SECRETS of Luxury Brands (part 2)

#shorts #luxurybrands #marketing #psychology

[@muskansingh1884]

I believe the reason they're told to act rude is to hurt the customer's ego and channel them into buying it so that they can look down on that employee, it's a clever move and plays cunningly with the little ego human's put before logic.

[@Murimz]

Bruh fr, they took the dhar man strategy 😂

[@FallenPhantom0]

I would just buy their competitors’ items if that happened to me bit when ever i go to a deaigner store i aways get free water and the staff would follow me around to show me the new stuff

[@Maple_Tachibana]

This attitude won't work here. If you act rude the customers immediately fcking leave and find a new place where it's more amiable. Hmmm western tricks are unique if I do so myself.

[@kirito_kun5072]

Still not buying.

[@eshaanr_24]

@@Murimz HeY dHAr MAnN fAm

[@ItsXosh]

Geez, the last woman was adamant on his purchase. “You don’t have a partner, but buy me a ring, and you might find one to give it to.”

[@slehbencheikh2950]

@@lolSmokeOps he’s paraphrasing what she said cuz it’s clearly what she meant

[@hashooom994]

She said buy a ring FROM me

[@artistx4u715]

@@slehbencheikh2950 She said you can buy the ring from me now and then find your woman to give it to. She was determined to sell the ring even when he said he doesn't have a woman yet.

[@slehbencheikh2950]

@@artistx4u715 yeah…I’m aware thanks

[@timjevader9413]

She just didn’t give a single fuck about him man

[@techbasics6142]

If a sales person is rude with me i just walk out.

[@shubham4845]

Exactly what I thought

[@facundogoiriz7323]

Then you are not the target of this companies

[@tula__]

Same lol. I'd rather buy online so I don't have to deal with clingy or messed up sales folks.

[@iamapokerface8992]

most clever move

[@vegliving]

Me too, but unfortunately, not everyone think clearly and wise like you.

[@2186kmr]

No... If I take the time out of my day to walk into a store it's because I intend to buy. If a store acts like a snob to me or anyone else in the store, I walk out. I value decency and respect.

[@amandabarbosa1704]

Me too.

[@robosing225]

good for you and me. bad for the masses of people.

[@NehaG.]

Same....if they act rude i prefer to buy from somewhere else

[@NasciParaAdorar7]

Yep. Me too!

[@lukekoleth4784]

Well like with the ferrari dealership it makes sense cos loads of people will get in the cars just cos and potentially damage them. Actually ferrari buyers dont really go into the showrooms as far as i know, atleast not without calling up

[@Sam_995]

The sales assistant being rude explains why last time I went to a luxury shop I was thrown out

[@tomkitchell6184]

no, it was probably because you were pissing on the $400 shirts

[@dolphinman9253]

@jasminethedinosaur◟̽◞̽ thought u squirted on them, good to know that its just piss

[@timdeathly]

@@dolphinman9253 squirt is piss people should know this by nowadays

[@tula__]

Just go to a mall that keeps luxury brand along with less luxurious ones. The salesmen are lot easier to deal with.

[@olmostgudinaf8100]

The best observation I've heard was, "the most expensive is not always the best, but the cheapest is always the worst."

[@Gitfiddle]

While I was in college I worked in a high end grocery store. I worked in the meat and fish counter. We did well against local competition but we really started to pull away when we increased the “look” of our meat and seafood counter and raised our prices. The higher we raised the prices in the most well off part of town the more product we sold. It was like a Jedi mind trick. Our margins were absolutely ridiculous. When we put items on sale they NEVER sold. People would ask “What’s wrong with the fish? Is it old?” After this we raised prices even more and never put anything on sale. After a few years the owners sold the store to Whole Foods for millions of dollars. Rich people think differently. Honestly when it comes to buying products rich people are friggin stupid!

[@lplatino6427]

I think it's different with food than with luxury items. I'd also think that the 20 bucks fish is better then the 2 bucks fish which is in sale for 1 buck.

