why are you so delusional

[@workspacesbyserein]

The transformation. It's crazy to see one person change so much.

[@rouafbashir8564]

"Tum bas 10 saal tak good raho tum great ban jao gae"...... he's smart

[@XYZ-vu1it]

I took notes from this as a social media manager 😊

[@lmaoidgaf]

6:15 dbrand, wendys, burger king, recently opera gx Brands being rude and funny is so cool

[@GenericTallGuy]

I love the fact Tanmay’s approach to advertising is also just making good content that one would love to watch and you’d be proud to share. This man is a pure artist at heart and a genius ❤

[@pod-Qasim]

Simple & true! Tanmay is superb at analyzing-

[@raunaqueiquebal7088]

10 saal tak good raho great banjaoge well said 😇

[@funtuber9155]

This guy speaks gold!

[@techwithshikhar]

When its an ad that doesn’t look like an ad, that helps as well 💯 just making notes from this incredible lecture

[@Bunmaskka]

As a brand manager , two things which brand manager get wrong in their early career stage : a) Don't know how to write a brief b) Don't know how to give feedback to creative/agency team Most of the agency folks would agree.

[@kamakshiphutane4133]

Tanmay is kinda role model and such a personality for me or i could say for Everyone and it's bcuz his ability to serve satisfactory content to every kind of consumers just hats off to this mann yaar

[@lmaoidgaf]

8:52 😮😮 so true!!

[@raghavkhurana7758]

Tanmay spitting FACTS!!!

[@AmanBanthia]

Thook icon !

[@Indian_P.O.V_Canada]

@@AmanBanthia 😂 LOL

[@anughimire8337]

Tanmay can become great teacher ❤

[@manishpaul_]

Correction: Tanmay has become a great teacher ❤

[@yashshinde5725]

Thank you Master's Union for this video/podcast/session. Enjoyed watching master sharing his views and experience ❤

[@harshrane188]

varun sir , your passion for AI making me more and more passionate

[@PrabhatYadav-fb3xt]

"10 saal tak good banjau khud he great banjauga" love you tanmay bhai❤

[@AbhishekRoy-eq9ow]

Tanmay Sir is very well experienced. ❤️

[@nitishsunagad9695]

I'm sure all my phases of life are going to enjoy tanmay bhat . a different version of him everytime . while a teenager , someone who cracked us up with sketches. now me as someone trying to make it in life are these kind of talks and insights...what next?

[@chasingfashion]

An amazing thing happened to me when Tanmay said, "jitna bolna hai sapasht bolo, aur kam bolo". I had my MBA interview at Bocconi College yesterday and I did the opposite. Now I understand why the lady was making faces. I know the outcome of the interview already😂. Thanks, Tanmay

[@realshubhampanda_]

Being good consistently for a long time makes you great. Great line from the video !!!

[@kaddu2178]

Another good call by masters union after kids shark tank . Keep going guys

[@tarungupta2052]

Jaguar ads are pretty intelligent and on point.

[@niharikaawasthi9238]

Waah Tanmay waah! Mazaa aa gya!❤

[@AjitBhusal]

Just love to see tanmay❤

[@shubhamkothari2709]

Day-by-day, loving learning more & more about how Tanmay's mind works❤ Beautiful episode!! Thanks a lot Masters' Union!!

[@muzammilreyaz]

Marketing Genius!!

[@onelifekush]

Beautiful episode and insights. Thank you for this Tanmay and Master's Union!

[@jajaken8418]

'Internet is a bizarre place. We share relatable things yo stand out' Tanmay on how putting yourself out on the internet shapes your own brand.

[@daniyalnaqvi]

Great talk tanmay !

