How To Build A $20k/month Community Business (Beginner’s Guide)

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Kipp and Kieran are joined by returning guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into community building.
About Greg Isenberg
Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.
Connect with Greg!
📲 Twitter: / gregisenberg
📲 LinkedIn: https:/linkedin.com/gisenberg
📲 Podcast podcasts.apple.com/us/podcast
📲 Late Checkout latecheckout.studio/
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Host Links:
📲Kipp Bodnar, / kippbodnar
📲Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

[@HeyQuinton]

Always good to hear Greg "Dead Behind The " Is-enberg talk about building community

[@GregIsenberg]

thanks for listening =)

[@Benjibenji98]

I want to congratulate you all There was a really good debate of ideas, that was respectful and in spirit of growth. Great job gentlemen 🎉

[@michaellinehan2660]

IDEA FOR EPISODE... or maybe just a reply here: Do you think it would be useful to do an episode for a SMALL-small-business, e.g. a company that is 1-3 people bring in in $100,000-$200,000/year. - There's no money for dedicated marketing staff, and not a lot to spend on marketing. But marketing must be done. - There is no need for higher-end functions, e.g. to get AI to write code. What can a company like that do? What tools can they use? Thanks.

[@user-to5if3fq2z]

That would crush

[@alexkakoyiannis9346]

Rafa example is what Sinek calls Red Hats. Apparel is the signal to others that share tribe

[@lilret]

Please can you provide elaborate ways to incorporate community in 2024, what community resources are expanding in what works towards independent multiplayer B2B spaces What resources are competing to make way for community housing

[@stoypiet]

Can you make some video on how to chose a niche? I mean, I understand that you should chose something that you are passionate and interested about, and are willing to put in the work and learn as much as i can about that "niche". But, i feel a little bit lost & confused about picking a niche and i think i overthink it, any advice would be helpful

[@user-wq8mg6ku6j]

wow

[@victorinprogress]

Why is your comment filtering so aggressive? I was trying to give someone advice here but my comments keep getting deleted