[@jono3079]

Are you sure it was rich people overspending? Rich people tend to be smart with their money, thus why they are rich. It's generally people who aspire to *look* rich and impress others that overextend themselves with purchasing.

[@Gitfiddle]

@@jono3079 oh it was wealthy people coming in to spend money. Expensive hand bags, shoes, clothing, BMW’s, Mercedes, and the occasional Lambo in the parking lot. They had money. We also ran into the occasional local sports celeb.

[@bluebull2006]

Thats because u sell in the good part of town Go to a poor place and everyone buys the sale and no one buys expensive

[@bluebull2006]

Thats because u sell in the good part of town Go to a poor place and everyone buys the sale and no one buys expensive

[@teamegflex1087]

Respect to that woman at the end, chasing the bag

[@mujahidalmasih854]

Diamonds are some of the LEAST RARE gemstones on earth. Debeers has a monopoly on diamond mines and only sells 2% of what they mine every year to keep prices artificially high

[@c001Ba30nDuD]

Man rubies are rarer and aren't even as expensive as diamonds lmao

[@zaidrodriguez8160]

Well yes but actually no. Diamonds are more common than people think. They’ve been monopolized, yes, but they are by no means all that precious. There’s far rarer stones not held up to the same social standard as diamonds. They’ve just attached an ethos campaign to diamonds, a marketing gimmick that’s been incredibly successful.

[@ra6160]

Diamond is not rare dude

[@nathanides7584]

@@zaidrodriguez8160 original commenter litteraly said least rare in all caps and still you thought you were saying the opposite.

[@zaidrodriguez8160]

@@nathanides7584 I don’t care

[@aradhyathakkar6755]

The woman in jewellery store Really Roasted him "But you can buy an Engagement ring and then find her" Burned

[@bluebull2006]

Thats not even a insult or burn

[@Shhnee]

With the car example, Porsche employees are trained to be nice and let anyone in the cars and see them. I mean even one of their commercials is an 11 year old asking to sit in one and getting a business card.

[@Piccaxe]

Who else started scrolling through shorts and now it is a normal everyday thing now

[@archangelz558]

Damn that sales pitch at the end, god damn

[@sheingivaway2]

Your videos are so entertaining, and they are educational too! I love it, keep it up!

[@susangrande8142]

I’m so glad you put into the video the part about diamonds and deBeers monopolizing the diamond business! It’s true. Heck, there are kimberlite pipes all over the world, including several spots in the U.S., where I live, and Canada. Diamonds are NOT rare. I don’t care for them. My engagement ring holds 5 gorgeous rubies, channel-set. People, DON’T buy diamonds as an investment! They lose value immediately, like most cars.

[@kenehnsklp5530]

5. Rude sales assistant only sell to the rich wannabes woth inferiority complex

[@aweave24]

Did i miss why the salesmen are trained to be a little rude?

[@camdengraves1442]

Probably for reverse phycology it tricks the customer to thinking that they are being rude because they think you can’t afford the items so it pushes the customer to buy and try to “prove the salesman wrong”

[@shubham4845]

@@camdengraves1442 what if some Billionaire buy entire store and fires him?

[@KendrickLol]

@@shubham4845 mission failed successfully

[@katekinder]

In Selfridges we were trained to be as nice and professional as possible, we sold Tumi which are one of the more high end ex luggage companies, I sold more often than my colleagues who did think themselves above others because I was friendly & smiley & the footballers seemed to prefer the smiley sweet girl over the stuck up woman!

[@Q_N-]

That ego trick only worked in the past. Nowadays when I walk into a D&G or Gucci store, they treat me with a solid amount of respect. Because first of all, I don’t bullshit. I walk straight to the item I’m looking for, ask them for the right size. Buy it, then I’m on my way out. The reason for them to be rude is when they can see customers who are trying to waste their time.

[@23mindz]

that guy in the dealership was actually pretty laid back if you ask me

[@xiqueira]

Rude sales people are generally operating from a stereotype and sometimes false image of wealth and have a bias toward people they think can afford to buy. However, with that attitude, they may miss out on wealthy people that don't walk around announcing it through their image. Some of the most wealthy I've run across in my work are down to earth and can afford more than those who flaunt what they have.

