The Biggest Success Story From Dragons Den! Podcast w/Levi Roots

Levi Roots Interview with Funding Guru Matt Haycox - Reggae Reggae Sauce, Music, Dragons Den and more // With seemingly endless possibilities for the popular Levi Roots brand, Levi continues to bring the sunshine of the Caribbean to all of his ventures while popularizing the spicy flavours of his Jamaican heritage….Always focused and ever motivated Levi Roots remains true to his inspired mantra of success, ‘Put some music in your food!'
Along the way, Levi has managed to pack in a great deal! In 2013, he launched his School of Life Tour, taking his message to children all over the country, inspiring them to follow their dreams and showing them how to make tasty, healthy food. He has published six cookbooks and a business book, released a new album and most recently, Levi realised his ultimate dream of opening a Caribbean restaurant. In December 2015, the Levi Roots Caribbean Smokehouse opened its doors to the public in Westfield Stratford City, bringing authentic sights, sounds and tastes of the Caribbean to the masses.
Check out his Dragon's Den Pitch here! • The Most Successful Pi...
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Who Is Matt Haycox? - Click for BADASS Trailer :
bit.ly/40D5KCc
As an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.
I’m constantly involved in funding and advising multiple business ventures and successful entrepreneurs.
My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt’ many times, overall strategies and advice are honest, tangible and grounded in reality.

[@MattHaycox]

What did you learn from Levi Roots today?

[@DonnaBarnbrookMalletswinger]

that he can tolerate the interviewer

[@SwazerSwazers]

You ask shit questions mate. No offence.

[@jewjewabrams4113]

Was he on antidepressants when he was interviewed by you?

[@redeye117]

I learn from Levi is that if you know you are wrong or have no idea its better just be honest and admit your mistake. Than to fall into temptation in trying BS your way though to just for them see right though your lies. Its interesting to see when Levi just openly admit he was wrong when he misread the numbers he provided to Dragons. As other may try to make up shit up in order to not get humilated.

[@tonesstudio1821]

Not much really

[@lewistaylor1965]

So happy for Levi...Honest and warm bloke...I wish him and his family the best...Wonderful story...

[@MattHaycox]

Glad to liked it :) Any questions? What did you like the most about the video?

[@1wang299]

flip inheck but he won the legal battle

[@daudahussaini7629]

A humble and sincere gentle man. Ja bless ✊

[@RichBurrell]

I go through at least two bottles of his sauce a week. I don’t know what I’d do without it!!

[@MattHaycox]

have you tried the crisps?!

[@RichBurrell]

Ummm no?? I never knew they existed!

[@dranthonyronald3707]

This is one clever, intelligent and seemingly a really nice guy who deserved his success and long may it continue.

[@byjumichaelpavutheril5489]

Wow. I saw his pitch and knew that he was genuine, and hoped that he make it a successful business.

[@333times]

Genuine is Great!

[@JackyHapy]

He was on John and Lisa 's cooking show this morning, entertaining and articulate and he looked very cool and relaxed. 😊

[@devonjones4715]

Wonderful story truely deserving human being.... I wish levi continues his music because it brings out the shine he has.... He should let peter do an app for when he drops new music and link it to his sauce to keep his market intrigued..... Best story on dragons den....

[@djfriskyd1857]

God bless Levi Roots fantastic story.

[@MattHaycox]

Thanks for listening

[@tonicao86]

Very nice interview. Nothing from the script, just natural. Love it.

[@AlanSpicer]

Always great to see a life success story :) Take the flood and use it to get to your adventures!

[@MattHaycox]

i loved that line!! :-)

[@AlanSpicer]

He has a great way of explaining the sudden surge of work/brand awareness you can get out of nowhere... the flood....

[@MattHaycox]

and I always have my water rings ready :)

[@bugmanuk]

Pure class, Levi is the real deal. Respect.

[@dominicsamson1]

Came here from watching Dragon's Den vid with Levi and wanting to know more. Didn't expect to find a great interviewer, so much authentic respect and curiosity. Quite refreshing.

[@MattHaycox]

Thanks Dominic. Glad you liked it!

[@stevemorse108]

Nice analogy about taking the wave or tide at the most dangerous pont. He got away with a mistake on letters on intent and the evaluation of his company which other candidates would have crucified for in the den because his sincerity and naïveté was evident. He is a great guy.

[@efcanalytics1330]

great story of how to take opportunities when you get them eve if they don't seem as sweet as you want them to be. The dragon's made an amazing business decision and got a mega payoff even higher than Levi but in the end it changed Levi's life. Dragon's got a total bargain and used their contacts and business knowledge to skyrocket the brand. Great interview and thank you for sharing

[@MattHaycox]

Thanks! Glad you liked it!

[@xanderlee4733]

This was pure class! Keep up the good interviews.

[@TheRealSimpsons1]

What a truly nice bloke, money hasn't changed him because his belief in himself and his values hadn't changed either.

[@captainsafety88]

I want him to be a dragon den, that would be awesome 😁

[@MattHaycox]

1 day maybe! 🤞

[@DanielKiddLondon]

Bit much asking him to be the entire programme

[@x2lls]

That's like saying Douglas Murray for PM. It wouldn't work. Levi (and Douglas) are in their respective chosen places.

[@johnmoir4176]

Such a cool gent, he's just top notch....Well done Levis Roots...

[@darryllaaron45]

This dude speaks well smart 👍

[@heritageska9052]

Thanks Levi. You are an INSPIRATION...

[@MattHaycox]

My pleasure!

[@mobilefreelancer3831]

i love that bead in his hair with the three colours i love and admire his courage and working ethic and the fact him showing where he came from what he has done, truly this guy is a inspirational to minorities respect dude!