[@pankajkarmakar7782]

😂😂😅 Tanmay is the person behind all the hit advertisement in India. ❤❤ Jab bhi dekhte hain weight transformation hota hn

[@prajualgupta9214]

Tanmay is a genius guy

[@vinaybhor]

Tanmay OG 🙌🏻

[@anjubansal1191]

Great session by tanmay

[@ipshadowgaming8103]

I would have to watch this again and again. There is just so much here to learn

[@rrawat02]

Thank God for KZbin recommendations.

[@GauravYadav-uy6dn]

Highlights 🎙 Advertising has changed with decentralization of distribution channels and increased attention competition due to hyper-connectivity. 🧠 Consistency is crucial in building strong brands that resonate with the audience over time. 💡 Creativity should focus on delivering surprises and incongruence to capture attention. 🚀 Great marketers blend data insights with creative ideas for effective campaigns.

[@ManasNandMohan]

Very authentic 😅

[@RadhaSreehamsi]

Hey all, I am a graduate with a BA in Advertising & Marketing, and I am currently searching for master's programs within the same field, specifically focusing on branding. Any suggestions for reputable colleges? Please feel free to reply with any recommendations. Thank you!

[@amoghgdadhe557]

RMIT, Australia

[@FarziMOMENTS]

From TanMay to TanCan ❤

[@14rutujadokexa82]

amazing knowledge...

[@chaitanyashinde7700]

I have a question if anyone can help answer it. Why are Indian Marketing ads are 10 times better than any international ads?

[@ankeshtuhin001]

Because they're not! You just connect to it more because of you grew up in India, with the same culture/thinking process. For eg. You will, by default relate to Ads about PaniPuri way more than anyone outside India :)

[@PRANAV4877]

In countries where individualism is pushed down..very cheeky Tanmay, such a sly dig that ;)

[@VishalMaharathy]

Never saw this side of tanmay, he is an intelligent being.

[@gobi2792]

Maturity is when you realize tanmay is only bot in pubg not in life he is literally an intellectual.

[@sidvro]

taking notes 📝

[@yashshinde5725]

Loved It

[@ayushnaik6453]

EPICCCC💥

[@RaviKumar-ts8mz]

I think breaking the patterns of mind is the way

[@swapnildawar6426]

good session

[@christinal4158]

Love this man yaaar

[@KaustubhPersonal]

Goldman of Content

[@hardikjumnani]

12:30 table😅😅

[@GeneralistDev]

L😂

[@AlbertEinstein-v5s]

haha

[@shairkhan2279]

I had fun, thank you Tanmay

[@bnnn7301]

this is gold

[@abitamim]

Wake up call for me, thanks for the video

[@prateekyadav7679]

lmao them raising their hands at the punjabi joke line

[@Adgjmptw343]

None of them could answer why people share things. This audience lacks critical thinking.

[@navketansingh]

Youth Icon ✌✌✌

[@madhwarajk224]

Tanmay is the best example of a pivot!! Lessons to be learnt!! 🦦

[@rvs99]

kya bola bhai idhar sabne… kuch samajh nai aya 21:51

[@rishiraj2548]

Great thanks

[@NupurSoni01]

Sir everybody in social media wants attention from me. Some also cry , what to do na dekhu to rone ki kya baat h apne liye karo jo kar rhe mere liye nahi.

[@kiranbedre1598]

Damn man! Tanmay fucking intelligent Bhat!

[@rahulisgreat4911]

Insane

[@targaryenXoolf]

very insightful

[@innovativefacultytrainingkota]

great

[@jaskirat229]

3:50

[@Amanaoo]

In short : bhatt paisa ho toh starting easy h Warna rgdo luck hoga toh chl jaogey Zayada luck hoga toh momentum hoga Warna sirf lecture suntey rhogey

[@jaskirat229]

3:06

[@RJFAYAZ]

This is GOLD!

[@parththakar4455]

super cool content

[@himanshu_Lambat_Patil]

Just do markings with a good product Like AIB channel

[@jaskirat229]

2:29

[@AbdulBasit-wq6wi]

Every marketer forgets "risk hai to ishq hai"