[@ryomensukuna4408]

Salesperson being a little bit rude Karen:Where is your manager

[@AhmetKaan]

*Every family has a person who breaks the chain of poverty and exceeds every expectation possible...* I hope you be that person my friend. 🖤

[@misaelm1701]

I hope that too

[@parthamgajjar830]

It can be opposite too tho..........

[@ScubaShark--8964]

Bot

[@blessedcocoa5729]

I would rather we all go up as a family. So no one gets and inflated ego or believes they are better than others.

[@el4242]

Thank you. I needed your comment. I'm writing my first novel and it comes with a lot of pressure. Pressure to finish. Pressure to be entertaining but also insightful. Pressure to publish. Then, go on to write more novels and achieve a level success as great as someone like J.K.Rowling or Stephen King and so many others. It can be overwhelming. 😅

[@Rmcmbonfas]

I'm a salesman and by experience I can safely say that rude salesman are doing so because experience taught them how to not waste their time. People interested in buying know what they want and usually go straightforward to purchase what they want without much chatting.

[@musiccritic8467]

The rude act is completely different if you actually act like you have money to spend. I went into a Burberry shop once wearing just some normal clothes and was treated like shit, but I’ve walked into the same shop before wearing some ‘expensive clothes’ and tried on a scarf pretending £375 was a good price for a scarf and I had my own personal saleswoman following me around trying to get me to buy things treating me like a king

[@lukemurphy7917]

Man gets relationship advice from de beers sales women

[@bahaatamer1245]

"Soul, heart and personality" 😂

[@Maple_Tachibana]

The last woman bro LMAO "you can buy from me then find her"

[@zaidrodriguez8160]

I would’ve straight up told her, ‘I know you want to make a sale, I get it. But that is one of the most depressing things I’ve ever heard. Thanks for your time.’

[@violinaig]

The last lady tho 👀😗🤌🏻😭😂

[@jeniferjohnson374]

Lmao if a clerk is rude to me it’s the hugest turn off to purchasing anything. I make my remark and walk out. Period.

[@complainer406]

The price/value bias is also a big reason why anything to do with weddings is so overpriced. A lot of vendors find their demand _increases_ when they raise the price because people want the best they can afford for their wedding

[@maril1379]

Buy a ring without a person WHAT?.Crazy

[@jzieba0204]

Why is no one taking about him not knowing what scarfs are?

[@gameryusic825]

"I'm sorry i don't want to buy this." Me: *loads 12 gauge* "You know what how much for a bundle?"

[@mahdude4275]

Thank you for these videos!!! You deserve more subscribers

[@TopazTK]

Why does he look like a clone of Adam Conover?

[@pentakotakalyanchakri4325]

I asked one of my friends cousin who works at luxury jewellery store y he was rude , he replied tat the angry customer buyes more than a normal one as they r so many examples like tat

[@tiffariff]

I just want to be able to walk in Michael Kors with my Target clothes without them shaming me out of them. No I likely won’t buy the most expensive thing in your store but I like the brand and have been looking for a good bag from them for forever for a little under $1000. But everytime I walk in their employees attack and look down on me and pestering with questions “what are you looking for? What price point? Oh you’re just browsing *proceeds to follow me or stare at me the entire time* or even the “oh we have no sales going on right now” the moment I stepped in. so I just stopped trying to walk in. 🤷🏻‍♀️ never ended up buying, didn’t need it either.

[@yoshtg]

good job! you are bringing light to the marketing schemes of overpriced luxury brands that take advantage of gullible people. people really need to learn to think for themselves and not let them get fooled by these marketing tricks. its often the poorest people who fall for these overpriced items the most

[@ts4686]

The engagement ring wasn't invented by them, but rather that diamonds should be the only stone on the ring, and that diamonds are rare and valuable. They're using typical colonial and capitalistic measures to drive profits. Personally I don't wanna buy from a shop or brand that is rude to me. I also don't appreciate over priced garbage.