[@karendegenerous600]

I love the bead too, he IS the sauce - but why can't he be an inspiration for just anybody.

[@mobilefreelancer3831]

@@karendegenerous600 wish i knew but i dont know, even in the den he gets mentioned buy elite investors

[@dwerg1]

@@mobilefreelancer3831 The point made indirectly was that he can be an inspiration to everyone. His ethnicity is irrelevant, his spirit is an inspiration to all.

[@QueenD75172]

One doesn't exclude the other. But to answer: he can be "only" inspiring to all when minorities are represented equally. Then we divide into successful and walking in ones purpose and not yet doing so. Then we will not lift him up for his ethnicity because it no longer will be a topic. Until then....

[@traceyyeoman8391]

Love this guy he is outstanding humble genius with that sauce, love it the name makes me so happy Reggae, Reggae sauce.

[@MattHaycox]

Like an even more funky Nando’s sauce! Thanks for watching 😊

[@traceyyeoman8391]

@@MattHaycox He should go international Reggae sauce in SA what a bomb.A really relatable personality too. Adore him.

[@TopCatsBack]

Well done him

[@MthumwaGideon]

His character is so admirable. Also, Why does every Jamaican sound like a prophet?

[@chriscoates2399]

Lovely

[@inspirationalpostbyleverso6263]

ALWAYS GREAT TO SEE A HONEST INTERVIEW.

[@MattHaycox]

Glad to liked it :) Any questions? What did you like the most about the interview?

[@MattHaycox]

Glad to liked it :) Any questions? What did you like the most about the interview?

[@efy5aru]

what a lovely guy...nice n humble

[@mungiki1000]

heartwarming!

[@MattHaycox]

Glad you enjoyed! 😊

[@adama1543]

This is amazing. What a great character he is

[@MattHaycox]

great character, great story. hope you liked the interview

[@adama1543]

@@MattHaycox yes great interview. Never give up

[@willspeed6804]

25 yrs ago I used to go to fix Jamaican Grandmother's heating systems in Brixton, they own you the moment you walk through the door🤣🤣🤣🤣

[@tombowcutt4908]

Nice interview style

[@scarlettchappendenden9059]

Great interview....Thank you Matt. x

[@MattHaycox]

Thanks Scarlett! Glad you liked it. Very cool guy

[@scarlettchappendenden9059]

@@MattHaycox You too....great style.

[@cygnex5527]

Wow it's incredible that you got an interview with such a great man!

[@MattHaycox]

🙏🙏💥💥💥

[@Another-Beginning]

On my monthly shopping list

[@paultwiss199]

Much as I like Levi Roots, I am fairly sure Peter Jones did the initial deals with the big chains. He has said it himself on a couple of shows.

[@oliverdorsett3167]

What a lovely lovely man

[@IntoMotivate]

Legend nice bloke

[@MattHaycox]

He’s a real character 😁😁

[@Thundermoney]

Wish he can be a dragon

[@danielgalloway7575]

Reggae reggae drink is absolutely amazing

[@MattHaycox]

And the crisps!

[@kjb3503]

his bbq sauce is amazing

[@MattHaycox]

i can't wait to check out his restaurant!

[@TheGeezzer]

What I'm eating at the moment Reggae Reggae Sauce with Mince...very nice cheap n easy tasty and musical meal.🎵🎶

[@MattHaycox]

Sounds great!

[@TheGeezzer]

@@MattHaycox Quite a tasty sauce actually, BBQ Jerky it was hot and very spicy.

[@bracemitchell5062]

IM DEFINITELY GOING TO PURCHASE 2 BOTTLES A MONTH.. I PROMISE!!!

[@mdiagana3164]

The reg reg source Reg reg became a millionaire 😂 it was hard for him to accept the deal from Richard and Peter, but in the business you have take the challenge ❤

[@poetry221]

Matt really know how to ask the questions views have

[@MattHaycox]

That was actually my first interview where I really changed my questioning to ask the questions we really want to know the answers to! Glad you enjoyed!

[@smutnamezatka]

It's really hard to listen to all that stammering, repeating. Hard to listen to. As for Levi - a great man.

[@adam7565]

Respect for this guy from doing this in his kitchen to be global. Awesome Ps the interviewer should be fired

[@MattHaycox]

Good job it’s my show then!!

[@ireallylovegod]

I bet he's glad he took that card , he's now worth about £30 million , wow, well done

[@bracemitchell5062]

REGGAE SAUCE..!

[@masindi5969]

Matt: Thanks for coming Levi.. Levi: Respect.. 3 minutes later.. Matt: Oi Levi, so about that Cannabis...

[@MattHaycox]

thanks for watching :-)

[@masindi5969]

@@MattHaycox Haha, pleasure mate!

[@MattHaycox]

If you could ask Levi anything what would you ask?

[@cryt6381]

I made a deep dive into how regga regga sauce is doing in 2023, mainly surrounding the corporate structure and some legal law suits surrounding Levi

[@Keeleysound]

Babylon Savalon... The Healing Ting!

[@kemosabe4195]

Good to see money and success hasnt changed Levi, still a humble well spoken dude. 👍

[@stevengreidinger8295]

Apparently, Levi was intelligent enough to gain a sufficient understanding of accounting, the internet, and marketing on the fly, even though he did not come in with as much formal education or business training as many entrepreneurs. That's unusual. Without that ability to learn, he would've messed up sooner or later.

[@MattHaycox]

SUBSCRIBE NOW FOR MORE TIPS - goo.gl/veB5m1

[@897bigred]

The stuttering

[@MattHaycox]

S-s-s-s-s-sorry

[@Pebreezy]

Of all the comments you could make to someone in his position, you chose that. I would have asked for 20k, knowing he was going to read my comment if the wisdom of the interview had gone above my head😂