🎯 Maximum CPV vs Target CPM + Bid Strategy to Avoid for PMax | Bidding Strategies Guide Part 5

[@eddycangolf]

John, you are the man my friend! Been in the industry for 11 years and you are by far one of the few people that actually understand not only how you market online but how to actually use the platform. I'd love to connect with you and bounce ideas on strategy, PMAX or ecomm.

[@Project-Shift]

Thanks on all the efforts to put this together. I would highly recommend your using a very simple flow chart to compare the two. You jump back and forth between the two strategies so often it's very hard to sort out differences, strengths weaknesses, costs etc

[@BrunoGiosa]

Hey John! Another great video as always. I loved your point on why you would rather run conversion-oriented campaigns for KZbin top of the funnel and I do agree with it. My only issue with KZbin for Action campaigns is the spillover into the display network and not being able to control this split. I've seen cases, where the display takes 70% or more of the total campaign budget. Do you have any workarounds around this issue? Or you do not care if Google shows the ads on display at all? Thanks!

[@luisrivera6748]

hey guys - thanks for these videos. would you mind updating the google ads course with these videos? it's a bit confusing because in the course you mention different things. Thank you so much!

[@sirtbambson]

Hello. I tried performance max for a couple of weeks and got really great results in terms of sales, but as I analyzed things further, I notice that the ads only seemed to appear on Google search and with branded keywords. The impressions were really low all the time, which tells me that they were not showing at all on Display nor Discovery. Do you have any idea what could cause this kind of performance? I was using the maximize conversion value and all my content was accepted by Google.