[@c001Ba30nDuD]

Exactly, don't see how any of this is a trick to get you to buy anything. Most of his videos are shit and made up facts imo.

[@ts4686]

@@c001Ba30nDuD I don't completely agree with you. I was just pointing out that it's the diamond part that de beers have created a narrative around it being invaluable as an engagement ring stone, rather than the concept of the engagement ring itself. Many of his videos touch on actual subjects, but that people get very pressed about, however there are sometimes small indescrepencies that are possibly not researched enough, or that are just sourced from various sources.

[@DavidSmith-qf3sm]

Diamonds wasn’t even popular at all before the 19th century, other stone where. Look at the stuff held in the tower of England.

[@taqie1018]

The "rude" one, didn't seem rude at all to me tbh

[@justicecampbell3892]

Yoo that last lady was with the shit tho lmaoooo

[@shinobipanda2331]

Shout-out to that lady at the beginning peeking around the corner trying to figure out what this guy is filming 😂

[@keywestfan2503]

I’ve never understood why diamonds and gold command so much money. I mean, they are literally EVERYWHERE.

[@a.kfittness1351]

Bruhh you gonna make video about your dressing its so good man

[@zerodrakengard]

None of the people in the shops in this video were rude so I dont see the point of showing those clips alongside saying that its a thing they do

[@tim4168]

Last lady is a pro 😂

[@face-in-the-crowd]

So true! A £3000 Dior canvas bag rather than an £5 Waitrose canvas bag 😂

[@zaidrodriguez8160]

Yeah. I look at materials and craftsmanship. Canvas for a few grand? No. Just…no. Hermes at least sources good leather and uses palladium hardware. There’s value in that. There isn’t much value in canvas though! Lol

[@mr.a.]

I worked luxury retail sold $34,000 handbags etc. I was also nice. And I was never trained to be rude. What a lot of people may not know is the “up” system. When you walk into a store and you say hi, or someone says hi to you there the ones that are now your customer. And if that customer says I’m just looking and leaves without making a purchase. Now that employee that said hi moves to the back of the line. And lost an opportunity to make a sale. So if there 6 people working that day. You can wait up to 4 hours if the traffic is slow before your allowed to make another attempt of selling. My store had maybe 20 people per day walk in. And we have 4 employees. Do the math.

[@dvdv8197]

Good saleswoman in the end! 👍👏

[@shahashokkumar903]

You can save a lot of money by buying labgrown diamonds which are also as real as expensive ones called 'naturals'.

[@alburito7889]

Respect to the camera guy

[@JibyJab]

Lmao opening his heart to a diamond dealer

[@annavg7294]

Loving the jacket tho

[@mercymallari3871]

Helpful and educational ,thnk you,it depends to what country you are ,usually ppl knows thd brand bcoz of their good quality like me thats why they carry the name of their product

[@stoneyislandranch9783]

Which is why I never fell for that B's.. I've always understood this made up value on items

[@WilburJaywright]

This might explain why the clerks were rude to my fried when she bought her violin.

[@insomniac-nw7mx]

If youre not a legit rich person, just someone who can afford luxury brands by saving up, you have to realize how much money you are going to waste. so you bought a chanel bag lets say, so whats after that. You wanna look rich? Feel rich? With the pandemic going on, I hope a lot of people have realized by now, what truly matters in life.

[@Zoeymycat]

What are these things called?? Scarfs🤪🤪 Max..love your stuff..keep it up!!

[@AhmetKaan]

You'll watch an entire Netflix show even when the first episodes are slow and boring just because someone told you "it gets better." *But what if you looked at your goals like that and watched your life get better instead?*

[@Sppokk]

Fun fact about lamborghini dealership employees. There really nice and there trained that way.

[@boohoo1785]

I like your jacket

[@nnggghhaa3709]

personally if i'm spending money on a car and that person is rude then bye bye

[@nihaokellar180]

I've worked at a multitude of luxury brands, and never once was I ever trained to be rude. Not sure where you're getting your information from.

