💣 Performance Max Best Practices With Cory Lindholm

Build your Performance Max campaign right with these tried and tested best practices from the LinkedIn Google Ads Guru, Cory Lindholm.
Kasim is back with Cory to share why there isn’t a one-size-fits-all approach to Performance Max, the factors to identify and analyze to optimize them, Cory’s hack to cherry-pick high converting keywords, and many more:
0:00 Intro | Performance Max Best Practices with Cory Lindholm
0:57 Performance Max best practices (for now)
5:25 The ingredients to make PMax suit your business goals
7:56 The important data points to know before you build your PMax strategy
10:40 The factors that determine the number of asset groups you should create
14:40 How long will it take for PMax to yield good results?
16:49 How to segment your asset groups
18:27 The recommended audience signals to use
21:44 Initial budget for Performance Max
22:17 Don’t create multiple Performance Max campaigns
24:10 The bidding strategy that works for Performance Max
Cory Lindholm on LinkedIn: / corylindholm
🔥 Best Google Ads Tips & Tricks From the LinkedIn Google Ads Guru, Cory Lindholm: • 🔥 Best Google Ads Tips...
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[@CoryLindholm]

Had an awesome time - thanks, Kasim!

[@digitalthrive1878]

Yo, just when I think I feel brave enough to get into PM, you unboxed this galaxy knowledge. Great time listening to you, question, if a client has a lower budget than $100 a day which is unfotunantly super common, and don't have all their data points in line or are willing to figure them out, should I just switch them from smart shopping to standard? Contex-Showroom client for bath and kitchen products. Trying to sell sinks, they do really well on Amazon...You absolutely gained a follower.

[@onkar98]

You can upload any conversion/GCLID so long as it's uploaded no longer than 90 days after the click.

[@CoryLindholm]

The Great Onkar has confirmed, thank you sir 😄

[@michaelnadalin754]

THIS IS AMAZING! 🔥🔥🔥 Great work Kasim & Cory!

[@dizzian]

If you ran a campaign for a new home decor business with only a $100 a day budget, would you just create one asset group per project with grouped audience signals? As there are a lot of categories the asset groups would be massive (Categories + Audience Signals), which I presume wouldn't work that well with a smaller budget?

[@cynthiavega3]

Can you guys do a video about PMax settings? Specifically "customer acquisition - only bid for new customers". I'm not sure if you already covered that in a video, I'd appreciate you referring me to it. Otherwise, I think it'll be great to learn how to use that. Thank you guys, your videos are helping me a lot.

[@DaveFogel]

I would like to see John Vs. Cory Deathmatch

[@CoryLindholm]

🤣

[@robertowusu-sekyere8370]

Question about Customer Acquisition Cost: I know my overall company CAC which is made up of all marketing channel CACs. My data also shows that online CAC (take Google Ads for example) is way lower than offline channels. Which CAC do I use to start PMax with? Overall or channel specific?

[@chrismobberley6141]

Cory getting some good air time across my subs gratz and a great vid from sol8 again 👍

[@PeterDunbar]

Love these vids guys, keep em' comin!

[@33bigmoney]

"New accounts after 3 months to get a picture if Google ads works"