[@lagavulinmtg5120]

If you ever want to see the flipside go to a Lamborghini dealer in the US those sales people are amazing and so polite, will let you sit in the car, start it up, and even have a "test" model, since most people buying lambos don't want scratches or mileage from test drives on their pieces of art, that they will take on a test drive with you, they drive obviously.

[@danielmcelroy4505]

Where did you find info on the being kinda rude one? Curious about the psychology there

[@herweirdoo0904]

I know a good quality item when I see one regardless of the price because I have a superpower called common sence

[@brosmashit]

Its a bias for expensive/luxary itrms. But when it comes to cheap cost it comes with cheap value. There is only such much you can improve a scarf, its not really going to get much better.

[@nehalkeshav3938]

Not a lawyer but is recording people in a shop from outside illegal? I swear it is? Or am I just delusional

[@priyangshudas6285]

I believe don't act needy is effective for luxury brand but rudeness is a big turnoff for everyone Don't try that

[@skrrrrrr3797]

That woman in the beginning

[@punisherlee]

Could've proposed to the ring lady

[@olympus_drops5500]

You can't just go in the showroom and ask to touch. First you gotta make them think you're interested

[@riush112]

I'm pretty sure these aren't secrets. This is common knowledge

[@mefenamic]

Bro, say, "i think I've found her"

[@Northwindbreeze]

You be rude to me and my money won't sit in your store.

[@bluebull2006]

This only works for middle class or people between poor and rich … actual rich people dont even look at the price tag .. and im not joking they are so rich and just buy without even looking at prices

[@JustThatOne__Person__]

Hello, huge fan, pretty cool that they are trained to be a bit rude

[@ine7966]

how is that cool lmfao 😂

[@stoneyislandranch9783]

If every person who gets married is supposed to have a diamond o. The ring.. then how is it "rare". Or priceless by any means?. Make that make sense..

[@sailormoonnerd_]

I already told my boyfriend not to get me diamonds. I'm not a fan of them, even the coloured ones aren't all that great. I told him any gem except diamonds.

[@Abdullahkhan-zk1yc]

Anyone know where to get that jacket from?

[@gabrielhuin]

Diamonds are literally the biggest scam nobody talks about.

[@willfr8]

Me after knowing this: I will make them give me the car for free then I can get in

[@justarandomtechpriest1578]

He wasn't even rude

[@samshah7628]

Yup no engagement ring for me /spouse cause it's just hype. And it is not common in my country 😝

[@IanHollis]

This guy and Adam Ruins Everything should team-up together.

[@MisterRorschach90]

I knew I would be good at selling luxury items. I already have pretty much all the prices memorized. Might as well capitalize on this knowledge. Maybe if I berate them for knowing they spent 10k on their blazer they will be more apt to buy something else.

[@zachb1706]

That guy wasn’t rude

[@unboxingdoomdays5949]

Blood diamond lol

[@Slayallday898]

There was someone in the background

[@Stoffies123]

No one gonna be talking about the woman in the background at the start looking at him... Ok

[@tthams73]

And the lemmings fall for it every time. The worship of stuff!

[@tjpaison]

When it comes to luxury items the ruder the salesperson is, the more they sell is not true. So if a salesperson is a Karen too that’s a double whammy

[@phillipcbwan]

This is so stupid. I worked for a luxury brand as a sales assistant and we are taught to treat everyone equally and assist everyone politely and with friendliness. There are even people sent to the store undercover from the head office to check that the sales team are performing according to training. I don't know where he got this information from.

[@digital.frenchy]

But they're actually nice to him 🤷🏼‍♂️

[@tiffariff]

So is that why that asshole at Sunglass Hut suggested my mom go buy me aviators somewhere else and lectured her about how dare she get her child good sunglasses to match her glasses prescription and suggested I go buy something cheap from LensCrafters? Never shopped there again. Not a good business model.

[@jonnyfatboy7563]

"special neck piece" ie a scarf mate 😂7k SHUT THE FRONT DOOR lol

[@asshole69]

You okay my man?

[@mr.z541]

Diamonds. The biggest scam in history. ...next to Bitcoin.

[@sonias9722]

I use this with guys lol